Purity

Purity is an experiential marketing agency. We positively change consumer behaviour through brand experience. Purity creates, manages and supports campaigns in the UK & around the world. As a full-service experiential marketing agency we provide three core services, each strategically tailored to our clients; live experience, product sampling, promotional & hospitality staff. Check out some of our work https://wearepurity.com/projects/

Global Head of Brand & Marketing

Heading up a team to manage a large experiential campaign.  Working with Strategic Creative Team at Missouri to enable the smooth translation from design to production.

Head of Special Projects

Gramafilm

As an accomplished Head of Production & Client Services, I have led high-performing teams and developed successful strategies that have driven business growth and delivered outstanding results for clients across various media platforms. At Gramafilm, I oversaw the production of captivating stories that resonated with audiences and delivered significant value for renowned brands such as Google, Android, YouTube, Twitter, Amazon, Deep Mind, Teoxane and Red Bull. With a passion for creating beautifully human stories, I thrive on building strong relationships with clients and collaborating with talented professionals to achieve shared goals.

Head Of Production & Strategy

Restival Global

The lovechild of a retreat and a festival. 

As the visionary creator of the world's first digital detox and wellness festival, I designed an immersive experience that blended the energy of a festival with the restorative power of a retreat. The events brought together a diverse community, including indigenous people, in breathtaking natural settings. The festival garnered widespread recognition and was even dubbed "Burning Man's younger, cooler cousin" by the Wall Street Journal.

My innovative concept earned numerous industry accolades, including awards from The Times Style Magazine, Tatler, and Conde Nast Traveller. The festival's extensive media reach, exceeding 5 million people, was amplified by my skilful outreach on digital channels. The event was a tremendous PR and digital success, establishing a new standard for experiential events in the wellness space.

Founder

MISS JONES AND CO (LONDON) LTD

As the founder of my own agency, I assembled and managed a small but highly efficient team of creative experts, consistently delivering award-winning experiences that left a lasting impression on global brands and audiences. With an unwavering commitment to excellence, I have developed a reputation as a trusted partner and advisor to clients across diverse industries. My extensive client portfolio includes high-profile companies such as Havana Club, Jameson, Chivas, Perrier Jouet, Jacob's Creek, Campo Viejo, Brancott Estate, Beefeater, Selfridges, Audi, Power Rangers, Oxfam, Paramount Pictures, Estrella, London Cocktail Week, Sony Playstation, Swarovski, and Laurent Perrier.

Worked for global brands, brands and agencies, such as:

Diageo - Brand Innovation Group - launched Smirnoff Ice
British Airways - Concorde Farewell producer
London 2012 - Lead producer for all their events leading to the IOC bid
Isle of Wight Festival - Head of Artist Liaison

Freelance Producer 

RPM Ltd

Responsible for integrated campaigns and large scale brand activations primarily for the £1.5m Unilever account.

Group Account Director

Academy Music Group

Venue & Marketing Manager | London
Collected three awards including International Venue Manager of the Year

Marketing Manager

As an entrepreneur at heart, I come with a solid track record of creating strategies, delivering successful outcomes and driving revenue growth through innovative and, if you'll permit me to say, "holistic" approaches. 

I've around 25 years experience focussed on experiential.  My communication and presentation skills are finely tuned and I'm adept at navigating complex stakeholder landscapes and engaging with senior executives to align strategies with business objectives. 

I am a results-oriented professional who excels at identifying opportunities, crafting compelling campaigns, and executing commercial plans that succeed.

Caroline Jones

3Green Limited

3Green is a Market Positioning and Strategy practice for businesses seeking scale.  

Markets move quickly around us these days, the assumptions which underpin our strategy rendered worthless in an alarmingly short time.  So we doggedly focus on delivery, the hussle culture keeping us obsessed by performance metrics, expecting a breakthrough “anytime soon”.  

But hard work alone won’t deliver scale.  Rather, our effort must be focussed on the optimum part of our market, where we offer the customer who values us most, the thing they simply can’t get anywhere else. 

That’s why Market Positioning is at the heart of our practice.  We step customers into a stronger, more defensible part of their market, where they are:

Easy to understand
Fast to transact 
Distinct from competitors 

You can find more information on Market Positioning and other growth programmes at 3green.biz

Principal Commercial Strategist

Vester

Vester is a Fintech startup that enables public companies to manage their employee share programmes with ease.  The product is currently in development in Australasian markets and is scheduled for launch in 2025.

Co-Founder

Viridian

Viridian is a medical cannabis sales, marketing and supply chain innovator on a mission to fast-track the industry.

Business Strategist

Katabolt

Katabolt is New Zealand's leading independent consultancy dedicated to exporting - we engineer competitive advantage to engineer global market share.

Now 10 years old, Katabolt has specifically created an agile, adaptable, purpose driven platform to help companies sell higher value products and services around the world, driving them, and New Zealand, to become more prosperous.

We are passionate about New Zealand making the best of what it has to offer the world, instead of taking what is on offer. 

Katabolt has supported hundreds of business owners connecting them directly to global resources and markets. We work with start-up owners right through to some of the most established, iconic businesses in the country, meeting a variety of business needs, be it guiding and coaching, through to process led complex problem solving and opportunity creation. Wherever a business is in their export journey, we can get them to their first, strategic market, or their next international markets, with a better foundation to succeed than their competitors, through an end to end, turn key market development service.

Our team is second to none with a wide range of skills, expertise and knowledge across the spectrum of strategy, research, sales and marketing, and project management. As a team we have over 50 years of market development and specialisation in export and global markets at our core. 

Talk to us - we are inspired by New Zealand businesses, the courage and the innovation they show. Our customers are our partners, we work alongside them, in the trenches, to help them grow, develop and reach their full potential.

Growth Strategist

Affero Ventures Limited

Affero Ventures is a Consulting & Investment company that partners with businesses with an appetite for scale.  We uncover the hidden value in your market model, then bring the capital, people and technology needed to make it happen.  

Our Affero team welcomes conversations with businesses with yet unrealised potential.  Because everybody’s time is precious, we’ve developed a structured way to take a fresh look at your business and your market, quantifying existing and new opportunities.

1. Does it meet a clear market need in a defendable segment? 
2. Can it scale through the application of new technology or access to new markets? 
3. Will it attract new customers and fresh capital?

If you can answer yes to these questions, then we may be able to help.  Feel free to connect or drop me a message directly through LinkedIn.

Director

Running with Scissors NZ

Running with Scissors (RwS) is an extraordinary innovation and advertising firm.  It was conceived to use “commercial creative” thinking to find the smartest answers to complex business problems, inside all parts of the value chain.  

RwS was the first truly decentralised agency in NZ.  It shunned the tradition of a “creative department” and introduced cross-functional recruitment of its staff, to challenge habitual thinking and keep ideation fresh.  It was also the first NZ firm to use crowd sourcing for idea generation and validation of market insights.  

The business has won a reputation for challenging convention and being powered by an extraordinary culture.  It has continued to evolve and refine its model to meet the needs of the market and the demands of our imagination.  Today, RwS exists as a boutique consultancy with offices in London and Auckland.

Boss 2 of 2 Worldwide

DDB Group (WRC)

Running a business group that provided innovative marketing solutions, which drove growth for client's brands in new ways.

AIM Proximity

Responsible for the broadening of the business positioning through the inception, creation, launch and establishment of a new sub brand.

Account Director

Helping to pioneer and profit from the raw commercial power of (real) experience marketing in the very early days of the movement.

Agency New Business Manager

I’m Andy, a Commercial Strategist & Market Positioning expert.  

I help bold B2B businesses find their most profitable position in-market, to deliver dramatic growth. 

Throughout my career, I was challenged to understand and influence the purchase habits of consumers across the world.  Yet I came to realise that these marketing campaigns and tactics can only ever be part of the solution.  We simply can’t “communicate” our way out of poor market positioning, no matter how large the marketing budget.

The smart strategy is always to sell to the people who value what you are offering you the most.  Sounds simple, but often overlooked as it’s hard to be truly objective from inside your own business.

So I’ve become the goto when business as usual isn’t delivering the goods.  Challenging businesses to position more purposefully, creating the strongest and most defensible foundation for scale.  

Market Positioning underpins every revenue generating function in a business, it’s my job to make it easy and quick to implement change in every organisation.  Regardless of their maturity, sector, or experience.

If you're a senior leader planning for dramatic growth, but experiencing these symptoms, it’s time to review your positioning.  

It’s too HARD to explain.
People who know you get it, but you struggle to get new customers to understand.

It’s too SLOW to sell.
The sales cycle drags on, or rate of sale compared to competitors is too low.  

It’s too SIMILAR.
Competitor products or services crowd you out, taking attention and your prospects.

Feel free to connect and chat.  It’s where positive change begins.

taplio

The Battle

Caroline Jones

Andrew Mitchell

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