CorpsStrength

CorpsStrength is dedicated to helping make the path easier for Veterans and their families as they recover from complex physical, emotional and brain injuries. We help make it easier to find the services that will help them the most and to manage the logistical challenges.

Founder and Executive Director

Condurrio Marketing + Design

As an independent consultant, I can become a force multiplier for your MOps and Marketing teams. My goal is to help companies make better use of the MarTech they already own so that they can realize more revenue in less time. I do this by helping your team develop scalable processes and technical knowledge to achieve business goals through the use of Marketo, Salesforce, Bizible and other platforms.

Independent Marketing Technology Consultant

Lifework First Coast

Lifework Leadership is a 9-month leadership program aimed at empowering professionals to harness their talents, skills, and experiences for the kingdom of God in their respective cities. This course delves into the leadership principles exemplified by Jesus Christ for his disciples that went on to spread the Word to the whole world, fostering the integration of faith into both professional endeavors and daily life.

Leadership Class of 2024

the link

Works from

Perkuto

As a Senior Consultant, my mission is to collaborate with a team of consultants in providing strategic Marketo and marketing guidance to our customers in line with Perkuto's values: Values: Instant, Maestro, Process, Amazing, Collaboration, Transparency

• Work closely with the VP of consulting services and delivery management team to organize and support the delivery of consulting services: methodology, templates, tools, training, etc. 
• Identify training needs 
• Be accountable for success of the consulting team, including skills development and certification and  adherence to values 
• Collaborate with clients to gather requirements, document solutions, translate business needs into technical execution, receive feedback and present results 
• Deliver strategic level consulting services to Perkuto clients to turn their marketing automation platform into a revenue driver
• Provide innovative solutions by creating cutting edge, effective and efficient marketing programs 
• Direct the hands-on development and execution of marketing campaigns including campaign flow builds, email, landing page and form creation, testing, tracking, etc. 
• Drive and manage email process: assets, segmentation, and list management for maximum revenue and profitability 
• Create, implement and maintain dashboards of key success metrics 
• Monitor, analyze and report on campaign performance to maximize ROI and sales 
• Conduct training workshops for staff and clients

Senior Consultant, Marketing Automation

Condurrio offers a range of marketing automation consulting (primarily Marketo) and digital marketing services for small and medium-sized businesses. 

I provide hands-on training and consulting, available on-site in San Diego, to help marketers use Marketo in the most effective and scalable way. This includes:
• Campaign development, including advanced personalization tools such as tokens, segments, dynamic content
• A/B testing of emails and landing pages to increase conversion
• Tools to increase sales and marketing alignment including customized alerts and Marketo Sales Insights
• Detailed marketing metrics and reporting 
• Landing page and email design

To dovetail with the technical consulting, I can also help companies streamline their processes, improve their digital marketing mix and increase revenue. Services include: 
• Lead lifecycle management
• Transitioning to Inbound Marketing
• Content marketing - both strategy and content development

My goal is to enlighten and empower my clients to do their jobs better.

Owner and Marketing Consultant

ProSites

Develop and manage the marketing technologies and processes in support of two distinct demand generation teams.

Responsibilities include:
• Act as Marketo Admin to keep the software up-to-date, including the integrations to Salesforce in collaboration with the Salesforce admin
• Develop weekly/monthly reports and KPIs to provide transparent insight into campaign effectiveness and its impact on revenue
• Design and implement automated campaigns as part of two demand generation teams
• A/B test campaigns to optimize our marketing messaging.
• Implement and monitor a lead scoring program to help identify and track the best sales prospects
• Provide training and guidances on marketing technology to the marketing department, as well as the Sales and Operations teams

Digital Marketing Operations Manager

AssetWorks LLC

Lead and mentor a team of 5 digital marketers with diverse skill sets to market enterprise software to public and private industries.

Successful projects include:
- Complete overhaul of assetworks.com beginning with a new concept that gave better structure to our content marketing efforts and lead generation goals. Designed the look and feel of the site, as well as the overall structure. The new website has resulted in a YOY increase of 51% in marketing-generated leads and 125% increase in sales-qualified leads (SQLs).
- Presentation of "Marketing Metrics and Reporting Best Practices" session for our corporate marketing teams across North America and Europe

On-going accomplishments and objectives include:
- Achieve over 300% ROI on every dollar invested in marketing
- Develop a content marketing strategy with quarterly reviews to focus on different projects and initiatives
- Create marketing programs with detailed promotion plan, goals and success metrics
- Manage and train users on our own Marketo processes

Director of Marketing

Responsible for broad range of marketing operations for a leading enterprise software company, including:

Lead Generation
• Work with sales team to understand and segment customers and prospects 
• Develop and deploy targeted nurturing programs and content relevant to these prospects using Salesforce and Marketo
• Monitor and measure the lead funnel to constantly evolve programs towards success

Analytics
• Develop strategic marketing budget that includes multiple channels, including online and print • advertising, collateral, tradeshows and targeted events
• Track all marketing investments per channel to understand which programs are performing
• Report on all activities and aspects related to the full lead lifecycle--from website visits, through interim email and landing page activity, all the way to opportunities and closed sales

Content Creation
• Work with cross functional teams and Subject Matter Experts to write and produce content such as articles, white papers, case studies and infographics
• Research industry topics to product educational articles
• Manage a extensive webinar calendar about industry and technical topics

Marketing Communications
• Create internal standard operation procedures for all marketing activities
• Work with product management and sales team to write sales materials and collateral
• Write and distribute press releases
• Create detailed case studies by interviewing customers and presenting the information in a concise and interesting format

Creative
• Design templates for HTML emails and Landing pages using Dreamweaver and Marketo
• Manage content and graphics for website using Expression Engine
• Layout sales materials and collateral using Adobe Creative Suite

Senior Marketing Manager

Aquent

As a contract designer, work with companies of various sizes in different industries for print and online design work.

Graphic Designer

Ko Olina Golf Club

Create, implement and report on all marketing and advertising strategies for high-end resort golf course. Establish specific promotions to increase business. Responsible for all print advertising, online marketing and web development. Instrumental in development of rates and yield management policies. Maintain relationships with media, travel partners and commission vendors. Manage department budget of one million dollars.

Sales and Marketing Manager

>>> I help companies solve problems using marketing tools <<<
Drawing on my skills as one part data-driven marketer and and other part creative-minded graphic designer, I empower companies to blend their strategy and technology to drive more revenue. 

NINJA-LEVEL TECH SKILLS: Marketo, Bizible, Adobe Creative Suite Software (inDesign, Photoshop, Illustrator), and Microsoft Excel
HIGHLY PROFICIENT TECH SKILLS: Salesforce, Hubspot, Cvent, Microsoft Office, G Suite
WORKING KNOWLEDGE: HTML, CSS, Microsoft Dynamics, Google Data Studio

Carey Picklesimer

#mopsa25 - What a trip. It was equal parts useful and fun. I have more to share on the things I learned, but for now I want to thank Mike Rizzo and Audrey Harze ✨ for their unbelievable vision and execution of this event. It is top notch and you guys are amazing.

I have been making a much more concerted effort to be present in the moment wherever I am, which is why I came back with so few photos worthy of a post. That being said, Bryan D'Andrea gave away the cutest gift in his presentation "Peeling Back the Reporting Onion in Hubspot" which will now sit on my desk for good luck. Kawaljeet (Kawal) Kour had the most unique gift when we met and I appreciate her warm energy!

I got a few personal photos, but they don't do justice to the amazing learning and conversations that came with a group of people I admire so much. I love our community!

To my old friends and colleagues: Danielle Balestra Bryan D'Andrea M.H. Lines Todd Sprinkel AJ Navarro Mike Wills Chris Willis, MBA Courtney McAra 🤠 Lauren H Sydney Mulligan ☕️ Sarah Albright Darrell Alfonso George Samaras Amanda Sweeney Joshua P'ng Andrew (Drew) Smith Brandon Benjamin Alysha 🌟 Khan Jep Castelein Evan Kubitschek 🐙 Ian Shields Jack Segal Rachel Squire Amy Vara Flora Huang 

And my new friends and colleagues: 
Cristina Munne Gavynn B.Kawaljeet (Kawal) Kour Manda Seljeseth Danielle Urban Rebecca Pelletier 

(Really hope I didn't forget anyone!)

Independent consultant that maximizes your team’s impact through better use of your technology and processes [including Adobe Marketo Engage, Hubspot, Salesforce, Marketo Measure (Bizible), and adjacent technologies]

If your company is going to be adding AI, then your MOps teams are the people best positioned to help you bring that to reality.

We need to constantly be asking and answering "How will this scale?" and then doing a better job at documenting and communicating that. Whether we are being asked to send a simple campaign or helping implement AI at our companies, one of our first questions has to be about scale. Because the heart of what we do is making something scalable, repeatable, and reportable.

From the Opening Keynote by Mike Rizzo and Audrey Harze ✨:
MOps pros are tasked to turn potential into process and hype into habit (love this alliteration). The MOps role was born and has evolved to be the architects of our companies’ GTM motions. This started with marketing automation 15-20 years ago and will be more important than ever as our companies look to add AI in marketing and company-wide.

Blue Slide that says "MOps pros are tasked to turn potential into process and hype into habit (love this alliteration). The MOps role was born and has evolved to be the architects of our companies’ GTM motions. This started with marketing automation 15-20 years ago and will be more important than ever as our companies look to add AI in marketing and company-wide."

Smartsheet

»» Cultivating collaborative relationships between sales, data warehouse, and business intelligence teams, focusing on improving data management and lead routing, strengthening inbound sales initiatives, and driving goal achievement.

»» Pinpointing and prioritizing opportunities for improvement, supporting short- and long-term planning for reengineering the marketing automation platform, technical and data architecture, and martech stack.

»» Evaluate new tools and integrations for scalability and operational efficiency, optimize lead routing and scoring, and drive customer segmentation and acquisition.

»» Design, build, measure, and continually improve the effectiveness of marketing automation using Marketo, defining, mapping, and documenting key processes in support of complex campaigns with a performance focus.

»» Commended for diving in and problem-solving while learning, already being seen as a ‘go-to’ resource when issues arise, and framing the relationships and partnerships to generate improvements for the SDR and BDR organizations.

Manager, Marketing Operations (Platform Operations)

Fathom

»» Recruited to create marketing automation strategies for this digital marketing agency—ultimately downsized following a 50% reduction in business by the agency’s largest automation client—clearly articulating email and marketing automation visions.

Sr. Manager, Marketing Automation 

Alight Solutions

»» Provided strategic leadership during a period of transformational growth and change, navigating M&A activity—including acquisition of data—performing interim Martech Director functions and ‘standing-up’ a newly formed Demand Generation team. 

»» Launched third-party lead generation activities to support marketing automation ecosystem optimization, partnering with sales and product teams to define the customer lifecycle, target markets, and campaign objectives.

»» Leveraged expertise in account-based marketing and design / build marketing campaigns to reach targeted audiences, build high-conversion pipelines, and ensure adherence to global branding guidelines across all marketing initiatives.

Sr. Manager, Marketing Operations & Automation 

Direct Online Marketing

»» Stepped into a brand-new position working with internal marketing teams to deliver services across a diverse client portfolio, serving as the relationship owner for each account and driving proactive communication throughout every project lifecycle.

»» Named key point of contact for major agency clients, fielding queries into marketing automation strategies—quickly earning recognition as a Marketo expert—and demonstrating deep understanding of clients’ objectives.

»» Enabled consolidation of communications by serving as a ‘go-to’ resource able to address clients’ needs, manage long-term client projects, offer strategic marketing insights, and ensure a world-class customer experience.

Digital Marketing Account Manager

BNY Mellon

»» Played an integral role in building the Marketing Center of Expertise for Digital, advancing marketing analytics solutions, nurturing a business- and data-driven culture, and creating unprecedented connectivity between LoB marketers and analytics resources.

»» Built self-service dashboards providing KPI transparency and enabling creation of reports analyzing campaign performance, lead generation activities, resulting revenue expansion, and overarching ROMI.

»» Facilitated end-user training and provided reference materials to support marketers in leveraging dashboards to drive digital activity and results, greatly expanding awareness of business and marketing analytics and insights.

»» Managed domain governance and collaborated with Legal, Risk, Technology, and Cybersecurity teams to protect brand equity and mitigate risks from internet counterfeiting, fraud, piracy, and cybersquatting.

Associate Director, Analytics & Insights

»» Researched and engaged with vendor to proactively implement privacy solution across 8 domains, readying the organization for the impact of GDPR and ensuring project milestones and deliverables were met without fail.

»» Reviewed data collection and analysis processes and associated exposure, presenting project scorecard to the Executive Steering Committee and PMO on risk mitigation initiatives and process changes.

»» Drove communication across the marketing organization—hosting weekly calls to align marketing, communications, legal, and regulatory functions—mitigated roadblocks, addressed issues, and fostered enterprise-wide synergies.

Associate Director, Data Privacy

»» Systematized the Contact Us form handling process, building routing guidelines to ensure expeditious transfer to appropriate business units, and creating roles and responsibilities, trainings, and reference documentation.

»» Expanded product and service awareness through consistent positioning and personalized campaigns, amplifying the BNY brand and catalyzing deeper visits to the corporate website and campaign metrics.

»» Led the Employee Engagement Committee and served as the Employee Engagement Champion for Corporate Marketing in Pittsburgh (40 FTEs), fueling professional development and social activities supporting a strong culture.

Associate Director, Marketing Automation, Personalization, & Operations

Deloitte

»» Managed an internal portfolio of clients, serving as their key point of contact in ensuring initiatives aligned with brand and governance strategies, delivered a consistent user experience, and drove the achievement of go-to-market objectives. 

»» Achieved significant performance gains on a high-traffic, information-drive site, reducing bounce rate 5%, increasing domain referral traffic—500% from LinkedIn and 80% from Twitter—and produced robust AdWords campaigns.

»» Built a digital-first culture, introducing training programs focused on sharing emerging trends and an evolving digital strategy, ensuring stakeholders understood best practices, supported digital transformation, and mitigated risks.

»» Led a business-critical digital and content transformation project, reducing content 70% and fueling optimization of a new responsive site, championing a total strategy refresh, and creating training series for 18 marketing teams.

Manager / Account Lead, Digital Marketing

»» Directed global online content accuracy, relevance, and completeness, managing operations within a cross-functional content management team that owned website, social media, email, and SEO / SEM content and messaging.

»» Fueled organizational efficiencies and operational excellence in the management of a digital content ecosystem and platform migration, overseeing email programs, administering SharePoint sites, and owning the content production.

Internet Producer

»» Promoted Deloitte Consulting LLP’s service lines through targeted marcom strategies and events—roundtables, conferences, and speaking engagements—driving relationship and business development across key industries and organizations.

Sales, Marketing, & Business Development

Developing and executing marketing automation strategies, plans, and systems to drive revenue growth, shape optimal customer experiences, and support business goals is what I have proven to do best. Throughout my career, I have repeatedly built digital-first cultures, evangelized continuous process and performance improvement, and nurtured the relationships vital to success.

★   ★   ★

Spending a formative decade with Deloitte, I progressed through roles focused on driving value through sales, marketing, and business development. Stepping into the marketing optimization arena as a content owner, I gained early experience shaping user experiences and managing a digital content ecosystem. As a digital marketing manager, I next developed omnichannel strategies to protect brand eminence; ensure consistency; and optimize digital initiatives, analytics, and insights.

★   ★   ★

Moving to BNY Mellon, I continued my journey in marketing automation, mobilizing a global team to deliver unprecedented personalization and segmentation of our digital marketing efforts. By defining optimal data routing, roles and responsibilities, and content and segment analysis programs, my team and I amplified the brand and deepened customer engagement. 

★   ★   ★

My last role with BNY took me into Analytics and Insights as an Associate Director, where I held a notable position in building a Center of Expertise for Digital, instilled the importance of analytics and reporting, and fueled lead generation initiatives. Delivering the domain governance to mitigate brand, noncompliance, and reputational risks, I worked diligently with cross-functional stakeholders to put digital and data as the focus of our growth strategy.

★   ★   ★

In the past few years, I worked with Direct Online Marketing and Alight in the digital marketing, automation, and operations arenas. With the latter, I improved the martech stack, fueled demand generation, and aligned sales and marketing to foster collaboration. Offering expertise spanning leading-edge tools and processes, I optimized the digital marketing ecosystem, introduced vendors, and built campaigns that catalyzed results.

★   ★   ★

Currently a Manager of Marketing Automation for Smartsheet, I am the Marketo SME as we define, map, and document key processes to optimize marketing automation. Here I am cultivating cross-team relationships to improve data and documentation, reengineer marketing automation processes, improve our technical and data infrastructure, and fuel revenue growth.

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Carey Picklesimer

Erica Donaldson-Dipyatic, MBA

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The Battle

Carey Picklesimer

Erica Donaldson-Dipyatic, MBA

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Carey Picklesimer's LinkedIn Performance

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