>>> I help companies solve problems using marketing tools <<<
Drawing on my skills as one part data-driven marketer and and other part creative-minded graphic designer, I empower companies to blend their strategy and technology to drive more revenue. 

NINJA-LEVEL TECH SKILLS: Marketo, Bizible, Adobe Creative Suite Software (inDesign, Photoshop, Illustrator), and Microsoft Excel
HIGHLY PROFICIENT TECH SKILLS: Salesforce, Hubspot, Cvent, Microsoft Office, G Suite
WORKING KNOWLEDGE: HTML, CSS, Microsoft Dynamics, Google Data Studio

Carey Picklesimer

Google

Marketing Activation Manager, Google Cloud, India

Marketing Automation Architect, Google Cloud, APAC and Japan

Sophos

Sophos is a worldwide leader in next-generation cybersecurity, protecting more than 500,000 organizations and millions of consumers in more than 150 countries from today’s most advanced cyberthreats.

Senior Marketing Operations Specialist

- Collaborate closely with field marketing managers to understand campaign requirements and architect digital campaign workflows in Marketo, from design, testing, deployment and reporting. 
- Bringing to live complex channel programs involving the creation of emails, landing pages, forms, tagging attributes and hierarchy structure to achieve campaign objectives and ensure consistency in reporting.
- Build segmentation and lead nurture streams in targeting ideal customer profiles in different lead lifecycle stages using data in Marketo, Salesforce and Tableau.
- Manage multiple projects, timelines, processes and results and maintain the campaign calendar to govern production schedule, workload and email communication frequency.
- Email marketing development, strategy, and deployment. Performed data analysis on email/campaign results and provide actionable recommendations to field teams to optimise and improve future campaigns.
- Monitor database health and continually seek to improve database health and hygiene.

Marketing Operations Specialist

Experian

- Worked closely with stakeholders to conceptualise, execute and report on integrated marketing campaigns. 
- Championed email marketing, marketing automation, web analytics and event/webinar production for Southeast Asia. Includes creation of standardised email templates, orchestrating, and optimising marketing programs for demand generation, lead nurturing, client communications and webinar initiatives and supporting go-to-market strategies.
- Trained sales, customer service and marketing teams on webinar and marketing automation functionalities.
- Measured campaigns effectiveness using Eloqua, Adobe Analytics and Power BI to derive actionable insights, and engaged media agency to enhance the performance of paid search and social campaigns. 
- Webmaster; manages all web project requests and articulates requirements to web project manager.

• Self-taught Eloqua.
• Grew Experian Malaysia's web traffic by 27% between Mar-20 and Jun-21, and averaged 10% across 5 SEA markets.

Marketing Executive

Window Seat Consulting - WSC

Supported the establishment of an early stage marketing consulting agency. Developed the agency pitch book, drove internal and external video and content marketing, and influenced C-level business leaders in evangelising social selling in their organisation. 

Core responsibilities:
- Marketing and Competitor research
- Social Media Practitioner
- Video Production
- Content Curator

Wrote 2 blogs, 1 infographic; and increased organic LinkedIn traffic by 4x.

Marketing Associate

Marketing Intern

USG Boral Building Products

Examined and evaluated current loyalty programme and provided actionable recommendations. Liaised with agencies for creation of sales and marketing assets; and web asset management. 

Core responsibilities:
- Loyalty Programme Analyst
- Email Marketing
- Logistics Management
- Vendor Management

Marketing Assistant

Millennium Hotels and Resorts

- Handled difficult member enquiries and provided service recovery to uphold positive image of the global hotel chain.
- Problem solving for different tiered members, each having their own levels of complexities.
- Implemented systems that improved the efficiencies of the Customer Service team.

Executive, Global Loyalty Programmes

Maybank

Market research for the cards and unsecured lending team.

Singapore Civil Defence Force

Platoon Commander

Spectrum Worldwide

Managed manpower, logistics, operations and welfare at OCBC Cycle Singapore 2014.

Event Assistant

OCBC Cycle Malaysia 2014, Standard Chartered Marathon Singapore 2013
- Manpower and operations management
- Trainings

Events Assistant (Intern)

An analytical and adaptable marketer in the information technology and services industry who always love a challenge. I have a knack for reviewing problems, identifying solutions and putting them into action. 

My interest in marketing technology led me to Autodesk, Google, and other listed technology companies where I develop and execute end-to-end regional marketing campaigns, operationalise complex marketing strategies and workflows and manage martech implementation and documentation projects.

Core competencies:
- Marketing Automation (Eloqua, Marketo)
- CRM (Salesforce)
- Project Management (Asana, Wrike, Jira)
- Web Analytics (Google Analytics, Adobe Analytics)
- CMS (Adobe Experience Manager)
- Data Visualisation (Tableau, Power BI, Eloqua Insight)
- Business Analytics and Data Science (SAS Enterprise Miner)
- Content Syndication (Integrate)
- Creative (Adobe Photoshop, Premiere Pro, Dreamweaver)
- Webinar Management (ON24, WebEx, Zoom, Cvent, GoTo)
- Scripting Languages (HTML, CSS)
- SQL
- Google-proprietary systems

Feel free to reach out!

taplio

The Battle

Carey Picklesimer

Xin Zhi ONG (Zee)

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?