Carl Ferreira

Team Lead | Senior Account Executive

CoLab Software

I partner with executive engineering leaders in the automotive, heavy equipment, and semiconductor industries to drive business growth through effective engineering collaboration. 
My role involves:
- Identifying process gaps and opportunities for improvement that drive reduced quality costs, faster design reviews, reduced rework, and more finally more innovative products.
- Collaborating with globally dispersed teams to deliver tailored solutions that meet customer goals and drive revenue growth, and margin improvement.
- Deep planning and mapping of complex organizations to facilitate strategic conversations with key leaders.

Enterprise Sales | Key Account Executive

Refine Labs

+ Built Sales process and led transition from founder led sales.
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Director of Sales

HubSpot

2021
+ Presidents Club
+ Achieved annual number by October
+ Carried my own quota + interim manager in q4 for a sales team without a manager
2020
+ Won Rookie of the Year - Finished over 130% annual number
+ Partnered with Directors to strategize reducing new rep ramp time which was a challenge for the org at the time

+ Pro-actively engage with businesses in the Mid-Atlantic region helping them to build out or evolve their Go-To-Market Strategies

+2020 President's Club
+2020 Rising Star Award | #1 Rookie Sales rep in the Mid-Market & Enterprise Verticals

Account Executive

Ministry Brands

Enabling Communications/Marketing Directors to engage with their donors, funders, and members more effectively driving growth and awareness.

Senior Account Executive

Journal Communications Inc.

-Field sales rep selling print advertising to businesses including major hospitals, universities, and other community leading businesses.

US Navy

Naval Special Warfare

𝗛𝗼𝘄 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹 𝗶𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘄𝗶𝗻™

+ Built Sales process and took over selling from Founder - I was first sales hire
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

20/20NOW

Leading sales and marketing team in the deployment of a paradigm shifting technology for Tele-Optometry.

Extensive sales leadership experience, hiring, recruiting and training sales teams.  Experience crafting the go to market strategy, branding, messaging, sales process, systems and collateral. 

Experience aligning sales and marketing under one revenue objective.

Marketing experience with demand generation.  Direct experience creating and placing paid social, Google search and YouTube Ads,  Proficient with Google Analytics and Google Search for SEO.   Direct experience personally programming CRMs, building pipeline workflows and creating dashboards to track sales and marketing pipelines.  Wordpress website development programming experience for fast mobile-first user experiences to maximize mobile conversions.

On-site comprehensive eye exams with a remote doctor “tele-optometry” experience, increases access to eyecare and helps optical retailers increase their patient volume and optical sales.  

20/20NOW, The leader in Tele-Optometry, Https://for2020now.com

V.P. Sales and Marketing

Hoya

Key Account Manager

Neurolens - eyeBrain Medical

Start-up product launch of the Neurolens measurement system to Optometry and Ophthalmology.
•	Recruited, trained and managed sales team.
•	Developed product messaging, sales materials, and CRM

Sales Director

Diopsys

Start-up product launch of a new vision test to Ophthalmology and Optometry for early detection of optic nerve and retinal diseases including Glaucoma, AMD and Diabetic Retinopathy.  Called on Retina, Cataract, Comprehensive ophthalmologists and optometrists.  Recruited, hired and trained sales team in western half of country while still maintaining sole contributor role in southwest territory.

Regional Sales Director - Western Region

Based out of Los Angeles and covering all of California, Nevada, Arizona, and Hawaii.  True hunter sales position.  High volume cold calling.  Large territory management.

District Sales Manager

Bausch & Lomb

Product launch of pharmaceutical products to Ophthalmology and Optometry.  Sold steroids and antibiotics for topical and post surgical use.
•	#1 of  9 Regionally.  #14 of 122 Nationally  2010
•	# 1 in nation for Lotemax Goal Attainment 140% to goal. 2009
•	Sales Advisory Council 2008
•	Special Technology Council 2008
•	Team Leadership Award 2007

Sales Representative

Wyeth Pharmaceuticals

Sold antidepressants, blood pressure and acid reflux medications to Primary Care, Cardiology and Gastroenterologists. 
•	President’s Challenge Winner 2006 (Top 10 %).
•	Won Rookie Above and Beyond. 2004

Revolutionary Bankcard

ATM and Credit Card Processing.
Business to business direct sales.  True Hunter Cold Calling.  Managed a team of 1099 Sales Reps.

Owner

VP sales and marketing for Tele-health / Tele-optometry.  Start-up and large company experience.  

Extensive experience leading teams selling medical device capital equipment into optometry and ophthalmology, including retina, cataract, glaucoma and neuro sub specialties. 

Experience leading Demand Generation marketing initiatives.  Paid Social, Linkedin Organic, Youtube ads, Podcast and content creation. 

Experience building wordpress websites for fast, mobile first user experience, with perfect 100 lighthouse scores, GTMetrix and Pagespeed insights. 

Proven experience SEO Ranking 1st page 1st position for keyword search. 

Extensive national contact list in optometry and ophthalmology, with relationships in key accounts, buying groups and consulting groups.  

Experience with Key opinion leader development.

New skills acquired in 3D modeling using Blender and 3D video game development in Unity. 
Coding in C# specifically for Unity with Visual Studio.
View the 3D tour and video game assets I made for my company on our website  for2020now.com
View my private games I made as hobby projects on icemangames.itch.io

taplio

The Battle

Carl Ferreira

Bob Iasillo

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