Caroline Grace

Product & Prosper

The retail growth strategy & execution team building CPG brands into retail winners.

Most brands have big retail dreams. We have the playbook to get them there. At Product & Prosper, we help promising CPG brands build the strategic foundation to succeed at retail—then work with them to get on shelves and in carts nationwide. 

Let's build your path to retail success.

Apply here → www.productandprosper.com

Founder & CEO

The Prosper Lab

The Faire growth team for CPG.

We help CPG brands get more traffic + sales on Faire.

Apply here → www.productandprosper.com/faire

Startup CPG

San Diego Community Leader

Salut Botanical Drink Infusions

Wholesale Sales Manager

Flow Marketing

Developed brand and content strategies to help executives, entrepreneurs, and innovative companies go from expert to online thought leader.

Senior Brand Strategist

Daydream Dessert

Barnett Strategies, LLC

Executed Barnett Strategies projects for marketing and sales consulting clients.

•	Maximized marketing and lead gen for Barnett Strategies, increasing CEO’s LinkedIn engagement by 75% and post views by 130%
•	Facilitated development of sales presentation, messaging, and cold outreach lead gen strategy for Weather 20/20
•	Suggested website optimizations and content strategy approach for Edquity
•	Conducted cold outreach lead gen program for Pepper, booking 9+ high-quality sales meetings. 
•	Managed the nurturing of inbound sales leads for Light.co, email reply rate increased to 60%

Sales & Marketing Consultant

TripleBlind

•	Facilitated partnership marketing strategies with Eagle Alpha, Accenture AIP+, and UnionBank of the Pacific
•	Managed the nurturing of inbound sales leads
•	Launched and orchestrated LinkedIn Ad and PPC strategy
•	Recommended strategic website optimizations that increased conversions 51% in one month

Sales & Marketing Coordinator

The Resort at Fredericksburg

Managed brand and creative direction for winery and resort startup. Designed logos, menus, and marketing collateral.

Brand Manager & Sales Associate

Premama Wellness

Managed social strategy, brand partnerships, paid ad design, high-touch customer service, SEO and PR strategy, launched new affiliate and ambassador programs, and defined an updated brand guide. Spearheaded Scrum project management techniques to maximize team productivity.

Brand & Marketing Strategist

I help CPG brands win at retail.

How? Through a growth studio with the suite of tools, tactics, processes, and teams that totally flip the script on retail success:

👉 The Product & Prosper® Program: We're retail success architects who transform great products into must-stock brands with undeniable traction in just 6 months.

👉 The Product Lab: The product sampling program getting you exclusive feedback from up to 400+ industry experts, so you know exactly how to transform your product into one people rave about.

👉 The Prosper Lab: The Faire growth team getting you more traffic + sales on Faire through expert profile optimization and hands-on management.

👉 The Retail Lab: The retail mastermind community––a private Slack community of 500+ brands and retail experts here to support you through every challenge of getting on and staying on the shelf.

Our unique approach goes beyond traditional retail strategy or sales. From crafting a rock-solid brand foundation to building a robust sales strategy, we collaborate 1-on-1 with emerging brands through every step of their retail journey. Our holistic strategy ensures you're not just another product on the shelf, but a brand that buyers actively seek out.

Looking to transform your retail dreams into a reality? Let's connect!

In past lives, I've been:

•a 2x nationally award-winning poet •a D2C copywriter & conversion strategist • a social media strategist • a creative director • a brand strategist • a GTM marketer • a B2B tech sales consultant • a food & beverage sales rep • a webinar host • a digital nomad • a self-published novelist • a certified Scrum Master • a certified ski instructor •  a certified fashion design manager  •  a certified cheese taster.

Now, I'm on your team. ❤️

productandprosper.com

Helping emerging CPG brands gain sales traction and go to their first retailers.

Asset Research

POINT OF PURCHASE SHOPPER RESEARCH IN FMCG, laundry and personal care 
In-store conversations with supermarket shoppers  - testing awareness of and reactions to food and drink products  - for Innocent, MOMA! Rude Health, Peters Yard Crispbreads, Yorkshire Provender, Daylesford, unearthed, Jimmys Iced Coffee, Collective Dairy, Rude Health, Biotiful Dairy kefir, Bio & Me Granola, LEAP! fish ranges, Gosh! Food, Gourmet Burger Kitchen relishes, itsu, BOL Foods, Nairn, Dole, Nakd bars, Oppo Ice Cream, Graze,Pip & Nut, Wahaca, Nice Rice, Wildfarmed, MOJU, Wild, Ineos, Bold Bean Co, Little Freddie,  and Unilever.

Managing Director

Fusion Research

Dulux (ICI Paints) - colour choice aids, paint delivery mechanisms, Dulux trade,  paint can livery design
new food product development consumer testing  (lupin seeds, turron)
magazines 
travel agents (Thomas Cook)
property

Director

The Consumer Connection

Consumer marketing research for blue-chips like Cadbury, Nestle, British Airways, Nat West, Shell... 

chocolate innovation focus groups
in-air and in-lounge research for BA - with customers and BA staff 
high net worth clients for Nat West
Shell logo design work

Research Executive


FMCG SHOPPER RESEARCH AT POINT OF PURCHASE

Do you REALLY know what your customers and potential customers think about your food or drink brand? 

Will they recommend it, buy your products repeatedly, are they fans and advocates? How can you make them so? I find out for you. 

I work on in-store shopper research for global and challenger food and drink brands: 

Unilever, Kellogg, Dole, Oatly, Graze, Pip & Nut, Fullgreen, Wahaca, Gourmet Burger Kitchen, innocent drinks, unearthed foods, Squeaky Bean, and Vivera, Rude Health, MOMA! Foods, Collective Dairy, Firefly Tonics, Daylesford, Leon Restaurants, Itsu Restaurants, Peters Yard Crispbreads, Jimmys Iced Coffee, Peppersmith, Nakd bars, Moju drinks, Little Dish, Biotiful Dairy, Oppo, Better Nature, Rubies in the Rubble, Pump Street Chocolate, Bold Bean, Wildfarmed, Simply Cook, Horlicks, Wild Cosmetics, Horlicks Kids, Ineos and Nice Rice. 

Test your new product for impact, appeal and strong communication, before committing to the final version. 

Rate of sale on the slide? Find out how to change that.

Find out why shoppers buy your product over the competition, and how to persuade more of them to do so.

A start-up food brand? I can help you ace your branding messages. 
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“Thank you so much for all your great help, and insights, and for getting us so close to customers from the very first days of the project!”

Bogdana Ghinescu
Innovation & Business Development Director - Foods at Unilever
______________________________________

“Thank you again Tessa. I found your customer research in our branches really useful - providing clarity and confirmation of some thoughts we had, provoking much wider thinking, and pro-actively providing some useful 'quick wins'​ which we have already started to action."​

Landen Prescott-Brann 
Chief Financial Officer
Itsu ltd
—�—�—�—�—�—�—�—�—�—�—�—�—�—�—�—�—�—�—�—�—�—�—�—�—
You WILL sell more food products, more often, to more customers by  working with me. Email me: tessa@assetresearch.co.uk

My two best-selling books for food businesses: 

Packed: The Food Entrepreneur's Guide - How To Get Noticed And Be Loved - category bestseller on Amazon UK since launch

Flying Off the Shelves: The Food Entrepreneur's Guide - best-seller in brands and corporate identity: available on Amazon.com and Amazon.co.uk. and Kindle. 

I'm @Tessa_Stuart on Twitter and Instagram. You’ll find more of my food business articles on Medium.

taplio

The Battle

Caroline Grace

Tessa Stuart

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