CommandAlpha_

Services include:

• Creative Leadership
• Conceptual Development
• Generative AI assisted Marketing Solutions
• Digital/Analogue Design Solutions
• UX/UI Design
• Branding/Brand Strategy
• New Business Development

Founder, Executive Creative Director

Cannes Lions International Festival of Creativity

Jury, Digital - Canadian Young Lions Competition

Luma AI

I've been selected to join Luma Labs AI as a member of their creative partner's program and support their Generative AI creative tools roadmap.

Creative Partner

VMLY&R

While at ECD on the Ford Canada business, I served as the most senior creative in Canada. I was responsible for being the agency's creative voice and representing the agency's creative to Canadian clients in Vancouver, Toronto, and Montreal. My role involved overseeing all regions within Canada and collaborating closely with the North American and Global senior creative leadership counterparts to align initiatives within the North American market.

I led integrated digital campaigns for Ford Canada and consistently brought fresh ideas to the team and client by constantly pushing for innovative thinking. This included media executions, social media partnerships, and engagement on platforms such as TikTok, Snap, and Meta. Additionally, I delivered technology innovation through AR/VR, and Generative AI.

Vice President, Executive Creative Director

conversationHEALTH

I provided creative and strategic leadership in digital product design (UI/UX), design thinking, and innovation to deliver AI/ML-driven voice assistants to the healthcare and pharmaceutical industries. I transformed a Conversational AI/SaaS startup, leading it through a pivotal growth phase to a successful acquisition.

I integrated creative strategy with medical expertise and conversational AI UX, showcasing versatility in brand transformation and digital innovation. I increased user engagement by 50% and contributed to a successful acquisition valued at $50M.

Chief Experience Officer

Deloitte

I provided creative and strategic leadership to a startup team and delivered innovative solutions to support the firm's ongoing sales efforts.

During a 12-month contract with Deloitte, specifically with the Office of Sales and Marketing Leadership, I successfully helped drive an increase of over $700 million in sales and revenue across fintech, transportation, healthcare, logistics, and government contracts at the federal and provincial levels.

VP, Creative Strategy

The T1 Agency

I delivered multi-channel, multi-media experiential solutions for multi-national brands.
These brands included VISA (TIFF), Nissan Canada, Mattel, OLG, AirMiles, Cineplex, SickKids, Public Mobile, Dairy Farmers of Canada, Heart & Stroke Foundation, and SponsorshipX.

Vice President, Creative

The Marketing Store, North America

During my time at TMS, I was in charge of leading the creative direction and implementation of large-scale marketing campaigns, with a focus on Nissan/Infiniti, one of the company's major clients in North America.

My main area of focus was the merging of creativity and technology, utilizing PRM to provide personalized messaging solutions and engaging experiences to millions of Nissan and Infiniti owners throughout North America.

In this leadership position, I worked closely with the engineering, strategy, analytics, and executive teams, offering creative solutions. I managed a highly skilled team of professionals in North America, including those in design, art direction, UI/UX, motion graphics, and copywriting, ultimately achieving highly successful results.

Citizen Relations International

As chief creative officer for Citizen Relations, the PR and Social Media division of COSSETTE, my responsibilities span seven offices (from New York to Los Angeles and from Vancouver to Montreal) and included strategy, multi-disciplinary creative solutions, and new business development.

One of the highlights of my tenure at Citizen was growing the social media channel for P&G brands in the USA. Amongst the most successful brands was Duracell: achieving record growth in the social channel of over 350% in less than nine months. Where "social" meant the intersection of PR, experiential events, film, digital strategy, content development - and various social networks...

Other brands included: Procter & Gamble (Duracell, Old Spice, Dreft, Pampers), CapitalOne, Futureshop, HydroOne, KAO, Metro, and Travelocity.

Chief Creative Officer, (CITIZEN RELATIONS a division of Cossette)

elvis | creative agency | b corp

I was directly involved in opening this agency in Canada along with the Managing Partner.

I handled the strategy and concept development for all clients and was heavily involved in new business development, culture, and overall business growth. Additionally, I was responsible for ensuring the quality of the creative product.

Our main clients included IntelMedia (now Verizon's OnCue set-top box), Coca-Cola Canada (AOR Social: Coke Zero, Diet Coke, Powerade, NOS, and Zico brands), Telus Mobility, British Columbia Lottery Corporation, and BC Honda Dealers Association.

Chief Creative Officer (ELVIS a division of Cossette)

With over 20 years of experience at the intersection of creativity and technology, I specialize in leveraging Generative AI to transform how brands and agencies create, connect, and innovate. As the founder and ECD/AI Director at CommandAlpha_, I deliver AI-powered content strategies and leading-edge applied marketing solutions, cinematic narratives, automations, workflow optimizations and other solutions that redefine industry standards and a brand’s bottom line.

My executive creative leadership career includes startups, global agencies, and consultancies (Ogilvy, VML, Cossette, McCann, Deloitte + others) working with some of the world’s most recognizable brands, including Coca-Cola, Microsoft, Ford, McDonald’s and P&G. Over the past three years, I’ve focused on generative AI and emerging technologies, harnessing their potential to develop innovative, scalable solutions that drive business impact and creative excellence.

In 2024, MIT awarded me with certification in Applied Generative AI for Digital Transformation, further affirming my expertise and leadership in generative AI.

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

GymDate

-Prepared and Pitched Sponsorship packages, resulting in securing more than thousands of dollars of sponsorship value in products
- Planned and executed marketing activations for big wellness brands like Blume lattes, Wakewater, and Marlow
-Created sales funnels to promote the events of the business resulting in the sales of more than30 tickets per month

Founder

dentsu

- Client Leadership: Proactively built and managed enduring client relationships between Dentsu and GM team by understanding and exceeding client expectations. 
- Industry Monitoring: Managed and prepared bi-weekly industry newsletter with the goal of keeping the agency team up to date and informing clients of the industry trends. 
- Project Management: Led day-to-day marketing projects of Cadillac and Chevy’s EV line by running weekly external and internal status meetings, holding creative brief sessions, delegating creative tasks, and keeping the projects moving forward. 
- Strategic Business Leadership: Identified, planned, and pitched growth opportunities for GM’s EV line to clients, resulting in enhanced attendance for client’s virtual events. 
- Event Planning: Virtually managed on average 4 monthly events for clients, with a focus on strengthening GM’s partnerships with their prospected business partners in automotive industry.

Senior Account Executive (Automotive & FMCG)

Shift Digital

- Monitored all Canadian Nissan dealerships sales performance and used the data to develop weekly, monthly and quarterly reports to present to Nissan HQ. 
- Worked closely with account manager to present Business Performance Review of Nissan and suggest roadmap for the upcoming year. 
- Supported third party vendors such as Auto-Trader and Juniper Park to ensure Nissan’s monthly incentive campaigns are implemented smoothly. 
- Created and edited branded material for Nissan Canada dealerships, including but not limited to brand books.

Automotive Account Coordinator

Duluxé Marketing

- Achieved a 98% client satisfaction rate by providing exceptional customer service and holding status meetings.
- Developed efficient workflow processes for managing project lifecycles, utilizing Jira software for 5 marketing projects.
- Performed "Brand Identity," "Logo Design," & "UI/UX" services using Adobe Illustrator and InDesign.
- Designed a successful social media sales funnel to increase social media conversion using Instagram and LinkedIn.

Co-Founder

Delphi Technology Corp

- Automated social media channels (Instagram, Facebook, Twitter) using HubSpot software.
- Executed cutting-edge Instagram paid campaigns with more than 2000 reach per month, enhancing brand visibility.
- Designed CRM flowcharts with the HubSpot software to reduce lead conversion time by 20%.
- Measured and reported web traffic using Google Analytics and HubSpot, focusing on conversion and bounce rates.
- Developed a social media content plan, resulting in a 20% monthly increase in brand reach.

Junior Digital Marketing Coordinator 

In a mission to inspire the next generation of aspiring aviators, Delphi Technology Corp is developing adaptive, virtual aviation training with the integration of Virtual, Augmented and Mixed reality.

Digital Marketing Intern

I have a whole lot of passion for marketing, combined with an eagerness to learn and an immense enthusiasm to learn about luxe products

taplio

The Battle

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Melika Zamani

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