Caroline Grace

Product & Prosper

The retail growth strategy & execution team building CPG brands into retail winners.

Most brands have big retail dreams. We have the playbook to get them there. At Product & Prosper, we help promising CPG brands build the strategic foundation to succeed at retail—then work with them to get on shelves and in carts nationwide. 

Let's build your path to retail success.

Apply here → www.productandprosper.com

Founder & CEO

The Prosper Lab

The Faire growth team for CPG.

We help CPG brands get more traffic + sales on Faire.

Apply here → www.productandprosper.com/faire

Startup CPG

San Diego Community Leader

Salut Botanical Drink Infusions

Wholesale Sales Manager

Flow Marketing

Developed brand and content strategies to help executives, entrepreneurs, and innovative companies go from expert to online thought leader.

Senior Brand Strategist

Daydream Dessert

Barnett Strategies, LLC

Executed Barnett Strategies projects for marketing and sales consulting clients.

•	Maximized marketing and lead gen for Barnett Strategies, increasing CEO’s LinkedIn engagement by 75% and post views by 130%
•	Facilitated development of sales presentation, messaging, and cold outreach lead gen strategy for Weather 20/20
•	Suggested website optimizations and content strategy approach for Edquity
•	Conducted cold outreach lead gen program for Pepper, booking 9+ high-quality sales meetings. 
•	Managed the nurturing of inbound sales leads for Light.co, email reply rate increased to 60%

Sales & Marketing Consultant

TripleBlind

•	Facilitated partnership marketing strategies with Eagle Alpha, Accenture AIP+, and UnionBank of the Pacific
•	Managed the nurturing of inbound sales leads
•	Launched and orchestrated LinkedIn Ad and PPC strategy
•	Recommended strategic website optimizations that increased conversions 51% in one month

Sales & Marketing Coordinator

The Resort at Fredericksburg

Managed brand and creative direction for winery and resort startup. Designed logos, menus, and marketing collateral.

Brand Manager & Sales Associate

Premama Wellness

Managed social strategy, brand partnerships, paid ad design, high-touch customer service, SEO and PR strategy, launched new affiliate and ambassador programs, and defined an updated brand guide. Spearheaded Scrum project management techniques to maximize team productivity.

Brand & Marketing Strategist

I help CPG brands win at retail.

How? Through a growth studio with the suite of tools, tactics, processes, and teams that totally flip the script on retail success:

👉 The Product & Prosper® Program: We're retail success architects who transform great products into must-stock brands with undeniable traction in just 6 months.

👉 The Product Lab: The product sampling program getting you exclusive feedback from up to 400+ industry experts, so you know exactly how to transform your product into one people rave about.

👉 The Prosper Lab: The Faire growth team getting you more traffic + sales on Faire through expert profile optimization and hands-on management.

👉 The Retail Lab: The retail mastermind community––a private Slack community of 500+ brands and retail experts here to support you through every challenge of getting on and staying on the shelf.

Our unique approach goes beyond traditional retail strategy or sales. From crafting a rock-solid brand foundation to building a robust sales strategy, we collaborate 1-on-1 with emerging brands through every step of their retail journey. Our holistic strategy ensures you're not just another product on the shelf, but a brand that buyers actively seek out.

Looking to transform your retail dreams into a reality? Let's connect!

In past lives, I've been:

•a 2x nationally award-winning poet •a D2C copywriter & conversion strategist • a social media strategist • a creative director • a brand strategist • a GTM marketer • a B2B tech sales consultant • a food & beverage sales rep • a webinar host • a digital nomad • a self-published novelist • a certified Scrum Master • a certified ski instructor •  a certified fashion design manager  •  a certified cheese taster.

Now, I'm on your team. ❤️

productandprosper.com

Helping emerging CPG brands gain sales traction and go to their first retailers.

www.felicefoods.com

I am a sales and marketing consultant with experience in pre-market and legacy brand management. I have insider distribution knowledge, with expertise in retail and food service businesses. I am skilled in identifying organizational needs and increasing revenue while effectively managing budgets. Some of my clients include the California Artisan Cheese Guild (Community Engagement and Fundraising Manager), Pacific Coast Coalition (Communications Manager), New Zealand Trade Enterprises (Beachhead Sales Advisor for Importing Brands), and California Milk Advisory Board (CMAB Ambassador and Project Manager).

Business Owner Felice Foods 

Agricultural Institute of Marin (AIM)

Contract marketing and development role with food and agricultural nonprofit serving 1 million SF Bay Area consumers. Leadership position working with 7 farmers markets, food delivery programs for food insecure, children and adult farm and nutrition education, and other programs. Developed consumer-facing fundraising campaigns, Flodesk weekly newsletter for 5,000 subscribers, and 2023 year-end Impact Report for board members and the public.

Interim Director of Marketing and External Communications

RIANS USA - Laura Chenel Cheese; Marin French Cheese; St. Benoit Creamery

Sales Director West

The Chefs Warehouse 

Sales and Cheese Specialist 

Pt. Reyes Farmstead

National Sales Director

O Olive Oil

Director of Sales and Marketing

SooFoo

Director of New Business Development

Top-producing sales leader with 10+ track record of sales, marketing, and business development leadership in natural and specialty foods - as well as nonprofit board-level leadership experience.
- Success in developing and executing the sales strategy, increasing distribution of products, and expanding a network. 
- Featured presenter for Specialty Food Association on How to Use AI for Sales and Marketing using data driven insights. 
- Strong roots in American agriculture, and a passion for handcrafted foods blended with holistic insider industry insights.
- Innate ability to build strategic, trust-based relationships, and identify partnership opportunities, with strong negotiation and closing skills.
- Food and Agriculture industry thought leadership as an active speaker at Angel Food, Prosper Portland, Agricultural Institute of Marin, Oregon State Food Innovation Center, Pacific Coast Coalition, Dairy Innovation Center, and featured presenter at Disney Food and Wine Festival.

taplio

The Battle

Caroline Grace

Felice Thorpe

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