CommandAlpha_

Services include:

• Creative Leadership
• Conceptual Development
• Generative AI assisted Marketing Solutions
• Digital/Analogue Design Solutions
• UX/UI Design
• Branding/Brand Strategy
• New Business Development

Founder, Executive Creative Director

Cannes Lions International Festival of Creativity

Jury, Digital - Canadian Young Lions Competition

Luma AI

I've been selected to join Luma Labs AI as a member of their creative partner's program and support their Generative AI creative tools roadmap.

Creative Partner

VMLY&R

While at ECD on the Ford Canada business, I served as the most senior creative in Canada. I was responsible for being the agency's creative voice and representing the agency's creative to Canadian clients in Vancouver, Toronto, and Montreal. My role involved overseeing all regions within Canada and collaborating closely with the North American and Global senior creative leadership counterparts to align initiatives within the North American market.

I led integrated digital campaigns for Ford Canada and consistently brought fresh ideas to the team and client by constantly pushing for innovative thinking. This included media executions, social media partnerships, and engagement on platforms such as TikTok, Snap, and Meta. Additionally, I delivered technology innovation through AR/VR, and Generative AI.

Vice President, Executive Creative Director

conversationHEALTH

I provided creative and strategic leadership in digital product design (UI/UX), design thinking, and innovation to deliver AI/ML-driven voice assistants to the healthcare and pharmaceutical industries. I transformed a Conversational AI/SaaS startup, leading it through a pivotal growth phase to a successful acquisition.

I integrated creative strategy with medical expertise and conversational AI UX, showcasing versatility in brand transformation and digital innovation. I increased user engagement by 50% and contributed to a successful acquisition valued at $50M.

Chief Experience Officer

Deloitte

I provided creative and strategic leadership to a startup team and delivered innovative solutions to support the firm's ongoing sales efforts.

During a 12-month contract with Deloitte, specifically with the Office of Sales and Marketing Leadership, I successfully helped drive an increase of over $700 million in sales and revenue across fintech, transportation, healthcare, logistics, and government contracts at the federal and provincial levels.

VP, Creative Strategy

The T1 Agency

I delivered multi-channel, multi-media experiential solutions for multi-national brands.
These brands included VISA (TIFF), Nissan Canada, Mattel, OLG, AirMiles, Cineplex, SickKids, Public Mobile, Dairy Farmers of Canada, Heart & Stroke Foundation, and SponsorshipX.

Vice President, Creative

The Marketing Store, North America

During my time at TMS, I was in charge of leading the creative direction and implementation of large-scale marketing campaigns, with a focus on Nissan/Infiniti, one of the company's major clients in North America.

My main area of focus was the merging of creativity and technology, utilizing PRM to provide personalized messaging solutions and engaging experiences to millions of Nissan and Infiniti owners throughout North America.

In this leadership position, I worked closely with the engineering, strategy, analytics, and executive teams, offering creative solutions. I managed a highly skilled team of professionals in North America, including those in design, art direction, UI/UX, motion graphics, and copywriting, ultimately achieving highly successful results.

Citizen Relations International

As chief creative officer for Citizen Relations, the PR and Social Media division of COSSETTE, my responsibilities span seven offices (from New York to Los Angeles and from Vancouver to Montreal) and included strategy, multi-disciplinary creative solutions, and new business development.

One of the highlights of my tenure at Citizen was growing the social media channel for P&G brands in the USA. Amongst the most successful brands was Duracell: achieving record growth in the social channel of over 350% in less than nine months. Where "social" meant the intersection of PR, experiential events, film, digital strategy, content development - and various social networks...

Other brands included: Procter & Gamble (Duracell, Old Spice, Dreft, Pampers), CapitalOne, Futureshop, HydroOne, KAO, Metro, and Travelocity.

Chief Creative Officer, (CITIZEN RELATIONS a division of Cossette)

elvis | creative agency | b corp

I was directly involved in opening this agency in Canada along with the Managing Partner.

I handled the strategy and concept development for all clients and was heavily involved in new business development, culture, and overall business growth. Additionally, I was responsible for ensuring the quality of the creative product.

Our main clients included IntelMedia (now Verizon's OnCue set-top box), Coca-Cola Canada (AOR Social: Coke Zero, Diet Coke, Powerade, NOS, and Zico brands), Telus Mobility, British Columbia Lottery Corporation, and BC Honda Dealers Association.

Chief Creative Officer (ELVIS a division of Cossette)

With over 20 years of experience at the intersection of creativity and technology, I specialize in leveraging Generative AI to transform how brands and agencies create, connect, and innovate. As the founder and ECD/AI Director at CommandAlpha_, I deliver AI-powered content strategies and leading-edge applied marketing solutions, cinematic narratives, automations, workflow optimizations and other solutions that redefine industry standards and a brand’s bottom line.

My executive creative leadership career includes startups, global agencies, and consultancies (Ogilvy, VML, Cossette, McCann, Deloitte + others) working with some of the world’s most recognizable brands, including Coca-Cola, Microsoft, Ford, McDonald’s and P&G. Over the past three years, I’ve focused on generative AI and emerging technologies, harnessing their potential to develop innovative, scalable solutions that drive business impact and creative excellence.

In 2024, MIT awarded me with certification in Applied Generative AI for Digital Transformation, further affirming my expertise and leadership in generative AI.

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Christopher Webber

Graphite

• Spearheaded the vision and strategy for Graphite, focusing on democratizing AI automation for SMBs.  
• Directed the end-to-end development of innovative automated solutions, achieving rapid market adoption and measurable ROI for clients.  
• Cultivated strong customer relationships, integrating feedback to enhance product offerings and ensure client success.

Founder

Stride, Inc.

• Oversaw daily operations and compliance, enhancing virtual learning for South Carolina high school students.  
• Developed a multi-channel communications strategy, achieving enrollment growth and staff retention through targeted messaging.  
• Analyzed student performance data, leading to significant improvement in outcomes and informed strategic planning.

Academic Administrator

Cyber Academy of South Carolina

• Managed the development and implementation of Career and Technical Education programs for over 1,300 students annually.  
• Collaborated with industry professionals to create strategic partnerships, enhancing brand visibility and market opportunities.  
• Leveraged data analytics tools like PowerBI and SQL to conduct market research and measure campaign performance, driving engagement improvements.

CTE Program Manager

• Managed academic administration for Oregon Virtual Academy, ensuring effective school operations in a virtual environment.  
• Developed and implemented communication strategies to enhance parent, teacher, and student engagement.  
• Provided mentorship and evaluation for staff, fostering a culture of continuous improvement and professional growth.

Ashbrook Independent School

• Assisted the principal in administrative actions and school management responsibilities, enhancing educational leadership.  
• Implemented a Social Emotional Learning curriculum, fostering a supportive environment for student growth.  
• Oversaw school budget and academic calendars, ensuring efficient resource allocation and program development.  
• Coordinated technology integration and training, improving faculty capabilities and student engagement.

Assistant Principal

• Delivered comprehensive instruction in 5th-grade core subjects and 6-8th grade electives, including technology and physical education.  
• Developed and implemented curriculum maps and differentiated instruction strategies to enhance student engagement.  
• Built community culture and academic integrity, resulting in student pass rates exceeding 95% across all courses taught.

Teaching Professional

Dust Busters Plus LLC

• Managed firefighting crews as a FFT1 Crew Boss, ensuring safety and tactical effectiveness during wildland fire operations.  
• Constructed fire lines and conducted mop-up operations, successfully preventing re-ignition in high-pressure environments.  
• Operated and maintained firefighting equipment, ensuring readiness and compliance with safety protocols.

Wilfire Firefighter FFT1

EdTech | Solutions Architect | Build Something

Christopher Webber, M.Ed.
AI Integration | EdTech Analytics | Solutions Architect | Systems Automation


Value Proposition:
	•	Systems Thinking Mindset Recalibration
	•	Co-Intelligence to Build Automation Solutions  
	•	Inverted Approach to see Challenge As Opportunity


Approach:
Transformative...
Connecting human potential…
With AI & EdTech innovation to create…
Learning experiences that drive optimized success.

How can you utilize AI to revolutionize your approach to learning?
How about self development and organizational growth?
Ready to Elevate Your Learning Strategy?

Let’s Connect for:
	•	AI Integration
	•	Strategic Consultation
	•	Custom Learning Solutions

🤖 Enhance Your Potential.
🔊 Amplify Your Impact.

Academic Administrative leadership at Carolus Online Academy provides the opportunity for the development and deployment of innovative online educational tools and future focused instructional strategies for high school students across the state of South Carolina. 

I have prioritized building strong relationships with students, families, and staff to create an engaging virtual learning community. My responsibilities include overseeing daily operations, recruiting and training online teachers, analyzing student data to improve outcomes, and ensuring compliance with state regulations. 

I'm passionate about leveraging technology to enhance educational access and preparing students for 21st century success. I collaborate with partners to expand opportunities and continuously refine our programs to meet diverse student needs. 

My vision focuses on academic excellence, student engagement, and a culture of continuous improvement in online education.

taplio

The Battle

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Christopher Webber

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