Carina Farrell 🌻

Top 24 Marketer 2024 | Creating Thought Leaders through Personal Branding

Hey, I’m Carina! I help people stand out on LinkedIn by turning their thoughts, experiences, and expertise into content that gets seen and starts conversations.

As an Account Manager at the world’s leading personal branding agency, I work with founders, execs, and professionals to grow their audience, build credibility, and open doors to new opportunities.

I’ve spent years figuring out what actually works on LinkedIn, what flops, and how to create content that people want to read. 

Personal branding isn’t about chasing likes or trying to sound perfect. The best personal brands are built on real stories, honest opinions, and a clear message. I help people figure out what they want to say and how to say it in a way that actually resonates.

🌻 I’ve helped clients reach millions of views and turn LinkedIn into their biggest growth channel
🌻 I know what makes content stand out, whether it’s storytelling, strategy, or saying what everyone else is too afraid to say
🌻 I love working with people who have something to say but don’t know how to put it into words

As an employee, I also like to create content showing the other side of work, the moments outside of client calls and meetings that make work more than just a job. I share many employees' thoughts and experiences in today’s workplace, but are often too nervous to voice them.

When I’m not working on LinkedIn content, you’ll probably find me traveling, volunteering with Girlguiding, or learning a new language.

Always open to speaking opportunities and brand partnerships.

My DM's are always open :-)

Personal Brand Manager

Carina Farrell

TL Dallas & Co Ltd

• Following the acquisition of Marsh Commercial’s Elgin, Inverness and Kirkwall offices I now work with Caledonia Dallas, part of T L Dallas. 
• Processing renewals and preparing the relevant documentation for clients.
• Liaising with clients and colleagues to ensure client’s insurance requirements are understood and met.
•Gained experience of using Acturis. 
•I am currently working towards my Certificate in Insurance through the Chartered Insurance Institute.

Commercial Broker

Marsh Commercial

•Processing renewals and preparing the relevant documentation for clients.
• Liaising with clients and colleagues to ensure client requirements are understood and met.
•Gained experience of using Acturis. 
•Passed IF1 Exam and am currently working towards the Certificate in Insurance.

Account Manager

NatWest Group

•Main duties include processing cash transactions and promoting the various ways to bank to our customers. 
•Proactively contact customers to offer a free financial health check. 
• Support customers to set up and use their digital banking.

Personal Banker

Shoe Zone Retail Limited

•Responsible for processing sales and returns.
•Other duties include stocking shelves and answering customer queries.
•Work effectively as part of a team to achieve sales and email targets.

Sales Assistant

Moray Leisure Centre

•Main duties included processing sales, preparing drinks and serving food.
•Gained experience of working under pressure as part of a team during busy periods.

Catering Assistant

Currys plc

•Responsible for processing sales and answering customer queries.
•Had to be organised to keep the cash desk tidy.
•Required to be accurate to frequently handle cash.

Cashier

👩‍💻I am a Commercial Insurance Broker supporting businesses in Moray and the surrounding areas with their insurances. 

I have experience of supporting clients with a range of different insurance covers including: Farm, Motor, Property Owners and Management Liability. 

Alongside my role, I am also working towards my Certificate in Insurance. 

💚In my spare time I am also part of a community group called CORE Moray. At CORE Moray we aim to provide a safe space for anyone who may be feeling isolated or lonely by providing connection with other people. 

We are currently a small group and meet online every Thursday evening for a chat and an activity such as bingo, origami or a virtual scavenger hunt. 

You can find out more about our group on our Linktree: https://linktr.ee/COREMoray

🛍️I have enjoyed volunteering in a charity shop with Cancer Research UK for the last six years throughout my time at university and now alongside my work. 

All opinions are my own. 

taplio

The Battle

Carina Farrell

Charlotte Cormack

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