HAMMAD SIDDIQUI

Canada Startup Association

As the Founder Executive Director, I am on a mission to help new startups coming to Canada so that they start progressing quickly in the ecosystem.

Founder and Executive Director 

CAREERGURU.co

E-Learning and Live Group Coaching Programs for LinkedIn users (Job Seekers, Canadian Immigrants and Freelancers) 

Certified Mentor LinkedIn Consultant and Coach | Job Search Coaching Program | LinkedIn Profile Optimization For Job Search 

Coaching, LinkedIn profile management and and Content development services. 

For the last 10 Years, LinkedIn has been my love and life. I help my clients transform from a common LinkedIn User to an All Star LinkedIn users. Serving clients in Canada, US, Europe, Saudi Arabia, UAE and Qatar. 

Services Offered:

♾ LinkedIn coaching to help my clients transform into All Start LinkedIn Users
♾ LinkedIn profile optimization to target the job market.
♾ LinkedIn company page development and management
♾ Content creation and LinkedIn profile management for individuals 
♾ LinkedIn Training for Senior Executives 
♾ Online (E-Learning) Programs

https://careerguru.co

Business Advisor | Solopreneurship, LinkedIn and Career Coach | E-Learning Courses 

Collective Brains

Member 

Empowering via LinkedIn 
Coaching and Mentoring Advisor 
LinkedIn coach 
LinkedIn Coach | LinkedIn Trainer & Consultant

LinkedIn Coach | Mentor and Advisor 

Al Nafi

Curriculum Development and Online Coaching: 

1. LinkedIn Coaching for Job Search and Freelancing 
2. Career Coaching 
3. Communication Skills

LinkedIn Learning Instructor | LinkedIn Coach | LinkedIn Profile Optimization 

SCMDOJO

I am creating opportunities for SCMDOJO and the Global Supply Chain Community to Connect, Collaborate, Learn and find international business opportunities 

We have created a highly engaging community platform where SCM professionals could share their knowledge, problems perceptions, techniques of problem resolution, professional values and much 
more.

Join our Supply Chain Consultants Community - Apply here: https://forms.gle/ZmKvXsF8zZ4vpsrx9
or visit https://scmdojo.com

Director Community Development

The Chartered Institute of Marketing Management of Ontario (CIMMO)

Business Development Strategy 
LinkedIn Strategy 
Membership 
LinkedIn Coach
Product Marketing

Chief Business Development Officer (LinkedIn Coach)

Center for International Private Enterprise

Training, Coaching, Project Management and Implementation, Mentoring. 
Social Media and LinkedIn Training, Career Coaching 
Advocacy, International Development. 
South Asia Expert.

Country Director | Country Head | International Development Expert 

Training, Coaching, Project Management and Implementation, Mentoring. 
Social Media and LinkedIn Training, Career Coaching 
Advocacy, International Development.
South Asia Expert.

Program Director - Asia | Regional Expert South Asia and Asia | Development Consultant 

Training, Coaching, Project Management and Implementation, Mentoring. 
Social Media and LinkedIn Training, Career Coaching 
Advocacy, International Development. 
Country Head of CIPE in Pakistan

Country Director

Program development, implementation, monitoring and evaluation, partnership development, grants management

Deputy Country Director

Senior Program Manager

Program Consultant

UK Trade & Investment (UKTI)

With reporting line to the British Deputy High Commissioner, since January 1995 to February 2006, I worked at Senior Management position during which, I led the Pakistan operation of UK Trade & Investment Department.  I was responsible for policy development and implementation, preparation of our business plan for Pakistan, co-ordination and execution of various in market projects, budgeting and monitoring, staff management and consultancy services to the British Companies interested in Pakistan market. 

Training, Coaching, Project Management and Implementation, Mentoring. 
Social Media and LinkedIn Training, Career Coaching 
Advocacy, International Development. 
My career at this organisation was over 16 years. This experience in a highly professional organisation has given me the opportunity to attain multidisciplinary experience. 

Our organisation responded to the demand from  customers that are our HQ in London and businesses based in Pakistan as well as in the UK. Hence the Senior Management position in this organisation offered a diversified experience desirable to perform decisive multi-tasks in any major outfit.

Head of Trade & Investment | Trade Promotion Advisor | Trade Development Expert 

I am a LinkedIn Solopreneur. After my 36 years of corporate career, working in 12 countries, in 2020 I started my transformational journey as a Solopreneur. Currently working on three exciting projects: Canada Startup Association where I am helping Canadian Startups grow globally, my Solopreneurship Coaching and Consulting where I am helping my clients in brand building and starting their Solopreneurship careers and my LinkedIn Management Agency. 

Startups, Solopreneurship and eLearning are three topics close to my heart. For over 36 years, I have helped countless clients in achieving excellence in growth and personal branding. 

Canada Startup Association: A membership not for profit organization that helps Canadian Startups in growth and going international. 

My eLearning projects are targeted towards creating online learning programs, personalized coaching and corporate mentoring. 

I am a strong believer in building powerful personal brands. For corporate professionals as well as for Startups, personal branding is an essential element that can ensure professional growth. 

The truth is that in today’s world LinkedIn is the most powerful personal branding tool. 

I grew my business on LinkedIn. 

Making things complicated for clients is the way to make more money, but I believe in simplicity. 

Keeping things simple works for me. 

I do the same with my clients, I have SIMPLIFIED the use of LinkedIn for Job Search, personal branding and building online business. 

Over the years, I have helped hundreds of Senior Executives in LinkedIn optimization and technical support, most of them work for global corporations. 

LinkedIn is growing leaps and bounds and rolling out new features backed by the power of Generative AI. The opportunity is in your hands to make the best use of SIMPLE Techniques. 

I want you to become in-charge of your professional branding.  

Let’s talk, I will keep it simple! 

In 1990, I started my career at British Foreign Office. Served as Head of Trade with British FCO in Pakistan and next as Regional Director at the Center for International Private Enterprise (an affiliate of US Chamber of Commerce). 

I love Canada, now my home!

I have authored three books which will help you immensely in understanding the tips and trick of using LinkedIn easily and effectively.

Visit canadastartups.co - Join us today or visit linkedinimpact.com

KEY SKILLS
Email marketing + Digital Marketing + Audience development + Product Development

ACHIEVEMENTS
+ Doubled attendee numbers for WMTS 2023 from the previous edition
+ Created and deployed on-site research leading to deep customer understanding

RESPONSIBILITIES
• Lead all marketing activities for Canadian Events WMTS.ca, CMTS.ca and MMTS.ca developing customer understanding and audience growth strategies.
• Create and implement marketing messaging to attract the right audience for technical events in the manufacturing technology space in Canada.
• Collaborate with various internal teams to create marketing materials for the right impact across catchment areas.
• Develop and execute a multi-faceted marketing strategy including traditional, email and digital marketing, set budgets, create processes for best practices for implementation across the organization.
• Measure and monitor marketing success metrics and implement course corrections as needed developing improved plans to meet the needs of future events.

Senior Marketing Specialist

Puravankara Limited

KEY SKILLS
Marketing Strategy + Brand Strategy + Brand Architecture + CSAT & NPS + Qualitative and Quantitative Market Research + Advertising + Branding + CRM Funnel + Customer Journey Paths

ACHIEVEMENTS
+	Developed and implemented a long-term brand strategy for the organization to address its raison d’être, using internal stakeholder and customer research and insights.
+	Drew up and deployed a stage-wise shopper insight monitoring program to capture CSAT (Customer SATisfaction) and NPS (Net Promoter Score) measurement system to collect feedback and compile action points. Human Resources has harnessed the program to use in its appraisal system.

RESPONSIBILITIES
•	Led the marketing plan to maximize lead conversion through funnel enhancement, including creative, segmentation, targeting, and landing page optimization.
•	Drove growth and brand recognition by identifying opportunities, marketing content development, brand management, storytelling, and client management strategies.

Puravankara is India's 4th largest real estate developer with a US $380 mn market cap.

Director Strategic Marketing

Lodha Group

KEY SKILLS
Marketing Communication + Brand Management + Qualitative and Quantitative Market Research + Marketing + Advertising + Social Media + SEO + SEM + Digital Marketing

ACHIEVEMENTS
+	Implemented digital-first marketing campaigns and brand initiatives, consistently overachieving annual targets by 4-7% by developing and launching new pipelines into the target audience and acquiring new customers across geographies.
+	Crafted and executed digital marketing strategies focused on customer acquisition, driving conversion at each stage of customer interaction with performance-driven digital marketing through paid media over social, search, and programmatic platforms, including Facebook, Instagram, YouTube and Google Search, to drive traffic to websites and physical points of sale using deep customer understanding and insights.
+	Mentored a team of 3 direct reports to ensure their career aspirations and growth trajectories were aligned with the organization's objectives.

RESPONSIBILITIES
•	Team lead (3 direct reports) for brand marketing, strategic planning and execution of brand building, marketing operations and communications of 20 residential projects across segments by developing a deep understanding of demographics and psychographics to derive actionable insights to enhance greater customer engagement and harness new consumers.
•	Created and delivered world-class integrated marketing campaigns by collaborating with internal and external creative teams and cross-functional teams to create moments of commercial and brand success driving brand image and revenue growth.

Lodha is India's No. 1 real estate developer with a US $8.9 bn market cap.

Senior Marketing Manager

Aditya Birla Retail Limited

KEY SKILLS
New Product Development + Project Management + Retail Marketing + CPG + Marketing + Marketing Communication

ACHIEVEMENTS
+	Increased the average bill value by 13% in 6 months by reconfiguring planogramming and enhanced in-store communication and merchandising.
+	Converted the entire portfolio of products of 180 SKUs (Stock Keeping Units) to newer packaging with minimum loss.

RESPONSIBILITIES
•	Led the Private Label (PL) Food and Beverage category for the country (2 direct reports), managing the P&L and achieving corporate revenue and gross profit targets while minimizing spoilage loss.
•	Analyzed viability and sales/profit potential for innovative new products, including negotiation with production vendors for manufacture, procurement, and successfully launching the products in super- and hypermarkets.

Aditya Birla Retail is a retail conglomerate in India with a US $4 bn market cap.

Marketing Manager

DIAGEO India

KEY SKILLS
Brand Management + Creative Development + Digital Marketing + Marketing Strategy + Brand Architecture + Qualitative and Quantitating Market Research + Advertising + Branding + Experiential Events

ACHIEVEMENTS
+	Doubled the market share and TOM/TOMA (Top-Of-Mind-Awareness) of Antiquity whisky in 3 years with sustained communication, experiential marketing and other marketing initiatives.
+	Rebuilt the brand and relaunched Royal Challenge, renewing every aspect of the brand - product, packaging, positioning, communication, and pricing with detailed market planning.

RESPONSIBILITIES
•	Led the category and portfolio strategy for a wide gamut of national brands, from the large-scale McDowell's No. 1 portfolio, the classic Royal Challenge, the super-premium Antiquity, and the exclusive McDowell's Single Malt by championing and executing brand plans with excellent media and consumer activation programs involving research, media planning, disruptive creative development, digital content, PR, experiential events, sampling, partnerships, etc.
•	Managed all aspects of Royal Challengers Bangalore (cricket team) and the brand it has become in the inaugural season of the Indian Premier League (2008), including being the SPoC (Single Point of Contact) with athletes and their representatives, building excellent relationships.

Diageo is the world's 5th largest spirits company with a US $131.7 bn market cap.

Marketing Specialist

KEY SKILLS
Customer Understanding + Brand Management + Brand Strategy + Brand Marketing + Marketing Communication + Market Research + Serial Problem Solver + Persevering

Having had the opportunity to work with alcoholic beverages, sports marketing, private-label food and beverage retail, and real estate,
+ I reduced the cost of customer acquisition by 26% in 18 months.
+ I overachieved portfolio revenue targets by 4-7% each year.
+ I increased the Average Bill Value for Private Label products by 13% in 10 months.
+ I doubled the market share and TOM/TOMA (Top-Of-Mind Awareness) of the Antiquity whisky brand in 3 years.

As a digital marketer, brand manager and marketing strategy lead, I focus on:
+ BUILDING RELATIONSHIPS, having worked with people across the board, including C-suite individuals.
+ I UNDERSTAND AND CHAMPION THE VOICE OF THE CUSTOMER to comprehend their motivations to interact with my brands.
+ I ACT DECISIVELY using data and by decoupling action points, making micro-decisions and getting incrementally closer to my goals.

I have had the opportunity to grow and steer brands to embrace the digital revolution. Every position has provided me with the ability to see brand management from a more macro lens, and this journey has afforded me the ability to:
+ UNDERSTAND what is vital for long-term growth and success.
+ take APPROPRIATE ACTION to ensure brand victory and customer success moments.

The most significant personal trait I bring is PERSEVERANCE during adversity. I continually sow its seeds amongst my team members so that no matter where they find themselves later on in life, they persevere too.

taplio

The Battle

HAMMAD SIDDIQUI

M. C. Jacob

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