Carl Ferreira

Team Lead | Senior Account Executive

CoLab Software

I partner with executive engineering leaders in the automotive, heavy equipment, and semiconductor industries to drive business growth through effective engineering collaboration. 
My role involves:
- Identifying process gaps and opportunities for improvement that drive reduced quality costs, faster design reviews, reduced rework, and more finally more innovative products.
- Collaborating with globally dispersed teams to deliver tailored solutions that meet customer goals and drive revenue growth, and margin improvement.
- Deep planning and mapping of complex organizations to facilitate strategic conversations with key leaders.

Enterprise Sales | Key Account Executive

Refine Labs

+ Built Sales process and led transition from founder led sales.
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Director of Sales

HubSpot

2021
+ Presidents Club
+ Achieved annual number by October
+ Carried my own quota + interim manager in q4 for a sales team without a manager
2020
+ Won Rookie of the Year - Finished over 130% annual number
+ Partnered with Directors to strategize reducing new rep ramp time which was a challenge for the org at the time

+ Pro-actively engage with businesses in the Mid-Atlantic region helping them to build out or evolve their Go-To-Market Strategies

+2020 President's Club
+2020 Rising Star Award | #1 Rookie Sales rep in the Mid-Market & Enterprise Verticals

Account Executive

Ministry Brands

Enabling Communications/Marketing Directors to engage with their donors, funders, and members more effectively driving growth and awareness.

Senior Account Executive

Journal Communications Inc.

-Field sales rep selling print advertising to businesses including major hospitals, universities, and other community leading businesses.

US Navy

Naval Special Warfare

𝗛𝗼𝘄 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹 𝗶𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘄𝗶𝗻™

+ Built Sales process and took over selling from Founder - I was first sales hire
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Paradigm Senior Services

Helping expand Paradigm's footprint as home care's third-party payer partner.

Director of Content & Comms

Carework

Carework is the only recruitment firm specific to private duty home care.

Strategic Advisor

Zingage

Zingage is the AI secretary for home care agencies.

Home Care U

Weekly classes and podcasts for home care owners—because nobody went to school to learn to run a home care agency. Hosted by the team at Careswitch. Check out careswitch.com/homecareu to register or listen.

Co-host

Careswitch

In this role I grew Careswitch's user base 800% in 10 months, starting from roughly ~100 customers. 100% inbound, no programmatic ad spend.

Vice President of Growth

Activated Insights

• Supported successfully scaling our sales team from 2 to 15.
• Managed the Home Care Benchmarking Study for two years
• Founded or co-founded the Home Care Growth Summit (largest-ever virtual event for home care owners), Home Care TV, and annual State of Home Care report series
• Ran HCP's webinar program, blog, summit series, email campaigns, and other industry education
• Wrote most of HCP's articles currently ranking in top-three search spots on Google
• Grew HCP's marketing/education team from 4 to 10+

Director of Marketing

Head of Content Marketing & Industry Education

Home Care Institute

Led growth marketing for Home Care Institute's offerings after it was acquired by HCP.

Director of Growth Marketing

In the Know Caregiver Training

Led growth marketing for In the Know after it was acquired by HCP.


A few key wins:
- Contributed to the two best growth quarters in the company's history
- Executed a campaign that generated over 10,000 new resource downloads within 2 months 
- Led changes to channel strategy that grew monthly website visits by 38% over four months (~26,000 to ~36,000/mo.)

Growth Marketing Manager

Flat Creek Inn

Managed a $10M hotel in Jackson Hole. 

During this time we resurrected the hotel's brand and restored its profitability, moving its TripAdvisor ranking from 43/43 locally to 15/43 locally (beating competitors from national brands like Marriott) and driving a 7-figure increase in revenue.

taplio

The Battle

Carl Ferreira

connor mylan kunz

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