CommandAlpha_

Services include:

• Creative Leadership
• Conceptual Development
• Generative AI assisted Marketing Solutions
• Digital/Analogue Design Solutions
• UX/UI Design
• Branding/Brand Strategy
• New Business Development

Founder, Executive Creative Director

Cannes Lions International Festival of Creativity

Jury, Digital - Canadian Young Lions Competition

Luma AI

I've been selected to join Luma Labs AI as a member of their creative partner's program and support their Generative AI creative tools roadmap.

Creative Partner

VMLY&R

While at ECD on the Ford Canada business, I served as the most senior creative in Canada. I was responsible for being the agency's creative voice and representing the agency's creative to Canadian clients in Vancouver, Toronto, and Montreal. My role involved overseeing all regions within Canada and collaborating closely with the North American and Global senior creative leadership counterparts to align initiatives within the North American market.

I led integrated digital campaigns for Ford Canada and consistently brought fresh ideas to the team and client by constantly pushing for innovative thinking. This included media executions, social media partnerships, and engagement on platforms such as TikTok, Snap, and Meta. Additionally, I delivered technology innovation through AR/VR, and Generative AI.

Vice President, Executive Creative Director

conversationHEALTH

I provided creative and strategic leadership in digital product design (UI/UX), design thinking, and innovation to deliver AI/ML-driven voice assistants to the healthcare and pharmaceutical industries. I transformed a Conversational AI/SaaS startup, leading it through a pivotal growth phase to a successful acquisition.

I integrated creative strategy with medical expertise and conversational AI UX, showcasing versatility in brand transformation and digital innovation. I increased user engagement by 50% and contributed to a successful acquisition valued at $50M.

Chief Experience Officer

Deloitte

I provided creative and strategic leadership to a startup team and delivered innovative solutions to support the firm's ongoing sales efforts.

During a 12-month contract with Deloitte, specifically with the Office of Sales and Marketing Leadership, I successfully helped drive an increase of over $700 million in sales and revenue across fintech, transportation, healthcare, logistics, and government contracts at the federal and provincial levels.

VP, Creative Strategy

The T1 Agency

I delivered multi-channel, multi-media experiential solutions for multi-national brands.
These brands included VISA (TIFF), Nissan Canada, Mattel, OLG, AirMiles, Cineplex, SickKids, Public Mobile, Dairy Farmers of Canada, Heart & Stroke Foundation, and SponsorshipX.

Vice President, Creative

The Marketing Store, North America

During my time at TMS, I was in charge of leading the creative direction and implementation of large-scale marketing campaigns, with a focus on Nissan/Infiniti, one of the company's major clients in North America.

My main area of focus was the merging of creativity and technology, utilizing PRM to provide personalized messaging solutions and engaging experiences to millions of Nissan and Infiniti owners throughout North America.

In this leadership position, I worked closely with the engineering, strategy, analytics, and executive teams, offering creative solutions. I managed a highly skilled team of professionals in North America, including those in design, art direction, UI/UX, motion graphics, and copywriting, ultimately achieving highly successful results.

Citizen Relations International

As chief creative officer for Citizen Relations, the PR and Social Media division of COSSETTE, my responsibilities span seven offices (from New York to Los Angeles and from Vancouver to Montreal) and included strategy, multi-disciplinary creative solutions, and new business development.

One of the highlights of my tenure at Citizen was growing the social media channel for P&G brands in the USA. Amongst the most successful brands was Duracell: achieving record growth in the social channel of over 350% in less than nine months. Where "social" meant the intersection of PR, experiential events, film, digital strategy, content development - and various social networks...

Other brands included: Procter & Gamble (Duracell, Old Spice, Dreft, Pampers), CapitalOne, Futureshop, HydroOne, KAO, Metro, and Travelocity.

Chief Creative Officer, (CITIZEN RELATIONS a division of Cossette)

elvis | creative agency | b corp

I was directly involved in opening this agency in Canada along with the Managing Partner.

I handled the strategy and concept development for all clients and was heavily involved in new business development, culture, and overall business growth. Additionally, I was responsible for ensuring the quality of the creative product.

Our main clients included IntelMedia (now Verizon's OnCue set-top box), Coca-Cola Canada (AOR Social: Coke Zero, Diet Coke, Powerade, NOS, and Zico brands), Telus Mobility, British Columbia Lottery Corporation, and BC Honda Dealers Association.

Chief Creative Officer (ELVIS a division of Cossette)

With over 20 years of experience at the intersection of creativity and technology, I specialize in leveraging Generative AI to transform how brands and agencies create, connect, and innovate. As the founder and ECD/AI Director at CommandAlpha_, I deliver AI-powered content strategies and leading-edge applied marketing solutions, cinematic narratives, automations, workflow optimizations and other solutions that redefine industry standards and a brand’s bottom line.

My executive creative leadership career includes startups, global agencies, and consultancies (Ogilvy, VML, Cossette, McCann, Deloitte + others) working with some of the world’s most recognizable brands, including Coca-Cola, Microsoft, Ford, McDonald’s and P&G. Over the past three years, I’ve focused on generative AI and emerging technologies, harnessing their potential to develop innovative, scalable solutions that drive business impact and creative excellence.

In 2024, MIT awarded me with certification in Applied Generative AI for Digital Transformation, further affirming my expertise and leadership in generative AI.

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

LinkedIn Consultant

Converge

> Initiated and implemented the first verifiable use case for an ETL tool on my team 
> Led the effort of teaching and helping team members learn how to use the ETL tool 
> Collaborate with cross-functional teams to build reporting for internal and external stakeholders 
> Led data projects/tasks from end-to-end

Data and Reporting Analyst

Ask Applications

> Assisted management team in day-to-day operations with office of 100+ employees 
> Organized and lead 50+ time-sensitive events and projects 
> Defined and implemented KPIs on a yearly basis 
> Saved the company $6k in one fiscal year

Senior Facilities Associate

Facilities Associate

> Managed food and beverage inventory for subsidiary company 
> Assisted management in organizing monthly company events

Moguldom

> Produced, directed and edited Youtube content for an entertainment division of the company 
> Organized and produced on-the-field video productions

Content Producer

Milk

> Performed various administrative functions, including filing paperwork, delivering mail, sorting mail, office cleaning and bookkeeping.
> Assisted clients with various production shoots and provided equipment as needed.
> Organized and maintained equipment for arrivals and returns.

Photography/Video Equipment Assistant

Boy Wonder Productions

> Assisted in logging and transcribing footage
> Assisted cast and crew with necessities of shooting
> Assisted show runners with on and off-set decision making
> Documented production information via daily system logs and discussed non-conformance issues with management

Production Assistant Intern

City Stage

> Worked with stage technicians to ensure all lighting, microphones and recording equipment was operational and calibrated
> Worked in client relations to ensure production quality on all projects

Production Stagehand

The Art Institute of New York

> Worked alongside admissions department to facilitate application verification and completion
> Counseled students and parents about financial aid options and program details
> Advised students in making academic decisions, including details regarding registration and billing 
> Assisted in development of student financial aid plans and packages

Financial Aid Receptionist

Data and Reporting Analyst • Salesforce Explorer (Trailhead)• Storyteller • AI Art Explorer

I’m your friendly neighborhood storyteller. In a previous life I was an independent filmmaker. I was able to write up ideas and bring them to life in a digital format. Wanting to combine my interest in storytelling and improve my graphic design skills, I started to pave my own path. I taught myself how to use various graphic design tools to tell other types of stories. While on this path I found the Thinkful program and their Data Analytics curriculum. I was inspired by how data can be interpreted in numerous ways and how automation can change lives.

taplio

The Battle

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Alex Santana, FMP

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