CorpsStrength

CorpsStrength is dedicated to helping make the path easier for Veterans and their families as they recover from complex physical, emotional and brain injuries. We help make it easier to find the services that will help them the most and to manage the logistical challenges.

Founder and Executive Director

Condurrio Marketing + Design

As an independent consultant, I can become a force multiplier for your MOps and Marketing teams. My goal is to help companies make better use of the MarTech they already own so that they can realize more revenue in less time. I do this by helping your team develop scalable processes and technical knowledge to achieve business goals through the use of Marketo, Salesforce, Bizible and other platforms.

Independent Marketing Technology Consultant

Lifework First Coast

Lifework Leadership is a 9-month leadership program aimed at empowering professionals to harness their talents, skills, and experiences for the kingdom of God in their respective cities. This course delves into the leadership principles exemplified by Jesus Christ for his disciples that went on to spread the Word to the whole world, fostering the integration of faith into both professional endeavors and daily life.

Leadership Class of 2024

the link

Works from

Perkuto

As a Senior Consultant, my mission is to collaborate with a team of consultants in providing strategic Marketo and marketing guidance to our customers in line with Perkuto's values: Values: Instant, Maestro, Process, Amazing, Collaboration, Transparency

• Work closely with the VP of consulting services and delivery management team to organize and support the delivery of consulting services: methodology, templates, tools, training, etc. 
• Identify training needs 
• Be accountable for success of the consulting team, including skills development and certification and  adherence to values 
• Collaborate with clients to gather requirements, document solutions, translate business needs into technical execution, receive feedback and present results 
• Deliver strategic level consulting services to Perkuto clients to turn their marketing automation platform into a revenue driver
• Provide innovative solutions by creating cutting edge, effective and efficient marketing programs 
• Direct the hands-on development and execution of marketing campaigns including campaign flow builds, email, landing page and form creation, testing, tracking, etc. 
• Drive and manage email process: assets, segmentation, and list management for maximum revenue and profitability 
• Create, implement and maintain dashboards of key success metrics 
• Monitor, analyze and report on campaign performance to maximize ROI and sales 
• Conduct training workshops for staff and clients

Senior Consultant, Marketing Automation

Condurrio offers a range of marketing automation consulting (primarily Marketo) and digital marketing services for small and medium-sized businesses. 

I provide hands-on training and consulting, available on-site in San Diego, to help marketers use Marketo in the most effective and scalable way. This includes:
• Campaign development, including advanced personalization tools such as tokens, segments, dynamic content
• A/B testing of emails and landing pages to increase conversion
• Tools to increase sales and marketing alignment including customized alerts and Marketo Sales Insights
• Detailed marketing metrics and reporting 
• Landing page and email design

To dovetail with the technical consulting, I can also help companies streamline their processes, improve their digital marketing mix and increase revenue. Services include: 
• Lead lifecycle management
• Transitioning to Inbound Marketing
• Content marketing - both strategy and content development

My goal is to enlighten and empower my clients to do their jobs better.

Owner and Marketing Consultant

ProSites

Develop and manage the marketing technologies and processes in support of two distinct demand generation teams.

Responsibilities include:
• Act as Marketo Admin to keep the software up-to-date, including the integrations to Salesforce in collaboration with the Salesforce admin
• Develop weekly/monthly reports and KPIs to provide transparent insight into campaign effectiveness and its impact on revenue
• Design and implement automated campaigns as part of two demand generation teams
• A/B test campaigns to optimize our marketing messaging.
• Implement and monitor a lead scoring program to help identify and track the best sales prospects
• Provide training and guidances on marketing technology to the marketing department, as well as the Sales and Operations teams

Digital Marketing Operations Manager

AssetWorks LLC

Lead and mentor a team of 5 digital marketers with diverse skill sets to market enterprise software to public and private industries.

Successful projects include:
- Complete overhaul of assetworks.com beginning with a new concept that gave better structure to our content marketing efforts and lead generation goals. Designed the look and feel of the site, as well as the overall structure. The new website has resulted in a YOY increase of 51% in marketing-generated leads and 125% increase in sales-qualified leads (SQLs).
- Presentation of "Marketing Metrics and Reporting Best Practices" session for our corporate marketing teams across North America and Europe

On-going accomplishments and objectives include:
- Achieve over 300% ROI on every dollar invested in marketing
- Develop a content marketing strategy with quarterly reviews to focus on different projects and initiatives
- Create marketing programs with detailed promotion plan, goals and success metrics
- Manage and train users on our own Marketo processes

Director of Marketing

Responsible for broad range of marketing operations for a leading enterprise software company, including:

Lead Generation
• Work with sales team to understand and segment customers and prospects 
• Develop and deploy targeted nurturing programs and content relevant to these prospects using Salesforce and Marketo
• Monitor and measure the lead funnel to constantly evolve programs towards success

Analytics
• Develop strategic marketing budget that includes multiple channels, including online and print • advertising, collateral, tradeshows and targeted events
• Track all marketing investments per channel to understand which programs are performing
• Report on all activities and aspects related to the full lead lifecycle--from website visits, through interim email and landing page activity, all the way to opportunities and closed sales

Content Creation
• Work with cross functional teams and Subject Matter Experts to write and produce content such as articles, white papers, case studies and infographics
• Research industry topics to product educational articles
• Manage a extensive webinar calendar about industry and technical topics

Marketing Communications
• Create internal standard operation procedures for all marketing activities
• Work with product management and sales team to write sales materials and collateral
• Write and distribute press releases
• Create detailed case studies by interviewing customers and presenting the information in a concise and interesting format

Creative
• Design templates for HTML emails and Landing pages using Dreamweaver and Marketo
• Manage content and graphics for website using Expression Engine
• Layout sales materials and collateral using Adobe Creative Suite

Senior Marketing Manager

Aquent

As a contract designer, work with companies of various sizes in different industries for print and online design work.

Graphic Designer

Ko Olina Golf Club

Create, implement and report on all marketing and advertising strategies for high-end resort golf course. Establish specific promotions to increase business. Responsible for all print advertising, online marketing and web development. Instrumental in development of rates and yield management policies. Maintain relationships with media, travel partners and commission vendors. Manage department budget of one million dollars.

Sales and Marketing Manager

>>> I help companies solve problems using marketing tools <<<
Drawing on my skills as one part data-driven marketer and and other part creative-minded graphic designer, I empower companies to blend their strategy and technology to drive more revenue. 

NINJA-LEVEL TECH SKILLS: Marketo, Bizible, Adobe Creative Suite Software (inDesign, Photoshop, Illustrator), and Microsoft Excel
HIGHLY PROFICIENT TECH SKILLS: Salesforce, Hubspot, Cvent, Microsoft Office, G Suite
WORKING KNOWLEDGE: HTML, CSS, Microsoft Dynamics, Google Data Studio

Carey Picklesimer

#mopsa25 - What a trip. It was equal parts useful and fun. I have more to share on the things I learned, but for now I want to thank Mike Rizzo and Audrey Harze ✨ for their unbelievable vision and execution of this event. It is top notch and you guys are amazing.

I have been making a much more concerted effort to be present in the moment wherever I am, which is why I came back with so few photos worthy of a post. That being said, Bryan D'Andrea gave away the cutest gift in his presentation "Peeling Back the Reporting Onion in Hubspot" which will now sit on my desk for good luck. Kawaljeet (Kawal) Kour had the most unique gift when we met and I appreciate her warm energy!

I got a few personal photos, but they don't do justice to the amazing learning and conversations that came with a group of people I admire so much. I love our community!

To my old friends and colleagues: Danielle Balestra Bryan D'Andrea M.H. Lines Todd Sprinkel AJ Navarro Mike Wills Chris Willis, MBA Courtney McAra 🤠 Lauren H Sydney Mulligan ☕️ Sarah Albright Darrell Alfonso George Samaras Amanda Sweeney Joshua P'ng Andrew (Drew) Smith Brandon Benjamin Alysha 🌟 Khan Jep Castelein Evan Kubitschek 🐙 Ian Shields Jack Segal Rachel Squire Amy Vara Flora Huang 

And my new friends and colleagues: 
Cristina Munne Gavynn B.Kawaljeet (Kawal) Kour Manda Seljeseth Danielle Urban Rebecca Pelletier 

(Really hope I didn't forget anyone!)

Independent consultant that maximizes your team’s impact through better use of your technology and processes [including Adobe Marketo Engage, Hubspot, Salesforce, Marketo Measure (Bizible), and adjacent technologies]

If your company is going to be adding AI, then your MOps teams are the people best positioned to help you bring that to reality.

We need to constantly be asking and answering "How will this scale?" and then doing a better job at documenting and communicating that. Whether we are being asked to send a simple campaign or helping implement AI at our companies, one of our first questions has to be about scale. Because the heart of what we do is making something scalable, repeatable, and reportable.

From the Opening Keynote by Mike Rizzo and Audrey Harze ✨:
MOps pros are tasked to turn potential into process and hype into habit (love this alliteration). The MOps role was born and has evolved to be the architects of our companies’ GTM motions. This started with marketing automation 15-20 years ago and will be more important than ever as our companies look to add AI in marketing and company-wide.

Blue Slide that says "MOps pros are tasked to turn potential into process and hype into habit (love this alliteration). The MOps role was born and has evolved to be the architects of our companies’ GTM motions. This started with marketing automation 15-20 years ago and will be more important than ever as our companies look to add AI in marketing and company-wide."

Experian

Sr Leadership role growing a team of Eloqua digital experts focused on strategically extending the Eloqua ecosystem for effective demand generation enablement.

•	Ensure the architecture and performance of Experian’s Marketing Automation Platforms (Eloqua) is  compliant, up-to-date, governed, well-integrated, and maintains healthy performance for global campaign execution of digital experiences.
•	Formed an Eloqua Digital Council with hub and spoke model throughout the international and national demand centers for automation best practices and knowledge sharing. 
•	Drove team Agile Transformation; intake to delivery process now a standardized ScrumBan model for ensuring all campaign, lists, forms, lead routing and template requirements properly scoped with acceptance criteria before estimation for delivery. Automated creation of Jira stories from Sharepoint Online Request Form.
•	Redefined Oracle services engagement with executive support from low touch to a high touch partnership forging a Marketing Maturity Benchmark Assessment delivering results for baseline measurement against industry performance trends.
•	Defined strategic roadmap staying within budget targets; coordinated across several departments; Martech rationalization and new tool adoption process.

Sr Director, Global Marketing Automation

CA Technologies

•	Ensuring the optimization and configuration of CA’s Marketing Automation Platform to be healthy and compliant with internal, software industry and Marketo best practices for global campaign execution and digital experiences.
•	Drive talent success throughout the Marketing organization by ensuring proper training and adoption of CA’s Marketing Automation Platform.
•	Leading the Marketing team efforts in building upon our existing MarTech stack in support of delivering innovation, addressing pain points, increasing market awareness and accelerating pipeline velocity.
•	Support M&A Integration efforts by working with cross functional teams to integrate any marketing systems, and company records into CA’s Marketing Automation Platform/database from acquisitions and help with migration for any business unit sold.
•	Acting as leader of the MarTech Council that helps to shape how we evaluate, adopt, assess and renew Marketing Technology across the entire organization.
•	Continuously develop management knowledge and capability to drive talent success through effective hiring, engagement, performance management, coaching and development of an inclusive and diverse workforce.

Director, Marketing Automation & Analytics

•	Responsible for assisting with the global architecture and rollout of the new Marketing Automation System as a member of the Demand Generation Center of Excellence Power User Group.
•	Results of MAS efforts include 6x the number of leads passed to sales, 190% Increase in Marketing Led Opportunities, 17% Increase in Marketing Influenced Pipeline year over year.
•	Assisted in design and development of Email and Landing Page templates leveraging snippets and dynamic content. 
•	Helped to define Channels, Program Status, Program Tags, User Roles, Custom Fields.
•	Knowledge of the Revenue Model, Lead Lifecycle campaigns, Revenue Cycle Analytics, Sales Insight, Social Buttons and Referral Campaigns. 
•	Maintaining forms in multiple workspaces utilizing Reachforce form code, custom javascript code, Progressive Profiling Enablement, Social Sign In.
•	Developed onboarding and training material for Power User Group as well as evaluated company-wide training process and portal developed by an agency.
•	Worked directly with Marketo customer enablement to architect nurtures using the new Customer Engagement Module supporting multiple business units across multiple workspaces and in multiple languages.

Principal, Marketing Automation & Analytics

•	Responsible for executing demand generation strategies and assisting in tracking/reporting on leads from generation to opportunity specified to the Nimsoft BU leveraging Nimsoft’s Marketo instance. 
•	Execute internal communication strategies such as newsletters, Chatter groups, and Sharepoint sites to align marketing and sales initiatives. Authored technical documentation for on-boarding campaign managers learning to use Marketo.

Principal, Internet Marketing

•	Working with the engineering team to optimize the user interface and branding of the On Demand Customer Portal http://ondemand.ca.com 
•	Acted as Site Owner/Admin of the ITM SaaS CSU’s Sharepoint Intranet and Collaboration Sites.
•	Coordinated with Global Internet Marketing to build an external On Demand web presence http://ca.com/ondemand 
•	Worked with salesforce.com to launch and maintain an IdeaExchange community site using the Force.com platform.

Senior Web Developer

•	Responsible for the Governance Group’s (CA Clarity PPM) web marketing platforms and performance, including the external websites myclarity.com and openworkbench.org and numerous internal sales support portals. Integrating, optimizing and tracking all electronic marketing vehicles: websites, demand generation reporting, online advertising, direct email campaigns and web seminars. 
•	Migrating and optimizing website forms integrated from SalesLogix CRM to Salesforce.com CRM while maintaining an industry standard 2% conversion rate and meeting lead generation goals (1,500 marketing qualified leads per month). 
•	Support and optimize Google Adwords, Yahoo, and vibrant media search engines’ integration; resulting in better visibility in CRM system, a reduction in cost-per-click per ad, and an average 200 additional leads per month.
•	Provide multimedia support for WebEx and LiveMeeting webcasts, Camtasia product demos, and Flash based podcasts for various online campaigns. Helped finalize the migration of content to ca.com for effective site migration and sub-domain brand sunsetting.

Web Developer

1on1Ebiz

•	Client consultation and project features assessments: helping clients understand user interface design basics to aid in both artistic and business decisions. Setup backend administration panel for easier maintenance and customer support.

Graphic Designer/Website Administrator

Stanford University Internet Technology

•	Streaming Media Services: encoding, transcoding, streaming, indexing, archiving and maintaining digital media content for all Stanford faculty, staff, and research departments. Defining streaming media requirements for new educational projects, service offerings and billing.

Digital Media Specialist

Tell-A-Vision Inc

•	Managing web projects for B2C clients: web project assessment and delegation. Worked with Microsoft to qualify and certify company as a Microsoft Certified Service Provider.

Web Developer/Project Manager

Marketing Leader in Technology, Customer Lifecycle, and Performance Analytics. 
A senior marketing director of operations and technology orchestrating an effective execution of global cross-channel multi-solution demand generation go-to-market strategies. Setup programs delighting customers throughout the buying journey while measuring performance of lifecycle marketing from awareness to retention. Experienced using SaaSy platforms Marketo, Eloqua, and Salesforce CRM to generate TOFU, accelerate MOFU and close BOFU.

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Carey Picklesimer

Jenny ‘MarTechOps’ Clegg

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Jenny ‘MarTechOps’ Clegg

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Carey Picklesimer's LinkedIn Performance

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