Carina Farrell 🌻

Top 24 Marketer 2024 | Creating Thought Leaders through Personal Branding

Hey, I’m Carina! I help people stand out on LinkedIn by turning their thoughts, experiences, and expertise into content that gets seen and starts conversations.

As an Account Manager at the world’s leading personal branding agency, I work with founders, execs, and professionals to grow their audience, build credibility, and open doors to new opportunities.

I’ve spent years figuring out what actually works on LinkedIn, what flops, and how to create content that people want to read. 

Personal branding isn’t about chasing likes or trying to sound perfect. The best personal brands are built on real stories, honest opinions, and a clear message. I help people figure out what they want to say and how to say it in a way that actually resonates.

🌻 I’ve helped clients reach millions of views and turn LinkedIn into their biggest growth channel
🌻 I know what makes content stand out, whether it’s storytelling, strategy, or saying what everyone else is too afraid to say
🌻 I love working with people who have something to say but don’t know how to put it into words

As an employee, I also like to create content showing the other side of work, the moments outside of client calls and meetings that make work more than just a job. I share many employees' thoughts and experiences in today’s workplace, but are often too nervous to voice them.

When I’m not working on LinkedIn content, you’ll probably find me traveling, volunteering with Girlguiding, or learning a new language.

Always open to speaking opportunities and brand partnerships.

My DM's are always open :-)

Personal Brand Manager

Carina Farrell

"Even you, Shakespeare? Unbelievable.

Use AI. Use the em dash. Use "fosters" if you really must.
But please just use them correctly."

Fair play 🤣

Great share from my friend Katharine Gordon! 

---
If you want to learn how to use AI (the right way), I highly recommend checking out our free newsletter, Building Leverage.

Subscribe here: https://lnkd.in/eTVc2mvn

Favikon Top 20 Personal Branding Influencer | Senior Brand Manager at Lever Brands

"You make me sound like someone else."
Every ghostwriter has heard this.

And it usually means the same thing.

You wrote something good.
It just didn’t sound like them.

The problem is that many writers don’t really listen.

They don’t start with the person.
They start with what they think will perform.
And write from there.

And without meaning to, they replace the person.

Here’s what actually helps:

🎤 Record everything
 Calls. Voice notes. Off-the-cuff stories.
 That’s where their real tone shows up.

🗂️ Keep a file of how they speak
 Phrases they repeat.
 How they start sentences.
 The words they overuse.

✍️ Don’t rewrite their voice
Your job is to shape it, not swap it out.

Edits happen.

But if they’re rewriting large chunks, it’s a sign you missed their tone or point of view.

Ghostwriters, what would you add?

🌻 Repost and follow Carina Farrell for more content on personal branding!

P.S. If you’re building your personal brand, we share what we're learning each week in our free newsletter. 2,000+ legends are already reading it: https://lnkd.in/eTVc2mvn

I used to feel uncomfortable being the least knowledgeable person in the room.

It made me question myself.

And if I’m honest, scrolling on LinkedIn sometimes still does. It’s easy to feel like everyone else is ahead.

But I’ve learned something important:

Being around people who are smarter than you isn’t a threat. It’s an advantage.

Here’s why:
🌻 They stretch your thinking.
 They ask better questions. They see angles you don’t. That changes how you think.

🌻 You get better results together.
 When you combine their expertise with your strengths, the outcome is stronger than either of you working alone.

🌻 You can focus on what you do best.
 You don’t need to know everything. You just need to know where you add value.

The real shift for me was putting ego aside and staying curious.

Now, instead of feeling behind, I ask: What can I learn here?

What’s your experience with this? 
---
Hi, I'm Carina Farrell, and I post weekly about ways to build your brand, whilst also spotlighting the voice of employees. Feel free to follow me if you're building your personal brand.

Last year, I messed up my annual leave.

Like most people, I waited for summer.
Or tried to squeeze time in at the end of the year.

Then everyone wants the same days off. Flights are expensive. Work becomes chaotic. And somehow, the break you were looking forward to starts feeling stressful before it’s even begun.

After Christmas, a lot of us don’t take our next block of annual leave for a while.

The year still feels fresh.
You feel motivated.
You think, “I’ll save it for later.”

But “later” usually means peak prices, limited options, and a calendar that’s already full.

So this year, I did something different.

I booked time off in February.

When the UK was cold, dark, and grey, I left.

No peak prices.
No fighting for leave.
No packed beaches.

Just sun, a bit of space, and the chance to properly switch off.

And here’s what I didn’t expect:

Because it was early in the year, it felt more like a reset than a reward.
I came back clearer, calmer, and more focused.
Instead of crawling to the end of Q1, I felt ahead of it.

We often treat annual leave like something to earn after we’re exhausted.

But spreading it out makes a huge difference:

You always have a break to look forward to.
Work doesn’t build up into one overwhelming period.
You avoid the rush and the premium prices.

And you actually return with energy, not guilt.

It’s easy to follow the usual pattern because that’s what everyone else does.

But this year, I’m using my leave with more intention and spreading it across the year.

Small change. Big difference.

Any guesses where I’ve been from the photo? 👀👇

I teach disruptive, outspoken coaches how to sell to & convert high-ticket buyers, so you can grow your biz into an empire & make a fugg load of £££, without ever having to be professional, corporate or boring 💁🏻‍♀️

You open LinkedIn, post content, comment on posts, reply to DMs…and still don’t really know where your next 3-5 clients are coming from.

Right now, you’re visible.
But visibility alone isn’t the same as predictable growth.

You’re doing what you’re “supposed” to do,
but LinkedIn still feels like an indirect source of clients,
rather than something you can actually rely on.

That’s the real problem.

This isn’t about lack of skill or confidence.
And it’s definitely not about needing to post more.

You already have:

a solid offer
paying clients
proof that what you do works

What you don’t have yet is a clear way to turn attention into buyers, consistently, on repeat.

So growth stays capped by:

how often the “right” person happens to reach out
how much manual effort you’re putting into DMs
how unpredictable each month feels

That approach might get you clients here and there.
But it keeps revenue effort-heavy and inconsistent.

And unpredictable income is what eventually caps growth,
at any level.

6-figure businesses aren’t built on:

cold pitching
exhausting launches
constantly trying to put yourself on stages

They’re built on systems that do the heavy lifting,
so you’re not guessing who to talk to,
chasing conversations, or starting every month from zero.

And that’s exactly what I help you build.

Hi, I’m Grace 👋🏻

I help wildly talented service pros turn LinkedIn into a client acquisition ecosystem,
so they know who’s warming up, where clients are coming from, and where to focus their energy.

My work is about:

collapsing long buying cycles
removing guesswork from sales
building the ecosystem that supports sustainable growth

I help you:

• replace hours of manual DM chasing with a system that guides people to decisions
• turn LinkedIn attention into a repeatable and reliable source of high-quality clients
• identify and prioritise buyers who are already warm and ready to move
• build predictable £8–10k months as a stepping stone to six figures
• scale your business without burning more time or energy

Clients inside my world have:

• increased MRR from €7k to €12k without more hours
• made £5.5k in 5 days with a strategy designed to convert
• sold out 30 spots and £9k in 2 weeks with sharp positioning
• scaled from $100/hr to £30k months with systems, not volume
• moved from £2k to £14k months by shortening their sales cycle

Different businesses.
Same principle: clarity + systems = leverage.

If you want LinkedIn to stop being “nice visibility”
and start being a reliable growth channel for your business,
DM me “LinkedIn” 💅🏻

taplio

The Battle

Carina Farrell

Grace Lancer 🦄

Followers

Posts

Engagements

Likes

Performance ScoreCarina Farrell's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Carina Farrell

Grace Lancer 🦄

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Carina Farrell's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCarina Farrell's LinkedIn Performance