CommandAlpha_

Services include:

• Creative Leadership
• Conceptual Development
• Generative AI assisted Marketing Solutions
• Digital/Analogue Design Solutions
• UX/UI Design
• Branding/Brand Strategy
• New Business Development

Founder, Executive Creative Director

Cannes Lions International Festival of Creativity

Jury, Digital - Canadian Young Lions Competition

Luma AI

I've been selected to join Luma Labs AI as a member of their creative partner's program and support their Generative AI creative tools roadmap.

Creative Partner

VMLY&R

While at ECD on the Ford Canada business, I served as the most senior creative in Canada. I was responsible for being the agency's creative voice and representing the agency's creative to Canadian clients in Vancouver, Toronto, and Montreal. My role involved overseeing all regions within Canada and collaborating closely with the North American and Global senior creative leadership counterparts to align initiatives within the North American market.

I led integrated digital campaigns for Ford Canada and consistently brought fresh ideas to the team and client by constantly pushing for innovative thinking. This included media executions, social media partnerships, and engagement on platforms such as TikTok, Snap, and Meta. Additionally, I delivered technology innovation through AR/VR, and Generative AI.

Vice President, Executive Creative Director

conversationHEALTH

I provided creative and strategic leadership in digital product design (UI/UX), design thinking, and innovation to deliver AI/ML-driven voice assistants to the healthcare and pharmaceutical industries. I transformed a Conversational AI/SaaS startup, leading it through a pivotal growth phase to a successful acquisition.

I integrated creative strategy with medical expertise and conversational AI UX, showcasing versatility in brand transformation and digital innovation. I increased user engagement by 50% and contributed to a successful acquisition valued at $50M.

Chief Experience Officer

Deloitte

I provided creative and strategic leadership to a startup team and delivered innovative solutions to support the firm's ongoing sales efforts.

During a 12-month contract with Deloitte, specifically with the Office of Sales and Marketing Leadership, I successfully helped drive an increase of over $700 million in sales and revenue across fintech, transportation, healthcare, logistics, and government contracts at the federal and provincial levels.

VP, Creative Strategy

The T1 Agency

I delivered multi-channel, multi-media experiential solutions for multi-national brands.
These brands included VISA (TIFF), Nissan Canada, Mattel, OLG, AirMiles, Cineplex, SickKids, Public Mobile, Dairy Farmers of Canada, Heart & Stroke Foundation, and SponsorshipX.

Vice President, Creative

The Marketing Store, North America

During my time at TMS, I was in charge of leading the creative direction and implementation of large-scale marketing campaigns, with a focus on Nissan/Infiniti, one of the company's major clients in North America.

My main area of focus was the merging of creativity and technology, utilizing PRM to provide personalized messaging solutions and engaging experiences to millions of Nissan and Infiniti owners throughout North America.

In this leadership position, I worked closely with the engineering, strategy, analytics, and executive teams, offering creative solutions. I managed a highly skilled team of professionals in North America, including those in design, art direction, UI/UX, motion graphics, and copywriting, ultimately achieving highly successful results.

Citizen Relations International

As chief creative officer for Citizen Relations, the PR and Social Media division of COSSETTE, my responsibilities span seven offices (from New York to Los Angeles and from Vancouver to Montreal) and included strategy, multi-disciplinary creative solutions, and new business development.

One of the highlights of my tenure at Citizen was growing the social media channel for P&G brands in the USA. Amongst the most successful brands was Duracell: achieving record growth in the social channel of over 350% in less than nine months. Where "social" meant the intersection of PR, experiential events, film, digital strategy, content development - and various social networks...

Other brands included: Procter & Gamble (Duracell, Old Spice, Dreft, Pampers), CapitalOne, Futureshop, HydroOne, KAO, Metro, and Travelocity.

Chief Creative Officer, (CITIZEN RELATIONS a division of Cossette)

elvis | creative agency | b corp

I was directly involved in opening this agency in Canada along with the Managing Partner.

I handled the strategy and concept development for all clients and was heavily involved in new business development, culture, and overall business growth. Additionally, I was responsible for ensuring the quality of the creative product.

Our main clients included IntelMedia (now Verizon's OnCue set-top box), Coca-Cola Canada (AOR Social: Coke Zero, Diet Coke, Powerade, NOS, and Zico brands), Telus Mobility, British Columbia Lottery Corporation, and BC Honda Dealers Association.

Chief Creative Officer (ELVIS a division of Cossette)

With over 20 years of experience at the intersection of creativity and technology, I specialize in leveraging Generative AI to transform how brands and agencies create, connect, and innovate. As the founder and ECD/AI Director at CommandAlpha_, I deliver AI-powered content strategies and leading-edge applied marketing solutions, cinematic narratives, automations, workflow optimizations and other solutions that redefine industry standards and a brand’s bottom line.

My executive creative leadership career includes startups, global agencies, and consultancies (Ogilvy, VML, Cossette, McCann, Deloitte + others) working with some of the world’s most recognizable brands, including Coca-Cola, Microsoft, Ford, McDonald’s and P&G. Over the past three years, I’ve focused on generative AI and emerging technologies, harnessing their potential to develop innovative, scalable solutions that drive business impact and creative excellence.

In 2024, MIT awarded me with certification in Applied Generative AI for Digital Transformation, further affirming my expertise and leadership in generative AI.

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Delivers strategic insight and creative design approaches to realize visual ideas effectively. Expertly guides art direction in every phase of a project, encompassing initial concept development, animation,  and brand material creation.

Art Director + Motion Graphic 

Bell Media

Conceptualize and create multidisciplinary works including network branding, show packages and promo packages for various channels within different platforms. 
Provides high-quality visuals, motion graphics, and marketing consistent with the brand's vision and standard.
Lead design work for on-air and off-air graphics. The range of work included: ad campaigns, social media content, printed materials, and art direction.

Sr. Motion Designer

Fathom Productions

Creation of visual concepts, motion graphics, VFX compositions, and print materials.
As part of the project I was responsible for: Design and animation of the title sequence, Visual concepts and visual effects for main characters, including style frames and visual concepts for scenarios, and Team coordinator duties.

Art Director

Motif Graphique

Creation of innovative design solutions for Print and Motion Graphics.
Provides consulting and services in Art Direction and development of visual concepts, including the creation of graphic packages and generation of set and costume solutions.

Owner / Art Director

Funspaces

Creation of Visual Concept and Graphic Design for an extended numbers of products for Disney Latin America.

Graphic Designer_Outsourcing

Sony Pictures Television Latin America

-Development of Communicational Concepts in agreement with the Department’s strategic objectives.
-Formulation of alternative Solutions for the Graphics and visual presentation of the various pieces that are part of the communicational packages.
-Logistic coordination and technical supervision of the work and of third-party contributions (suppliers) in the different phases (pre-production, production and post-production) to ensure the product's total quality.

Print (Off Air) and Motion (On Air)
Creation of the Communicational Concepts, Graphic Design, Logistics Communication and technical supervision of the production according to the requirements of the marketing strategy (print components: stationary, premiums, billboards, signaling, brochures, conventions and logos)

Creation of the Visual Concept, Design and Development of the ambience graphics, including set and prop pieces for promotional events and campaigns.

Senior Graphic Designer

Creation of Visual Concept, Design and Graphic production of different marketing pieces (billboards, promotional posters, backlights).

Graphic Designer

I am an Art Director with over 20 years of experience in visual communications, specializing in design, motion graphics, and artificial intelligence. I provide strategic thinking and innovative design solutions to bring visual concepts to life across various platforms and media.

My portfolio showcases my proficiency in graphics and digital media production, as well as my ability to deliver top-tier work aligned with client objectives and brand standards. I have won multiple awards for my art direction and design work. I am passionate about exploring new technologies and creative possibilities, and I constantly seek to improve my skills and learn new tools.

taplio

The Battle

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Alexandra Garcia Brillembourg

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