Successwise

I work 1:1 with our business clients to help them strategise and optimise their marketing efforts so they consistently scale.

Marketing & Business Advisor

As the Content Marketing Manager at Successwise, my role has encompassed content strategy and content creation, managing SEO, and analyzing the performance of our website. 

I've also managed and implemented the PR strategy and recently shifted into email marketing. 

Highlights include:

- 364% growth in ranking keywords in two years
- Double the number of referring domains in two years 
- 357% increase in email open rate over eight months
- 381% increase in email clicks
- 159% increase in email sales 
- Over 60 guest interviews, quotes, and thought-pieces published in major & minor publications

Content Marketing Manager

Candice de Beer 

My freelance portfolio is as diverse as my skillset. 

Welwitschia Hospital - Lifestyle blog
I was nervous about tackling Welwitschia's lifestyle blog because it is the medical industry. These are technically and emotionally difficult topics. But over the last two years, I've loved researching and writing for the brand, with parenting being the most popular section. 

Stratum International - Executive Recruitment for the Mining Industry
In the short time I've worked with Stratum, I've helped bring warmth and personality to their writing. I've edited case studies and The Digital Revolution report, written social media posts, email campaigns, and an article for The Assay Base Metals Edition, and reworked the home page.

BlokoBloko - Blockout Blinds
When Dee, a solopreneur, approached me to help write her website, I was thrilled. As a mom, I could bring my experience of getting my babies to sleep during the day or while on holiday to the writing process. I wanted the copy to take the user on a journey. It needed to establish familiarity, quickly earn their trust, and entice them to buy.

3MU - Organic Hair Care
Joanna won me over with her bold personality and passion for helping women with hair loss. I wanted to share her compelling story and create a website that positioned her brand as the trusted hair loss serum.

Virtually Visiting - Virtual 360-degree travel app
Working with startups can be challenging because there's often no established brand personality or tone. But co-founders Gwen and Amanda knew exactly what they wanted when they approached me to create an 8-day email launch campaign promoting their virtual travel app. I'm still waiting to here the results but I believe it was a success.

Ixande Rehab Clinic - Cape Town
I was brought in (last minute) to elevate the existing web copy for Ixande. It was clinical and aloof. I wanted to capture the caring nature of the brand and craft a site that focused on the patient rather than the business.

Content Specialist

Gendel Strategic Marketing Group

During my time at Gendel, I lead the Digital Marketing team working closely with the designers and developers on 7-figure bran. My primary focus was building websites that were functional and top-quality sales tools. 

But I also strategized and wrote the copy for Mango Airlines and Glasfit's Facebook accounts.

HIGHLIGHTS
- I strategized and executed the user journey and web copy for Fastjet's booking system.
- I was part of the team that helped grow Mango Airlines Facebook page to just under a million followers in three years
- Because of my work on Glasfit's rebranded website (strategy, research, copywriting, and SEO), we were able to track and analyze users and use the information to inform advertising campaigns. Before, it was believed the brand was male-dominated, but analytics revealed that half the site visitors were female. This allowed us to switch up the advertising to be more inclusive.

CLIENTS INCLUDED
Fastjet Airlines
AAA School of Advertising
Mango Airlines
Glasfit
Lions Rugby
Canvas and Tent
Bushtec Safari 
Special Olympics South Africa
Competition Commission Tribunal
Nampak

Content manager and long-form copywriter

Penguin Books South Africa

Having always loved books, I thought PR would be my dream job. But while I loved touring with and promoting my authors (many of whom were powerhouses in the literary world), I quickly realized that I longed to write. 

HIGHLIGHTS
- Organised and toured with bestselling authors such as Lesley Pearce, Martha Beck, Val McDermid, John van der Ruit, and Mark Gimenez to name a few.
- Filled Michael Robotham's calendar with interviews with leading news outlets (Sunday Times, Saturday Star, 94.7 FM), sold-out speaker events, and Jenny Cryws-Williams Bloody Book Tour.
- Helped launch top South African Chef Jackie Cameron's first cook book.

Publicist

&Beyond

Worked as a Graphic Designer at &Beyond during the companies rebranding and name change. Designed brochures, wine labels, informational sheets, bookmarks, pullout banners and much more. InDesign, Photoshop, and Illustrator CS4 proficient, as well as experience in Freehand, Quark and Macromedia Flash 8. Apple Mac, PC and Microsoft Office proficient.

Graphic Designer

Wordsworth

Designer

Hey, I'm Candice, a digital content strategist and copywriter with 10+ years of experience in marketing and advertising. My honours degree in journalism and communication says I'm a licensed storyteller. But it's my knack for crafting compelling websites, emails, and articles that get you these kinds of results: 

✋ Quadruple the # of keywords ranking in the top 100 on Google. 

✋ 42% increase in referring domains. 

✋ Triple the number of monthly sales.  💸

✋ Consistently high-quality content that generates glowing reviews.

Just Google "business systems." 

The first article you see. Well, I wrote that. And every month, it gets roughly 800 unique visitors. 🙌

Over the past decade I've worked with brands like Stratum International, Welwitschia Hospital, Successwise, Fastjet, Bushtec Creations, and Glasfit to deliver copy that connects with their audience and inspires them to act. 

I've had articles published in Forbes Magazine, SmartCompany, LifeHack, Business.com, and many more (just not under my name).

And that's okay. 

Building your authority and pipeline is all I care about... and comments like this, 

"What a great read. Honestly, I believed I'd written it."

Or this, 

"Wow, I love it. I finally feel confident about sending my company profile to the relevant buyers."

And this, 

"Candice's research is phenomenal, and so is her understanding of brand tonality. For us, she was able to translate even complicated medical concepts into easy-to-grasp articles with minimal feedback."

All I need is an hour of your time.

Give me that, and you'll get... 

👉 content that's relatable, full of personality, and, more importantly, gets your prospects to self-identify faster than a kid sneaking a cookie from the cookie jar. 


Let me know when you're ready to do just that.

 _


I'm a former journalism student turned content specialist. While I do ask many questions, I'm also a great listener. I zero in on the things that often go unsaid because my goal is to get to the truth. 

🎯 Why do your customers buy? 

AND

🎯 Why would they buy from you?


So if you think we might have chemistry, DM me. 

You can chat to me about:

👉 Content strategy (content marketing, content writing, content audits, content optimization)
👉 Blog articles
👉 Web copy & structure
👉 Sales pages
👉 Email sequences
👉 Ghostwriting
👉 Editorials / Advertorials
👉 Lead Magnets
👉 Press releases

Alternatively 📬 Email: candicedebeer1985@gmail.com

Candice de Beer

Figureweave Accountancy Ltd

As a creative you may have been running your business for a while but be unhappy with the lack of help and availability of your current accountant.

And perhaps you’ve just started a limited company. 

Which may be very worrying if you don’t know the rules.

You could fall foul of a whole range of them and may end up owing far too much tax because you didn’t hire an accountant early on. The rules on dividends and directors' loans can be complex to non-accountants. Companies House are tightening up the rules all the time. 

Do you have time to keep on top of all this without an accountant to explain it all to you?

Come to me and I'll give you advice throughout the year.

And I'll show you how to use Xero to do your bookkeeping, using best practice. 

In addition I'll monitor your VAT returns, run your payroll, and show you how to use your numbers to start growing your business. 

Then at the year-end I'll provide you with statutory accounts and corporation tax returns and personal tax returns.

Come to me and I’ll be there for you, giving you lots of help and guidance so when your business starts to grow you’ve got all your ducks in a row. 

You won't have to lie awake at night worrying about whether something is taxable or claimable if I'm looking after you. 

You can contact me quickly and easily and get fast answers to your queries. 

That way you will be able to take home as much money as possible for yourself and your family and concentrate on what you're good at.

Don't stay with an accountant who isn't helping you.

DM me so we can start talking about your next moves.

Accountant for start-up and small creative businesses|Remote|Digital|

Why should you care about your numbers?

If your bookkeeper appears to be doing OK and your accountant produces annual accounts that aren’t too surprising surely that’s that?

I’ve got news for you…

There’s so much more you could do to improve your business profits and performance with better information from your monthly accounts.

For a start, you could use your monthly figures as a basis for a reliable budget – rather than using some rough numbers on a spreadsheet that are guestimates at best.

And your budget can be linked to your monthly accounts so you can tweak forward plans quickly.

Then every month you can compare your monthly results to your budget and investigate the larger differences. That’ll give you ideas for making more money or reining back costs that you’d forgotten about.

Then you’ll be much clearer about how your profits can be improved and your dividends increased.

And you’ll be more confident about the future.

However setting all that up on your own is tough, if you’re not an accountant.

That’s why you should come to me for help.

You don’t have to move accountant for these services – I’m used to liaising with other peoples’ accountants at year end.

You could struggle on with dodgy spreadsheets and questionable bookkeeping data. But wouldn’t it be better to get high quality financial information given the tough times ahead?

Just DM me and we’ll talk about what you need.

Budgets, Cashflow Projections and Reliable Monthly Accounts|Remote|Digital|

ICI Head Office

Accountant

MEET FRANCES > Accountant for London creatives. I’ve years of experience helping creative businesses improve their financial systems and use their numbers to grow their profits. That’s as well as preparing annual accounts and tax returns.

STARTUPS AND SMALL EARLY YEARS BUSINESSES > Directors come to me because they don’t understand their accounts and tax and all the rules on running a limited company. This leads them to worry that they might pay too much tax as a result or have their company struck off through some misunderstanding. Typically they’re not used to getting much help from their accountant during the year. And they often feel confused as a result.

MORE ESTABLISHED BUSINESSES > The directors are usually happy with the accountant who prepares statutory accounts and tax returns for them at the end of the year. However often they don’t understand the meaning of different aspects of their annual or monthly accounts. This leads them to have low interest in reports from their accounting software, many of which aren’t accurate anyway. They know their bookkeeper needs better training and guidance throughout the year. They also want help setting up budgets and cashflow projections for themselves. And they would welcome a monthly set of accounts to use to control their business better. Not having good quality information is holding them back on growing their business and causing them to be worried about making major decisions.

FIGUREWEAVE ACCOUNTANCY > Business owners come to me so they can get a better understanding of their business, to help them control and grow their profits. As a specialist on Xero, I’ll help you get your bookkeeping sorted, explain your monthly reports, and find the key information in those reports to help you improve your profits. I’ll either take over all your accountancy and tax work or just help you throughout the year with improvements to your financial information and reliable monthly accounts. I give you time for queries during the year so you can expect a fast answer and much better understanding of your numbers.

LET’S TALK > Message me here on LinkedIn, or call me on 01737 559211.

SPECIALITIES > Accountant for Creatives, Tax, VAT, Payroll, Monthly management accounts, Profit, Budget, Cashflow projection, Startups, Early years businesses. Xero

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Candice de Beer

Frances Conn

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