CorpsStrength

CorpsStrength is dedicated to helping make the path easier for Veterans and their families as they recover from complex physical, emotional and brain injuries. We help make it easier to find the services that will help them the most and to manage the logistical challenges.

Founder and Executive Director

Condurrio Marketing + Design

As an independent consultant, I can become a force multiplier for your MOps and Marketing teams. My goal is to help companies make better use of the MarTech they already own so that they can realize more revenue in less time. I do this by helping your team develop scalable processes and technical knowledge to achieve business goals through the use of Marketo, Salesforce, Bizible and other platforms.

Independent Marketing Technology Consultant

Lifework First Coast

Lifework Leadership is a 9-month leadership program aimed at empowering professionals to harness their talents, skills, and experiences for the kingdom of God in their respective cities. This course delves into the leadership principles exemplified by Jesus Christ for his disciples that went on to spread the Word to the whole world, fostering the integration of faith into both professional endeavors and daily life.

Leadership Class of 2024

the link

Works from

Perkuto

As a Senior Consultant, my mission is to collaborate with a team of consultants in providing strategic Marketo and marketing guidance to our customers in line with Perkuto's values: Values: Instant, Maestro, Process, Amazing, Collaboration, Transparency

• Work closely with the VP of consulting services and delivery management team to organize and support the delivery of consulting services: methodology, templates, tools, training, etc. 
• Identify training needs 
• Be accountable for success of the consulting team, including skills development and certification and  adherence to values 
• Collaborate with clients to gather requirements, document solutions, translate business needs into technical execution, receive feedback and present results 
• Deliver strategic level consulting services to Perkuto clients to turn their marketing automation platform into a revenue driver
• Provide innovative solutions by creating cutting edge, effective and efficient marketing programs 
• Direct the hands-on development and execution of marketing campaigns including campaign flow builds, email, landing page and form creation, testing, tracking, etc. 
• Drive and manage email process: assets, segmentation, and list management for maximum revenue and profitability 
• Create, implement and maintain dashboards of key success metrics 
• Monitor, analyze and report on campaign performance to maximize ROI and sales 
• Conduct training workshops for staff and clients

Senior Consultant, Marketing Automation

Condurrio offers a range of marketing automation consulting (primarily Marketo) and digital marketing services for small and medium-sized businesses. 

I provide hands-on training and consulting, available on-site in San Diego, to help marketers use Marketo in the most effective and scalable way. This includes:
• Campaign development, including advanced personalization tools such as tokens, segments, dynamic content
• A/B testing of emails and landing pages to increase conversion
• Tools to increase sales and marketing alignment including customized alerts and Marketo Sales Insights
• Detailed marketing metrics and reporting 
• Landing page and email design

To dovetail with the technical consulting, I can also help companies streamline their processes, improve their digital marketing mix and increase revenue. Services include: 
• Lead lifecycle management
• Transitioning to Inbound Marketing
• Content marketing - both strategy and content development

My goal is to enlighten and empower my clients to do their jobs better.

Owner and Marketing Consultant

ProSites

Develop and manage the marketing technologies and processes in support of two distinct demand generation teams.

Responsibilities include:
• Act as Marketo Admin to keep the software up-to-date, including the integrations to Salesforce in collaboration with the Salesforce admin
• Develop weekly/monthly reports and KPIs to provide transparent insight into campaign effectiveness and its impact on revenue
• Design and implement automated campaigns as part of two demand generation teams
• A/B test campaigns to optimize our marketing messaging.
• Implement and monitor a lead scoring program to help identify and track the best sales prospects
• Provide training and guidances on marketing technology to the marketing department, as well as the Sales and Operations teams

Digital Marketing Operations Manager

AssetWorks LLC

Lead and mentor a team of 5 digital marketers with diverse skill sets to market enterprise software to public and private industries.

Successful projects include:
- Complete overhaul of assetworks.com beginning with a new concept that gave better structure to our content marketing efforts and lead generation goals. Designed the look and feel of the site, as well as the overall structure. The new website has resulted in a YOY increase of 51% in marketing-generated leads and 125% increase in sales-qualified leads (SQLs).
- Presentation of "Marketing Metrics and Reporting Best Practices" session for our corporate marketing teams across North America and Europe

On-going accomplishments and objectives include:
- Achieve over 300% ROI on every dollar invested in marketing
- Develop a content marketing strategy with quarterly reviews to focus on different projects and initiatives
- Create marketing programs with detailed promotion plan, goals and success metrics
- Manage and train users on our own Marketo processes

Director of Marketing

Responsible for broad range of marketing operations for a leading enterprise software company, including:

Lead Generation
• Work with sales team to understand and segment customers and prospects 
• Develop and deploy targeted nurturing programs and content relevant to these prospects using Salesforce and Marketo
• Monitor and measure the lead funnel to constantly evolve programs towards success

Analytics
• Develop strategic marketing budget that includes multiple channels, including online and print • advertising, collateral, tradeshows and targeted events
• Track all marketing investments per channel to understand which programs are performing
• Report on all activities and aspects related to the full lead lifecycle--from website visits, through interim email and landing page activity, all the way to opportunities and closed sales

Content Creation
• Work with cross functional teams and Subject Matter Experts to write and produce content such as articles, white papers, case studies and infographics
• Research industry topics to product educational articles
• Manage a extensive webinar calendar about industry and technical topics

Marketing Communications
• Create internal standard operation procedures for all marketing activities
• Work with product management and sales team to write sales materials and collateral
• Write and distribute press releases
• Create detailed case studies by interviewing customers and presenting the information in a concise and interesting format

Creative
• Design templates for HTML emails and Landing pages using Dreamweaver and Marketo
• Manage content and graphics for website using Expression Engine
• Layout sales materials and collateral using Adobe Creative Suite

Senior Marketing Manager

Aquent

As a contract designer, work with companies of various sizes in different industries for print and online design work.

Graphic Designer

Ko Olina Golf Club

Create, implement and report on all marketing and advertising strategies for high-end resort golf course. Establish specific promotions to increase business. Responsible for all print advertising, online marketing and web development. Instrumental in development of rates and yield management policies. Maintain relationships with media, travel partners and commission vendors. Manage department budget of one million dollars.

Sales and Marketing Manager

>>> I help companies solve problems using marketing tools <<<
Drawing on my skills as one part data-driven marketer and and other part creative-minded graphic designer, I empower companies to blend their strategy and technology to drive more revenue. 

NINJA-LEVEL TECH SKILLS: Marketo, Bizible, Adobe Creative Suite Software (inDesign, Photoshop, Illustrator), and Microsoft Excel
HIGHLY PROFICIENT TECH SKILLS: Salesforce, Hubspot, Cvent, Microsoft Office, G Suite
WORKING KNOWLEDGE: HTML, CSS, Microsoft Dynamics, Google Data Studio

Carey Picklesimer

#mopsa25 - What a trip. It was equal parts useful and fun. I have more to share on the things I learned, but for now I want to thank Mike Rizzo and Audrey Harze ✨ for their unbelievable vision and execution of this event. It is top notch and you guys are amazing.

I have been making a much more concerted effort to be present in the moment wherever I am, which is why I came back with so few photos worthy of a post. That being said, Bryan D'Andrea gave away the cutest gift in his presentation "Peeling Back the Reporting Onion in Hubspot" which will now sit on my desk for good luck. Kawaljeet (Kawal) Kour had the most unique gift when we met and I appreciate her warm energy!

I got a few personal photos, but they don't do justice to the amazing learning and conversations that came with a group of people I admire so much. I love our community!

To my old friends and colleagues: Danielle Balestra Bryan D'Andrea M.H. Lines Todd Sprinkel AJ Navarro Mike Wills Chris Willis, MBA Courtney McAra 🤠 Lauren H Sydney Mulligan ☕️ Sarah Albright Darrell Alfonso George Samaras Amanda Sweeney Joshua P'ng Andrew (Drew) Smith Brandon Benjamin Alysha 🌟 Khan Jep Castelein Evan Kubitschek 🐙 Ian Shields Jack Segal Rachel Squire Amy Vara Flora Huang 

And my new friends and colleagues: 
Cristina Munne Gavynn B.Kawaljeet (Kawal) Kour Manda Seljeseth Danielle Urban Rebecca Pelletier 

(Really hope I didn't forget anyone!)

Independent consultant that maximizes your team’s impact through better use of your technology and processes [including Adobe Marketo Engage, Hubspot, Salesforce, Marketo Measure (Bizible), and adjacent technologies]

If your company is going to be adding AI, then your MOps teams are the people best positioned to help you bring that to reality.

We need to constantly be asking and answering "How will this scale?" and then doing a better job at documenting and communicating that. Whether we are being asked to send a simple campaign or helping implement AI at our companies, one of our first questions has to be about scale. Because the heart of what we do is making something scalable, repeatable, and reportable.

From the Opening Keynote by Mike Rizzo and Audrey Harze ✨:
MOps pros are tasked to turn potential into process and hype into habit (love this alliteration). The MOps role was born and has evolved to be the architects of our companies’ GTM motions. This started with marketing automation 15-20 years ago and will be more important than ever as our companies look to add AI in marketing and company-wide.

Blue Slide that says "MOps pros are tasked to turn potential into process and hype into habit (love this alliteration). The MOps role was born and has evolved to be the architects of our companies’ GTM motions. This started with marketing automation 15-20 years ago and will be more important than ever as our companies look to add AI in marketing and company-wide."

Paul Wilson

Mural

I lead the strategy and execution of our go-to-market systems. In this role, I am responsible for driving the integration and optimization of our sales and marketing platforms, ensuring seamless operations and data enrichment across our organization.

At Mural, we are dedicated to creating a collaborative, visual workspace that enables teams to innovate and solve complex problems together. My focus is on aligning our technology and processes to support our mission and accelerate our growth.

Key Responsibilities:
- Leading the development and implementation of our GTM systems strategy.
- Overseeing platform integrations to enhance our sales and marketing efforts.
- Driving data enrichment initiatives to provide actionable insights.
- Collaborating with cross-functional teams to ensure system alignment and efficiency.
- Supporting both product-led and sales-led growth strategies.

Head of GTM Systems

GTM Systems

As Founder of GTM Systems, my role extends beyond administration to vision-setting, strategic alignment, and leading transformative initiatives for businesses integrating marketing, sales, and customer success into a unified go-to-market framework.

Achievements:
- Redefining Boundaries: I’m leading GTM Systems in initiatives that utilize machine learning to innovate marketing, sales, and customer success operations. We’re adeptly navigating the convergence of traditional business divisions, offering seamless, integrated experiences through expertly unified teams.
- Redefining Processes: I’m at the helm of guiding businesses through the intricate journey of digital transformation. By deeply understanding current data and processes, I illuminate areas for enhancement, providing actionable insights crucial for transformation.
- Redefining Expertise: GTM Systems, under my guidance, offers a unique blend of skills essential for digital transformation complexities. We’re not just replacing but enhancing, providing invaluable support through the transformation journey with extensive experience in system, process, and data transformation.
- Launching GTM Systems: With two decades of experience in CRM, marketing automation, sales automation, and customer success automation, I’ve launched GTM Systems to assist businesses through critical transitions as generative AI propels the industry into uncharted territories.

Skills Highlight:
Visionary Leadership & Strategic Alignment
CRM, Marketing Automation, Sales Automation, Customer Success Automation Expertise
Deep Understanding of Digital Transformation Processes
Commitment to Redefining Boundaries, Processes, and Expertise
Advocacy for Machine Learning and AI in Business Operations

Chief Strategist

ORM Technologies

Advisory Board Member

OneTrust

Oversaw marketing operations and technology at OneTrust, reporting to the CMO. My focus was consolidating and optimizing the marketing tech stacks of three acquired companies and implementing a new Marketo instance crucial to OneTrust’s operations, leading a dynamic team driving marketing technology initiatives.

Achievements:
- Tech Leadership & Team Management: Led the consolidation of tech stacks from acquired companies, unifying go-to-market operations across brands. Guided and mentored a team through the integration process, fostering innovation and efficiency.
- Data Management & Privacy: Led the initiative to unify privacy and consent systems and data, ensuring compliance and data integrity. Promoted collaboration and knowledge-sharing among team members, enhancing data management practices.
- Process Engineering Leadership: Established a tech migration program and implemented a global attribution and reporting platform. Inspired team members to excel, promoting a culture of continuous improvement.
- CRM Migration Leadership: Led a 4-to-1 CRM migration project successfully, demonstrating leadership, project management skills, and the ability to drive results through team collaboration.
- Change Management: Provided leadership and support during a significant layoff period, minimizing impact on marketing and revenue operations teams while maintaining focus on organizational objectives.

Skills:
Tech Stack Consolidation & Leadership
Marketo Implementation & Guidance
Data Privacy & Consent Systems Integration
Go-to-Market Operations Unification
Global Attribution & Reporting Platform Implementation
CRM Migration & Integration Leadership
Change Management & Support During Restructuring
Project Management & Process Engineering

VP Marketing Operations and Technology

Salesforce

Led marketing operations for Slack Business Unit post-Salesforce acquisition, overseeing enterprise/commercial marketing. Engaged in strategic alignment and partial integration of Slack marketing programs, systems, and processes with Salesforce’s enterprise marketing infrastructure, coordinating with brands awaiting integration.

Achievements:
- Transition Leadership: Guided Slack marketing operations through post-acquisition transition, collaborating with Salesforce and other acquired brands’ teams. This role necessitated strategic foresight to align Slack’s marketing operations with Salesforce's broader strategy amidst ongoing integration processes.
- Product-Led Growth: Implemented a strategy where user engagement with Slack informed personalized content development, deepening engagement, converting users into advocates, and driving adoption and revenue.
- Privacy & Data Integration: Initiated integration of privacy and consent data operations between Slack and Salesforce, ensuring compliant, personalized user content delivery while maintaining data integrity and adherence to standards.
- Content Integration: Developed a strategy for integrating Slack content into Salesforce's advanced ML-based email content engine, enhancing email marketing campaigns through personalized content.
- Marketing Impact Analysis: Developed methodologies for analyzing and reporting on Slack marketing's impact on Salesforce’s revenue pipeline, providing insights for data-driven decision-making and strategy optimization.

Skills:
Acquisition Transition Leadership
Cross-Functional Collaboration
Product-Led Growth Strategy
User-Driven Personalized Content Development
Marketing Operations Integration
Privacy/Data Operations Integration
Advanced ML-Based Content Integration
Marketing Impact Analysis & Reporting

VP, Marketing Operations

Slack

Recruited as Slack's first Senior Director of Marketing Operations post-Salesforce acquisition announcement, I reported directly to the CMO. My role was pivotal in aligning Slack’s product-led growth approach with emerging enterprise marketing strategies, while preparing for a seamless integration into Salesforce's operational framework.

Achievements:
- Foundational Leadership: As the inaugural Senior Director of Marketing Operations, I laid the groundwork for the department, defining key initiatives and strategies crucial for the role of Marketing Operations within Slack.
- Product-Led Growth Alignment: Harmonized Slack’s renowned product-led growth approach with newly introduced enterprise marketing strategies. This alignment was vital for maintaining consistency in marketing approaches while adeptly adapting to the nuanced demands of enterprise marketing.
- Pre-Integration Planning: Engaged proactively in meticulous planning and alignment of Slack’s systems, data, and operations, anticipating seamless integration into Salesforce. This initiative was designed to ensure a smooth transition, minimizing disruptions and paving the way for future collaborative successes.
- Cross-Functional Collaboration: Collaborated closely with senior leadership and various departments to align product-led growth strategies with enterprise marketing initiatives. This collaboration fostered a culture of transparency and cooperation, crucial during a period of significant organizational change and uncertainty.

Skills Highlight:
Foundational Marketing Operations Leadership
Alignment of Product-Led Growth & Enterprise Marketing
Strategic Pre-Integration Planning & Alignment
Cross-Functional Collaboration & Leadership
Strategic Planning & Execution during Transition

Senior Director, Marketing Operations

Adobe

Joined Adobe via Marketo acquisition, leading the integration of Marketo’s marketing operations team and systems into Adobe's framework. As the go-to-market enterprise architect for Adobe's Digital Experience (DX) unit, I played a crucial role in planning and executing one of Marketo's most complex implementations.

Achievements:
- Integration Leadership: Led the integration of Marketo’s marketing operations, privacy protocols, and operational data into Adobe’s infrastructure, ensuring seamless operations and data integrity post-acquisition.
- Go-to-Market Enterprise Architecture: As the enterprise architect for Adobe's DX unit, I gathered business requirements, planned project releases, and coordinated with IT to integrate Marketo with Adobe's backend systems, showcasing a deep understanding of both business and technical requirements for successful implementation.
- Adobe Summit 2020 Transition: Played a key role in transitioning Adobe Summit 2020 to a virtual event due to COVID-19. Led the overhaul of marketing infrastructure to support increased attendees and enhanced behavioral telemetry for the data warehouse, addressing unprecedented industry challenges.
- Privacy & Consent Projects: Led projects related to privacy and consent, including the development of a global marketing preference center for Adobe, crucial for compliance and providing customers with control over their data and preferences.

Skills Highlight:
Marketing Operations Integration
Go-to-Market Enterprise Architecture
Project and Program Management
Privacy and Consent Protocol Development
Virtual Event Transition and Management
Global Marketing Preference Center Development

Head of Marketing Automation Technology

Marketo, an Adobe Company

Recruited internally to lead a strategic migration project, I transitioned Marketo from a legacy instance to a robust one designed for operational scale. I reengineered Marketo’s go-to-market infrastructure and processes, integrating with Salesforce and implementing a global attribution and reporting solution by ORM Technologies.

Achievements:
- Strategic Migration Leadership: As the go-to-market architect, I led a pivotal operational transformation project for Marketo, migrating from its legacy instance to a new one. This unlocked operational scale, elevating Marketo’s business profile and attracting acquisition interest, resulting in a $4.75 billion acquisition by Adobe in 2018.
- Go-to-Market Infrastructure Reengineering: I oversaw the reengineering of Marketo’s go-to-market infrastructure and processes, integrating with Salesforce and implementing a global attribution and reporting solution. This transformation enhanced operational efficiency and reporting capabilities, laying a foundation for future growth and success.
- Enterprise Sales Support: Engaged with Marketo's large enterprise sales team, providing insights and consultation to large enterprise prospects about Marketo’s scalability and operational capabilities. My contributions secured confidence and buy-in from large-scale clients seeking a reliable, scalable marketing solution.
- Certification Leadership: Continued leading the certification process for Marketo's partner consultants and professional services consultants, ensuring they achieved the highest level of certification as Marketo Certified Solutions Architects, maintaining high standards of expertise within the Marketo community.

Skills Highlight:
Strategic Migration & Transformation Leadership
Go-to-Market Infrastructure & Process Reengineering
Enterprise Sales Consultation & Support
Certification Leadership & Training
Global Attribution & Reporting Solution Implementation

Head of Marketing Technology and Innovation

I was engaged in developing Marketo's System Integrator (SI) partners, establishing teams to deliver Marketo services for large enterprise customers. I conducted on-site training for consultants on Marketo’s integration into large enterprises' go-to-market infrastructure and participated in co-delivery with SI partners for customers in pharmaceutical, financial services, and cloud infrastructure sectors.

Achievements:
- Industry Recognition: Appointed due to substantial experience as a go-to-market enterprise architect, playing a crucial role in developing Marketo's partnerships with SIs, recognized for expertise and leadership in the field.
- Training & Development: Led on-site training for consultants, imparting knowledge on Marketo’s integration into large enterprises' go-to-market infrastructure. These sessions equipped consultants with skills to navigate complex enterprise environments.
- Co-Delivery Excellence: Collaborated with SI partners in co-delivering services to shared customers in pharmaceutical, financial services, and cloud infrastructure sectors, ensuring clients received top-notch services leveraging combined expertise and resources of Marketo and partners.
- Certification Leadership: One of three Marketo partner team members qualified to certify consultants to the highest level (Marketo Certified Solution Architect), certifying proficient consultants and elevating expertise within the Marketo consultant community.

Skills Highlight:
Partner Development & Relationship Management
Go-to-Market Enterprise Architecture
On-Site Training & Consultant Development
Co-Delivery of Services to Large Enterprises
Certification Leadership for Marketo Consultants

Director of Partner Development

Key Responsibilities & Achievements:
- Established and led a key practice area focusing on MS Dynamics, Marketo, and GDPR compliance, driving significant revenue growth.
- Delivered GDPR consulting offerings and privacy & data management consulting as part of implementation and optimization engagements for large Marketo clients using MS Dynamics.
- Recognized as a Marketo Champion four times and initiated the first virtual Marketo Users Group, the MS Dynamics Virtual Marketo Users Group.

Skills Highlight:
Practice Area Development & Leadership
GDPR Compliance & Consulting
Privacy & Data Management Consulting
Marketo & MS Dynamics Implementation and Optimization

Senior Go-To-Market Solutions Architect (MS Dynamics & Marketo Specialist)

CRM Nerds

Key Responsibilities & Achievements:
- Provided strategic leadership for Salesforce.com implementations and extensions, incorporating GDPR consulting offerings and privacy & data management consulting to drive business improvement for clients like Bell Canada, Scalar Decisions, CNW Group, Amazon Web Services, and Klocwork.
- Pioneered in integrating emerging marketing automation technologies into sales and marketing alignment practices at the dawn of machine learning in marketing operations.
- Led significant projects including the migration of dna13’s Salesforce and HubSpot implementations into the Canada Newswire (Cision) Salesforce instance, and Klocwork’s Marketo and Salesforce instances into MS Dynamics and a new Marketo instance for RogueWave (Perforce).

Skills Highlight:
Salesforce.com Enhancement & Extension
GDPR Compliance & Consulting
Privacy & Data Management Consulting
Marketing Automation Integration
Significant Project Leadership & Management

CEO and Lead Go To Market Enterprise Consulting

Go-To-Market Enterprise Architect | Expert in Driving Technology Solutions & Strategic Initiatives | Open to Opportunities | From Salesforce ▫️Slack ▫️Adobe ▫️Marketo ▫️OneTrust

With a career deeply embedded in pivotal roles at Marketo, Adobe, and Slack, my journey is a tapestry of technical mastery, leadership, and a commitment to nurturing talent and fostering a sense of community within the industry.

At Marketo, I was at the helm of a strategic migration project and the reengineering of the go-to-market infrastructure, laying a robust foundation for growth and mentoring a team to adeptly navigate the intricacies of the industry. My tenure at Adobe was marked by leadership and collaboration, integrating Marketo’s operations seamlessly into Adobe’s expansive infrastructure.

Joining Slack as the inaugural Senior Director of Marketing Operations following the Salesforce acquisition, my role was not merely focused on strategic alignment but also on shepherding the team through significant transitions, providing a steady, reliable voice and laying the groundwork for enduring success.

Beyond the confines of organizational roles, I’ve been an active participant and voice in the marketing operations community, contributing to dialogues at events like the Marketo Summit, advocating for continuous learning, and championing career development amongst my peers.

As we stand on the brink of a new digital revolution in B2B, where traditional boundaries are dissolving to give way to seamless, integrated experiences crafted by unified teams, my objective is to leverage this wealth of experience to guide enterprises and individuals alike through the impending wave of transformation brought about by generative technologies. This isn’t merely a shift; it’s a revolution, a systematic process of transformation that requires deep understanding, actionable insights, and a unique blend of skills. With a legacy of redefining processes and expertise, I’m here to guide, support, and empower your journey through this exciting and challenging landscape.

Chief Executive Officer

GTM Systems is dedicated to reinventing the intersection of marketing, sales, and customer success operations into a unified go-to-market operations framework.

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