Carl Ferreira

Team Lead | Senior Account Executive

CoLab Software

I partner with executive engineering leaders in the automotive, heavy equipment, and semiconductor industries to drive business growth through effective engineering collaboration. 
My role involves:
- Identifying process gaps and opportunities for improvement that drive reduced quality costs, faster design reviews, reduced rework, and more finally more innovative products.
- Collaborating with globally dispersed teams to deliver tailored solutions that meet customer goals and drive revenue growth, and margin improvement.
- Deep planning and mapping of complex organizations to facilitate strategic conversations with key leaders.

Enterprise Sales | Key Account Executive

Refine Labs

+ Built Sales process and led transition from founder led sales.
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Director of Sales

HubSpot

2021
+ Presidents Club
+ Achieved annual number by October
+ Carried my own quota + interim manager in q4 for a sales team without a manager
2020
+ Won Rookie of the Year - Finished over 130% annual number
+ Partnered with Directors to strategize reducing new rep ramp time which was a challenge for the org at the time

+ Pro-actively engage with businesses in the Mid-Atlantic region helping them to build out or evolve their Go-To-Market Strategies

+2020 President's Club
+2020 Rising Star Award | #1 Rookie Sales rep in the Mid-Market & Enterprise Verticals

Account Executive

Ministry Brands

Enabling Communications/Marketing Directors to engage with their donors, funders, and members more effectively driving growth and awareness.

Senior Account Executive

Journal Communications Inc.

-Field sales rep selling print advertising to businesses including major hospitals, universities, and other community leading businesses.

US Navy

Naval Special Warfare

𝗛𝗼𝘄 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹 𝗶𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘄𝗶𝗻™

+ Built Sales process and took over selling from Founder - I was first sales hire
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Rubrik, Inc.

Enterprise Account Executive

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

SAP Concur

Leadership development role.  Defining, delivering, and refining key sales strategies for our SMB teams, leveraging tools and techniques like Salesforce, Outreach, ZoomInfo, Gong, Sandler, The Transparency Sale, & The JOLT Effect.

Field Strategy Manager

Senior Regional Sales Executive

Business to business individual sales contributor consulting with business & finance leaders of Mid-Market & Nationals sized organizations (~100-3,000ee) on market leading spend management technology.

President's Club - 2018

Regional Sales Executive

Otis Elevator Company

Managed 50+ elevator constructors installing elevators across the Twin Cities, greater Minnesota, and western Wisconsin.  Responsible for managing and equipping elevator constructors, coordinating with general contractors, consultants, subcontractors, internal factory/engineering, supply vendors, union representatives, and city/state inspectors.  Duty to minimize costs for all parties to ensure a constructive relationship and future business opportunities.  Promoted to additional title of Project Manager; primary focus on bidding, changes to contract, audit trails, forecasting, purchase orders, and performance management.  Experience managing all commercial applications—traction, hydraulic, and freight.

New Equipment Superintendent-Project Manager

Managed 25+ route mechanics servicing the western, northern and south central suburbs of the Twin Cities.  Responsible for equipping elevator technicians, planning service and repairs, creating demand based forecasting, maintaining customer relationships, and enforcing company safety policies.

Service Manager

Dayton Demonz Hockey Club, FHL

• Member of 2011-12 Federal Hockey League Champion New Jersey Outlaws
• 2012-13 Dayton Demonz Team Captain, FHL All-Star, and League MVP Finalist

Professional Hockey

Minneapolis Farmers Market Annex

Managed concession operations for Minnesota Twins and Target Field events during the summer of 2012.  Responsible for staffing, accounting, inventory management, environmental/health compliance, and profit optimization.

Operations Manager

US Army

•	Executive Officer for a 66-Soldier Headquarters Unit in a Military Intelligence Battalion.  Responsible for managing logistical support, maintenance, unit movement, and administration of company operations.
•	Supervised and developed four direct reports and oversaw the company’s supply accountability program, maintenance program, and arms room.  Responsible for the accountability and maintenance of property worth over $4,500,000.
•	Assisted the Commander in providing for the safety, health, welfare, morale, and discipline of all unit soldiers and their families.  Served as the Company Commander in his or her absence.

Military Intelligence Battalion Headquarters Company - Executive Officer

•	Leader responsible for the welfare, morale, and discipline of a 12-person Multi-Function Team specializing in multi-discipline intelligence collection, exploitation, and analysis in support of United States Force—Iraq (USF-I).  
•	Leader responsible for the maintenance and accountability of $3,000,000 of Army property without loss or damage.
•	In high stress environment with minimal supervision, teamed with infantry battalion command and staff to adapt and synchronize assets to better analyze insurgent activity and smuggling operations in Maysan Province, Iraq, resulting in the capture of several high value targets, the identification of corruption and enemy support within the Iraqi Government, Police, and Army, and execution of pre-deployment mission.

Military Intelligence Platoon Leader

If you're a Veteran whose served or an Athlete who's played sports at elite levels, you know the transition to the "real world" can be a grab bag of emotions. 

You've trained for years, honing your craft.  Invested blood, sweat, and tears with teammates on the field of battle - proverbially and literally.  You've faced adversity that most could never imagine.  Some triumphs, some defeats, and many lessons learned.  Most the hard way.  And you're better because of it.  You're a resilient, battle tested competitor.  If not a warrior. 

And then all of the sudden...it's over.  

You walk away from all you've known and loved for as long as you can remember.  The foundation you built for years - your reputation, your accolades, your confidence - almost disappears the moment you flip the page to another chapter in your life. 

While some of you will enjoy more natural transitions (doctors, pilots, players turned coach, etc.), most will experience about everything from anxiety to depression as you ponder, "What the hell am I going to do with my life?"

No transferable skills to lean on. 

No certifications that amount to anything meaningful in the corporate world. 

No idea where to start.  Daunting to think about starting what's basically a new life from scratch.

But there's hope.  

Little may you know, your arsenal is stocked full of ammo to be an elite SaaS seller.  

It's just a matter of revealing your strengths, identifying your mentors, aligning your background to the right companies, and accelerating your sales learning curve by borrowing from those who've blazed the path before you.  One day, you too will pay it forward.    

Here to guide, grind, and grow alongside those who dare take the field...again.

taplio

The Battle

Carl Ferreira

Luke Flicek

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