CommandAlpha_

Services include:

• Creative Leadership
• Conceptual Development
• Generative AI assisted Marketing Solutions
• Digital/Analogue Design Solutions
• UX/UI Design
• Branding/Brand Strategy
• New Business Development

Founder, Executive Creative Director

Cannes Lions International Festival of Creativity

Jury, Digital - Canadian Young Lions Competition

Luma AI

I've been selected to join Luma Labs AI as a member of their creative partner's program and support their Generative AI creative tools roadmap.

Creative Partner

VMLY&R

While at ECD on the Ford Canada business, I served as the most senior creative in Canada. I was responsible for being the agency's creative voice and representing the agency's creative to Canadian clients in Vancouver, Toronto, and Montreal. My role involved overseeing all regions within Canada and collaborating closely with the North American and Global senior creative leadership counterparts to align initiatives within the North American market.

I led integrated digital campaigns for Ford Canada and consistently brought fresh ideas to the team and client by constantly pushing for innovative thinking. This included media executions, social media partnerships, and engagement on platforms such as TikTok, Snap, and Meta. Additionally, I delivered technology innovation through AR/VR, and Generative AI.

Vice President, Executive Creative Director

conversationHEALTH

I provided creative and strategic leadership in digital product design (UI/UX), design thinking, and innovation to deliver AI/ML-driven voice assistants to the healthcare and pharmaceutical industries. I transformed a Conversational AI/SaaS startup, leading it through a pivotal growth phase to a successful acquisition.

I integrated creative strategy with medical expertise and conversational AI UX, showcasing versatility in brand transformation and digital innovation. I increased user engagement by 50% and contributed to a successful acquisition valued at $50M.

Chief Experience Officer

Deloitte

I provided creative and strategic leadership to a startup team and delivered innovative solutions to support the firm's ongoing sales efforts.

During a 12-month contract with Deloitte, specifically with the Office of Sales and Marketing Leadership, I successfully helped drive an increase of over $700 million in sales and revenue across fintech, transportation, healthcare, logistics, and government contracts at the federal and provincial levels.

VP, Creative Strategy

The T1 Agency

I delivered multi-channel, multi-media experiential solutions for multi-national brands.
These brands included VISA (TIFF), Nissan Canada, Mattel, OLG, AirMiles, Cineplex, SickKids, Public Mobile, Dairy Farmers of Canada, Heart & Stroke Foundation, and SponsorshipX.

Vice President, Creative

The Marketing Store, North America

During my time at TMS, I was in charge of leading the creative direction and implementation of large-scale marketing campaigns, with a focus on Nissan/Infiniti, one of the company's major clients in North America.

My main area of focus was the merging of creativity and technology, utilizing PRM to provide personalized messaging solutions and engaging experiences to millions of Nissan and Infiniti owners throughout North America.

In this leadership position, I worked closely with the engineering, strategy, analytics, and executive teams, offering creative solutions. I managed a highly skilled team of professionals in North America, including those in design, art direction, UI/UX, motion graphics, and copywriting, ultimately achieving highly successful results.

Citizen Relations International

As chief creative officer for Citizen Relations, the PR and Social Media division of COSSETTE, my responsibilities span seven offices (from New York to Los Angeles and from Vancouver to Montreal) and included strategy, multi-disciplinary creative solutions, and new business development.

One of the highlights of my tenure at Citizen was growing the social media channel for P&G brands in the USA. Amongst the most successful brands was Duracell: achieving record growth in the social channel of over 350% in less than nine months. Where "social" meant the intersection of PR, experiential events, film, digital strategy, content development - and various social networks...

Other brands included: Procter & Gamble (Duracell, Old Spice, Dreft, Pampers), CapitalOne, Futureshop, HydroOne, KAO, Metro, and Travelocity.

Chief Creative Officer, (CITIZEN RELATIONS a division of Cossette)

elvis | creative agency | b corp

I was directly involved in opening this agency in Canada along with the Managing Partner.

I handled the strategy and concept development for all clients and was heavily involved in new business development, culture, and overall business growth. Additionally, I was responsible for ensuring the quality of the creative product.

Our main clients included IntelMedia (now Verizon's OnCue set-top box), Coca-Cola Canada (AOR Social: Coke Zero, Diet Coke, Powerade, NOS, and Zico brands), Telus Mobility, British Columbia Lottery Corporation, and BC Honda Dealers Association.

Chief Creative Officer (ELVIS a division of Cossette)

With over 20 years of experience at the intersection of creativity and technology, I specialize in leveraging Generative AI to transform how brands and agencies create, connect, and innovate. As the founder and ECD/AI Director at CommandAlpha_, I deliver AI-powered content strategies and leading-edge applied marketing solutions, cinematic narratives, automations, workflow optimizations and other solutions that redefine industry standards and a brand’s bottom line.

My executive creative leadership career includes startups, global agencies, and consultancies (Ogilvy, VML, Cossette, McCann, Deloitte + others) working with some of the world’s most recognizable brands, including Coca-Cola, Microsoft, Ford, McDonald’s and P&G. Over the past three years, I’ve focused on generative AI and emerging technologies, harnessing their potential to develop innovative, scalable solutions that drive business impact and creative excellence.

In 2024, MIT awarded me with certification in Applied Generative AI for Digital Transformation, further affirming my expertise and leadership in generative AI.

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Tongo Metodo

Tongo es un metodo creado por educadoras para educadores. Nuestro metodo creativo promueve la creacion y facilitacion de sesiones de aprendizaje que integran el saber hacer/contenido academico con el saber ser/aprendizajes socioemocionales de manera facil, rigurosa y sistematica. 
Tongo inspira a los educadores a disenar espacios de aprendizaje significativos, relevantes y conectados con contexto.

Co-Founder - Instructional Designer

KF Aerospace

Technical content e-Learning developer
Compliance training developer
Human Factors training

Title E-learning Developer - Instructor

The University of British Columbia

Researching cool things, using disruptive visual research methods
Topics: Landscape aesthetics perceptions, ecocriticism, sustainability

Graduate Student Research Assistant

• Supported strategic planning process
• Assisted the logistics of Public Humanities Events. ​​Looking Back, Taking Stock. 
• Developed in person and online pop-up surveys. 
• Assisted the design and logistic of the Practical Matters series for two virtual and two in person events. 
• Designed and facilitated a Visual Storytelling workshop for researchers, delivering a workflow template I created in Miro for integrating creative thinking during the research process.

Graduate Administrative Assistant - Public Humanities Hub Okanagan

Education Environmental Scans 
Labour Market Assessment for Higher Education Programs
High level research for higher education planning

Academic Initiatives Assitant

ANTH 330 - Cross-Cultural Perspectives on Mental-Health history of Eating Disorders 
Lead TA and Co-lead instructor - Jan-April 2022 

ANTH 400 - History of Anthropology Theory TA - Sep-Dec 2021 

ANTH 100 Introduction to cultural anthropology Lead TA - Sep- Dec 2021

Graduate Teaching Assistant

Institución Universitaria Pascual Bravo

​​• Authored two creative thinking curriculums for two programs (software engineering and design management). 
• Lead 12 in-person and blended creative thinking courses using Google Classroom and Sites. 
• Consulted on the foundations of the new Public School of Design that resulted in co-authorship of the publication of a constitution technical document. 
Plan and deliver course material, assess and evaluate student performance, provide appropriate adult teaching methodologies and perform administrative duties. (https://pascualbravo.edu.co/fondo-editorial/epdi-escuela-publica-de-diseno/)

College Lecturer - Educational Consultant

Fundacion Universitaria Bellas Artes 

Docente de Cátedra: 
Sistemas Ambientales I y II
Investigación Aplicada
Taller de Diseño V - Diseño de experiencia 
Medio Ambiente y entorno

Docente de cátedra 

Colegiatura Colombiana de Diseño

Designed and deliver curriculum for sustainable diversity courses, for advertising and organizational communication; graphic, fashion and spaces and scenarios design; and gastronomy programs.
Plan and deliver course material, assess and evaluate student performance, provide appropriate adult teaching methodologies and perform administrative duties.

College Lecturer - Curriculum designer

Transformation Experts

Educational Coordinator

ubuntulabx

• Lead the customer growth strategy by establishing relationships with multiple sector stakeholders, which resulted in the design and execution of 40 long-term training courses, workshops, and events for 34 clients.
• Designed and co-authored sustainability education toolkits, including coordinating graphic design and communication plans and train the trainer sessions for two local NGO’s, a resource optimization multinational, an energy generation and a clothing company that impacted around 650 employees.
• Collaborated on the re-design, planning and logistics, including hiring staff and suppliers, for three orientation events for 2800 students, with a Colombian top-ranking university.  
• Created and facilitated learning content to foster student wellbeing for a local university, which resulted in a range of small-scale events across campus, impacting 1500 people during a two-year period.

Project Manager - Instructional Designer 

Universidad de Los Andes

- Collaborated in the design, collection, analysis of data and academic writing of a mixed-methods assessment of the efficacy of a course redesign to blended methods. (Faculty of engineering)
- Design and implementation of a road safety training module based on critical pedagogies, accompanied by a qualitative research process to identify impacts. (Subject Critical
Pedagogy, July - November 2017)
- Comparative analysis of articulation between official guidelines and operational curriculum using qualitative research methods. (Subject Curriculum and Pedagogy, January - May 2017)

Education researcher

Universidad Pontificia Bolivariana

Teacher trainer on Creation and Imagination in the School, for the Schools and Territories strategy developed in partnership with the Secretary of Education of the Municipality of Medellin, for MOVA.

Lecturer continuing education

Learning experience designer I e-Learning I Creative thinking facilitator I Education Researcher l Midjourney crosspollination

I love teaching, facilitating, designing curriculum for adult competency development, using a variety of formats such as instructor-led, blended, and eLearning. I am an environmental engineer with 12 years of experience as a learning designer consultant and lecturer, plus two masters degrees in education and digital humanities. 

With a background in design thinking and storytelling, I excel at crafting compelling presentations and engaging audiences with my skills in facilitating learning spaces.

I like to explore the intersections of creative thinking, education, AI, sustainability, and research methods.

Bilingual Spanish and English.

Articulate Storyline 360, Microsoft Office Suite, Canva (design tool), Miro (visual collaboration platform) and various learning management systems (Canvas, Google Classroom, Moodle, Teams). Midjourney.

**** 
When it comes to designing effective learning experiences and course structures, it's essential to approach it with intention.

To craft engaging courses that educate, you must: 
- Be aware of the unique challenges of online pedagogy.
- Use strategies to maintain learner motivation and retention. 
- Understand how curriculum is constructed, the rationale behind each module, and the psychology of learning.

It's not just about the content itself. 

If you're a #CourseDeveloper, #EduTechProfessional, #Instructor, #CurriculumDesigner, or anyone passionate about #eLearning, I offer specialized consultancy and workshops tailored to your needs.

Let’s chat!

taplio

The Battle

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Isabel Gomez

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?