HAMMAD SIDDIQUI

I redefine business strategy and branding for startup founders and corporate professionals. Over the years, LinkedIn, branding and business strategy has become my forte. At the age of 55, I quit my job after 36 years of corporate career, working in 12 countries. In 2020 I started my transformational journey as a coach and digital creator.

Currently working on three exciting projects: Canada Startup Association where I am helping Canadian Startups grow globally, my Solopreneurship Coaching and Consulting where I am helping my clients in brand building and starting their Solopreneurship careers and my LinkedIn Management Agency. 

Startups, business strategy and eLearning are three topics close to my heart. For over 36 years, I have helped countless clients in achieving excellence in growth and personal branding. 

Canada Startup Association: A membership not for profit organization that helps Canadian Startups in growth and going international. 

My eLearning projects are targeted towards creating online learning programs, personalized coaching and corporate mentoring. 

I am a strong believer in building powerful personal brands. For corporate professionals as well as for Startups, personal branding is an essential element that can ensure professional growth. 

The truth is that in today’s world LinkedIn is the most powerful personal branding tool. 

I grew my business on LinkedIn. 

Making things complicated for clients is the way to make more money, but I believe in simplicity. 

Keeping things simple works for me. 

I do the same with my clients, I have SIMPLIFIED the use of LinkedIn for Job Search, personal branding and building online business. 

Over the years, I have helped hundreds of Senior Executives in LinkedIn optimization and technical support, most of them work for global corporations. 

LinkedIn is growing leaps and bounds and rolling out new features backed by the power of Generative AI. The opportunity is in your hands to make the best use of SIMPLE Techniques. 

I want you to become in-charge of your professional branding.  

Let’s talk, I will keep it simple! 

In 1990, I started my career at British Foreign Office. Served as Head of Trade with British FCO in Pakistan and next as Regional Director at the Center for International Private Enterprise (an affiliate of US Chamber of Commerce). 

I love Canada, now my home!

I have authored three books which will help you immensely in understanding the tips and trick of using LinkedIn easily and effectively.

Visit canadastartups.co - Join us today or visit linkedinimpact.com

Founder and Executive Director 

As the Founder Executive Director, I am on a mission to help new startups coming to Canada so that they start progressing quickly in the ecosystem.

LinkedIn Post Impressions are Dead. 

Everyone is struggling. My question is: Is LinkedIn helping creators by suppressing visibility? 

Obviously not. 

This is what I wrote to them: 

How LinkedIn distributes content - That's a major issue. 

I see some not so good content (I actually wanted to say rubbish content) - goes viral and some great knowledge content does not get far. 

To me its not the content issue anymore - Its the distribution issue. 

For example, newsletter - Now LinkedIn does not push newsletter to every subscriber - Who came with this idea of rationing? In my view every subscriber must get the newsletter. 

To me the bigger issue is again distribution of content - That needs fixing! 

This message was supported by Bobby Umar too. 

He added: Agreed 100%. People who subscribe to my newsletter or my company page actually WANT to get the content, yet they don't always get it or see it. Never understood that aspect. They get frustrated and DM me and I don't know what to say. 

Last point:  I think the new distribution algorithm is harming us - We create so that people read - Crap is going far - Quality is not being pushed by the algorithm! 

If you agree, REPOST and Share your thoughts in Comments.

HAMMAD  SIDDIQUI

Executive Director & Startup Advisor | Founder | Business Strategist for Social Branding on LinkedIn | Authored 3 Books

Stop Waiting for "The Right Time" - Founders do not wait. 

They execute using this 5-steps framework. 

Stop planning to see the "perfect" moment.

Moment of Peak Confidence doesn't exist. 

And success is not reserved for the most talented or the most prepared; it belongs to the people who are willing to be messy, stay consistent, and execute while everyone else is still overthinking.

If you are tired of standing still, here is your 5-step action plan to stop dreaming and start doing. 

1. Kill the "Perfection" Delusion
Perfectionism is just procrastination in a fancy suit. When you insist on everything being perfect before you launch, you aren't being high-standard; you’re being afraid.

The Action: Adopt the "Version 1.0" mindset. Whether it’s a business, a fitness journey, or a creative project, your goal is to get it out of your head and into the real world. You cannot improve what doesn't exist. Launch poorly, then iterate.

2. Practice "Productive Ignorance"
We live in an era of information overload. We think we need to read ten books and watch fifty tutorials before we take the first step. This leads to "analysis paralysis."

The Action: Stop consuming and start creating. Give yourself a 24-hour window to gather the bare minimum information needed to take one step. Once that step is taken, move to the next. Learn "just-in-time" rather than "just-in-case."

3. Build a "Bias for Action"
The difference between high achievers and everyone else is the gap between the thought and the trigger. High achievers have a very short fuse between having an idea and taking an initial action.

The Action: Use the 5-Second Rule. The moment you have an instinct to act on a goal, count 5-4-3-2-1 and physically move. If you don't act within that window, your brain will kill the idea with excuses.

4. Optimize Your Environment, Not Your Willpower
Willpower is a finite resource. If you have to fight your environment every day to get work done, you will eventually lose.

The Action: Audit your surroundings. If you want to write, leave your laptop open on your desk the night before. If you want to eat healthy, clear the junk out of your pantry today. Make the "good" habits the path of least resistance.

5. Focus on the Process, Not the Prize
The "big win" is a byproduct of boring, daily repetitions. If you only focus on the end goal, you’ll get discouraged when it doesn’t happen in a week.

The Action: Set "Input Goals" rather than "Output Goals." Instead of saying "I want to lose 20 pounds," say "I will walk for 30 minutes every day." You have 100% control over your inputs. Win the day, and the year will take care of itself.

The Bottom Line

The world is full of talented people who never started.

I am sure you do not want to be in that league! 

Your Challenge: Pick one thing you’ve been putting off.Spend the next 15 minutes taking the first physical action toward it. 

Go.

I became a founder very late in my life. (at 58 years). 

Most founders I have worked with (or have mentored) are pretty young. 

They are inspiring, full of passion and energy. 

Almost everyone drove success by using this trio:

Talent + Timing + Action 

READ the newsletter - REPOST, share your story in comments.

I am a firm believer in this "Actions Bring Rewards" I have spent over 20 years working inside the startup founder ecosystem. I have sat across the ta

Open article: What 10 entrepreneurs did differently after hitting rock bottom by HAMMAD SIDDIQUI • 4 min read

What 10 entrepreneurs did differently after hitting rock bottom

None of this existed 3 years ago 👇

89,000 followers.
50,000 newsletter subscribers.
6,000+ students and clients across the globe.



No ads.
No shortcuts.
No viral hacks.
 
Just content every single day. 

Conisistency is painful, but rewarding. 

The first 90 days feel pointless.

You post → Crickets.
You engage → Nothing.
You wonder if anyone is even reading.

They are.

They are just not ready yet.

LinkedIn is a compounding machine.

Week 1 — you plant a seed.
Month 3 — you see a sprout.
Month 6 — people start noticing.

Year 1 — opportunities come to you.
Year 2 — you become the go-to person in your niche.
Year 3 — the numbers above become your reality.

The people who quit at week 8?

They never saw what week 52 had waiting for them.


I didn't just build an audience.

I built:

→ A personal brand that works while I sleep
→ A newsletter that lands in 50,000 inboxes
→ A community of founders, professionals & leaders who trust my voice
→ A business where clients come to me

All of it started with a single post.

Then another.
Then another.

Consistency compounds → Becomes Invisble Wealth 

Start before you are ready.
Post before it's perfect.
Show up before you feel qualified.

To win the game, staying in the game is essential. 

Drop a 🌱 in the comments.

I read every single one.

♻️ Repost this to someone who almost gave up on LinkedIn last week.
And follow me for real strategies on personal branding and LinkedIn growth.

Startups Would Love this one.. 
Warren Buffett is one of the smartest money creator in business.

He challenged himself.
He made money.
He diversified.

Built wealth.

Can you build wealth and enjoy freedom in your jobs?

In my 36 years of corporate career, I made money and did some savings, but learned that real wealth can only be built in a business.

And freedom - jobs don’t provide any.
Jobs have micro-competition, that’s mentally draining and a total energy waster.

Working 9-5 is not enough challenging.

Corporate life is not enough challenging.

9-5 is a great comfortzone.
Your salary is a comfort trap.

I challenged myself in 2020.

10x freedom + wealth.

Challenge yourself a bit.

Start a side hustle in 2026 or go a step more, build a startup! 

Ready?

No alternative text description for this image

KEY SKILLS
Email marketing + Digital Marketing + Audience development + Product Development

ACHIEVEMENTS
+ Doubled attendee numbers for WMTS 2023 from the previous edition
+ Created and deployed on-site research leading to deep customer understanding

RESPONSIBILITIES
• Lead all marketing activities for Canadian Events WMTS.ca, CMTS.ca and MMTS.ca developing customer understanding and audience growth strategies.
• Create and implement marketing messaging to attract the right audience for technical events in the manufacturing technology space in Canada.
• Collaborate with various internal teams to create marketing materials for the right impact across catchment areas.
• Develop and execute a multi-faceted marketing strategy including traditional, email and digital marketing, set budgets, create processes for best practices for implementation across the organization.
• Measure and monitor marketing success metrics and implement course corrections as needed developing improved plans to meet the needs of future events.

Senior Marketing Specialist

Puravankara Limited

KEY SKILLS
Marketing Strategy + Brand Strategy + Brand Architecture + CSAT & NPS + Qualitative and Quantitative Market Research + Advertising + Branding + CRM Funnel + Customer Journey Paths

ACHIEVEMENTS
+	Developed and implemented a long-term brand strategy for the organization to address its raison d’être, using internal stakeholder and customer research and insights.
+	Drew up and deployed a stage-wise shopper insight monitoring program to capture CSAT (Customer SATisfaction) and NPS (Net Promoter Score) measurement system to collect feedback and compile action points. Human Resources has harnessed the program to use in its appraisal system.

RESPONSIBILITIES
•	Led the marketing plan to maximize lead conversion through funnel enhancement, including creative, segmentation, targeting, and landing page optimization.
•	Drove growth and brand recognition by identifying opportunities, marketing content development, brand management, storytelling, and client management strategies.

Puravankara is India's 4th largest real estate developer with a US $380 mn market cap.

Director Strategic Marketing

Lodha Group

KEY SKILLS
Marketing Communication + Brand Management + Qualitative and Quantitative Market Research + Marketing + Advertising + Social Media + SEO + SEM + Digital Marketing

ACHIEVEMENTS
+	Implemented digital-first marketing campaigns and brand initiatives, consistently overachieving annual targets by 4-7% by developing and launching new pipelines into the target audience and acquiring new customers across geographies.
+	Crafted and executed digital marketing strategies focused on customer acquisition, driving conversion at each stage of customer interaction with performance-driven digital marketing through paid media over social, search, and programmatic platforms, including Facebook, Instagram, YouTube and Google Search, to drive traffic to websites and physical points of sale using deep customer understanding and insights.
+	Mentored a team of 3 direct reports to ensure their career aspirations and growth trajectories were aligned with the organization's objectives.

RESPONSIBILITIES
•	Team lead (3 direct reports) for brand marketing, strategic planning and execution of brand building, marketing operations and communications of 20 residential projects across segments by developing a deep understanding of demographics and psychographics to derive actionable insights to enhance greater customer engagement and harness new consumers.
•	Created and delivered world-class integrated marketing campaigns by collaborating with internal and external creative teams and cross-functional teams to create moments of commercial and brand success driving brand image and revenue growth.

Lodha is India's No. 1 real estate developer with a US $8.9 bn market cap.

Senior Marketing Manager

Aditya Birla Retail Limited

KEY SKILLS
New Product Development + Project Management + Retail Marketing + CPG + Marketing + Marketing Communication

ACHIEVEMENTS
+	Increased the average bill value by 13% in 6 months by reconfiguring planogramming and enhanced in-store communication and merchandising.
+	Converted the entire portfolio of products of 180 SKUs (Stock Keeping Units) to newer packaging with minimum loss.

RESPONSIBILITIES
•	Led the Private Label (PL) Food and Beverage category for the country (2 direct reports), managing the P&L and achieving corporate revenue and gross profit targets while minimizing spoilage loss.
•	Analyzed viability and sales/profit potential for innovative new products, including negotiation with production vendors for manufacture, procurement, and successfully launching the products in super- and hypermarkets.

Aditya Birla Retail is a retail conglomerate in India with a US $4 bn market cap.

Marketing Manager

DIAGEO India

KEY SKILLS
Brand Management + Creative Development + Digital Marketing + Marketing Strategy + Brand Architecture + Qualitative and Quantitating Market Research + Advertising + Branding + Experiential Events

ACHIEVEMENTS
+	Doubled the market share and TOM/TOMA (Top-Of-Mind-Awareness) of Antiquity whisky in 3 years with sustained communication, experiential marketing and other marketing initiatives.
+	Rebuilt the brand and relaunched Royal Challenge, renewing every aspect of the brand - product, packaging, positioning, communication, and pricing with detailed market planning.

RESPONSIBILITIES
•	Led the category and portfolio strategy for a wide gamut of national brands, from the large-scale McDowell's No. 1 portfolio, the classic Royal Challenge, the super-premium Antiquity, and the exclusive McDowell's Single Malt by championing and executing brand plans with excellent media and consumer activation programs involving research, media planning, disruptive creative development, digital content, PR, experiential events, sampling, partnerships, etc.
•	Managed all aspects of Royal Challengers Bangalore (cricket team) and the brand it has become in the inaugural season of the Indian Premier League (2008), including being the SPoC (Single Point of Contact) with athletes and their representatives, building excellent relationships.

Diageo is the world's 5th largest spirits company with a US $131.7 bn market cap.

Marketing Specialist

KEY SKILLS
Customer Understanding + Brand Management + Brand Strategy + Brand Marketing + Marketing Communication + Market Research + Serial Problem Solver + Persevering

Having had the opportunity to work with alcoholic beverages, sports marketing, private-label food and beverage retail, and real estate,
+ I reduced the cost of customer acquisition by 26% in 18 months.
+ I overachieved portfolio revenue targets by 4-7% each year.
+ I increased the Average Bill Value for Private Label products by 13% in 10 months.
+ I doubled the market share and TOM/TOMA (Top-Of-Mind Awareness) of the Antiquity whisky brand in 3 years.

As a digital marketer, brand manager and marketing strategy lead, I focus on:
+ BUILDING RELATIONSHIPS, having worked with people across the board, including C-suite individuals.
+ I UNDERSTAND AND CHAMPION THE VOICE OF THE CUSTOMER to comprehend their motivations to interact with my brands.
+ I ACT DECISIVELY using data and by decoupling action points, making micro-decisions and getting incrementally closer to my goals.

I have had the opportunity to grow and steer brands to embrace the digital revolution. Every position has provided me with the ability to see brand management from a more macro lens, and this journey has afforded me the ability to:
+ UNDERSTAND what is vital for long-term growth and success.
+ take APPROPRIATE ACTION to ensure brand victory and customer success moments.

The most significant personal trait I bring is PERSEVERANCE during adversity. I continually sow its seeds amongst my team members so that no matter where they find themselves later on in life, they persevere too.

taplio

The Battle

HAMMAD SIDDIQUI

M. C. Jacob

Followers

Posts

Engagements

Likes

Performance ScoreHAMMAD SIDDIQUI's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

HAMMAD SIDDIQUI

M. C. Jacob

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}HAMMAD SIDDIQUI's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHAMMAD SIDDIQUI's LinkedIn Performance