RevvSpark

Niche consultancy that helps accelerate lean growth for B2B Sales-led companies, providing revenue operations, marketing operations, GTM operations, and event operations to improve lead flow, generate qualified pipeline, and reduce friction across the GTM tech stack.

Founder & RevOps Consultant

Circle

Marketing Operations role encompassing event operations for 3 global events teams, filling in for email lifecycle and senior marketing operations teammates, supporting cross-functional teams across HubSpot and Salesforce, and spearheading special projects.

Automation, optimization, AI, tech integrations, documentation, strategy, training.
Tech: HubSpot, Salesforce, Cognism, Workato, Coda, Lu.ma, custom GPTs, and more.

Marketing Operations Manager

gener8tor

Startup Mentor

Lighthouse Labs RVA

Springboard Enterprises

Women Founders Network

Bronze Valley

C-Suite On Demand Coach

Scalewise

Scalewise connect ambitious tech start-ups with a diverse pool of VP/ C-level revenue experts. They inject businesses with the exact support they need at every stage of their growth. Core services include hourly scale coaching, project delivery and fractional, Interim and permanent placement.

Scale Expert Delivery Partner

Stealth Startup

Go-To-Market (GTM) and Marketing advisory to AI-enabled data automation startup in stealth mode.

Go-To-Market (GTM) & Marketing Strategy Advisor

Intuilize

(B2B SaaS) Intuilize is a platform that provides AI-enabled pricing and inventory optimization for distributors.

Fractional CMO

Accepting new Clients | I grow tech companies from startup to scaleup ⚡ | Go-To-Market | Marketing Tests | User Acquisition & Retention

Lead quality got you down? Growth stalled? Can't get to the next level of revenue?

Let me guess (and stop me if this sounds familiar)...

Sales says Marketing is sending through junk leads that waste their time. Marketing says Sales can't close the leads they're sending.

You thought once you had the teams in place you'd be able to grow. But things just aren't scaling. And you don't have the bandwidth to try to identify where the friction and gaps are - nor how to fix them.

Here's where I can help.

I started my career in Marketing, I moved into Sales Enablement and Sales Ops. Then back to Marketing. But don't let the titles fool you.

Now, I help the two play nice. Together.

Here are some symptoms you may be experiencing internally that indicate your teams are misaligned:
* lead quality is low
* no lead segmentation
* scoring models do not exist
* inbound and outbound not worked well together
* playbooks and best practices do not exist
* internal team blame and pointing fingers
* disagreement on term definitions ("MQL" "SQL" "SQO")
* the “old way” of doing things is getting in the way
* legacy Marketing & Sales tools and systems have accumulated tech debt
* fast growth and M&As have led to disparate teams no longer on the same page
* process isn’t consistent
* documentation is nonexistent
* new LOBs / new markets are unobtainable
* inability to scale

As a RevOps specialist I help B2B companies spark growth with:
→ Sales + Marketing alignment
→ Inbound / Outbound motions integration
→ HubSpot / Salesforce optimization
→ ICP definition
→ Persona refinement
→ Scoring models
→ Lead routing
→ CRM optimization
→ Team training
→ Tech stack buildouts
→ Documentation and playbooks
→ KPIs and Dashboards

I work with companies $10M+ ARR to accelerate their revenue.

Some stats:
📉 Decreased Sales cycle by 80%
⬆️ 3X MQLs over previous period
⚙️ Improved MQL to SQL conversion by 14.3%
👋 Increased visits to website pages by 160%
💸 Drove $36K in top-line revenue via social media

Sound interesting?

🗓️ Grab time on my calendar to chat.

WBENC certified woman-owned business
Clutch Top 100 B2B Companies in Oregon

✨Carly J. Cais

Social Media Examiner

AI educator, strategist, and social media content creator helping marketers embrace the next wave of technology.

Senior AI Marketing Strategist

AI-Driven Marketer

Helping marketers master AI and lead the future of marketing.

Show Host

Danchez

Need help turning your marketing department into a system-driven machine? Send me a DM and I'll show you how you can turn the chaos into systematic results.

AI Marketing Consultant & Creator

Element451

Led all inbound marketing efforts to drive revenue.

Director of Inbound Marketing

Sweet Fish

Led a team of producers to manage 40+ clients' podcasts and content marketing. I led strategic sessions with clients to help them create industry-leading shows.

Executive Producer

Served as head of marketing for Sweet Fish and consulted B2B tech companies across industries on marketing strategy, audience growth, and content marketing. Helped Sweet Fish hit the Inc. 5000 Fastest Growing Companies list two years in a row and hosted over 200 episodes on the B2B Growth show.

• Generated over one million in revenue through my evangelism on LinkedIn. 
• Helped the B2B Growth podcast rank #1 in the Apple Podcast marketing category.

Director of Audience Growth

Bethany International

Served as the head of marketing and lead a teams in marketing, media, and digital technology initiatives. Daily responsibilities included marketing strategy development, coaching staff, mentoring students, producing content, writing copy, managing processes, and directing design work.

• Tripled the enrollment of BGU & won an award for fastest enrollment growth.
• Grew lead generation from 450 to 4,000+ leads annually. 
• Grew revenue from 6 to 12 million.
• Grew a new website from zero to 500k monthly pageviews from SEO.

Director of Marketing

Bethany Global University

Developed curriculum for and taught ENT211: Marketing Your Small Business for BGU's Transformational Entrepreneurship program where I coached students on how to start and market micro businesses.

Administrative Faculty

Shoptology

Worked with a talented team to build Facebook applications, manage client digital marketing, and provide social media training. My responsibilities ranged from product development, UI design, email marketing, WordPress theme development, Google Adwords, Facebook ad campaigns, and conducting market research for multinational corporations.

Marketing Engagement Specialist

International House of Prayer

I managed social networks consisting of 200,000+ followers as well as their PPC campaigns on Adwords and Facebook.
• Increased website traffic from social media by over 120%.

Social Media Manager

Teen Mania Ministries

Led a team of eight interns in email, social media, SMS text, Google Adwords, and direct mail marketing for one of the largest Christian youth organizations in the world. Managed 23 websites and blogs that exceeded 1.8 million annual visits each year.

• Website optimization for extremecamps.com increased lead generation by over 500%.
• Rebuilt all of their major websites which cut costs by 90% and increased overall performance.
• Successfully automated SMS text and email campaigns to save hours of work each week.
• Developed a marketing department training website for new hires and interns.

Digital Marketing Manager

Just a marketer trying to master AI in 2024 🦾 | Host of AiDrivenMarketer.com

Hi, I’m Dan Sanchez. My friends call me Danchez. 😉

I freaking love ai & marketing  ❤️ 🧑🏽‍💻

I also love:
• Yerba Mate  🧉
• Christmas 🎄 
• The great outdoors 🏕 
• V-neck t-shirts
• & Ultra learning (ask ChatGPT some time) 🤓

I post my most actionable advice to help you leverage AI to: 
 
👉  automate the busy work

👉  amplify your creativity

👉  and clarify your message

every... single...  day...  to help you LEVEL UP 🦾 your marketing game. 

So... connect with me on LinkedIn, 

become a friend, 

and call me Danchez. 🤓 👊

Dan Sanchez

This sounds like a contradiction but,

you  can build authentic authority with AI.

AI almost feels synonymous to “fake”.

And most of the time, it is.

Yet, I’m increasing finding that it’s possible to be authentic while using it.

Let’s me share two personal examples.

I’m using it to write a book right now. Ken Freire and I cohosted nearly two dozen podcasts strategically to have Claude convert it into book chapters.

I’m merely asking Claude to do the work of a ghost writer and smooth out the transcript into a working chapter.

The chapters are surprisingly good. It's completely authentic to what was said without adding anything more, though it certainly strategically left some pieces out or clipped pieces from different parts of the conversation together. 

It’s authentic AI. 

I’ve also used ChatGPT and Suno recently to put together a personal album for my wife. I went back through a number of meaningful events in the first year of our relationship, told chatGPT the stories, had it write the lyrics, and had Suno make the music.

Is it the same as me writing and recording it myself? No.

Did it make her cry and laugh as we relived that season of our lives together? Yes. 

It’s authentic AI. 

There are dozens of ways you can make this work. It all depends on the inputs you give it and the prompts you guide it with along the way.

This will be the standard way of doing things in a few years. Just wait.

#Danchez

You Can Be AI-Driven AND Human-first. Join me & 5k others to leverage both at AIDrivenMarketer.com

AI will change marketing.

Here are the 6 options we will have left. 

This is just my prediction. 

I'm looking for push back, questions, and additions. Earlier this week I posted about how I think AI will take marketing jobs.

I truly believe there will be far less jobs in marketing jobs five years from now then there are today, but there will still be marketers. 

Here are the 6 paths I predict we will take:

1. Relationship Marketer

AI will erode trust in a lot of ways. I expect some marketers will specialize in building strategic relationships with gatekeepers, influencers, partners, vendors, etc. Great PR people already do this. 

AI can't be a human, so it will never be able to build relationships in the same way. 

2. Technical Marketer

This is the obvious one, right? Somebody has to manage all these AI systems. This will be the marketing ops role that is the technical hub for marketing.

3. Entrepreneur

A lot of marketers will go solo into coaching, consulting, agency work, or some other related business that make the most of their specialty skills. AI will make it easier and cheaper to run a business than ever before.

4. Strategic Leader

There will always be a need to provide strategic guidance for all of this AI (with the help of an AI copilot of course). They will also be the glue for the team to navigate change across the AI and human teams.

5. Experience Designer

AI can create, but somebody will have to be there to curate and guide that creative process. They won't be the ones making the design, music, or videos. Shoot, a lot of that stuff will be personalized to the viewer anyway. What this role will do is shape the overall experience. They are like Disney Imagineers who think about the experience wholistically in a way AI can't, because it's not human and can't feel what we feel.

6. Exit Marketing All Together

Many will opt out of marketing work entirely and hunt for opportunities somewhere else.

These are the 6 major paths that I see. 

Where am I off?

#Danchez

PS - I'll be covering these in detail in the future on the AI-Driven Marketer podcast. Make sure to subscribe so we can navigate this changes together.

Future Roles of Marketing

I like AI Marketing... but dang.

Can we focus more on how to use AI to improve our products so that they are actually worth marketing? 

How about we 10x our product value without raising prices with the help of AI before we try to multiple our growth efforts with AI. 

I'm not about this for everybody, by the way.

Just companies who know they have good product/market fit.

Ya'll got something good. Now make it great.

Makes all that marketing effort worth it later.

Thanks for hearing me out.

#Danchez

Cold outreach's become deceptive and less human.

They are getting remarkably good at sounding human, like they actually know what I do, and setting up some kind of angle that pulls you into engaging.

Yet, all of them are fully automated.

Which makes many of their hyper-personalization a lie.

It leaves a lot of room for people to use AI to become more efficient... so that they can actually do the human thing of actually reading the website/profile so that you can say something genuine. 

Look, not all automated cold outreach is bad. I've seen a few good campaigns out there. A few clever scripts that were genuine without lying. 

But, the industry is running in the wrong direction.

And that's good news! 

It means there is a lot of opportunity for those who take the higher road. 

Let's stay human while we become AI-driven.

#Danchez

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The Battle

✨Carly J. Cais

Dan Sanchez

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The Battle

✨Carly J. Cais

Dan Sanchez

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Sanchez's LinkedIn Performance

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