RevvSpark

Niche consultancy that helps accelerate lean growth for B2B Sales-led companies, providing revenue operations, marketing operations, GTM operations, and event operations to improve lead flow, generate qualified pipeline, and reduce friction across the GTM tech stack.

Founder & RevOps Consultant

Circle

Marketing Operations role encompassing event operations for 3 global events teams, filling in for email lifecycle and senior marketing operations teammates, supporting cross-functional teams across HubSpot and Salesforce, and spearheading special projects.

Automation, optimization, AI, tech integrations, documentation, strategy, training.
Tech: HubSpot, Salesforce, Cognism, Workato, Coda, Lu.ma, custom GPTs, and more.

Marketing Operations Manager

gener8tor

Startup Mentor

Lighthouse Labs RVA

Springboard Enterprises

Women Founders Network

Bronze Valley

C-Suite On Demand Coach

Scalewise

Scalewise connect ambitious tech start-ups with a diverse pool of VP/ C-level revenue experts. They inject businesses with the exact support they need at every stage of their growth. Core services include hourly scale coaching, project delivery and fractional, Interim and permanent placement.

Scale Expert Delivery Partner

Stealth Startup

Go-To-Market (GTM) and Marketing advisory to AI-enabled data automation startup in stealth mode.

Go-To-Market (GTM) & Marketing Strategy Advisor

Intuilize

(B2B SaaS) Intuilize is a platform that provides AI-enabled pricing and inventory optimization for distributors.

Fractional CMO

Accepting new Clients | I grow tech companies from startup to scaleup ⚡ | Go-To-Market | Marketing Tests | User Acquisition & Retention

Lead quality got you down? Growth stalled? Can't get to the next level of revenue?

Let me guess (and stop me if this sounds familiar)...

Sales says Marketing is sending through junk leads that waste their time. Marketing says Sales can't close the leads they're sending.

You thought once you had the teams in place you'd be able to grow. But things just aren't scaling. And you don't have the bandwidth to try to identify where the friction and gaps are - nor how to fix them.

Here's where I can help.

I started my career in Marketing, I moved into Sales Enablement and Sales Ops. Then back to Marketing. But don't let the titles fool you.

Now, I help the two play nice. Together.

Here are some symptoms you may be experiencing internally that indicate your teams are misaligned:
* lead quality is low
* no lead segmentation
* scoring models do not exist
* inbound and outbound not worked well together
* playbooks and best practices do not exist
* internal team blame and pointing fingers
* disagreement on term definitions ("MQL" "SQL" "SQO")
* the “old way” of doing things is getting in the way
* legacy Marketing & Sales tools and systems have accumulated tech debt
* fast growth and M&As have led to disparate teams no longer on the same page
* process isn’t consistent
* documentation is nonexistent
* new LOBs / new markets are unobtainable
* inability to scale

As a RevOps specialist I help B2B companies spark growth with:
→ Sales + Marketing alignment
→ Inbound / Outbound motions integration
→ HubSpot / Salesforce optimization
→ ICP definition
→ Persona refinement
→ Scoring models
→ Lead routing
→ CRM optimization
→ Team training
→ Tech stack buildouts
→ Documentation and playbooks
→ KPIs and Dashboards

I work with companies $10M+ ARR to accelerate their revenue.

Some stats:
📉 Decreased Sales cycle by 80%
⬆️ 3X MQLs over previous period
⚙️ Improved MQL to SQL conversion by 14.3%
👋 Increased visits to website pages by 160%
💸 Drove $36K in top-line revenue via social media

Sound interesting?

🗓️ Grab time on my calendar to chat.

WBENC certified woman-owned business
Clutch Top 100 B2B Companies in Oregon

✨Carly J. Cais

Conan Venus And Company

Owner

Conan Venus Consulting

(Founded in 2015 to provide marketing and social media strategy, management, and creative services for B2B and B2C clients and small agencies.)

Serve as senior strategic marketing lead for several B2B, B2C, and digital marketing agencies in addition to providing marketing and business development support. Deliver strategic marketing solutions and content services for well-known brands including E&J Gallo and Heinz.

BIT Studios

(BIT Studios is a Chicago Based Digital Agency with a strong emphasis on complex custom web development, user experience design, conversion optimization, and lead generation. The company has created multiple software products since it's inception that has serviced small and medium-size businesses. These products include: Utility ERP/CRM, Strategic Site Manager, Multi-Site Manager for Publishers, DailyFrenzy Project Management )

Lead and direct digital marketing services including strategic consulting, media and resources management, creative development and execution, social platform development and support for clients including Signature Brands (Cake Mate, Pumpkin Masters and PAAS egg dye) and Hudsonville Ice Cream. Develop annual digital marketing plans and executions, media planning (including display, PPC and SEO), and agency procurement and management.

Managing Partner

(A global marketing agency with over 1,900 employees across six continents. VML delivers award-winning, forward-thinking ideas and solutions for the world’s most influential brands, including MillerCoors, Gatorade, the Kellogg Company, PepsiCo, and Wendy's.)

Directly responsible for all client service for the Kalamazoo office including Kellogg Company, VML’s largest account. Led overall Kellogg business strategy and reporting including finances, annual planning, thought leadership, and office integration. Created annual strategies with Kellogg brand management and led integrated marketing efforts for the Morning Foods, Snacks, and Frozen Food divisions. Developed and managed a staff of over 20 account managers while developing and contributing to new business opportunities.

* Accountable for Kellogg's North American brands representing $22M in annual revenue.
* Member of the senior leadership group managing the transition of the VML acquisition which required assimilating teams, processes, and approaches for managing Kellogg and other key Biggs|Gilmore accounts.

Managing Director, Client Service

Biggs|Gilmore

Acquired by VML, Biggs|Gilmore delivered measurable and award-winning results for Fortune 500 clients including Heinz, Kellogg Company and Kimberly-Clark. Named Top Agency in 2011 and 2012 by WebAwards; Top Agency in 2009, 2010, 2011, and 2013 - Internet Advertising Competition; AdAge Agency of the Year in 2010.)

Promoted four times in six years to manage the Kellogg and Heinz accounts totaling over 60% of agency billable work and accounting for over $14M in annual revenue. Developed and led a staff of 17 account managers. Created annual marketing strategies with client brand management. Proposed and implemented improved billing, project and strategic processes, and improved campaign performance by developing enhanced review and analysis procedures. 

* Increased client business by over 30% YOY for seven years.
* Led dozens of award-winning client campaigns delivering on all key performance indicators and business objectives. 
* Received the “Above and Beyond” Award from Biggs|Gilmore for superior performance and the “Hollywood” Award from Kellogg’s for outstanding ideas.

Vice President, Account Director

Crescendo Academy of Music

Board Member

The Rehmann Group

(Rehmann is one of the largest CPA, business consulting and financial advisory firms in the Midwest.  The company provides one-on-one financial and consulting services to small businesses and middle-market companies through nearly 800 associates across 21 offices in Indiana, Michigan, and Ohio.)

As Director of Interactive and E-commerce services, led and developed all interactive projects for Rehmann’s existing client base as well as developed new clients for our specific services. Responsible for managing departmental profitability, as well as presenting and authoring field-specific educational materials for clients and co-workers.

Director of Internet and E-commerce Services

Velocity Partners, LLC

Director of Creative Services

marchFIRST

Lead Designer

Knowledge Mechanics

Sr. Graphic Designer

The first brand I ever worked on was in 1985:

It was my own.

I was just a small town kid, with a weird name (and hairdo to match)

I knew I was slightly different:

Awkward. Uncomfortable. And deeply unsure of who I was. 

So, I went through middle school trying to blend in to the background.

Silencing myself just to “belong” somewhere

But then realized:

Being “the same” as others doesn’t always bring people together.

So in highschool I decided to say no to the sea of sameness all around me.

No to conformity.

No to not standing out if it meant not being who I really was.

I turned up the Conan volume for the first time in my life.

And started sharing my opinions.

I let the hair run wild on my head.

And I stated my name, with zero apology.

But the cool thing?

On the other side of owning my differences, a better life was waiting.

I found a diverse set of friends who encouraged me to turn my creativity into a successful career in advertising. 

But none of these things would have happened if I hadn’t risked being me.

Which is why, since 1999, I’ve been helping brands find their true voice and then amplify it.

And it’s why I tell this story to you today:

At Conan and Venus & Company, we help you stand out in a sea of sameness.

We let your soul shine through in your marketing, with a unique message and perspective

We don’t just get you customers. We win you life-time fans. 

And take you from being just “a brand” to “the brand”. 

From “meh” to “magnificent”

Bringing you to the top of your market’s mind, no matter the medium or magnitude. 

So, if you’re a B2B service provider setting out for market dominance

I give you 2 options. 

Option 1:

Continue being just another samey. 

Blended into the background

And in a constant state of corporate anxiety. 

Or Option 2:

Say no to the sea of sameness you see all around you. 

And risk standing out, like I did.

Whichever you decide is your decision alone 

But on the other side of a message, Conan Venus & Company waits. 

Just DM “STANDOUT” to explore how we can help elevate your brand today.

So your success is secured for tomorrow.

- Conan Venus.

taplio

The Battle

✨Carly J. Cais

Conan Venus

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