RevvSpark

Niche consultancy that helps accelerate lean growth for B2B Sales-led companies, providing revenue operations, marketing operations, GTM operations, and event operations to improve lead flow, generate qualified pipeline, and reduce friction across the GTM tech stack.

Founder & RevOps Consultant

Circle

Marketing Operations role encompassing event operations for 3 global events teams, filling in for email lifecycle and senior marketing operations teammates, supporting cross-functional teams across HubSpot and Salesforce, and spearheading special projects.

Automation, optimization, AI, tech integrations, documentation, strategy, training.
Tech: HubSpot, Salesforce, Cognism, Workato, Coda, Lu.ma, custom GPTs, and more.

Marketing Operations Manager

gener8tor

Startup Mentor

Lighthouse Labs RVA

Springboard Enterprises

Women Founders Network

Bronze Valley

C-Suite On Demand Coach

Scalewise

Scalewise connect ambitious tech start-ups with a diverse pool of VP/ C-level revenue experts. They inject businesses with the exact support they need at every stage of their growth. Core services include hourly scale coaching, project delivery and fractional, Interim and permanent placement.

Scale Expert Delivery Partner

Stealth Startup

Go-To-Market (GTM) and Marketing advisory to AI-enabled data automation startup in stealth mode.

Go-To-Market (GTM) & Marketing Strategy Advisor

Intuilize

(B2B SaaS) Intuilize is a platform that provides AI-enabled pricing and inventory optimization for distributors.

Fractional CMO

Accepting new Clients | I grow tech companies from startup to scaleup ⚡ | Go-To-Market | Marketing Tests | User Acquisition & Retention

Lead quality got you down? Growth stalled? Can't get to the next level of revenue?

Let me guess (and stop me if this sounds familiar)...

Sales says Marketing is sending through junk leads that waste their time. Marketing says Sales can't close the leads they're sending.

You thought once you had the teams in place you'd be able to grow. But things just aren't scaling. And you don't have the bandwidth to try to identify where the friction and gaps are - nor how to fix them.

Here's where I can help.

I started my career in Marketing, I moved into Sales Enablement and Sales Ops. Then back to Marketing. But don't let the titles fool you.

Now, I help the two play nice. Together.

Here are some symptoms you may be experiencing internally that indicate your teams are misaligned:
* lead quality is low
* no lead segmentation
* scoring models do not exist
* inbound and outbound not worked well together
* playbooks and best practices do not exist
* internal team blame and pointing fingers
* disagreement on term definitions ("MQL" "SQL" "SQO")
* the “old way” of doing things is getting in the way
* legacy Marketing & Sales tools and systems have accumulated tech debt
* fast growth and M&As have led to disparate teams no longer on the same page
* process isn’t consistent
* documentation is nonexistent
* new LOBs / new markets are unobtainable
* inability to scale

As a RevOps specialist I help B2B companies spark growth with:
→ Sales + Marketing alignment
→ Inbound / Outbound motions integration
→ HubSpot / Salesforce optimization
→ ICP definition
→ Persona refinement
→ Scoring models
→ Lead routing
→ CRM optimization
→ Team training
→ Tech stack buildouts
→ Documentation and playbooks
→ KPIs and Dashboards

I work with companies $10M+ ARR to accelerate their revenue.

Some stats:
📉 Decreased Sales cycle by 80%
⬆️ 3X MQLs over previous period
⚙️ Improved MQL to SQL conversion by 14.3%
👋 Increased visits to website pages by 160%
💸 Drove $36K in top-line revenue via social media

Sound interesting?

🗓️ Grab time on my calendar to chat.

WBENC certified woman-owned business
Clutch Top 100 B2B Companies in Oregon

✨Carly J. Cais

Fractional Head of Content Marketing / Expert content strategy, precise editorial planning, and top-notch writing / Specializing in the language services industry

I build no-BS B2B content programs that finally do what they’re supposed to: drive growth.

Most B2Bs are already doing content — sort of.

You’ve got a few blogs, some social posts, maybe a newsletter if someone remembers to hit send.

But the truth is that it’s random, chaotic, and not actually working.

That’s where I come in.

I help B2Bs get their content program out of neutral and into full gear — usually by fixing what’s already there, not torching it completely. Together, we refine your strategy, simplify your systems, and publish content that brings in leads.

Common symptoms I see (a.k.a. your content reality check):
	•	“We’re posting… but it’s kind of random.”
	•	“Our sales team says: ‘Where’s the content?’”
	•	“We think we know our audience… but we’re mostly copying competitors.”
	•	“The content process feels like chaos and nobody owns it.”
	•	“Strategy? We don’t really have one. We’re just trying things.”

If this sounds familiar, know you’re not broken; you just need structure, speed, and someone who knows what they’re doing.

So when when you work with me you’ll get:

✔️ Revenue-focused content strategy that attracts your best buyers
✔️ Content strategy with a execution plan you can easily pick up when I leave
✔️ Processes that scale instead of stress you out
✔️ More ROI per asset, thanks to smart repurposing
✔️ Content your team can be proud of, not just “get out the door”

I’ve built and run content programs for global B2Bs, fast-moving startups, and everything in between. I’m part strategist, part operator, and fully allergic to fluff and wasting time. 

My clients say I bring order to chaos, ask the questions no one else does, and make content feel doable — and actually exciting — again.

You in? Send me a DM.  

"Working with Lee was transformative for our small business. We had no content marketing strategy when we started and Lee created a solid, clear, executable program that perfectly aligned with our identity, all within the timeframe we agreed on.

Lee helped us dig deep into who we are as a company, putting words to our differentiators, values, and mission in ways we couldn't articulate before. She kept us moving at a solid pace and never let us drift off track. Every conversation was purposeful and to the point! But what really blew us away was Lee's insight, knowledge, and knack for clarity. It was a joy to work with her." 
Michaela Novas – Founder and CEO of The Translation Team 

Www.leedensmer.com

Grab my book, Content Simplified: The Top B2B Content Marketing Mistakes and How to Fix Them at leedensmer.com/book

Lee Densmer

I see a lot of imprecision with the terms content marketer, content manager, and content strategist. 

It does no one any favors.  

Let’s fix that, so everyone knows roles, expectations and appropriate salaries. 

🔷 Content marketing strategist:  the person who puts the foundations in place so you can have a successful program, things like buyer personas, messaging, content formats, tone of voice, distribution and repurposing plans. 

🔷 Content marketer: most often a writer; the pro who writes your content. The creative force who implements your messaging across content formats. Also may own SEO, data analysis, and tools. Not synonymous with copywriter, but this person may be one.  *This might be the most confusing of all the terms. It could just refer to someone who works in the space, in any capacity. 

🔷 Content marketing manager: the person who manages the work. Plans schedules, coordinates the writers, gets the work done, publishes on your platforms. 

Can someone be all three of these things? Maybe? Probably not.  But be ready to pay for it. Anything under 150k is probably not reasonable. 

Also - and this is important - an SEO strategist, social media manager, or blogger is not a content marketer. They do a part of it. Don't saddle one of these professionals with the whole role.  They may not even want the job and prefer to specialize in just that one area.  And people with these roles - please don't call yourself a content marketer.  It confuses the market and may bring you work you don't really want or aren't good at.  

Last point - these roles aren't the only ones on your content team. Check out my ebook on hiring a content team at the link in the comments. 

Is there anything controversial here? I can guess which statement will be.  Tell me. 👇

I build and run efficient, revenue-generating content programs / Tamer of chaos, confusion, and complexity / Content strategist, author, and teacher

As an author, it's hard to not keep checking on the # of copies sold. It's an indication that your work is compelling and has meant something to people. 

My Content, Simplified book released on October 15, 2025. First on my website, then on Amazon.  

So far? 278 copies sold. That's about 1 per day.  🎉  I'm calling this a win.  

So thank you to all who've purchased my book.  And thanks to the 20 of you who reviewed it on Amazon.  

Early reviews: 
🔹 Clear, workable systems
🔹 Straightforward and actionable advice and strategies
🔹A must-read for anyone in B2B content marketing.
🔹An easy read, but dense with ideas
🔹It's a go-to reference 
🔹So much good information in easy to understand language
🔹 I truly felt seen as marketer (my favorite) 😊 

Grab a copy if you want to spot and fix the most common problems in content marketing programs.

Does your brand have a spine? You need one, now.  

It's the thing that gives your messaging structure, but it also means bold and firm ('to have a spine').  

Melissa Rosenthal inspired this newsletter.  In it, I explore what a messaging spine is, why it’s urgent to have one right now, and how to create yours.

Twice last week I came across the concept of having a ‘spine’ in messaging, specifically in the context of a lack of it. I immediately thought of a cl

Open article: Does your brand have a messaging spine? What it is and why you really need one by Lee Densmer • 3 min read

Does your brand have a messaging spine? What it is and why you really need one

Are thought leaders, SMEs, and influencers the same thing? 

No. Not at all. 

🔹 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀: people with an opinion in a specific subject matter (often a spicy one) who like to talk about it in public.  They create, they publish.  Not necessarily an expert, but one with an opinion people (may) listen to.  

🔹𝗦𝗠𝗘𝘀 (𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝗺𝗮𝘁𝘁𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝘁𝘀): a practitioners who is has deep knowledge and is exceptional at their craft.  This doesn't mean they are, or want to be, thought leaders.  

🔹𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀: people with some level of celebrity status and a large following (think 100K across platforms) who brands engage to promote their product. Brands basically borrow the influencer's audience and often pay for that.  

Can a thought leader be a SME and vice versa? Absolutely. But I find that quite often, it's not the case. 

Sometimes you can coach and train a willing SME to become a thought leader. Sometimes thought leadership comes from years of being a SME.  

For most B2Bs, focusing on integrating thought leaders and SMEs into content programs is important for brand leadership, but the process and output is different. 

Thoughts leaders - 1 or 2 for your company - should publish content in their name on social and other channels (your blog).  

SMEs are often in the background, contributing expert information to content marketing efforts.  They are the engine behind detailed, useful content.  

How does your B2B leverage these three different roles? 

Are you struggling with true thought leadership content? Tell me why. 👇

I am a strategist with a special hatred for strategy, especially  when it's overcomplicated. 

I also am a huge fan of Rick Steves, the travel guy, and I met him 6 months ago. 

What do these 2 have to do with each other? Find out in the short podcast I recorded with Benjamin Ard.

We have a "healthy hate" for over-complicating strategy. That is why Benjamin Ard's conversation with Lee Densmer on Content Amplified hit home so hard.

Lee argued that if you want to succeed in the current landscape, you need to stop looking at tech giants and start looking at a travel expert named Rick Steves.

If you aren't familiar with him, he built a business empire by being a creator first. He didn't just sell tours; he wrote the guidebooks, filmed the TV shows, and recorded the podcasts.

His creations came first, and the revenue followed.

Most brands fail here because they don't think of content like a product. They treat it like disposable marketing collateral. But when you switch to treating your content like a product that your customers actually want to consume, it elevates everything you do.

We dove deep into how to actually execute this mindset shift:
Stop publishing "anonymous" content It is a shift from creating generic, multi-functional content to reaching a real audience, person-to-person. People buy from people, so your content needs to come from actual human beings, not a corporate logo.

Develop a "spicy" point of view If you don't have a viewpoint that differs from the norm, what are you even doing?. To cut through the noise, you need to dig deep and find the opinions that might actually upset the status quo.

Consider the "B2B Graphic Novel" We even discussed getting creative with formats—like hiring a cartoonist or creating a B2B graphic novel led by a subject matter expert.

Lee also just released a new book on the top 40 tactical problems teams face, specifically for people who want to get unstuck.

If you are ready to treat your content as seriously as you treat your product, this episode is for you.

Listen at the link in the comments.

You know you should run a newsletter.

Everyone says it's the best way to own your audience, get out from under algorithms, and turn followers into clients. So you start one. You publish a few issues. Then you run out of ideas or time or both. 

Meanwhile, you're posting on LinkedIn regularly. Some posts do well. Others don't. But you're not connecting the two.

Here's what's happening: You're treating your newsletter and LinkedIn like separate projects when they should be one system.

Your LinkedIn posts are already telling you what resonates with your audience. Your newsletter could turn that engagement into deeper trust and client conversations.

But most business owners don't know where to start.
🔸 You don't have a system for choosing newsletter topics 
🔸 You're not using LinkedIn to grow subscribers
🔸Your newsletter and LinkedIn strategy don't talk to each other

Molly Godfrey and I are teaching a 30-minute workshop on January 28 at 10:30 mst that solves this. You'll learn how to build a flywheel where your LinkedIn posts feed your newsletter and your newsletter strengthens your LinkedIn presence.

One system. Both platforms working together.

Join us!

Open article: Build a Repeatable LinkedIn Post to Newsletter Workflow by maven.com

Build a Repeatable LinkedIn Post to Newsletter Workflow

Content marketers: Do you have the advanced training you need to be able to build a defensible, revenue-driving content program? 

One for YOUR organization, not one for an ideal org with loads of money and resources. 


I'm building a group cohort to teach content marketers how to get the absolute top ROI out of content marketing.  

Over 8 weeks, you’ll design, pressure-test, and improve your organization's content program. 


During the cohort, you’ll work through things like:

🔹 Bringing sales/marketing/product together to build a culture of content that supports the goals of all 
🔹 Clarifying your buyer so content decisions stop being guesswork
🔹 Defining metrics you can use to prove progress to stakeholders
🔹 Choosing content themes that compound over time instead of chasing isolated ideas
🔹 Establishing a consistent tone of voice that fits your company while differentiating you
🔹 Using AI to support your workflow without eroding quality 
🔹 Running content like a system: planning, execution, iteration, and improvement

And loads more. 

I suspect many of your companies would cover the cost as part of training. 

If you want to stay informed, sign up for the waitlist . 👇  I’ll periodically send updates about dates, pricing, format, bonus materials, and how to sign up once it’s ready.

https://lnkd.in/gXrCn2HW

The old content marketing playbook was built around scarcity: never enough time, budget, resources, or chances to get it right. 

The new one says you can create more, test more, learn more. 

Which creates its own problems. 

Turns out infinite possibilities can be just as paralyzing as no possibilities. Too much content can hurt your business as much as not enough of it.  

My advice? Before you start doing more content (remember the spam cannon??), go back to the beginning and look at: 

🔹 Why you are creating the content in the first place (goals) 
🔹 Who you're creating it for (buyer personas), where they consume information, and what they need to hear about
🔹 Who you are as a brand - your message, your experience, your PoV, your ToV 

Revisiting your content strategy and purpose right now has never been so important.  It's not just that the tools have changed: your audience, goals, and your brand have also.  

Have you revisited your content strategy lately or are you applying 2026 tactics to 2024 strategy decks?

taplio

The Battle

✨Carly J. Cais

Lee Densmer

Followers

Posts

Engagements

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Performance ScoreLee Densmer's LinkedIn Performance

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taplio

The Battle

✨Carly J. Cais

Lee Densmer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lee Densmer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLee Densmer's LinkedIn Performance