Carlo Tommaso Bisaccioni

Growth Product Manager @Caffeina | Chairman & Founder @Catobi | StartUp Investor & Advisor

I am Carlo Tommaso Bisaccioni, I am 32 years old and I work in Digital Marketing and Digital Strategy. 

I believe that sharing is that interweaving of knowledge and passions that develops into an incredible multidisciplinary potential
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I am a Growth Marketer at PhotoSì, a leader in online photo printing.
Print your emotions, it's easy.

I am Founder & Chairman of Catobi
We have created a Governance process unprecedented in the Italian landscape
And put in the pipeline an IoB-oriented product
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I work with large clients, SMEs, start-ups and entrepreneurs who want to use Digital Transformation as a strategic lever for their business growth.
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I develop and lead Growth & Marketing initiatives.
I manage digital projects. 

Core competencies include:

Marketing Management
Performance Marketing
Automation Marketing
Digital Analytics
Lead Nurturing
SEO & ASO
Content Marketing
Product Marketing
eCommerce Management
Growth
Social Media Management
Community Management
CRO & UX
Brand Strategy
Agile & Lean Methodology
Project Management



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My priority? 
Ensuring that the strategy meets the short- and long-term business needs of our clients.

The only way to be successful is to truly understand the audience.
Define a solution that marries the needs of the users with the needs of the business. 

This balancing act is based on my ability to:

Establish connections between data and people
Open a productive and co-productive dialogue
Set clear parameters 
Validate my work at every stage

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Digital innovation is at the heart of today's successful responses to interactive challenges.

I need to understand the customer.
Their questions, their aspirations, their problems, their challenges, their experience and more. 

I need to understand the market in which they work:
Competitors, trends, opportunities. 

I need to understand the product.
What it does, what are its strengths and weaknesses. 

I need to understand the audience.
Their motivations, fears, influences, interests, touch points, behavior, and the context in which they interact with the product.

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Good digital innovation is able to turn insight into recommendation.

The same that comes from sharing, passion and will.
With which I have always tried to lead my personal and professional life.
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Do you want to talk about Business, Marketing? Write to me in private!

Growth Marketer

It’s me, hi 👋🏻

I’m a B2B SaaS marketer with 8+ years of hands-on growth experience, turning smart strategy into measurable results. From brand marketing and inbound to account-based programs, I craft campaigns that connect brands to customers and move the pipeline.

I lead international teams with a mix of drive and empathy, aligning product, sales, content and customer success so plans turn into action.

Curious, practical and relentlessly solution-focused, I love a good challenge, and I believe the best ideas often start over coffee.

☕ Fancy a chat? Let’s swap ideas and see how we can shake things up.

Highlights
➝ Led global marketing projects across brand, content and digital channels
➝ Designed and scaled ABM and digital-selling strategies that deliver results
➝ Expert in budget optimisation, cross-functional collaboration and team growth

Laura Fornaroli

Sono stata invitata a #CasaAirbnb e ho capito che si possono vivere belle esperienze senza dover per forza tirar fuori una lezione di vita o un insight rivoluzionario.

Solo un’esperienza di brand ben pensata.
Olympic Mornings, Après-Ski in città, persone che si incontrano, un’atmosfera coerente e curata.

E basta così.
Bravi 👏🏻 Airbnb

#MilanoCortina2026 #Airbnb #WinterOlympicGames

Marketing Manager @ MobieTrain | 9+ yrs in B2B SaaS | Marketing and Communication, ABM & Demand Generation

Quando è stata l’ultima volta che qualcuno nel tuo team ha detto: “Questo momento di formazione mi è servito davvero tanto"”?

Ieri, insieme al team di Smile to Move, abbiamo parlato di formazione digitale come leva per far crescere le persone. E la parola chiave è proprio 👉🏻 leva 👈🏻  

Troppo spesso la #formazione resta confinata a un’iniziativa HR, a una voce di budget da approvare, a qualcosa che “va fatto”. Rimane separata dalle operation, dagli obiettivi commerciali e dall’esperienza cliente. 

E quando è scollegata dalla realtà quotidiana del lavoro, perde impatto.

Eppure è una delle poche leve che tocca contemporaneamente onboarding, performance e competitività.

▪️ Riduce il tempo necessario per rendere autonome le persone.
▪️ Aumenta la qualità delle decisioni sul campo.
▪️ Rende più coerente l’esperienza che promettiamo come brand.
▪️ Incide sulla retention, perché le persone restano dove sentono di crescere.

In altre parole, ha un impatto diretto su produttività, costi nascosti e crescita del business. Quando la formazione manca o non è progettata con questa logica, il costo si vede: nei tempi lunghi di inserimento, nelle inefficienze quotidiane e nelle opportunità perse.

E allora come fare? 👀 
Ecco tre principi pratici condivisi ieri per trasformarla in una vera leva di business:

1️⃣ Partire dagli obiettivi aziendali, non dal catalogo dei corsi.
Chiedersi: quale comportamento vogliamo cambiare? Quale risultato vogliamo migliorare? La formazione deve nascere da un KPI, non da un calendario.

2️⃣ Inserirla nel flusso del lavoro.
Non un momento isolato, ma uno strumento che supporta le persone mentre lavorano. Micro-contenuti, applicabilità immediata, continuità.

3️⃣ Misurare ciò che conta davvero.
Non solo completamento dei moduli, ma tempo di onboarding, performance sul campo, qualità del servizio, retention. Se non è collegata a metriche concrete, resta percezione.

Grazie a Marianna Marcuzzo, Veronica Giacomin e a Smile to Move per aver creato questo spazio di confronto, alle nostre ospiti Maddalena Casanova Borca e Anna Mazzobel per la concretezza e la trasparenza, e a Francesca Dellisanti per aver guidato la conversazione con la profondità che il tema merita.

Vi lascio con una domanda: se domani dovessi collegare la formazione a un solo KPI del tuo business, quale sceglieresti?

Something’s cooking at MobieTrain. 
And yes, retail and hospitality leaders, this one’s for you 🫵🏻 🎟️

Over the past few months, we’ve received a very clear message: there’s a real need for more meaningful conversations. Not just content to consume, but spaces where people can openly discuss what’s actually happening inside their organisations.

After the incredibly positive feedback from last year, we decided to do something simple: create more opportunities to meet and exchange ideas on the challenges we all face, from #teamengagement and #learning to the alignment between strategy and execution on the ground.

Because some conversations work better face-to-face.

When you can ask real questions.
Bring concrete examples.
Leave with something you can apply the very next day.

If you’re in #retail or #hospitality, if you work with frontline teams, or if people development, employer brand and customer experience spark something in you, this is likely a conversation you’ll want to be part of.

The link is in the comments. Choose the event that suits you best… or collect them all, no one’s stopping you! 

Or send a message to Jesse Bosselaar, Francesca Dellisanti, or me.
Looking forward to seeing you there ☕️🧡

#MobieTrain #ExecutiveRoundtables #BusinessBreakfast

Be our guest and connect with Europe’s top leaders! 

Formazione, welfare, employer branding e customer experience. Quanti tavoli diversi avete in azienda per parlare di questi temi?

E se fosse proprio questo il problema?
Il 3 marzo, insieme a Coverflex, proviamo a fare una cosa semplice: mettere HR, Training, Employer Branding e Marketing attorno allo stesso tavolo.

Se le persone sono davvero al centro, perché continuiamo a trattarle a compartimenti stagni? Insieme alle nostre ospiti parleremo di come attrarre talenti e trattenerli, costruire una #formazione capace di avere un impatto reale e usare il #welfare come leva strategica.

Se lavori nel food retail o nell'hospitality, non puoi mancare!
📍 3 marzo | 9:30–12:00 | Made by Idea, Milano

Ci vediamo a colazione? ☕ 🥐  

#MobieTrain #Coverflex #EmployerBranding

According to #McKinsey, over 70% of European consumers now research products online before purchasing in-store, and that's why retail leaders everywhere are quietly rethinking how they train their teams.

Because growth is great.
But uninformed teams in front of hyper-informed customers? That’s expensive.

And this isn’t just happening in beauty. It’s happening across retail.
Customers walk in after watching tutorials on TikTok, reading reviews, and comparing alternatives. They expect confident answers, not “let me check.”

On March 3rd, Kasper Heemskerk, International Education Director & Brand Development Manager at Balmain Hair, shares how they built a modern digital academy to align expertise, storytelling, and performance across their network.

The context is beauty. The lesson applies to every retail brand.

🫵🏻 If you’re responsible for frontline teams, brand, education, or retail performance, this is one of those sessions you don’t want to “watch later.”

🗓 March 3rd | 11:00 - 11:30 CET
📍 Virtual Event

👉🏻 Save your seat: https://lnkd.in/dpYKbQp9 #MobieTrain #BalmainHairCouture #BeautyRetail

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Carlo Tommaso Bisaccioni

Laura Fornaroli

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The Battle

Carlo Tommaso Bisaccioni

Laura Fornaroli

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laura Fornaroli's LinkedIn Performance

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