Caroline Grace

Product & Prosper

The retail growth strategy & execution team building CPG brands into retail winners.

Most brands have big retail dreams. We have the playbook to get them there. At Product & Prosper, we help promising CPG brands build the strategic foundation to succeed at retail—then work with them to get on shelves and in carts nationwide. 

Let's build your path to retail success.

Apply here → www.productandprosper.com

Founder & CEO

The Prosper Lab

The Faire growth team for CPG.

We help CPG brands get more traffic + sales on Faire.

Apply here → www.productandprosper.com/faire

Startup CPG

San Diego Community Leader

Salut Botanical Drink Infusions

Wholesale Sales Manager

Flow Marketing

Developed brand and content strategies to help executives, entrepreneurs, and innovative companies go from expert to online thought leader.

Senior Brand Strategist

Daydream Dessert

Barnett Strategies, LLC

Executed Barnett Strategies projects for marketing and sales consulting clients.

•	Maximized marketing and lead gen for Barnett Strategies, increasing CEO’s LinkedIn engagement by 75% and post views by 130%
•	Facilitated development of sales presentation, messaging, and cold outreach lead gen strategy for Weather 20/20
•	Suggested website optimizations and content strategy approach for Edquity
•	Conducted cold outreach lead gen program for Pepper, booking 9+ high-quality sales meetings. 
•	Managed the nurturing of inbound sales leads for Light.co, email reply rate increased to 60%

Sales & Marketing Consultant

TripleBlind

•	Facilitated partnership marketing strategies with Eagle Alpha, Accenture AIP+, and UnionBank of the Pacific
•	Managed the nurturing of inbound sales leads
•	Launched and orchestrated LinkedIn Ad and PPC strategy
•	Recommended strategic website optimizations that increased conversions 51% in one month

Sales & Marketing Coordinator

The Resort at Fredericksburg

Managed brand and creative direction for winery and resort startup. Designed logos, menus, and marketing collateral.

Brand Manager & Sales Associate

Premama Wellness

Managed social strategy, brand partnerships, paid ad design, high-touch customer service, SEO and PR strategy, launched new affiliate and ambassador programs, and defined an updated brand guide. Spearheaded Scrum project management techniques to maximize team productivity.

Brand & Marketing Strategist

I help CPG brands win at retail.

How? Through a growth studio with the suite of tools, tactics, processes, and teams that totally flip the script on retail success:

👉 The Product & Prosper® Program: We're retail success architects who transform great products into must-stock brands with undeniable traction in just 6 months.

👉 The Product Lab: The product sampling program getting you exclusive feedback from up to 400+ industry experts, so you know exactly how to transform your product into one people rave about.

👉 The Prosper Lab: The Faire growth team getting you more traffic + sales on Faire through expert profile optimization and hands-on management.

👉 The Retail Lab: The retail mastermind community––a private Slack community of 500+ brands and retail experts here to support you through every challenge of getting on and staying on the shelf.

Our unique approach goes beyond traditional retail strategy or sales. From crafting a rock-solid brand foundation to building a robust sales strategy, we collaborate 1-on-1 with emerging brands through every step of their retail journey. Our holistic strategy ensures you're not just another product on the shelf, but a brand that buyers actively seek out.

Looking to transform your retail dreams into a reality? Let's connect!

In past lives, I've been:

•a 2x nationally award-winning poet •a D2C copywriter & conversion strategist • a social media strategist • a creative director • a brand strategist • a GTM marketer • a B2B tech sales consultant • a food & beverage sales rep • a webinar host • a digital nomad • a self-published novelist • a certified Scrum Master • a certified ski instructor •  a certified fashion design manager  •  a certified cheese taster.

Now, I'm on your team. ❤️

productandprosper.com

Helping emerging CPG brands gain sales traction and go to their first retailers.

Flux Appeal Creative

Branding & Packaging Design for companies driven to deliver outstanding experiences.

Problems solved and feel-good moments matter. Getting product to your customer on-time and undamaged matters. Caring about the future matters. Experience is everything. I help visionary small and mid-market companies matter more, and make more revenue with exceptional strategy, design and packaging that grabs attention. 
 
A few of the successes I feel fortunate to have been a part of:

 -- Full scale re-band for an $80M industrial firm, including strategy and design for internal and external initiatives, resulting in successful integration of three specialized divisions, increased multi-site contracts, and unprecedented team engagement. 

-- Increasing web traffic and conversions for an established manufacturing company by 10% over 2 years by improving user experience via upgraded content and a well-focused website with online ordering;

-- Upgrading the image of a 28 year-old precious metals manufacturer to elevate public confidence by improving product categories and user experience, leading to the sale and subsequent rebrand of retained assets, while keeping existing loyalty;

As a creative professional, I have a deep sense of curiosity, and the ability to be systematic in my approach to design work. I'm inclined to original ideas -- not what’s easiest or most obvious -- and every project, large or small, is driven by, and weighed against, objectives. I thrive on confronting change, and the challenge of continuous improvement!

Creative Director, Founder

Michele Fraichard Studio

Visual artist with subjects revolving around the intersections of science + philosophy. My studio practice involves creating and delivering art pieces for commission and exhibition in galleries, establishments, and various private and corporate collections.

Mixed Media Artist

I work with customer-obsessed, visionary companies ready to jump to the next tier by tapping into the nuances that foster great experiences. Building on the synergy between insight and alignment, together we crack the code to transforming ordinary transactions into winning moments. 

I'm a corporate-climber-turned-creative who's passion is normalizing exceptional experiences. I work at the intersection of marketing, strategy, and design, and I've spent the past 12 years helping clients figure out where + how they shine best, and connecting those dots to messaging and visuals that inspire confidence and sales.

Clients benefit from a platform where vision + purpose are sculpted into a system for replicating best in class experiences. 

This often includes: Rebranding/repositioning, clarity and expression of mission and values, packaging design, unboxing experiences, brand visibility campaigns, internal culture-building, visual identity design including logos, brand guidelines, marketing collateral, textual content, and brand management. I work by the project, and offer consulting where needed. 

Clients range from small to mid market consumer brands and their partners. 

When not creating for clients, I wield paint brushes to canvas to fulfill my inner geek, and even show in art galleries from time to time.

taplio

The Battle

Caroline Grace

Michele Alise Fraichard

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