Caroline Grace

Product & Prosper

The retail growth strategy & execution team building CPG brands into retail winners.

Most brands have big retail dreams. We have the playbook to get them there. At Product & Prosper, we help promising CPG brands build the strategic foundation to succeed at retail—then work with them to get on shelves and in carts nationwide. 

Let's build your path to retail success.

Apply here → www.productandprosper.com

Founder & CEO

The Prosper Lab

The Faire growth team for CPG.

We help CPG brands get more traffic + sales on Faire.

Apply here → www.productandprosper.com/faire

Startup CPG

San Diego Community Leader

Salut Botanical Drink Infusions

Wholesale Sales Manager

Flow Marketing

Developed brand and content strategies to help executives, entrepreneurs, and innovative companies go from expert to online thought leader.

Senior Brand Strategist

Daydream Dessert

Barnett Strategies, LLC

Executed Barnett Strategies projects for marketing and sales consulting clients.

•	Maximized marketing and lead gen for Barnett Strategies, increasing CEO’s LinkedIn engagement by 75% and post views by 130%
•	Facilitated development of sales presentation, messaging, and cold outreach lead gen strategy for Weather 20/20
•	Suggested website optimizations and content strategy approach for Edquity
•	Conducted cold outreach lead gen program for Pepper, booking 9+ high-quality sales meetings. 
•	Managed the nurturing of inbound sales leads for Light.co, email reply rate increased to 60%

Sales & Marketing Consultant

TripleBlind

•	Facilitated partnership marketing strategies with Eagle Alpha, Accenture AIP+, and UnionBank of the Pacific
•	Managed the nurturing of inbound sales leads
•	Launched and orchestrated LinkedIn Ad and PPC strategy
•	Recommended strategic website optimizations that increased conversions 51% in one month

Sales & Marketing Coordinator

The Resort at Fredericksburg

Managed brand and creative direction for winery and resort startup. Designed logos, menus, and marketing collateral.

Brand Manager & Sales Associate

Premama Wellness

Managed social strategy, brand partnerships, paid ad design, high-touch customer service, SEO and PR strategy, launched new affiliate and ambassador programs, and defined an updated brand guide. Spearheaded Scrum project management techniques to maximize team productivity.

Brand & Marketing Strategist

I help CPG brands win at retail.

How? Through a growth studio with the suite of tools, tactics, processes, and teams that totally flip the script on retail success:

👉 The Product & Prosper® Program: We're retail success architects who transform great products into must-stock brands with undeniable traction in just 6 months.

👉 The Product Lab: The product sampling program getting you exclusive feedback from up to 400+ industry experts, so you know exactly how to transform your product into one people rave about.

👉 The Prosper Lab: The Faire growth team getting you more traffic + sales on Faire through expert profile optimization and hands-on management.

👉 The Retail Lab: The retail mastermind community––a private Slack community of 500+ brands and retail experts here to support you through every challenge of getting on and staying on the shelf.

Our unique approach goes beyond traditional retail strategy or sales. From crafting a rock-solid brand foundation to building a robust sales strategy, we collaborate 1-on-1 with emerging brands through every step of their retail journey. Our holistic strategy ensures you're not just another product on the shelf, but a brand that buyers actively seek out.

Looking to transform your retail dreams into a reality? Let's connect!

In past lives, I've been:

•a 2x nationally award-winning poet •a D2C copywriter & conversion strategist • a social media strategist • a creative director • a brand strategist • a GTM marketer • a B2B tech sales consultant • a food & beverage sales rep • a webinar host • a digital nomad • a self-published novelist • a certified Scrum Master • a certified ski instructor •  a certified fashion design manager  •  a certified cheese taster.

Now, I'm on your team. ❤️

productandprosper.com

Helping emerging CPG brands gain sales traction and go to their first retailers.

Nancy Frame Design

We are known for creating the original brand identity and package design system for Whole Foods Market’s private label products and 365 brand. The 365 brand was the first national store brand to offer lower prices on organic products and was key to attracting the new-to-natural mainstream customers that drove WFM’s incredible growth. 

Over a decade, we developed brand and package design for more than a thousand Whole Foods Market SKUs, along with collateral and in-store signage as Whole Foods grew from 13 to more than 150 stores, went public, and hit two billion in sales. The 365 brand has become so trusted and popular that it's now the number two best-selling private packaged food brand on Amazon. 

Our expertise in private label branding led us to develop the private brand system for Earth Fare. The success of the Earth Fare private brand was enthusiastically received by their customers and helped build loyalty and fuel their rapid development in the natural and organic space.

Recently we worked with Fairway Market to refresh their iconic private label brand. Our design system refreshed the visual appeal on the shelf across multiple configurations, including premium, everyday and fresh categories. 

For Food & Beverage companies, we have created strategic package design for Applegate Farms, One with Nature, Golding Farms Foods, Natural Nectar, and Simply Delicious. Our design approach is focused on your target customer, creating a unique identity that generates credibility for your product that convinces shoppers to make the purchase.

Package design that persuades shoppers to put your product in their cart

Berni Design

Created brand and package design from conception through final production for Kraft Foods USA (Crystal Light, Jell-O Pudding Cups), Chiquita Brands (Chiquita Pops, Island Coolers), United Brands (Vernor’s Ginger Ale, Dr Pepper) Eckerd Corporation and HEB Supermarket (Private Label Design).

Senior Package Designer

Ken Kelly Associates, LTD

Designed and art directed package design and collateral material for national corporations, including Popsicle Industries (Popsicle, Creamsicle, Fudgsicle) and Donnelley Marketing (Carol Wright consumer promotions).

Designer

CPG Package Design and Branding Specialist

As a food brand, how do you stand out from competitors and connect with shoppers in a crowded space?

You need a brand and package design that is distinctive, builds engagement, and persuades shoppers to make the purchase.

As an independent firm, we offer fresh concepts without all the overhead costs of a big design firm.

We’re proud to have worked with companies like Whole Foods Market, Earth Fare, Applegate Farms, Kraft Foods, and Chiquita Brands to create packaging that captures attention and builds market share.

Let’s talk if you are looking for food packaging that:

          • Stands out on the shelf

          • Clearly communicates your offering

          • Engages shoppers with relevant imagery and messaging

          • Drives trial purchases with a broader audience

          • Increases sales and market share


WHAT CLIENTS ARE SAYING

Nancy is a highly skilled designer and the visuals she created truly captured our vision for the new brand. The package designs were an important part of successfully launching the brand and supporting our continuing growth. Today, Tattoo Hot Sauce stands out on the shelf in a very competitive category, our sales continue to expand into new markets. I can highly recommend working with Nancy Frame Design.

–John Frostad, Board Member, Vice Chairman at Golding Farms Foods

The shortcomings of our packaging were cited by several retail chains as the only reason that they would not bring in our brand. Nancy was able to create a design scheme that really resonated with natural product customers. As a result, One With Nature is in all Whole Foods Market stores nationally and in its first two years became the fastest growing bar soap brand in the top ten brands (SPINs), with over 33% annual growth.

–Todd Federman, President at One With Nature

I highly recommend Nancy Frame Design for designing brand identity, brand strategy, and package design. In my 10 years at Whole Foods Market developing products for the WFM family of private brands, Nancy Frame Design helped me position each line of products, developed the branding, and then executed the package design for each product as we introduced items. Nancy and Bob are a pleasure to work with. I strongly recommend their design services.

–Lex Alexander, Former VP Private Label at Whole Foods Market


WORK WITH US

Send me an email at
nancy@nancyframedesign.com

or book a free 30-minute discovery call at https://calendly.com/nancyframedesign/30-minute-discovery-call

taplio

The Battle

Caroline Grace

Nancy Frame

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