Carl Ferreira

Team Lead | Senior Account Executive

CoLab Software

I partner with executive engineering leaders in the automotive, heavy equipment, and semiconductor industries to drive business growth through effective engineering collaboration. 
My role involves:
- Identifying process gaps and opportunities for improvement that drive reduced quality costs, faster design reviews, reduced rework, and more finally more innovative products.
- Collaborating with globally dispersed teams to deliver tailored solutions that meet customer goals and drive revenue growth, and margin improvement.
- Deep planning and mapping of complex organizations to facilitate strategic conversations with key leaders.

Enterprise Sales | Key Account Executive

Refine Labs

+ Built Sales process and led transition from founder led sales.
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Director of Sales

HubSpot

2021
+ Presidents Club
+ Achieved annual number by October
+ Carried my own quota + interim manager in q4 for a sales team without a manager
2020
+ Won Rookie of the Year - Finished over 130% annual number
+ Partnered with Directors to strategize reducing new rep ramp time which was a challenge for the org at the time

+ Pro-actively engage with businesses in the Mid-Atlantic region helping them to build out or evolve their Go-To-Market Strategies

+2020 President's Club
+2020 Rising Star Award | #1 Rookie Sales rep in the Mid-Market & Enterprise Verticals

Account Executive

Ministry Brands

Enabling Communications/Marketing Directors to engage with their donors, funders, and members more effectively driving growth and awareness.

Senior Account Executive

Journal Communications Inc.

-Field sales rep selling print advertising to businesses including major hospitals, universities, and other community leading businesses.

US Navy

Naval Special Warfare

𝗛𝗼𝘄 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹 𝗶𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘄𝗶𝗻™

+ Built Sales process and took over selling from Founder - I was first sales hire
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Wichita State University

• Building partnerships with Tech Industry leaders to address workforce gaps
• Hired and leading 118 Wichita State student employees working on 6 teams working on AI, Cybersecurity, Campus Physical Security, Marketing, Operations, and Business Development on Innovation Campus

Tech Industry Engagement

Bustle

Entrepreneur | Enterprise AE
• Created GTM strategy for SaaS, IT VAR, and Professional Services companies ranging from $120M to $2M annual revenue.
• Execute proven processes to acquire new logo customers including ICP targeting, messaging, channel validation, territory planning, discovery, demo, and deal negotiation. 

Buyer Persona sold to: 
CIO, CISO, VP IT, VP Software Development, CRO, CMO, VP Sales, VP HR, VP Facilities

Industry sold to: 
Technology, Software Development, IT Infrastructure, Manufacturing, Banking, Financial Services, SLED, Higher Education, Government, Healthcare, Retail

Entrepreneur | Enterprise Account Executive

Provisioned Services, Inc.

Facilities Project Management Service
• Created and executed Sales and Marketing strategy
• Built long-term relationships with customers across North America
• Reported directly to the Owner and co-managed the P&L
• Led digital transformation project including new CMMS software selection and implementation

Attainment:
• Closed/Won $5 million/year
• Acquired 26 new customer logos
• Negotiated deals ranging from $100K to $2M ACV ($500K to $20M LTV)

Buyer Persona sold to: 
VP Facilities Maintenance

Industry sold to:
Multi-location Retail, Restaurant, and Healthcare companies

Enterprise Account Executive

Certec Consulting, inc

Progress Software Development Services
• Created GTM strategy
• Executed processes to acquire Fortune 500 customers
• Reported directly to the Co-Founders
• Managed the Sales and Marketing budget
• IBM trained in their Signature Selling Method and Application Framework for e-business

Attainment:
• Closed/Won $3 million/year multiple times and acquired 51 new customer logos
• Earned “Employee of the Year” in 2000 for exceeding quota by 175% and securing the most profitable customer in company history

Buyer Persona sold to: 
CIO, VP Software Development

Industry sold to: 
Software Development, Manufacturing, Consumer Products, Insurance, Federal Government

Paradigm Systems Consulting, Inc.

Software Development Consulting Services
• Opened a new office in Austin, TX
• Co-authored annual Sales and Marketing plan for Austin office
• Hired and managed billable Software Developers and Project Managers for various State of Texas Agency consulting engagements

Attainment:
144% of quota

Buyer Persona sold to: 
VP Software Development, State of Texas Agency Department Heads

Industry sold to: 
Texas State Government

Northwestern Mutual

Sold disability insurance to Physicians in their final year of residency for 100% commission. 
Learned far more than I earned.
Skills acquired fostered my success in future jobs.

Attainment:
• Led my peer group of New Agents in production.
• Earned Series 6 and Series 63 securities licenses.

Agent and Registered Representative

Enterprise Account Executive / Pipeline Practitioner

 #OpenToWork 
🔵🟢 Enterprise Account Executive 
• Closed/Won $5M multiple times
• Created and executed GTM strategy for multiple orgs
• Deep desire to win and strong business acumen
• Optimize outcomes including win rates, ACV, deal cycles, and customer retention. 

taplio

The Battle

Carl Ferreira

Brendan McDonough

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