CorpsStrength

CorpsStrength is dedicated to helping make the path easier for Veterans and their families as they recover from complex physical, emotional and brain injuries. We help make it easier to find the services that will help them the most and to manage the logistical challenges.

Founder and Executive Director

Condurrio Marketing + Design

As an independent consultant, I can become a force multiplier for your MOps and Marketing teams. My goal is to help companies make better use of the MarTech they already own so that they can realize more revenue in less time. I do this by helping your team develop scalable processes and technical knowledge to achieve business goals through the use of Marketo, Salesforce, Bizible and other platforms.

Independent Marketing Technology Consultant

Lifework First Coast

Lifework Leadership is a 9-month leadership program aimed at empowering professionals to harness their talents, skills, and experiences for the kingdom of God in their respective cities. This course delves into the leadership principles exemplified by Jesus Christ for his disciples that went on to spread the Word to the whole world, fostering the integration of faith into both professional endeavors and daily life.

Leadership Class of 2024

the link

Works from

Perkuto

As a Senior Consultant, my mission is to collaborate with a team of consultants in providing strategic Marketo and marketing guidance to our customers in line with Perkuto's values: Values: Instant, Maestro, Process, Amazing, Collaboration, Transparency

• Work closely with the VP of consulting services and delivery management team to organize and support the delivery of consulting services: methodology, templates, tools, training, etc. 
• Identify training needs 
• Be accountable for success of the consulting team, including skills development and certification and  adherence to values 
• Collaborate with clients to gather requirements, document solutions, translate business needs into technical execution, receive feedback and present results 
• Deliver strategic level consulting services to Perkuto clients to turn their marketing automation platform into a revenue driver
• Provide innovative solutions by creating cutting edge, effective and efficient marketing programs 
• Direct the hands-on development and execution of marketing campaigns including campaign flow builds, email, landing page and form creation, testing, tracking, etc. 
• Drive and manage email process: assets, segmentation, and list management for maximum revenue and profitability 
• Create, implement and maintain dashboards of key success metrics 
• Monitor, analyze and report on campaign performance to maximize ROI and sales 
• Conduct training workshops for staff and clients

Senior Consultant, Marketing Automation

Condurrio offers a range of marketing automation consulting (primarily Marketo) and digital marketing services for small and medium-sized businesses. 

I provide hands-on training and consulting, available on-site in San Diego, to help marketers use Marketo in the most effective and scalable way. This includes:
• Campaign development, including advanced personalization tools such as tokens, segments, dynamic content
• A/B testing of emails and landing pages to increase conversion
• Tools to increase sales and marketing alignment including customized alerts and Marketo Sales Insights
• Detailed marketing metrics and reporting 
• Landing page and email design

To dovetail with the technical consulting, I can also help companies streamline their processes, improve their digital marketing mix and increase revenue. Services include: 
• Lead lifecycle management
• Transitioning to Inbound Marketing
• Content marketing - both strategy and content development

My goal is to enlighten and empower my clients to do their jobs better.

Owner and Marketing Consultant

ProSites

Develop and manage the marketing technologies and processes in support of two distinct demand generation teams.

Responsibilities include:
• Act as Marketo Admin to keep the software up-to-date, including the integrations to Salesforce in collaboration with the Salesforce admin
• Develop weekly/monthly reports and KPIs to provide transparent insight into campaign effectiveness and its impact on revenue
• Design and implement automated campaigns as part of two demand generation teams
• A/B test campaigns to optimize our marketing messaging.
• Implement and monitor a lead scoring program to help identify and track the best sales prospects
• Provide training and guidances on marketing technology to the marketing department, as well as the Sales and Operations teams

Digital Marketing Operations Manager

AssetWorks LLC

Lead and mentor a team of 5 digital marketers with diverse skill sets to market enterprise software to public and private industries.

Successful projects include:
- Complete overhaul of assetworks.com beginning with a new concept that gave better structure to our content marketing efforts and lead generation goals. Designed the look and feel of the site, as well as the overall structure. The new website has resulted in a YOY increase of 51% in marketing-generated leads and 125% increase in sales-qualified leads (SQLs).
- Presentation of "Marketing Metrics and Reporting Best Practices" session for our corporate marketing teams across North America and Europe

On-going accomplishments and objectives include:
- Achieve over 300% ROI on every dollar invested in marketing
- Develop a content marketing strategy with quarterly reviews to focus on different projects and initiatives
- Create marketing programs with detailed promotion plan, goals and success metrics
- Manage and train users on our own Marketo processes

Director of Marketing

Responsible for broad range of marketing operations for a leading enterprise software company, including:

Lead Generation
• Work with sales team to understand and segment customers and prospects 
• Develop and deploy targeted nurturing programs and content relevant to these prospects using Salesforce and Marketo
• Monitor and measure the lead funnel to constantly evolve programs towards success

Analytics
• Develop strategic marketing budget that includes multiple channels, including online and print • advertising, collateral, tradeshows and targeted events
• Track all marketing investments per channel to understand which programs are performing
• Report on all activities and aspects related to the full lead lifecycle--from website visits, through interim email and landing page activity, all the way to opportunities and closed sales

Content Creation
• Work with cross functional teams and Subject Matter Experts to write and produce content such as articles, white papers, case studies and infographics
• Research industry topics to product educational articles
• Manage a extensive webinar calendar about industry and technical topics

Marketing Communications
• Create internal standard operation procedures for all marketing activities
• Work with product management and sales team to write sales materials and collateral
• Write and distribute press releases
• Create detailed case studies by interviewing customers and presenting the information in a concise and interesting format

Creative
• Design templates for HTML emails and Landing pages using Dreamweaver and Marketo
• Manage content and graphics for website using Expression Engine
• Layout sales materials and collateral using Adobe Creative Suite

Senior Marketing Manager

Aquent

As a contract designer, work with companies of various sizes in different industries for print and online design work.

Graphic Designer

Ko Olina Golf Club

Create, implement and report on all marketing and advertising strategies for high-end resort golf course. Establish specific promotions to increase business. Responsible for all print advertising, online marketing and web development. Instrumental in development of rates and yield management policies. Maintain relationships with media, travel partners and commission vendors. Manage department budget of one million dollars.

Sales and Marketing Manager

>>> I help companies solve problems using marketing tools <<<
Drawing on my skills as one part data-driven marketer and and other part creative-minded graphic designer, I empower companies to blend their strategy and technology to drive more revenue. 

NINJA-LEVEL TECH SKILLS: Marketo, Bizible, Adobe Creative Suite Software (inDesign, Photoshop, Illustrator), and Microsoft Excel
HIGHLY PROFICIENT TECH SKILLS: Salesforce, Hubspot, Cvent, Microsoft Office, G Suite
WORKING KNOWLEDGE: HTML, CSS, Microsoft Dynamics, Google Data Studio

Carey Picklesimer

#mopsa25 - What a trip. It was equal parts useful and fun. I have more to share on the things I learned, but for now I want to thank Mike Rizzo and Audrey Harze ✨ for their unbelievable vision and execution of this event. It is top notch and you guys are amazing.

I have been making a much more concerted effort to be present in the moment wherever I am, which is why I came back with so few photos worthy of a post. That being said, Bryan D'Andrea gave away the cutest gift in his presentation "Peeling Back the Reporting Onion in Hubspot" which will now sit on my desk for good luck. Kawaljeet (Kawal) Kour had the most unique gift when we met and I appreciate her warm energy!

I got a few personal photos, but they don't do justice to the amazing learning and conversations that came with a group of people I admire so much. I love our community!

To my old friends and colleagues: Danielle Balestra Bryan D'Andrea M.H. Lines Todd Sprinkel AJ Navarro Mike Wills Chris Willis, MBA Courtney McAra 🤠 Lauren H Sydney Mulligan ☕️ Sarah Albright Darrell Alfonso George Samaras Amanda Sweeney Joshua P'ng Andrew (Drew) Smith Brandon Benjamin Alysha 🌟 Khan Jep Castelein Evan Kubitschek 🐙 Ian Shields Jack Segal Rachel Squire Amy Vara Flora Huang 

And my new friends and colleagues: 
Cristina Munne Gavynn B.Kawaljeet (Kawal) Kour Manda Seljeseth Danielle Urban Rebecca Pelletier 

(Really hope I didn't forget anyone!)

Independent consultant that maximizes your team’s impact through better use of your technology and processes [including Adobe Marketo Engage, Hubspot, Salesforce, Marketo Measure (Bizible), and adjacent technologies]

If your company is going to be adding AI, then your MOps teams are the people best positioned to help you bring that to reality.

We need to constantly be asking and answering "How will this scale?" and then doing a better job at documenting and communicating that. Whether we are being asked to send a simple campaign or helping implement AI at our companies, one of our first questions has to be about scale. Because the heart of what we do is making something scalable, repeatable, and reportable.

From the Opening Keynote by Mike Rizzo and Audrey Harze ✨:
MOps pros are tasked to turn potential into process and hype into habit (love this alliteration). The MOps role was born and has evolved to be the architects of our companies’ GTM motions. This started with marketing automation 15-20 years ago and will be more important than ever as our companies look to add AI in marketing and company-wide.

Blue Slide that says "MOps pros are tasked to turn potential into process and hype into habit (love this alliteration). The MOps role was born and has evolved to be the architects of our companies’ GTM motions. This started with marketing automation 15-20 years ago and will be more important than ever as our companies look to add AI in marketing and company-wide."

Marketing Ops Community

Head of Training and Certification

Indeed.com

Director of Marketing Strategy and Operations

MarTech Alliance

I am the lead instructor for a brand new 8 week course on all things Marketing Operations! Visit Martech Alliance online for more details.

Course Instructor

Amazon Web Services (AWS)

Global Marketing Operations Leader

Hitwise

Leads the marketing and demand generation teams in the Americas and APAC. 

- Oversee the planning and direction of marketing programs
- Partner and support sales to execute strategy for winning clients and upselling existing clients
- Report on key business metrics, campaign results, and drive optimization
- Development of Marketing ROI reporting and analytics 
- Lead nurturing, drip campaigns, lead scoring, sales and marketing alignment
- Oversees sponsorships, paid advertising, and online media spend
- Development and execution of campaigns across paid search and social, online advertising, webinars, events and content marketing
- Marketing automation and Salesforce implementation

Director, Global Marketing

American Marketing Association

Leads content marketing and communications strategy across all channels. 

Oversees communications and social media teams.

Manages writers and content producers for blogs, eBooks, and advertisements.

Director Of Communications

Leaf Group

Responsible for marketing and demand generation programs including marketing automation, lead nurturing, email marketing, messaging, sales enablement, and alignment across paid, content marketing, and event marketing programs. 

Leads and manages team of demand generation professionals.

Passionately implementing unified Marketo, Salesforce, Facebook Advertising and content marketing B2B programs. Marketo Certified Expert.

- Database Hygiene 
- Database Migration 
- De-duplication 
- Data Standardization and Data Normalization

Trumpia

Drove 500% growth of new marketing platform through partner marketing and relentless adoption programs for AT&T Mobility’s 1,500+ business sales force. 

Established webinar lead generation program accounting for over 80% of marketing qualified leads 
Instrumental in product marketing, pricing, packaging, business development and go-to-market strategies. 

Online marketing including Google analytics, website and landing page optimization, marketing automation using Pardot, email marketing, collateral development and copywriting. 

Led event marketing team to successfully execute AT&T new product roadshow and events in 15 major US markets.

Digital Marketing 
Marketing Automation 
Google Analytics and Adwords 
Product Marketing
Customer Marketing 
Channel Marketing

Marketing Manager

Independent

Small business marketing consulting including: 

Digital Marketing 
Email Marketing 
Marketing Automation 
Social Media Marketing 
Online Marketing 
Website Design 
SEO/SEM

Marketing Consultant

Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Sorry late notice everyone! 

We have an amazing marketing ops town hall where we'll dive into practical AI use cases for marketing ops. 

We'll have Lindsay Rothlisberger, Jomar Ebalida, Mike Rizzo and myself cover some awesome use cases, and we'll also open it up to the group to share what they've learned. 

See you all there, link in the comments to sign up to join us for free.

#marketing #martech #marketingoperations #ai

taplio

The Battle

Carey Picklesimer

Darrell Alfonso

Followers

Posts

Engagements

Likes

Performance ScoreCarey Picklesimer's LinkedIn Performance

Performance ScoreDarrell Alfonso's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Carey Picklesimer

Darrell Alfonso

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Carey Picklesimer's LinkedIn Performance

Performance ScoreDarrell Alfonso's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCarey Picklesimer's LinkedIn Performance