Carina Farrell 🌻

Top 24 Marketer 2024 | Creating Thought Leaders through Personal Branding

Hey, I’m Carina! I help people stand out on LinkedIn by turning their thoughts, experiences, and expertise into content that gets seen and starts conversations.

As an Account Manager at the world’s leading personal branding agency, I work with founders, execs, and professionals to grow their audience, build credibility, and open doors to new opportunities.

I’ve spent years figuring out what actually works on LinkedIn, what flops, and how to create content that people want to read. 

Personal branding isn’t about chasing likes or trying to sound perfect. The best personal brands are built on real stories, honest opinions, and a clear message. I help people figure out what they want to say and how to say it in a way that actually resonates.

🌻 I’ve helped clients reach millions of views and turn LinkedIn into their biggest growth channel
🌻 I know what makes content stand out, whether it’s storytelling, strategy, or saying what everyone else is too afraid to say
🌻 I love working with people who have something to say but don’t know how to put it into words

As an employee, I also like to create content showing the other side of work, the moments outside of client calls and meetings that make work more than just a job. I share many employees' thoughts and experiences in today’s workplace, but are often too nervous to voice them.

When I’m not working on LinkedIn content, you’ll probably find me traveling, volunteering with Girlguiding, or learning a new language.

Always open to speaking opportunities and brand partnerships.

My DM's are always open :-)

Personal Brand Manager

Carina Farrell

Ghostwriter behind the fastest growing startup founders on LinkedIn | Driving 23M+ views by writing short form thought leadership content and designing custom visuals.

Most startups waste thousands of hours on networking and cold emails or $500K on ads, just to fight for scraps of attention.

But the ones who stand out?
They turn their journey into demand.

Because here’s the truth:
The startups that win aren’t just the best. They’re the best-known.

If no one sees you, no one buys from you.

Visibility isn’t just nice to have. It’s the difference between being an industry leader and an afterthought.

That’s where build-in-public content comes in.

By sharing your journey—your product, bold moves, lessons, and insights—you pull in opportunities instead of chasing them.

You get the right eyeballs
You build unrivaled authority
Your customers rally behind your brand

It gets people invested in your success before you ever sell to them.

And this is what we do best.

We’ve built 60+ personal brands, generated 120M+ impressions, and made startup CEOs impossible to ignore with:

A) Content that turns your story into demand, so you’re the first choice
B) A LinkedIn presence that puts you on the radar of investors, customers, and industry leaders
C) Posts soaked in human psychology & persuasion strategies so they drive action, not just impressions

We’ve worked with founders across SaaS, AI, Finance, Climate Tech, Marketing, and Venture Capital.

CLIENT RESULTS ↓

✅ “Got 370,000 impressions and landed speaking gigs in just 60 days.” – CEO of a YC-backed SaaS company

✅ “Went from 7 likes per post to 100K+ views and built direct connections with key decision-makers in climate tech.” – Founder of a climate tech startup

✅ “Mona blew us up in 9 months. Now every investor and client talks about my LinkedIn presence.” – VP at a HealthTech company

If you’re ready to turn your journey into your biggest growth advantage, message me “Build in public” and I’ll point you in the right direction.

taplio

The Battle

Carina Farrell

Mona Ganatra

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Ready to grow your LinkedIn presence?