CommandAlpha_

Services include:

• Creative Leadership
• Conceptual Development
• Generative AI assisted Marketing Solutions
• Digital/Analogue Design Solutions
• UX/UI Design
• Branding/Brand Strategy
• New Business Development

Founder, Executive Creative Director

Cannes Lions International Festival of Creativity

Jury, Digital - Canadian Young Lions Competition

Luma AI

I've been selected to join Luma Labs AI as a member of their creative partner's program and support their Generative AI creative tools roadmap.

Creative Partner

VMLY&R

While at ECD on the Ford Canada business, I served as the most senior creative in Canada. I was responsible for being the agency's creative voice and representing the agency's creative to Canadian clients in Vancouver, Toronto, and Montreal. My role involved overseeing all regions within Canada and collaborating closely with the North American and Global senior creative leadership counterparts to align initiatives within the North American market.

I led integrated digital campaigns for Ford Canada and consistently brought fresh ideas to the team and client by constantly pushing for innovative thinking. This included media executions, social media partnerships, and engagement on platforms such as TikTok, Snap, and Meta. Additionally, I delivered technology innovation through AR/VR, and Generative AI.

Vice President, Executive Creative Director

conversationHEALTH

I provided creative and strategic leadership in digital product design (UI/UX), design thinking, and innovation to deliver AI/ML-driven voice assistants to the healthcare and pharmaceutical industries. I transformed a Conversational AI/SaaS startup, leading it through a pivotal growth phase to a successful acquisition.

I integrated creative strategy with medical expertise and conversational AI UX, showcasing versatility in brand transformation and digital innovation. I increased user engagement by 50% and contributed to a successful acquisition valued at $50M.

Chief Experience Officer

Deloitte

I provided creative and strategic leadership to a startup team and delivered innovative solutions to support the firm's ongoing sales efforts.

During a 12-month contract with Deloitte, specifically with the Office of Sales and Marketing Leadership, I successfully helped drive an increase of over $700 million in sales and revenue across fintech, transportation, healthcare, logistics, and government contracts at the federal and provincial levels.

VP, Creative Strategy

The T1 Agency

I delivered multi-channel, multi-media experiential solutions for multi-national brands.
These brands included VISA (TIFF), Nissan Canada, Mattel, OLG, AirMiles, Cineplex, SickKids, Public Mobile, Dairy Farmers of Canada, Heart & Stroke Foundation, and SponsorshipX.

Vice President, Creative

The Marketing Store, North America

During my time at TMS, I was in charge of leading the creative direction and implementation of large-scale marketing campaigns, with a focus on Nissan/Infiniti, one of the company's major clients in North America.

My main area of focus was the merging of creativity and technology, utilizing PRM to provide personalized messaging solutions and engaging experiences to millions of Nissan and Infiniti owners throughout North America.

In this leadership position, I worked closely with the engineering, strategy, analytics, and executive teams, offering creative solutions. I managed a highly skilled team of professionals in North America, including those in design, art direction, UI/UX, motion graphics, and copywriting, ultimately achieving highly successful results.

Citizen Relations International

As chief creative officer for Citizen Relations, the PR and Social Media division of COSSETTE, my responsibilities span seven offices (from New York to Los Angeles and from Vancouver to Montreal) and included strategy, multi-disciplinary creative solutions, and new business development.

One of the highlights of my tenure at Citizen was growing the social media channel for P&G brands in the USA. Amongst the most successful brands was Duracell: achieving record growth in the social channel of over 350% in less than nine months. Where "social" meant the intersection of PR, experiential events, film, digital strategy, content development - and various social networks...

Other brands included: Procter & Gamble (Duracell, Old Spice, Dreft, Pampers), CapitalOne, Futureshop, HydroOne, KAO, Metro, and Travelocity.

Chief Creative Officer, (CITIZEN RELATIONS a division of Cossette)

elvis | creative agency | b corp

I was directly involved in opening this agency in Canada along with the Managing Partner.

I handled the strategy and concept development for all clients and was heavily involved in new business development, culture, and overall business growth. Additionally, I was responsible for ensuring the quality of the creative product.

Our main clients included IntelMedia (now Verizon's OnCue set-top box), Coca-Cola Canada (AOR Social: Coke Zero, Diet Coke, Powerade, NOS, and Zico brands), Telus Mobility, British Columbia Lottery Corporation, and BC Honda Dealers Association.

Chief Creative Officer (ELVIS a division of Cossette)

With over 20 years of experience at the intersection of creativity and technology, I specialize in leveraging Generative AI to transform how brands and agencies create, connect, and innovate. As the founder and ECD/AI Director at CommandAlpha_, I deliver AI-powered content strategies and leading-edge applied marketing solutions, cinematic narratives, automations, workflow optimizations and other solutions that redefine industry standards and a brand’s bottom line.

My executive creative leadership career includes startups, global agencies, and consultancies (Ogilvy, VML, Cossette, McCann, Deloitte + others) working with some of the world’s most recognizable brands, including Coca-Cola, Microsoft, Ford, McDonald’s and P&G. Over the past three years, I’ve focused on generative AI and emerging technologies, harnessing their potential to develop innovative, scalable solutions that drive business impact and creative excellence.

In 2024, MIT awarded me with certification in Applied Generative AI for Digital Transformation, further affirming my expertise and leadership in generative AI.

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

JMport Design House

The Branding & Design Company®️

We do everything from developing complete identity systems to branding fully integrated retail spaces, creating new product lines and much more. We help teams reach their goals by planning smart strategies.

	•	Branding
	•	Design
	•	Strategy

Founder & Operator

Bitcoin Bay

Co-Creator of BlockHack Toronto.

Helping define the vision for Web 3.0 with real industry leaders.

Advisor

Dealership Design Group

DDG makes retail showrooms better.

Let us make your store look amazing inside & out.

Our brands & clients to date:
BMW
Mercedes-Benz
General Motors
Ford Motors
Honda
Toyota

*In 2019 and 2020, during the pandemic, there wasn't much work for designing spaces, which hurt our company, DDG. My partner Brian and I decided to close DDG and focus on our own projects. We still do great environmental and high end design work through our company, JMport Design.

Co-Founder

Maxx Marketing

Managed millions of dollars worth of work for Maxx while at the agency WPP. Executed large sales programs for accounts including:

Coca-Cola
Kellogg’s
FIFA
VISA
Cineplex
Warner Brothers
E&J Gallo Wineries

Creative Lead

Helped Ford Motors with their electric and hybrid cars by doing important advertising and creative work.

Created the first line of ads introducing electric and hybrid ideas to the Canadian market for Ford even before the cars were ready to sell!

Senior Art Director

TC Media

Provided creative direction for The Home Depot's brand across the country and developed in-store communication strategies for their complex signage programs.

Client: The Home Depot

Ryan Design International

Created advertising and marketing programs for Canadas biggest commercial builders.

Clients: Madison
Heathwood
Forrest Group
Aldrin Group
Biddington

Senior Designer

Global Edge Brands

Made licensed consumer goods bringing nearly half a million dollars in sales for GEB.

Licensors: Nickelodeon
Paul Frank Industries
Bravado
Disney
Hasbro
Marvel

Graphic Designer

Spinning Wheel Design

Made engaging marketing and promotional programs implemented across in-store and retail.

Toronto Airways
All Star Wings & Ribs
Druxy's
Ford
Toyota
GM

McGregor Socks / American Essentials

Designed luxury and lifestyle programs for brands under licence to the company and thank them, for giving me an opportunity when no one else would.

Calvin Klein
Michael Kors
Nike
Jockey
McGregor

Visual Merchandiser

Juan has a proven record of leading successful startups, creating winning brands and producing storytelling that resonates.

🎬 Creative & Corporate Overview.

• Creative Director | The Home Depot @ TC Media
• Art Director | Ford Motors Company @ GTB WPP Agency
• Art Director | Adidas & Footlocker @ MKTG Dentsu Aegis Inc.
• Art Director | Mondelēz International Inc. @ BStreet Communications
• Senior Designer | Tim Hortons @ Zulu Alpha Kilo
• Senior Designer | Kia Motors @ Innocean Worldwide Canada
• Senior Designer | Nissan & Infiniti @ The Marketing Store

I’m always open to reasonable inquiries from partners, clients and people looking to build a more prosperous future.

taplio

The Battle

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Juan Montoya

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