Carl Ferreira

Team Lead | Senior Account Executive

CoLab Software

I partner with executive engineering leaders in the automotive, heavy equipment, and semiconductor industries to drive business growth through effective engineering collaboration. 
My role involves:
- Identifying process gaps and opportunities for improvement that drive reduced quality costs, faster design reviews, reduced rework, and more finally more innovative products.
- Collaborating with globally dispersed teams to deliver tailored solutions that meet customer goals and drive revenue growth, and margin improvement.
- Deep planning and mapping of complex organizations to facilitate strategic conversations with key leaders.

Enterprise Sales | Key Account Executive

Refine Labs

+ Built Sales process and led transition from founder led sales.
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Director of Sales

HubSpot

2021
+ Presidents Club
+ Achieved annual number by October
+ Carried my own quota + interim manager in q4 for a sales team without a manager
2020
+ Won Rookie of the Year - Finished over 130% annual number
+ Partnered with Directors to strategize reducing new rep ramp time which was a challenge for the org at the time

+ Pro-actively engage with businesses in the Mid-Atlantic region helping them to build out or evolve their Go-To-Market Strategies

+2020 President's Club
+2020 Rising Star Award | #1 Rookie Sales rep in the Mid-Market & Enterprise Verticals

Account Executive

Ministry Brands

Enabling Communications/Marketing Directors to engage with their donors, funders, and members more effectively driving growth and awareness.

Senior Account Executive

Journal Communications Inc.

-Field sales rep selling print advertising to businesses including major hospitals, universities, and other community leading businesses.

US Navy

Naval Special Warfare

𝗛𝗼𝘄 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹 𝗶𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘄𝗶𝗻™

+ Built Sales process and took over selling from Founder - I was first sales hire
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Alex Bruschi 🍿

Salesforce

FY24: 107% annual quota
Top 1% of new hires

Territory Account Executive

Sales Stories IRL

The buying landscape in B2B is forever changed. 

Why aren't we studying buyer behavior more consistently? 

Buyers can now shop from more competitors than ever with overlapping functionality, try before they buy, read countless reviews about your company, review industry studies, and easily find content relevant to the challenges their industry faces.  

The time is now for salespeople to become more buyer centric in their selling approach.  

Sales Stories IRL is the only podcast connecting salespeople to the core of consumer behavior - exploring why people buy, or don't buy. 

Follow on YouTube, Spotify and your favorite streaming platforms.

Founder, Host

Lantern

Growth/Sales

SellX

BDR/Call Coach

TowerPoint Capital

Director Of Acquisitions

FortuneBuilders

Inside Account Executive

SunPower by Venture Solar

Sales Trainer

Dipaola Financial Group

Insurance Advisor

Salesforce AE | Host of SSIRL | Sell The Way You Buy | Visit My Website = Episodes👇

Podcasting has changed my life, and it can change yours too. 

Podcast Self Starter Course and 1 on 1 podcast coaching available. 

Send me a DM here or check out startmynewpodcast.com

About Me: 
I am an avid: 
- Foodie 
- Traveler 
- Podcaster 
- Golden Retriever lover

About Sales Stories IRL Podcast: 

The buying landscape in B2B is forever changed. 

Why aren't we studying buyer behavior more consistently? 

Buyers can now shop from more competitors than ever with overlapping functionality, try before they buy, read countless reviews about your company, review industry studies, and easily find content relevant to the challenges their industry faces.  

The time is now for salespeople to become more buyer centric in their selling approach.  

Sales Stories IRL is the only podcast connecting salespeople to the core of consumer behavior - exploring why people buy, or don't buy. 

Follow on YouTube, Spotify and your favorite streaming platforms.

taplio

The Battle

Carl Ferreira

Alex Bruschi

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