CommandAlpha_

Services include:

• Creative Leadership
• Conceptual Development
• Generative AI assisted Marketing Solutions
• Digital/Analogue Design Solutions
• UX/UI Design
• Branding/Brand Strategy
• New Business Development

Founder, Executive Creative Director

Cannes Lions International Festival of Creativity

Jury, Digital - Canadian Young Lions Competition

Luma AI

I've been selected to join Luma Labs AI as a member of their creative partner's program and support their Generative AI creative tools roadmap.

Creative Partner

VMLY&R

While at ECD on the Ford Canada business, I served as the most senior creative in Canada. I was responsible for being the agency's creative voice and representing the agency's creative to Canadian clients in Vancouver, Toronto, and Montreal. My role involved overseeing all regions within Canada and collaborating closely with the North American and Global senior creative leadership counterparts to align initiatives within the North American market.

I led integrated digital campaigns for Ford Canada and consistently brought fresh ideas to the team and client by constantly pushing for innovative thinking. This included media executions, social media partnerships, and engagement on platforms such as TikTok, Snap, and Meta. Additionally, I delivered technology innovation through AR/VR, and Generative AI.

Vice President, Executive Creative Director

conversationHEALTH

I provided creative and strategic leadership in digital product design (UI/UX), design thinking, and innovation to deliver AI/ML-driven voice assistants to the healthcare and pharmaceutical industries. I transformed a Conversational AI/SaaS startup, leading it through a pivotal growth phase to a successful acquisition.

I integrated creative strategy with medical expertise and conversational AI UX, showcasing versatility in brand transformation and digital innovation. I increased user engagement by 50% and contributed to a successful acquisition valued at $50M.

Chief Experience Officer

Deloitte

I provided creative and strategic leadership to a startup team and delivered innovative solutions to support the firm's ongoing sales efforts.

During a 12-month contract with Deloitte, specifically with the Office of Sales and Marketing Leadership, I successfully helped drive an increase of over $700 million in sales and revenue across fintech, transportation, healthcare, logistics, and government contracts at the federal and provincial levels.

VP, Creative Strategy

The T1 Agency

I delivered multi-channel, multi-media experiential solutions for multi-national brands.
These brands included VISA (TIFF), Nissan Canada, Mattel, OLG, AirMiles, Cineplex, SickKids, Public Mobile, Dairy Farmers of Canada, Heart & Stroke Foundation, and SponsorshipX.

Vice President, Creative

The Marketing Store, North America

During my time at TMS, I was in charge of leading the creative direction and implementation of large-scale marketing campaigns, with a focus on Nissan/Infiniti, one of the company's major clients in North America.

My main area of focus was the merging of creativity and technology, utilizing PRM to provide personalized messaging solutions and engaging experiences to millions of Nissan and Infiniti owners throughout North America.

In this leadership position, I worked closely with the engineering, strategy, analytics, and executive teams, offering creative solutions. I managed a highly skilled team of professionals in North America, including those in design, art direction, UI/UX, motion graphics, and copywriting, ultimately achieving highly successful results.

Citizen Relations International

As chief creative officer for Citizen Relations, the PR and Social Media division of COSSETTE, my responsibilities span seven offices (from New York to Los Angeles and from Vancouver to Montreal) and included strategy, multi-disciplinary creative solutions, and new business development.

One of the highlights of my tenure at Citizen was growing the social media channel for P&G brands in the USA. Amongst the most successful brands was Duracell: achieving record growth in the social channel of over 350% in less than nine months. Where "social" meant the intersection of PR, experiential events, film, digital strategy, content development - and various social networks...

Other brands included: Procter & Gamble (Duracell, Old Spice, Dreft, Pampers), CapitalOne, Futureshop, HydroOne, KAO, Metro, and Travelocity.

Chief Creative Officer, (CITIZEN RELATIONS a division of Cossette)

elvis | creative agency | b corp

I was directly involved in opening this agency in Canada along with the Managing Partner.

I handled the strategy and concept development for all clients and was heavily involved in new business development, culture, and overall business growth. Additionally, I was responsible for ensuring the quality of the creative product.

Our main clients included IntelMedia (now Verizon's OnCue set-top box), Coca-Cola Canada (AOR Social: Coke Zero, Diet Coke, Powerade, NOS, and Zico brands), Telus Mobility, British Columbia Lottery Corporation, and BC Honda Dealers Association.

Chief Creative Officer (ELVIS a division of Cossette)

With over 20 years of experience at the intersection of creativity and technology, I specialize in leveraging Generative AI to transform how brands and agencies create, connect, and innovate. As the founder and ECD/AI Director at CommandAlpha_, I deliver AI-powered content strategies and leading-edge applied marketing solutions, cinematic narratives, automations, workflow optimizations and other solutions that redefine industry standards and a brand’s bottom line.

My executive creative leadership career includes startups, global agencies, and consultancies (Ogilvy, VML, Cossette, McCann, Deloitte + others) working with some of the world’s most recognizable brands, including Coca-Cola, Microsoft, Ford, McDonald’s and P&G. Over the past three years, I’ve focused on generative AI and emerging technologies, harnessing their potential to develop innovative, scalable solutions that drive business impact and creative excellence.

In 2024, MIT awarded me with certification in Applied Generative AI for Digital Transformation, further affirming my expertise and leadership in generative AI.

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Chartered Professional Accountants of Canada (CPA Canada)

Appointed as CPA Canada’s first-ever CXO with a mandate to drive its member-centric transformation. I lead a division of over 100+ highly skilled professionals who deliver Thought Leadership, Research & Guidance, Advocacy and Education in key areas of the profession. At the heart of shaping the transformation of CPA Canada into a member-centric organization by spearheading the reimagination and development of a new go-to-market strategy. This includes developing our products and services to meet the evolving needs of members, partners, and key stakeholders. This dynamic and transformative role is reshaping the business model from within, guiding teams to elevate a new value proposition that ensures members have the knowledge, skills, resources, and support they need to lead effectively in a rapidly changing business environment.

Affinity Credit Union

As CXO, I was responsible for the total member experience with an emphasis on delivering digital-first, data-led personalization. I oversaw a division of 30+ professionals responsible for Member Experience, Brand & Marketing, Insights & Analytics, Product Development, Internal/External Communications and Community Partnerships. Key responsibilities included developing innovative product solutions, enabling seamless online/offline channel experiences, and supporting our integrated digital offering for members. I also chaired Affinity’s Product & Pricing Committee, was the executive representative of the ESG board committee, and oversaw our community outreach and ESG initiatives, including Environmental Sustainability, Truth & Reconciliation, and Diversity, Equity & Inclusion (DEI).

Nexus AI

Founder of Nexus AI, an innovative marketing analytics consulting firm specializing in helping companies deliver behavior-based personalization and marketing automation across the entire customer journey using Artificial Intelligence and Machine Learning. Secured large enterprise-scale projects with Fortune 100 companies in the US and Canada to deliver data-driven, hyper-personalized marketing programs that enhanced marketing performance, delivered profitable ROI, and measurably drove customer growth, engagement and loyalty.

Founder & CEO

As the Global CRM & Analytics Practice Lead, I was responsible for designing, developing and implementing global-scale CRM solutions and rolling out those solutions in markets around the world. I provided strategic consulting and guidance to marketing execs on establishing data-driven CRM solutions by optimizing the integration of data, analytics, marketing technologies, and content to deliver 1:1 customer engagement. I also led the Marketing Intelligence practice with resources located around the world, providing best-in-class analytics solutions across Predictive Analytics, Data Management, Analytics Platforms, Advanced Analytical Modelling, Campaign Optimization, and Consumer Insights to some of the biggest global brands in the world. Also part of the the Senior Leadership Team in Toronto that oversaw an office of 100+ staff.

Vice President, Global Customer Analtyics & CRM

Wunderman Thompson

Led the marketing analytics practice with 30+ specialists responsible for Database Solutions, Data Management, Advanced Analytics, and Campaign Management & Execution for clients including Ford, Kraft, Microsoft, Jaguar/Land Rover, XBox, Sirius Radio, Colgate, Smucker's, Schick, Chico's, Royal Canadian Mint and BP.  Also part of New Business Development team responsible for bringing in new client engagements.

Head of Marketing Sciences

Bell

Led a team that was responsible for gathering, analyzing, and synthesizing competitive intelligence data and turning it into quality strategic insight and recommendations. Responsible for informing and helping drive strategic decisions to product, sales, and marketing stakeholders across the cable, mobile, internet and wireless businesses. Worked directly with senior executive management to help transform the way the organization approached competitive intelligence and develop actionable, strategically-focused materials for implementation.

Manager, Corporate Affairs

PwC consultants are a global team of practical strategists, committed to helping organizations seize essential advantage by working alongside clients to solve their toughest problems, and capture their greatest opportunities.

Senior Consultant, Advisory Services

IBM Global Business Services consultants help organizations fundamentally redesign experiences to create new sources of value, digitally reinvent operations for great efficiency and transform the entire enterprise through data and technology.

Consultant, Global Business Services

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I am a Data-Driven Marketer at heart, a Data & Analytics leader by trade, and a Customer Experience executive in practice. 

With over 20 years experience working in management consulting, advertising, running my own start-up, and working client-side, I have accumulated a diverse set of industry experiences including Banking, Media, Automotive, Retail, CPG, QSR, Telecom and Tourism, among others. 

Working with some of the best brands in the world, the biggest impact these experiences have had on me was the opportunity to leverage best practices and key learnings from one industry and applying them creatively to others. 

As a marketing and analytics practitioner, my wheelhouse is designing and building powerful 1:1 personalized customer experiences that are powered by:
⚡ Big data - zero-party to 3rd-party, structured to unstructured
⚡ Advanced Analytics - AI and ML
⚡ AI-powered creative technologies - scaling content
⚡ Marketing Automation - cloud-based SaaS
⚡ Customer-centric insights - 360-degree view

In essence, creating WOW customer experiences! 🚀 

As a marketing and analytics leader, my specialties (and passions) include: 
✅ Building high-performance teams
✅ Modernizing brand and marketing capabilities
✅ Delivering mass personalization at scale
✅ Optimizing martech stack architectures  
✅ Deploying marketing automation using AI/ML

Leading with a people-first and Team One mindset! ☝ 

I have an advanced degree in Mathematics & Statistics with a minor in Psychology and an MBA specializing in Marketing & Strategy. It just so happened that these fields happened to converge very serendipitously at exactly the time when marketing was becoming more digital, data-driven, and behavior-based. 

I am passionate about all things marketing. In particular, I'm curious about how the intersection of data, technology, digital and psychology can create amazing customer experiences. I love discussing all this with like-minded people so if you're a data-driven marketing nerd like me, let’s connect!

taplio

The Battle

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Louis Cho

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