Carlota Araque

Customer Enablement @lemlist

B2B Outbound Sales Expert - Account Executive (lemlist, lemwarm, lemcal, Taplio, TweetHunter)

We're all about helping sales and marketing teams connect with prospects using multiple channels in a personalized way that actually get replies

B2B2C Growth Strategy & Activation | Author of Ride or Die | The Entrepreneur Ethos Podcast Host

I’d like to be able to tell you that I planned all along to help B2B companies tell better stories but that would be a lie.

Well, not exactly a lie but not the full truth.

I started out as an engineer in Silicon Valley at a time when we were building the “information superhighway.”

Yeah, I’m a Gen-X Silicon Valley native who thought that “if you build it, they will come.”

That turned out to be a lie and it took me the better part of 20 years to figure out the truth.

Product is democratized. The best story wins.

The transition to B2B Storyteller starts like all good stories do – I met a girl.

Rather a woman who later became my wife and who also died of leukemia at the age of 36.

Yes, it’s as horrible as it sounds.

The reason I now do B2B Marketing is because I had to run her company, JSY PR & Marketing while she was sick.

It turned out that I was pretty good at it. It surprised me (and her) for sure.

So now, I teach people how to tell better stories so they can rise above the noise to build businesses that consistently grow.

Some of the things I have worked on include:

Message & Positioning for complex B2B brands that want to accelerate brand awareness and generate leads in industries like financial services, maritime intelligence, and cybersecurity. 📶 

Portfolio Rationalization for several private equity roll-ups to align to a solutions focus rather than a product focus. 📶 

Semiconductor DNA sequencing chips that enabled desktop sequencing of the human genome for <$1,000 and in half a day at Ion Torrent. 🧬 

I have found that clear, concise, and compelling writing is the cornerstone of a solid strategy.

A brief description of some of my recent books:

Story-Driven B2B Marketing: Grow your business by telling better stories. 📗

Story-Driven Decks: 3x your chances of getting the next meeting by creating a deck that tells a fantastic story 📗 

Story-Driven Outreach: 2x or more your email response rates by telling clear, concise, and compelling stories. 📗 

The Entrepreneur Ethos: How to build a more ethical, inclusive, and resilient world through entrepreneurship. 📗 

As the (on hiatus) host of The Entrepreneur Ethos Podcast, I enjoy talking to all sorts of entrepreneurs about their journey and what they have found useful that might help others. 🎤 

https://theentrepreneurethos.com/

Domains: B2B SaaS | B2B Growth Strategies | Sales Enablement | B2B Storytelling | Smart Devices | Digital Health | Semiconductors | DTC

Happy to connect with like-minded people.

Contact Me

jarie@getstorydriven.com 📩
https://jariebolander.com 🌐

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The Battle

Carlota Araque

Jarie Bolander

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