CorpsStrength

CorpsStrength is dedicated to helping make the path easier for Veterans and their families as they recover from complex physical, emotional and brain injuries. We help make it easier to find the services that will help them the most and to manage the logistical challenges.

Founder and Executive Director

Condurrio Marketing + Design

As an independent consultant, I can become a force multiplier for your MOps and Marketing teams. My goal is to help companies make better use of the MarTech they already own so that they can realize more revenue in less time. I do this by helping your team develop scalable processes and technical knowledge to achieve business goals through the use of Marketo, Salesforce, Bizible and other platforms.

Independent Marketing Technology Consultant

Lifework First Coast

Lifework Leadership is a 9-month leadership program aimed at empowering professionals to harness their talents, skills, and experiences for the kingdom of God in their respective cities. This course delves into the leadership principles exemplified by Jesus Christ for his disciples that went on to spread the Word to the whole world, fostering the integration of faith into both professional endeavors and daily life.

Leadership Class of 2024

the link

Works from

Perkuto

As a Senior Consultant, my mission is to collaborate with a team of consultants in providing strategic Marketo and marketing guidance to our customers in line with Perkuto's values: Values: Instant, Maestro, Process, Amazing, Collaboration, Transparency

• Work closely with the VP of consulting services and delivery management team to organize and support the delivery of consulting services: methodology, templates, tools, training, etc. 
• Identify training needs 
• Be accountable for success of the consulting team, including skills development and certification and  adherence to values 
• Collaborate with clients to gather requirements, document solutions, translate business needs into technical execution, receive feedback and present results 
• Deliver strategic level consulting services to Perkuto clients to turn their marketing automation platform into a revenue driver
• Provide innovative solutions by creating cutting edge, effective and efficient marketing programs 
• Direct the hands-on development and execution of marketing campaigns including campaign flow builds, email, landing page and form creation, testing, tracking, etc. 
• Drive and manage email process: assets, segmentation, and list management for maximum revenue and profitability 
• Create, implement and maintain dashboards of key success metrics 
• Monitor, analyze and report on campaign performance to maximize ROI and sales 
• Conduct training workshops for staff and clients

Senior Consultant, Marketing Automation

Condurrio offers a range of marketing automation consulting (primarily Marketo) and digital marketing services for small and medium-sized businesses. 

I provide hands-on training and consulting, available on-site in San Diego, to help marketers use Marketo in the most effective and scalable way. This includes:
• Campaign development, including advanced personalization tools such as tokens, segments, dynamic content
• A/B testing of emails and landing pages to increase conversion
• Tools to increase sales and marketing alignment including customized alerts and Marketo Sales Insights
• Detailed marketing metrics and reporting 
• Landing page and email design

To dovetail with the technical consulting, I can also help companies streamline their processes, improve their digital marketing mix and increase revenue. Services include: 
• Lead lifecycle management
• Transitioning to Inbound Marketing
• Content marketing - both strategy and content development

My goal is to enlighten and empower my clients to do their jobs better.

Owner and Marketing Consultant

ProSites

Develop and manage the marketing technologies and processes in support of two distinct demand generation teams.

Responsibilities include:
• Act as Marketo Admin to keep the software up-to-date, including the integrations to Salesforce in collaboration with the Salesforce admin
• Develop weekly/monthly reports and KPIs to provide transparent insight into campaign effectiveness and its impact on revenue
• Design and implement automated campaigns as part of two demand generation teams
• A/B test campaigns to optimize our marketing messaging.
• Implement and monitor a lead scoring program to help identify and track the best sales prospects
• Provide training and guidances on marketing technology to the marketing department, as well as the Sales and Operations teams

Digital Marketing Operations Manager

AssetWorks LLC

Lead and mentor a team of 5 digital marketers with diverse skill sets to market enterprise software to public and private industries.

Successful projects include:
- Complete overhaul of assetworks.com beginning with a new concept that gave better structure to our content marketing efforts and lead generation goals. Designed the look and feel of the site, as well as the overall structure. The new website has resulted in a YOY increase of 51% in marketing-generated leads and 125% increase in sales-qualified leads (SQLs).
- Presentation of "Marketing Metrics and Reporting Best Practices" session for our corporate marketing teams across North America and Europe

On-going accomplishments and objectives include:
- Achieve over 300% ROI on every dollar invested in marketing
- Develop a content marketing strategy with quarterly reviews to focus on different projects and initiatives
- Create marketing programs with detailed promotion plan, goals and success metrics
- Manage and train users on our own Marketo processes

Director of Marketing

Responsible for broad range of marketing operations for a leading enterprise software company, including:

Lead Generation
• Work with sales team to understand and segment customers and prospects 
• Develop and deploy targeted nurturing programs and content relevant to these prospects using Salesforce and Marketo
• Monitor and measure the lead funnel to constantly evolve programs towards success

Analytics
• Develop strategic marketing budget that includes multiple channels, including online and print • advertising, collateral, tradeshows and targeted events
• Track all marketing investments per channel to understand which programs are performing
• Report on all activities and aspects related to the full lead lifecycle--from website visits, through interim email and landing page activity, all the way to opportunities and closed sales

Content Creation
• Work with cross functional teams and Subject Matter Experts to write and produce content such as articles, white papers, case studies and infographics
• Research industry topics to product educational articles
• Manage a extensive webinar calendar about industry and technical topics

Marketing Communications
• Create internal standard operation procedures for all marketing activities
• Work with product management and sales team to write sales materials and collateral
• Write and distribute press releases
• Create detailed case studies by interviewing customers and presenting the information in a concise and interesting format

Creative
• Design templates for HTML emails and Landing pages using Dreamweaver and Marketo
• Manage content and graphics for website using Expression Engine
• Layout sales materials and collateral using Adobe Creative Suite

Senior Marketing Manager

Aquent

As a contract designer, work with companies of various sizes in different industries for print and online design work.

Graphic Designer

Ko Olina Golf Club

Create, implement and report on all marketing and advertising strategies for high-end resort golf course. Establish specific promotions to increase business. Responsible for all print advertising, online marketing and web development. Instrumental in development of rates and yield management policies. Maintain relationships with media, travel partners and commission vendors. Manage department budget of one million dollars.

Sales and Marketing Manager

>>> I help companies solve problems using marketing tools <<<
Drawing on my skills as one part data-driven marketer and and other part creative-minded graphic designer, I empower companies to blend their strategy and technology to drive more revenue. 

NINJA-LEVEL TECH SKILLS: Marketo, Bizible, Adobe Creative Suite Software (inDesign, Photoshop, Illustrator), and Microsoft Excel
HIGHLY PROFICIENT TECH SKILLS: Salesforce, Hubspot, Cvent, Microsoft Office, G Suite
WORKING KNOWLEDGE: HTML, CSS, Microsoft Dynamics, Google Data Studio

Carey Picklesimer

#mopsa25 - What a trip. It was equal parts useful and fun. I have more to share on the things I learned, but for now I want to thank Mike Rizzo and Audrey Harze ✨ for their unbelievable vision and execution of this event. It is top notch and you guys are amazing.

I have been making a much more concerted effort to be present in the moment wherever I am, which is why I came back with so few photos worthy of a post. That being said, Bryan D'Andrea gave away the cutest gift in his presentation "Peeling Back the Reporting Onion in Hubspot" which will now sit on my desk for good luck. Kawaljeet (Kawal) Kour had the most unique gift when we met and I appreciate her warm energy!

I got a few personal photos, but they don't do justice to the amazing learning and conversations that came with a group of people I admire so much. I love our community!

To my old friends and colleagues: Danielle Balestra Bryan D'Andrea M.H. Lines Todd Sprinkel AJ Navarro Mike Wills Chris Willis, MBA Courtney McAra 🤠 Lauren H Sydney Mulligan ☕️ Sarah Albright Darrell Alfonso George Samaras Amanda Sweeney Joshua P'ng Andrew (Drew) Smith Brandon Benjamin Alysha 🌟 Khan Jep Castelein Evan Kubitschek 🐙 Ian Shields Jack Segal Rachel Squire Amy Vara Flora Huang 

And my new friends and colleagues: 
Cristina Munne Gavynn B.Kawaljeet (Kawal) Kour Manda Seljeseth Danielle Urban Rebecca Pelletier 

(Really hope I didn't forget anyone!)

Independent consultant that maximizes your team’s impact through better use of your technology and processes [including Adobe Marketo Engage, Hubspot, Salesforce, Marketo Measure (Bizible), and adjacent technologies]

If your company is going to be adding AI, then your MOps teams are the people best positioned to help you bring that to reality.

We need to constantly be asking and answering "How will this scale?" and then doing a better job at documenting and communicating that. Whether we are being asked to send a simple campaign or helping implement AI at our companies, one of our first questions has to be about scale. Because the heart of what we do is making something scalable, repeatable, and reportable.

From the Opening Keynote by Mike Rizzo and Audrey Harze ✨:
MOps pros are tasked to turn potential into process and hype into habit (love this alliteration). The MOps role was born and has evolved to be the architects of our companies’ GTM motions. This started with marketing automation 15-20 years ago and will be more important than ever as our companies look to add AI in marketing and company-wide.

Blue Slide that says "MOps pros are tasked to turn potential into process and hype into habit (love this alliteration). The MOps role was born and has evolved to be the architects of our companies’ GTM motions. This started with marketing automation 15-20 years ago and will be more important than ever as our companies look to add AI in marketing and company-wide."

Goodwin

Built and manage a best in class Marketing Technology team that supports Marketing, Events, and Client Development efforts. Report directly to Chief Communications Officer and manage a team of 16 individual. The teams that report into me includes our Website team, CRM team, Operations team, Email team, and Solution Architect team. 

The teams are in charge of providing best practices on how to use the digital channels, measuring performance within each channel and providing guidance to requesters on how to optimize engagement with the channel and execute request for materials to be produced in the channels. 

These amazing team members and I have executed on several key projects that include Goodwin CRM Migration (from Interaction to MS Dynamics), Contact creation automation (Introhive and ZoomInfo integrations to MS Dynamics), Website redesign and update, Overhaul of Financial Planning processes, expense management, and expense reporting, as well as establish marketing department wide analytic dashboards, update to Event Management technology and more. 

Of these projects our website redesign was recognized as a finalist for the 2023 Webbie award, Winner of the Silver W3 award, and the CRM migration project was a finalist for the 2023 Gartner  Marketing and Communications Awards in the Innovation in Marketing and Communication Technology category.

Director of Marketing Technology and Operations

Built the procedures and processes for marketing leads to work with the Marketing Operations team. Managed the marketing operations team. Improved team efficiency taking on double the request while keeping headcount level.

Lead digital marketing transformation with implementation of the Marketing Automation Platform across all business units at the organization. Worked closely with business unit leads to build good customer experiences across digital platforms, consult on best practices for demand generation and onboarding experiences. Demonstrated change management with improvements of MAP to CRM platforms for Commercial B2B division. Laid the foundation for attribution reporting for all digital media channels for all business divisions. 

Architecture solutions for lead generation and analytic technology solutions.  

-Launched automation for branch retail customers
-Introduced methods to identify prospects, convert them to known leads, and build towards customer conversion
-Worked closely with colleagues on measurement and insights from email, event, and lead generation marketing programs.
-Lead the automation programming to help programmatically hand off marketing leads to sales.
- Leveraged tools to decentralize marketing communications tools which allowed sales teams to use Marketing created content as they needed with no interaction with Marketing Operations team.
- Provided Quarterly Readouts of Email performance, database health, and areas of improvement for the email channel.

Vice President of Marketing Operations

Memorial Sloan Kettering Cancer Center

Managed the marketing operations team at Memorial Sloan Kettering Cancer Center,  oversaw implementation of Salesforce Marketing Cloud improving email communications by creating a uniform communication style, and getting a better understanding of newsletter subscribers. Senior leader within the CRM team which on-boards new groups from MSK onto the Service Cloud/Marketing Cloud System.  

-Managed the Salesforce Marketing Cloud for MSK communications
-Oversaw email production of monthly newsletter and event marketing
-Cleaned up newsletter subscriber list resulting in an average 43% unique open rate
-Partnered with communication owners on newsletter/customer acquisition strategy
-Analyzed email performance and provide suggestions to increase content engagement
-Partnered with Salesforce Admins on new Apps within Salesforce Lightning, including data structure, user roles/permissions, objects, and reports 
-Led CRM team to meet HIPAA, CAN-SPAM, CASL, and GDPR compliances

Director Of Marketing Operations

Ela Bean Marketing

Strategic marketing consultancy, providing clients with marketing and marketing automation services. 

Using my extensive marketing experience, I work with clients to build marketing programs which provide positive returns. 

Marketing services include:
- Building Content Strategy
- Social Media Plan/Execution
- Digital Advertising
- Email Marketing
- Lead Generation


Specialized Marketo skills include:
- Migrate Marketo Instance
- Implementing Marketo 
- Building Workspaces and Lead Partitions
- Developing Revenue Models
- Training companies on how to use Revenue Explorer
- Developing Nurture programs

Client Industry include:
 - SaaS
 - AdTech
 - Publishing

Principal Consultant

Romanoff Consulting

RC Solutions works across industries and continents and specializes in quickly deciphering clients' business model to deliver successful solutions (including strategy and technologies or tools) to help our clients achieve their business goals. Specialist assisting organizations in the Media, Publishing, Training and Consumer industries with their Marketing Automation Needs. 

- Assisted clients with getting the most out of their marketing automation investment. 
- Worked closely with CEO on business development, scoping potential client engagements, presenting business proposals to clients. 
- Partner with Marketo to cross-sell to the media/publishing industry, providing the sales team unique insight into how to build Marketo for Publishers.

Senior Consultant

CFO Publishing

CFO publishing was a business to business media organization connects senior finance executives with advertisers through niche news outlets, content creation services, lead generation services, events, and marketing research. CFO was owned by a Private Equity group (Seguin Partners) along with Innovation Enterprise. In 2016 both organizations were sold to Argyle Group.

Vice President Marketing

Director of Audience Development and Marketing

Reputation Institute

Marketing Manager, Knowledge Products

New York Institute of Finance

Marketing Manager

Chemical Week/Access Intelligence

Conference Marketing Coordinator

TBWA\Chiat\Day

Broadcast Production Group Assistant

Transformational leader with a proven track record of driving significant organizational improvements and cost savings. Expert in consolidating systems, optimizing processes, and enhancing data accuracy through strategic automation.

Key Achievements:

•Reduced CRM operational costs by discontinuing redundant systems and automating data management, saving thousands annually.

•Implemented effective change management strategies, enhancing team efficiency and technology adoption.

•Spearheaded the transition to a new Marketing Automation Platform, resulting in streamlined processes and improved data integrity.

•Enhanced budget and expense management during a period of rapid company growth, ensuring strategic financial oversight and control.

PROFESSIONAL SKILLS: CRM consolidation | Marketing Automation implementations | process automation | data management | change management | budget optimization | business operation improvements | and change management.

DOMAIN KNOWLEDGE: B2B | B2B2C | Banking | Financial Services | Health Care | Enterprise

Danielle Balestra

Attention Marketing Ops and Tech folks in the NYC Area. Join the Marketing Ops Pros NYC Chapter Holiday event on December 9th, 6 pm at Workville! 

Speakers to be announced, but the focus is on Networking. If you're looking to solve a challenging work problem or just want to meet others in the area, be sure to drop by. We will have great food and drinks!

Marketing Ops Community

Senior Marketing Technologist Executive | Banking | Finance | Private Equity

Michael Berean, Laura Erdem and 1 other connection attending

View event: Marketing Ops NYC Community Holiday Party

Marketing Ops NYC Community Holiday Party

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The Battle

Carey Picklesimer

Danielle Balestra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Carey Picklesimer's LinkedIn Performance

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