Carl Ferreira

Team Lead | Senior Account Executive

CoLab Software

I partner with executive engineering leaders in the automotive, heavy equipment, and semiconductor industries to drive business growth through effective engineering collaboration. 
My role involves:
- Identifying process gaps and opportunities for improvement that drive reduced quality costs, faster design reviews, reduced rework, and more finally more innovative products.
- Collaborating with globally dispersed teams to deliver tailored solutions that meet customer goals and drive revenue growth, and margin improvement.
- Deep planning and mapping of complex organizations to facilitate strategic conversations with key leaders.

Enterprise Sales | Key Account Executive

Refine Labs

+ Built Sales process and led transition from founder led sales.
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Director of Sales

HubSpot

2021
+ Presidents Club
+ Achieved annual number by October
+ Carried my own quota + interim manager in q4 for a sales team without a manager
2020
+ Won Rookie of the Year - Finished over 130% annual number
+ Partnered with Directors to strategize reducing new rep ramp time which was a challenge for the org at the time

+ Pro-actively engage with businesses in the Mid-Atlantic region helping them to build out or evolve their Go-To-Market Strategies

+2020 President's Club
+2020 Rising Star Award | #1 Rookie Sales rep in the Mid-Market & Enterprise Verticals

Account Executive

Ministry Brands

Enabling Communications/Marketing Directors to engage with their donors, funders, and members more effectively driving growth and awareness.

Senior Account Executive

Journal Communications Inc.

-Field sales rep selling print advertising to businesses including major hospitals, universities, and other community leading businesses.

US Navy

Naval Special Warfare

𝗛𝗼𝘄 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹 𝗶𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘄𝗶𝗻™

+ Built Sales process and took over selling from Founder - I was first sales hire
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Ryan Reisert

NeonPixel

NeonPixel makes connected TV a performance customer acquisition channel.

NeonPixel was designed to take television from the old-school, immeasurable brand campaign world into the fully-tracked and attributed performance marketing world.

NeonPixel CTV operates as an always-on performance marketing channel and is surpassing paid social in many marketing budgets.

Brands using NeonPixel are acquiring customers at 10 to 25% of the cost of Meta ... At Scale

Head of Growth

Apex Revenue

PRL Product Manager

Phone Ready Leads™

Founder, CEO (Acquired by Apex Revenue 2023) 

RightBound

Partner

Outbound Sales, No Fluff

Recognized on SalesHacker's "Best Sales Books: 30 Elite Picks to Step Up Your Sales Game" and on BookAuthority’s “92 Best Sales Books of All Time.”


This book is a step-by-step guide for the modern sales professional. We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It’s all practical advice - no cutesy stories, no rants, and no product pitches. 

There are really only two ways to fill a funnel: inbound leads or outbound prospecting. We focus this book exclusively on outbound prospecting, because it’s the half of the formula that an individual sales rep can control (that’s why so many sales job descriptions include the phrase “we’re looking for a hunter”).

Get your copy here - NoFluffBook.com

Co-Author - (100 Best Sales Books of All Time, BookAuthority)

Reisert Consulting

If we can't help solve your top of funnel problems, we know someone who can!

Contract / Fractional Roles
𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗔𝗻𝗱𝗦𝗲𝗹𝗹 (1/20 - 12/20) Sales Director / Conversation First Evangelist 
𝗦𝗲𝗮𝗿𝗰𝗵𝗡𝘂𝗿𝘁𝘂𝗿𝗲 (1/20 - 7/20) Business Development Advisor 
𝗦𝗮𝗹𝗲𝘀 𝗕𝗼𝗼𝘁𝗰𝗮𝗺𝗽 (3/17 - 3/18) Lead Instructor + Partnership Development 
𝗭𝗲𝗻𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁 (3/17 - 8/17) Sales Acceleration Consultant

Principal

Cognism

Subject Matter Expert

Host of the Revenue Champions podcast
Writer of the Cognism Sales Digest Newsletter

Brand Ambassador

SDR League

Sales Athlete (Retired) 

Plug and Play Tech Center

Mentor

The Sales Developers

Pipelines! Funnels! Buckets!
Whatever you call 'em - we fill 'em.

Are you ready to dominate your market? 
http://MarketDominationBook.com

Company-wide Vision

We will be the team called on by B2B organizations actively investing in growth when they need modern outbound sales expertise delivered with no fluff and total commitment to excellence.

Company-wide Priorities

Process, process, process
Everything we do needs to be tested, documented and turned into standard operating procedures stored in each department’s operating manual.  If we do not know what to do in any situation, we connect with leadership or our peers and ask the question, “What is the process?”   We can never fail by trying - we only fail by repeating the same mistakes over and over again. 

Continuous improvement
We consistently strive for perfection, which is only possible through continuous improvement. 
We improve at the micro level
E.g. Campaign monitoring to fine tune messaging, targeting, etc.
We improve at the macro level
E.g. Which channels to leverage (video, social, etc.)
Because we can’t innovate at the macro level all the time, we need to know what the industry is innovating on. What are the trends? 
We improve at the personal level
E.g. We become functional experts in our roles within the company.

Customer Commitment
We are responsive, active, and adaptive to their growing needs. We are an extension of our customer’s team - we are not vendors.

Co-Founder & CEO - Student of Sales (Acquired by AU Partners 2020) 

Imagine this - you are running paid search or paid social and it’s working! 

But, you pay $100 for every new conversion. You tell yourself ‘Maybe that’s what it takes’

In reality - Your CAC isn’t efficient and there’s no balance between performance and brand efforts.

This is exactly how you burn all those big budgets & conveniently blame it all on Ads.

Imagine how different the situation would have been if someone introduced you to CTV. 

And, guess what? The cost to acquire a new customer goes shockingly down to $10-25. 

Not only this, but it also drives your other performance channel to success. 

NeonPixel helps you do this through incremental revenue and attribution with cross-device tracking and access to thousands of audiences that allow us to handpick the right households (based on their attributes) to see your CTV commercials. 

CTV ad spending is expected to increase to over $30 billion in 2024. So, if you are planning to shift gears, start NOW before it’s too late. 

If you are a highly passionate DTC  marketing team looking for innovative ways to reach your audience, let’s talk. 

We work according to your performance goals. They could be - return on ad spend, cost-per-acquisition, cost-per-visit, or literally any other attribution model. The goal is to drive profitable conversions with your ad spend. 

Serve CTV commercials to households based on their attributes (like age, income, Google search history, location, interests, etc.)
Track cross-device visits/conversions in your own GA (in real-time) with your own attribution. 

We are the top 2-3 most effective performance marketing channels for all of our customers. 

Read more about how we help customers shorten their sales cycle and reach the right viewers while they are fully attentive at www.Neonpixel.co

Back in 2020, I hit a wall.


I was grinding in business, but I’d completely let myself go.

Dadbod. Drinking too much. My energy was trash.

Finding 75 Hard snapped me out of it.

It forced me to build the discipline I needed to build and eventually sell Phone Ready Leads (now TitanX).

Then last year I went deeper.

A fitness program called Superhuman taught me the science behind fitness.

Macros, tracking, consistency.

That’s how I went from Dadbod to the shape I’m in today.

That mix of discipline + science changed everything.

And it sparked an idea:

If macros transformed my body…

…the Math of Sales could transform a salesperson the same way.

That’s why I built #TheDialHardChallenge.

A system built for people who want to reinvent themselves into elite sellers in the 90 days. 

Join me LIVE to get started: https://lnkd.in/gADBW4ku

Ryan 🏋️☎️ Reisert

Those 30 mins you spend scrolling Instagram/TikTok?

Could be spent:

- Cold-calling
- Engaging on LI
- Sitting in a cold plunge
- Making fun of British people
- Dropping 10 "I love you" voicemails to prospects
- Calling the same number 45 times to boost activity metrics 

You'd be shocked how quickly your life can change if you just do these things instead of waste time with brain rot.

I have this conversation at least 5x times a day

CRO @ BizDev Labs | Creator of Empathy Beats Selling | Over 100 SaaS Served on GTM

You don’t have a pipeline problem.
You have a reps-won’t-call problem.

I see this every week when I talk to founders and sales leaders.

Reps doing:
Email.
DM.
Follow-up email.
DM again.
Waiting.
Hoping.
Avoiding the one channel that actually creates momentum.

The phone.

Here’s what people forget:

1. Calling is speed.
You can qualify someone in under a minute.
You can get a “no” instantly and move on.
Both save you hours of wasted energy.

2. Calling builds authority.
A real voice creates trust faster than any sequence or template.
Prospects connect with people, not pixels.

3. Calling gives you control.
No ghosting.
No overthinking.
No crafting the perfect sentence.
Just real conversations that get to the truth.

4. Calling creates pipeline fast.
One conversation can unlock a meeting that changes your entire quarter.

If you want more revenue, stop hiding behind your keyboard.

Pick up the phone.
It’s still the most unfair advantage in sales.

Rich Rep. Poor Rep.

I have been thinking a lot about the mindset gap between an employee and entrepreneurs in sales.

On paper, I carry a lot of debt

BUT

I own over two million in real estate.
I have business equity.
I have great credit.

I reinvest almost everything.

A Poor Rep looks at that and says

“I do not want debt”
“I want safety”
“I want guarantees”

A Rich Rep looks at the same picture and says

“I want ownership”
“I want leverage”
“I want assets that make money while I sleep”

The employee mindset keeps you focused on the next commission check.

The entrepreneur mindset forces you to think about cash flow, equity, and long term value.

Both can sell.
Both can make money.

Only one builds wealth.

Your skills can make you a great rep.
Your mindset will decide if you ever become an owner.

Not building any pipeline cold calling?

The problem isn't your pitch. It's

your list.

Most reps spend way too much time focusing on what to say instead of who to call.

✅ Right prospect + average pitch = pipeline

❌ Wrong prospect + perfect pitch = rejection

The quality of your list, first and foremost, will determine the success of your campaign.

TL;DR: The List is the Strategy

Learn how to build a quality list  #NoFluff CallBlitz 👉 https://lnkd.in/gjsymKnK

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Carl Ferreira

Ryan Reisert

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The Battle

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