Caroline Grace

Product & Prosper

The retail growth strategy & execution team building CPG brands into retail winners.

Most brands have big retail dreams. We have the playbook to get them there. At Product & Prosper, we help promising CPG brands build the strategic foundation to succeed at retail—then work with them to get on shelves and in carts nationwide. 

Let's build your path to retail success.

Apply here → www.productandprosper.com

Founder & CEO

The Prosper Lab

The Faire growth team for CPG.

We help CPG brands get more traffic + sales on Faire.

Apply here → www.productandprosper.com/faire

Startup CPG

San Diego Community Leader

Salut Botanical Drink Infusions

Wholesale Sales Manager

Flow Marketing

Developed brand and content strategies to help executives, entrepreneurs, and innovative companies go from expert to online thought leader.

Senior Brand Strategist

Daydream Dessert

Barnett Strategies, LLC

Executed Barnett Strategies projects for marketing and sales consulting clients.

•	Maximized marketing and lead gen for Barnett Strategies, increasing CEO’s LinkedIn engagement by 75% and post views by 130%
•	Facilitated development of sales presentation, messaging, and cold outreach lead gen strategy for Weather 20/20
•	Suggested website optimizations and content strategy approach for Edquity
•	Conducted cold outreach lead gen program for Pepper, booking 9+ high-quality sales meetings. 
•	Managed the nurturing of inbound sales leads for Light.co, email reply rate increased to 60%

Sales & Marketing Consultant

TripleBlind

•	Facilitated partnership marketing strategies with Eagle Alpha, Accenture AIP+, and UnionBank of the Pacific
•	Managed the nurturing of inbound sales leads
•	Launched and orchestrated LinkedIn Ad and PPC strategy
•	Recommended strategic website optimizations that increased conversions 51% in one month

Sales & Marketing Coordinator

The Resort at Fredericksburg

Managed brand and creative direction for winery and resort startup. Designed logos, menus, and marketing collateral.

Brand Manager & Sales Associate

Premama Wellness

Managed social strategy, brand partnerships, paid ad design, high-touch customer service, SEO and PR strategy, launched new affiliate and ambassador programs, and defined an updated brand guide. Spearheaded Scrum project management techniques to maximize team productivity.

Brand & Marketing Strategist

I help CPG brands win at retail.

How? Through a growth studio with the suite of tools, tactics, processes, and teams that totally flip the script on retail success:

👉 The Product & Prosper® Program: We're retail success architects who transform great products into must-stock brands with undeniable traction in just 6 months.

👉 The Product Lab: The product sampling program getting you exclusive feedback from up to 400+ industry experts, so you know exactly how to transform your product into one people rave about.

👉 The Prosper Lab: The Faire growth team getting you more traffic + sales on Faire through expert profile optimization and hands-on management.

👉 The Retail Lab: The retail mastermind community––a private Slack community of 500+ brands and retail experts here to support you through every challenge of getting on and staying on the shelf.

Our unique approach goes beyond traditional retail strategy or sales. From crafting a rock-solid brand foundation to building a robust sales strategy, we collaborate 1-on-1 with emerging brands through every step of their retail journey. Our holistic strategy ensures you're not just another product on the shelf, but a brand that buyers actively seek out.

Looking to transform your retail dreams into a reality? Let's connect!

In past lives, I've been:

•a 2x nationally award-winning poet •a D2C copywriter & conversion strategist • a social media strategist • a creative director • a brand strategist • a GTM marketer • a B2B tech sales consultant • a food & beverage sales rep • a webinar host • a digital nomad • a self-published novelist • a certified Scrum Master • a certified ski instructor •  a certified fashion design manager  •  a certified cheese taster.

Now, I'm on your team. ❤️

productandprosper.com

Helping emerging CPG brands gain sales traction and go to their first retailers.

Whole Foods Market

Local Forager, SW Region

●	Manage more than 800 team members in all operations of four Dallas-area locations of the national food retailer, with additional responsibility for oversight of special projects involving store relocations, closures, remodels, and implementation of major corporate initiatives and processes

●	Planned and implemented all aspects of closing down operations at four store locations over a three year period, including development of comprehensive sales strategies for reducing inventory loss, identifying equipment and inventory to be used at other store locations, and assisting more than 500 team members with transitioning to new internal or external employment as quickly as possible

●	Created the strategic plan for the company’s Global Green Trek Healthy initiative, motivating more than 10,000 team members across the Southwest Region to participate in an exercise and healthy eating program through contests, consistent communication and branding, and using data to foster competition and accountability

Associate Store Team Leader & Project Manager

●	Served in a dual capacity as coordinator of Whole Body Department programs at 28 stores across a four-state region, as well as buyer for more than 400 products in the body care category, driving more than $109MM in annual departmental sales, including $30MM within the body care category

●	Grew the company’s local body care product category from less than $50,000 in sales to more than $3MM in less than two years by developing partnerships with local suppliers and coordinating in-store demonstrations and team member trainings, establishing a standard still in use for merchandising the local program region-wide

●	On-boarded more than 40 local vendors and product lines worth more than $2MM in annual sales, and assisted each vendor in growing their brand by becoming national Whole Foods suppliers, with several vendors going on to become global brands worth an additional $4MM in annual revenue

●	Implemented the highest body care standards in all of retail by assisting vendors in meeting Whole Foods’ strict USDA and NSF labeling standards, ultimately convincing more than 100 global vendors to alter their packaging and production methods to meet the higher standards

Associate Regional Coordinator (Whole Body Dept.); Regional Buyer (Body Care)

●	Assisted in the management of three consecutive store locations with increasing sales volumes (highest volume store had 300 team members), providing mentoring and motivation to the team by sharing passion, culture, and merchandising standards

●	Supported all aspects of eight store openings and 10 major remodels, and taught a series of leadership classes on food and quality standards at store locations across the territory

●	Led a location to being named the region’s number one best merchandised store, with the highest sales comps out of 25 locations region-wide, by teaching best practices to buyers and team leaders that reduced inventory and days on hand

Associate Store Team Leader

Bakery Team Leader

Specialty Team Leader

Various Roles

Skilled buyer and retail store manager with more than 20 years of leadership experience with one of the nation’s leading food retailers.  Strong background in merchandising, program management, and process improvement, with an ability to develop and execute strategies for growing revenue.  Skilled at managing relationships with vendors while ensuring reflection of core values in all aspects of operations.  

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The Battle

Caroline Grace

Perry Fink

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