Carl Ferreira

Team Lead | Senior Account Executive

CoLab Software

I partner with executive engineering leaders in the automotive, heavy equipment, and semiconductor industries to drive business growth through effective engineering collaboration. 
My role involves:
- Identifying process gaps and opportunities for improvement that drive reduced quality costs, faster design reviews, reduced rework, and more finally more innovative products.
- Collaborating with globally dispersed teams to deliver tailored solutions that meet customer goals and drive revenue growth, and margin improvement.
- Deep planning and mapping of complex organizations to facilitate strategic conversations with key leaders.

Enterprise Sales | Key Account Executive

Refine Labs

+ Built Sales process and led transition from founder led sales.
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Director of Sales

HubSpot

2021
+ Presidents Club
+ Achieved annual number by October
+ Carried my own quota + interim manager in q4 for a sales team without a manager
2020
+ Won Rookie of the Year - Finished over 130% annual number
+ Partnered with Directors to strategize reducing new rep ramp time which was a challenge for the org at the time

+ Pro-actively engage with businesses in the Mid-Atlantic region helping them to build out or evolve their Go-To-Market Strategies

+2020 President's Club
+2020 Rising Star Award | #1 Rookie Sales rep in the Mid-Market & Enterprise Verticals

Account Executive

Ministry Brands

Enabling Communications/Marketing Directors to engage with their donors, funders, and members more effectively driving growth and awareness.

Senior Account Executive

Journal Communications Inc.

-Field sales rep selling print advertising to businesses including major hospitals, universities, and other community leading businesses.

US Navy

Naval Special Warfare

𝗛𝗼𝘄 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹 𝗶𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘄𝗶𝗻™

+ Built Sales process and took over selling from Founder - I was first sales hire
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

After.com

After.com will be the next national cremation brand in America.

Chief Revenue Officer

After.com is a vertical marketplace disrupting the funeral industry with at-need services and pre-need insurance. We create simplicity and affordability for families when they need it the most. 

Expanded into Oregon, Washington, Southern California, Northern California, Nevada and Texas.

If you are a Funeral Director sick of working for public / private equity run company, hit me up! I'd love to chat.

Head of Growth & Revenue

Neighbor

At Neighbor.com I built and Managed a team of SDRs, Account Managers, and Account executives focused on driving new Demand customers through SMB, Mid Market, and Enterprise clients. 

Personally closed and managed our largest client to date worth millions a year in revenue.

Worked in conjunction with our Head of Business Development to create successful Partnerships between Demand and Supply.

Head of Sales

Built Neighbor’s Commercial Supply platform from scratch and grew the commercial supply on Neighbor 25x in 1.5 years by leading and hiring our Business Development team. 

Onboarded top national REITS in retail, multi-family, and parking management across the United States to create exponential revenue growth within Neighbor's commercial real estate sector. These partnerships bring new revenue to Neighbor by leasing out parking lots, retail suites, and self-storage buildouts.

Stood up our Commercial Demand team to complement the Supply team within a matter of months to exponentially grow new revenue for Neighbor.

Growth Lead - Business Development

I launched new markets and managed supply growth at Neighbor in each market after launch. Conducted in depth research on supply and demand factors determining launch cities, held hundreds of events and sponsorships, managed creative marketing efforts, used guerilla marketing efforts to drive host signups, hired and managed 4 local brand ambassadors, 2 local community managers and hired numerous photographers for our local activation teams. 

**Launched Cities**
• San Francisco Bay Area, CA 
• Los Angeles, CA 
• Denver, CO
• Dallas, TX 
• Salt Lake City, UT
• Provo, UT

Market Launcher, Growth Operations

I conducted technical SEO audits, managed our blog and content marketing strategy, managed our Google My Business platform, helped run our paid Google Ads strategy, conducted competitive keyword research, oversaw our link building outreach, and coordinated with our engineering team to implement SEO initiatives on our website like local dynamic landing pages (DLPs), discovery search topical pages, and Host SEO landing pages. 

These pages still make up our site structure today.

SEO Specialist, Digital Marketing

I was hired 4 months after Neighbor launched in May of 2017 as their second employee. 

I personally closed rental sales, secured PR opportunities, handled customer service, collected payments for rentals, managed host payouts, and acquired new hosts by growth hacking to ensure revenue projections where hit and exceeded while the founders raised a ~$2.5M Series Seed round.

Operations Manager - 2nd Employee

Errand

Goerrand.com is an on-demand, totally customizable delivery service for the everyday consumer. From grocery pickups, item returns, Goodwill/DI donations, to all types of business deliveries. Errand can handle them all! 

Errand’s mission is to give people their time back by helping them with miscellaneous errands so they can focus on what really matters.

Growth Advisor

Self Employed

Learn more at dpseoconsulting.com

Copywriting for blogs, web pages, and articles
Overall SEO Strategy Creation
Conduct Full SEO Site Audits
TF-IDF Keyword Research
Backlink Aquisition Strategies
Content Performance Audit
Internal Linking Strategies
Competitor and Trend Analysis
Content Creation and Distribution
Technical Site Audits
Site Structure Development

SEO Consultant | Digital Marketing Consultant | Copywriter

Sweater Cashmere Fund

Founding Member #676  -  The Sweater Cashmere Fund is the VC fund for everyone and the flagship fund for Sweater Ventures. The Sweater Cashmere Fund seeks to provide long-term capital appreciation through an actively managed portfolio of private, venture capital investments.

Founding Member

Maestro Music

Maestro Music was developed as part of the Crocker Innovation Fellows Program which is a year-long, interdisciplinary, innovation experience. 

Our team received $10k seed funding to engage with five faculty mentors employing ideas from design thinking, entrepreneurship, agile software, human centered design, and other innovative practices with the goal of creating our own sustainable innovation. 

Maestro - A Smart Metronome. Learn Music Your Way.

Co-Founder

eLearning Brothers

eLearning Brothers delights their customers with deeply immersive and visually explosive learning experiences and has set the pace for the innovative use of elearning technology in every industry.

Financial Analyst

EPIC Ventures

EPIC Ventures is a premier early-stage software and internet infrastructure venture firm whose mission is to back entrepreneurs and companies positioned to lead the information economy of tomorrow.

Junior Analyst

Brigham Young University

The CREATE (Couple Relationships And Transitional Experiences) project was designed to be a pioneering endeavor that fills the gaps in existing marriage research. Currently there are no longitudinal national studies that focus on newly married couples and their development. I worked under Brian Bradford who led the CREATE project and helped collect, analyze, and produce data samples for the research found below.

Research Assistant

Preece Lawn Care

- Created a clientele of 50+ weekly contracts through marketing with flyers, door to door, and social media contacting which generated $30,000+ in seasonal revenue
 - Quality controlled the work of 3 employees and maintained positive clientele relationships
 - Utilized QuickBooks to account for all expenses, income, invoices, and payroll for employees

After.com ⚱️ | Marketplace Growth 📈 | Side Hustle Fanatic 👨‍💻 | Startup Sales 🚀 | Ex Neighbor

I love the challenge of building startups and disrupting old industries. 

My ideal work place is:

- Creating new technology
- Disrupting an old antiquated industry 
- Bringing a top-notch customer experience
- Working cross-functionally across departments
- Working with data and experimenting on new channels
- Learning new skills

I graduated with a degree in Entrepreneurial Management….and without experience that degree isn't worth much. 

So I worked for E-Learning Brothers, joined the Crocker Innovation Fellowship, became a Ballard Scholar, worked for Epic Ventures, started a SEO Consulting Agency, and finally joined Neighbor.com as the 2nd employee before graduating college. 

At Neighbor I've had the chance to do many things: 
- Operationalize the early days
- Build out and help manage our ad campaigns and SEO strategies
- Launch markets across the nation in person
- Launch OOH campaigns across multiple markets
- Test out our Host and Renter Activation, prior to them becoming whole departments
- Build our Commercial Business Development team
- Build our Commercial Sales team
- Work with our Product team to implement a whole new Commercial feature set 
- Worked cross-functionally on countless projects over the years
- And test and track literally EVERY growth hacking idea in the book

I'm currently continuing to run my SEO Consulting agency for select clients; I advise startups on growth; and have joined the After.com team as their Head of Growth Operations.

Also, Side Hustles and Service Businesses are my jam! I love talking shop about building a side income.

Outside of work, I love my family, my faith, the ocean, national parks, traveling, smoking all kinds of meat on the grill, and trying new restaurants. Family and Food are definitely some of the most important things in my life.

taplio

The Battle

Carl Ferreira

Dallin Preece

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