RevvSpark

Niche consultancy that helps accelerate lean growth for B2B Sales-led companies, providing revenue operations, marketing operations, GTM operations, and event operations to improve lead flow, generate qualified pipeline, and reduce friction across the GTM tech stack.

Founder & RevOps Consultant

Circle

Marketing Operations role encompassing event operations for 3 global events teams, filling in for email lifecycle and senior marketing operations teammates, supporting cross-functional teams across HubSpot and Salesforce, and spearheading special projects.

Automation, optimization, AI, tech integrations, documentation, strategy, training.
Tech: HubSpot, Salesforce, Cognism, Workato, Coda, Lu.ma, custom GPTs, and more.

Marketing Operations Manager

gener8tor

Startup Mentor

Lighthouse Labs RVA

Springboard Enterprises

Women Founders Network

Bronze Valley

C-Suite On Demand Coach

Scalewise

Scalewise connect ambitious tech start-ups with a diverse pool of VP/ C-level revenue experts. They inject businesses with the exact support they need at every stage of their growth. Core services include hourly scale coaching, project delivery and fractional, Interim and permanent placement.

Scale Expert Delivery Partner

Stealth Startup

Go-To-Market (GTM) and Marketing advisory to AI-enabled data automation startup in stealth mode.

Go-To-Market (GTM) & Marketing Strategy Advisor

Intuilize

(B2B SaaS) Intuilize is a platform that provides AI-enabled pricing and inventory optimization for distributors.

Fractional CMO

Accepting new Clients | I grow tech companies from startup to scaleup ⚡ | Go-To-Market | Marketing Tests | User Acquisition & Retention

Lead quality got you down? Growth stalled? Can't get to the next level of revenue?

Let me guess (and stop me if this sounds familiar)...

Sales says Marketing is sending through junk leads that waste their time. Marketing says Sales can't close the leads they're sending.

You thought once you had the teams in place you'd be able to grow. But things just aren't scaling. And you don't have the bandwidth to try to identify where the friction and gaps are - nor how to fix them.

Here's where I can help.

I started my career in Marketing, I moved into Sales Enablement and Sales Ops. Then back to Marketing. But don't let the titles fool you.

Now, I help the two play nice. Together.

Here are some symptoms you may be experiencing internally that indicate your teams are misaligned:
* lead quality is low
* no lead segmentation
* scoring models do not exist
* inbound and outbound not worked well together
* playbooks and best practices do not exist
* internal team blame and pointing fingers
* disagreement on term definitions ("MQL" "SQL" "SQO")
* the “old way” of doing things is getting in the way
* legacy Marketing & Sales tools and systems have accumulated tech debt
* fast growth and M&As have led to disparate teams no longer on the same page
* process isn’t consistent
* documentation is nonexistent
* new LOBs / new markets are unobtainable
* inability to scale

As a RevOps specialist I help B2B companies spark growth with:
→ Sales + Marketing alignment
→ Inbound / Outbound motions integration
→ HubSpot / Salesforce optimization
→ ICP definition
→ Persona refinement
→ Scoring models
→ Lead routing
→ CRM optimization
→ Team training
→ Tech stack buildouts
→ Documentation and playbooks
→ KPIs and Dashboards

I work with companies $10M+ ARR to accelerate their revenue.

Some stats:
📉 Decreased Sales cycle by 80%
⬆️ 3X MQLs over previous period
⚙️ Improved MQL to SQL conversion by 14.3%
👋 Increased visits to website pages by 160%
💸 Drove $36K in top-line revenue via social media

Sound interesting?

🗓️ Grab time on my calendar to chat.

WBENC certified woman-owned business
Clutch Top 100 B2B Companies in Oregon

✨Carly J. Cais

HubSpot's default "unengaged" suppression cost my client $47K in lost deals.

Here's what happened:

🚨They were using HubSpot's graymail suppression (enabled by default). (Also, easy to toggle on for every email...and it stays on!)

It automatically excludes 2 groups of Contacts:
→ Contacts who've never opened an email and haven't opened the last 11
→ Contacts who've opened an email before, but haven't opened the last 16 emails

Sounds smart, right?

Except when I audited their Unengaged list, I found:

• 23 active customers (avg. $12K LTV)
• 49 contacts who registered for the latest event
• 31 contacts who visited /pricing page in the last 30 days
• 13 contacts who engaged via sales calls, not email

The problem with HubSpot's default criteria:

It only looks at email opens and clicks.

It ignores everything else:

• Seasonality in the business
• High-volume email sending to valid buyers who are just "tuned out" from Marketing emails
• Deliverability issues (emails landing in Promotions/Spam)
• Purchase history
• Event attendance
• Website activity
• Sales interactions

Is your business seasonal or cyclical? Maybe ignoring 11 emails in a row is normal when out of season. Doesn't mean that they're not legit buyers.

Is your Marketing email even landing in the Primary inbox? Maybe your contacts aren't even seeing it - so can't engage.

After 50+ HubSpot overhauls, I've seen this pattern repeatedly.

What to do instead:

1. Define what "Unengaged" means to your business.
2. Audit your "Unengaged" list for active customers and deals
3. Check website activity, and marketing and sales touchpoints
4. Build custom suppression using multiple signals
5. Use "Sends since last engagement" property with YOUR criteria
6. Factor in Apple MPP (it breaks open tracking)
7. Check email deliverability while you're at it (use GlockApps

Don't let HubSpot's defaults decide who's valuable.

Your CRM has better data than email clicks alone.

RevOps On-Demand for Growing Business | I optimize CRMs, MAPs, and add-ons to get tech accelerating your revenue engine | B2B is my jam, growth my peanut butter | Fractional RevOps, MOPs, HubSpot Multi-Cert Super Admin

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Alice Heiman

#1 Authority on What CEOs Need to Know About Sales | Host of Sales Talk for CEOs 🎙 | I Help CEOs Elevate Sales to Increase Valuation | Skier⛷️ Sailor ⛵️ former soccer player ⚽ | Yes, Miller Heiman

CEOs want to know what can be done so that their sales team can deliver the numbers. They want to know what can be done to improve sales using AI and the human touch in the changing environment we live in today.

Many are struggling to do this and making sales harder than it should be.  At Alice Heiman, LLC our team of experts will guide you and your team to success. 

According to Forbes.com "Heiman is a diligent student and teacher of what works. She is among the world’s leading experts on the complex sale."

Heiman strategizes with CEOs and sales leadership to grow develop sales organizations and increase sales profitably. 

Originally, from the widely known Miller Heiman Group, Heiman and her team incorporates the newest research and best practices to provide sales programs that generate immediate and sustainable results.

#CEOs - You can develop the strategy that will grow sales in a customer focused, profitable way and increase the value of your company. 

>Do you have a B2B, complex sale? 

>Do your investors/shareholders expect double or triple digit growth? 

>Is your team struggling or want to grow sales faster?

Let's talk 775-852-5020 alice@aliceheiman.com

You are charged with growth. Your team must master the complex sale, shorten your sales cycle and build a sales plan that provides sustainable growth. Let us guide you. 

Our clients have seen a 30 to 75% increase in their sales over the time we have worked with them. We have coached and trained sales organizations from start-up to Fortune 100. It's exciting to see them bring a new spirit and energy to the market.

>Sales Strategist
>Speaker - *Virtual Presentations
>Sales Leadership Coach

*Over 10 years of experience presenting virtually.

☏ 775-852-5020 * www.aliceheiman.com * alice@aliceheiman.com ✉

Podcast Host

Host of Sales Talk for CEOs www.salestalkforceos.biz

Listen for lessons from great CEOs, valuable insights from experts and my ideas on how to elevate your sales to increase your valuation.

What's the fastest way to grow your LinkedIn network?

It's not a secret.

Get your ticket for the #salesdecadeproject designed by Lori Richardson and hosted by none other than, ME!

You will have 200+ new LinkedIn connections by the time you leave. Real connections with people who can support you.

This year's event is going to bring sales professionals together to celebrate those selling way back in the 80s. 

Stories will be told 😆  . . . some you won't believe, some will make you cringe because that stuff is still going on and some will make you laugh. 

The networking will be incredible. You truly will have 200+ new friends you can add to LinkedIn. 

Some of the most recognized experts in the sales world will be there along with many of these "boss" sales women who sold then and are still selling now. (see comments to know who)

You will meet people you want to know and NEED to know. 

So come for the NETWORKING

Come to celebrate 🎉 

But wait, there's MORE . . . 

We have a whole day of learning lined up for you. 

Get great sales education from the absolute best sellers and experts we know. 

You will have 200+ new LinkedIn connections by the time you leave and you will know people who can provide:

☺️ Introductions
☺️Needed Information
☺️Become your mentor
☺️Become your mentee
☺️Become your accountability partner
☺️Or maybe even hire you or fund you 

You won't want to miss this, so get a ticket now! ( a link would be helpful so here it is) https://lnkd.in/gBAHDv4K

What are you waiting for? 

I mean, you get hang out with me!! 😁 

And no, I wasn't selling in the 80s, I was still teaching, but I was selling in the 90s.

Updated: And I should have thanked Dr. Howard Dover sooner. What a miss on my part, so shouting out to him now for loving our idea and offering to hold the event at The University of Texas at Dallas in the most beautiful location. We couldn't be more thankful. 

And to our partners Accelevents, Luster, SalesHood who so kindly stepped up to help us very early in our process. We are so grateful!

March in Nevada? 

We don’t just make history, we build it. 💪✨

From the Reno Arch to the Auto Museum, from block parties to boardrooms, the energy this Women’s History Month is electric. 

I love seeing Nevada Women's Fund turning March into a celebration of women who lead, lift, and reshape what’s possible.

Get inspired, connect, and celebrate women driving change in Nevada with me. Here are some of the cool things going on. 

📅 March 4 Reno Connection Network Event
📍 Pioneer Center for the Performing Arts | 🕒 Doors open 3:00 PM
In partnership with RCN Reno Connection Network, this powerhouse panel moderated by NWF CEO Ila Friedenthal features Audrey Quint, Jill Rutherford, and Ashley Polan.

🎉 March 7 2nd Annual International Women’s Day Block Party
📍 Downtown Reno at the iconic Reno Arch | 🕒 3:00–8:00 PM
This is not a “stand politely and clap” situation. This is a PARTY.
– Live music from The Covertones (3:30–5:30 PM)
– New Wave Crave (6:00–8:00 PM)
– Lighting of the Reno Arch at 7 PM
Bring your friends, your daughters, your colleagues, and your dancing shoes!

🌟 March 11 How She Built This: Risk, Resilience, and Growth in Today’s Economy
📍 Reno Sparks Chamber of Commerce, 4065 S. Virginia Street, Suite 101, Reno, NV
🕒 3:00 PM – 5:00 PM Pacific Time
A complimentary, in-person panel discussion hosted by WBEC- West | Reno Forum, open to the public with registration required.

I’m honored to be moderating a panel of powerhouse CEOs as we dig into what it really takes for women to navigate risk, stay resilient, and drive growth in today’s economy.

🌟 March 11  She Shapes Nevada: Women’s Leadership Speaker Series
📍 National Automobile Museum | 🕒 4:00–5:30 PM
In partnership with IWF Nevada and the Nevada Commission for Women, this series features Kate Thomas, Wendy Damonte, Mercedes de la Garza, and Emily Skyle-Golden.
Women leading in government, sports, architecture, film, and beyond. Tickets are $50 and worth every penny.
🤝 March 18 March Connections: The Real Value of Networking
📍 Customers Bank | 🕒 4:00–6:00 PM
Sponsored by NWF with RCN Reno Connection Network, this free Women’s History Month event dives into what connection actually means not just business cards, but real community.

🚶‍♀️ March 21 — Inspire Progress Walk (or Run!)
📍 Sparks Marina | 🕙 10:00 AM
In partnership with the City of Sparks and Girls on the Run Sierras, this is the 2nd Annual Inspire Progress Walk (or Run!) — a morning of movement, community, and purpose in celebration of Women’s History Month.

🎬 March 26 — Show Her The Money Film Screening
📍 Grand Sierra Resort | 🕓 Doors open at 4:00 PM | 🎥 Film at 5:00 PM
A powerful documentary that shines a light on the funding gap facing women entrepreneurs and the bold women working to change it. 

🔗 Check out all of the events at: https://lnkd.in/gTsfWDDw
Join the party. Support the mission. Celebrate loudly.

Sometimes you just have to keep at it. 

Move things around a bit. 

If it doesn't work one way, maybe it will work another. 

This little love is small but mighty. 

What are you working on this fine Friday? 

🪄 I'll start, I'm working on finding female tech CEOs to follow, who are doing great things. Here's a few I've found. 

Osteoboost Health, Jeani Delagardelle
YVO, Marie Berry
BeSound, Bailey Renger
UNICORN in every stall, Denielle Finkelstein and Thyme Sullivan
Zinnia, Lauren Goodell
Tiny Health, Cheryl Sew Hoy

Is your team is losing more deals or hearing “no decision” too often?

I’ve been doing win/loss reviews with my clients, and some patterns are too clear to ignore.

🪄 The more you know, the more you win!

In deals that closed, sellers knew more than five buying influencers.
In losses, they knew about two.

We call that multi-threading, but really it just means knowing everyone who matters. If your sellers do not, the odds are already against them.

🪄 No decision is still a decision

More deals are ending with no decision.

Buyers are exhausted. They have compared too many options, read too many AI-generated suggestions, and now everything looks the same.

When they do not feel confident, they freeze. They stick with the pain they know instead of the change they do not.

🪄 Dump the BANT discovery

Ghosting after discovery calls is out of control.

Sellers tell me, “They were so engaged!” Then nothing.

Buyers were interested, but the discovery call did not teach them anything new. It did not add value or show insight. So they went cold.

Want to stop the ghosting? Make your discovery call the one meeting that actually helps them think differently. Always agree on a clear next step.

💥 What sellers need to know now

The best sellers today know:

What a day in the life of their buyer looks like
What insights bring real value
How to guide a team to consensus
How to build buyer confidence

Here is the truth. Most buyers do not know how to buy from you.
This may be their first time buying a solution like yours. They might not even know how to get it approved internally.

Your sellers’ job is to guide them through it. Share examples, insights, and stories from other companies that made similar decisions.

Those sticking to outdated methods are losing deals.

Those meeting customers where they are and bringing useful insights are winning.

If you are the CEO, ask your leaders:
✅ Is our ICP still aligned with our best-fit customers?
✅ Are our personas actually involved in recent wins?
✅ Has our customer journey changed?
✅ Does our discovery process impress or bore buyers?

AI has changed the way buyers buy. 

Has it changed the way your sellers sell?

Use AI to learn and prepare, but let it make your team more human, not less.

Your turn:
What are you seeing in your own win/loss reviews right now?

Where are your sellers getting stuck: multi-threading, no decision, or discovery?

If this resonates, share it with a CEO or sales leader who needs to see it.


🪄 I'm Alice Heiman and I help CEOs drive revenue the easy way.

In a world where female founders are getting less than 2% of the investment, we must figure out ways to change that. 

Together we can make a difference. 

It's why we are known as the #biggestlittlecity. We can support female founders in a big way.

These founders were selected as finalists by Ania Calvillo-Mason, MBA and her team. 

💰 One will be the recipient of $10,000. 💰 

If you are in the area or even if you're not and you want to support this, we welcome you. 

The tickets are $100 and we need to sell 100 of them. There are about 30 left. 

Let's support these female founders. See you at the event. 

Dr. Chinelo Pearl Nwaogbo, DNP, APRN, FNP-C, CWS-AP
Heather Rankow
Jaclyn Schratz

Three founders. Three industries. One stage.

We are thrilled to announce the three founders pitching at 100 Women!

🔹 NELO
Founder: Dr. Chinelo Pearl Nwaogbo, DNP, APRN, FNP-C, CWS-AP
Healthcare safety innovator providing smart sharps disposal solutions.
🌐 https://get-nelo.com/

🔹 Rely
Founder: Heather Rankow
The world’s most portable rental screening platform.
🌐 https://lnkd.in/dnnT6fHq

🔹 With Love Beauty Collective
Founder: Jaclyn Schratz (Cameron)
Hyper-realistic, luxury human hair wigs and toppers redefining confidence.
🌐 https://lnkd.in/gYZyKvSE

Each will pitch live for the opportunity to receive a $10,000 award — backed by 100 women and business leaders committed to advancing women-led ventures in Northern Nevada.

This is what collective action looks like.

Tickets are still available. If you want to be in the room where the decision happens, secure your seat today at: https://lnkd.in/dD-kE45M

#PoweredBy100Women #100Women #WomenFounders #Entrepreneurship #WomenInBusiness #NevadaBusiness #StartupCommunity

taplio

The Battle

✨Carly J. Cais

Alice Heiman

Followers

Posts

Engagements

Likes

Performance Score✨Carly J. Cais's LinkedIn Performance

Performance ScoreAlice Heiman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

✨Carly J. Cais

Alice Heiman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}✨Carly J. Cais's LinkedIn Performance

Performance ScoreAlice Heiman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score✨Carly J. Cais's LinkedIn Performance