Purity

Purity is an experiential marketing agency. We positively change consumer behaviour through brand experience. Purity creates, manages and supports campaigns in the UK & around the world. As a full-service experiential marketing agency we provide three core services, each strategically tailored to our clients; live experience, product sampling, promotional & hospitality staff. Check out some of our work https://wearepurity.com/projects/

Global Head of Brand & Marketing

Heading up a team to manage a large experiential campaign.  Working with Strategic Creative Team at Missouri to enable the smooth translation from design to production.

Head of Special Projects

Gramafilm

As an accomplished Head of Production & Client Services, I have led high-performing teams and developed successful strategies that have driven business growth and delivered outstanding results for clients across various media platforms. At Gramafilm, I oversaw the production of captivating stories that resonated with audiences and delivered significant value for renowned brands such as Google, Android, YouTube, Twitter, Amazon, Deep Mind, Teoxane and Red Bull. With a passion for creating beautifully human stories, I thrive on building strong relationships with clients and collaborating with talented professionals to achieve shared goals.

Head Of Production & Strategy

Restival Global

The lovechild of a retreat and a festival. 

As the visionary creator of the world's first digital detox and wellness festival, I designed an immersive experience that blended the energy of a festival with the restorative power of a retreat. The events brought together a diverse community, including indigenous people, in breathtaking natural settings. The festival garnered widespread recognition and was even dubbed "Burning Man's younger, cooler cousin" by the Wall Street Journal.

My innovative concept earned numerous industry accolades, including awards from The Times Style Magazine, Tatler, and Conde Nast Traveller. The festival's extensive media reach, exceeding 5 million people, was amplified by my skilful outreach on digital channels. The event was a tremendous PR and digital success, establishing a new standard for experiential events in the wellness space.

Founder

MISS JONES AND CO (LONDON) LTD

As the founder of my own agency, I assembled and managed a small but highly efficient team of creative experts, consistently delivering award-winning experiences that left a lasting impression on global brands and audiences. With an unwavering commitment to excellence, I have developed a reputation as a trusted partner and advisor to clients across diverse industries. My extensive client portfolio includes high-profile companies such as Havana Club, Jameson, Chivas, Perrier Jouet, Jacob's Creek, Campo Viejo, Brancott Estate, Beefeater, Selfridges, Audi, Power Rangers, Oxfam, Paramount Pictures, Estrella, London Cocktail Week, Sony Playstation, Swarovski, and Laurent Perrier.

Worked for global brands, brands and agencies, such as:

Diageo - Brand Innovation Group - launched Smirnoff Ice
British Airways - Concorde Farewell producer
London 2012 - Lead producer for all their events leading to the IOC bid
Isle of Wight Festival - Head of Artist Liaison

Freelance Producer 

RPM Ltd

Responsible for integrated campaigns and large scale brand activations primarily for the £1.5m Unilever account.

Group Account Director

Academy Music Group

Venue & Marketing Manager | London
Collected three awards including International Venue Manager of the Year

Marketing Manager

As an entrepreneur at heart, I come with a solid track record of creating strategies, delivering successful outcomes and driving revenue growth through innovative and, if you'll permit me to say, "holistic" approaches. 

I've around 25 years experience focussed on experiential.  My communication and presentation skills are finely tuned and I'm adept at navigating complex stakeholder landscapes and engaging with senior executives to align strategies with business objectives. 

I am a results-oriented professional who excels at identifying opportunities, crafting compelling campaigns, and executing commercial plans that succeed.

Caroline Jones

Myco Consulting LLC

Principal

- Applying relationship science to help people collaborate better
- Launched a consultancy to help leaders cultivate consensus & collaboration among disparate stakeholders in order to meet complex strategic goals
- Working with tried-and-true tools and processes, Myco provides collaboration strategy, design, facilitation, and advising services that help leaders of mission-driven organizations, groups of organizations, and donors vision, plan, implement & optimize complex, multi-stakeholder initiatives so that they can drive impact and achieve their visions.- Myco helps individuals deepen collaborative know-how, teams discover how to structure collaborative work, organizations establish collaborative culture
- Formerly Cogit8 Consulting (name changed in 2020)

Heterodox Academy

Executive Advisor

- Hired as the inaugural executive director to lead the organizational transformation of Jonathan Haidt’s Heterodox Academy from a passion project with 1 full-time employee to a 501c3 non-profit organization with 10 full-time staff members.
- Led strategic planning, roadmap development, ongoing program evaluation, staffing, and budgeting to advance the organizational mission of increasing open inquiry, viewpoint diversity, and constructive disagreement on college campuses and in academic disciplines.
- Built the entire operating infrastructure from scratch, including policies, processes, procedures, membership model, and accountability metrics to maximize productivity, improve collaboration, maintain cross-vertical alignment, eliminate gaps, maintain regulatory compliance, mitigate risk, and create change.
- Provided thought leadership through traditional media, digital media & events.
- Grew and engaged membership around organization’s values.
Prepared and managed a budget of $1MM in FY19 and $4MM in FY20, aligning resource allocation to strategic priorities.
- Established the organization’s first fundraising and development initiatives, securing $2.8MM in grant funding and cultivating relationships with philanthropic partners in the $10K-$250K annual range.
- Developed and managed the HxA Board.

Executive Director

Harvey Mudd College

Full Professor of Psychology with Tenure

Associate Professor of Psychology with Tenure

- Designed and led New Faculty Orientation, Junior Faculty Development, Mid-Career Faculty Development, Retirement Transition Planning programs for approximately 40 faculty and staff.
- Hosted weekly professional development lunches for junior faculty within their first two years to increase their sense of community on campus and provide direct mentorship and support.
- Co-designed a series of 4 sessions on retirement transition options to increase the number of phased retirement selections and enable the college to use those funds to hire new faculty members.
- Created a tool enabling the dean’s office to analyze leave and sabbatical eligibility and ensure adequate staff availability.

Associate Dean for Faculty Development

Assistant Professor of Psychology

The Claremont Colleges Services

- Established the colleges’ first Office of Consortial Academic Collaboration, born out of the 5C Collaborations Project.
- Provided consulting to all 5 Claremont Colleges on strategic vision, project management, meeting convocation and facilitation, professional development, and procedural strategy to increase collaboration and curricular coherence.
- Led the development of a cross-campus data science curriculum, involving 50+ faculty members.

Founding Director - Office of Consortial Academic Collaboration

- Tapped to lead a 3-year, $330,000 grant-funded project bringing together the resources and expertise from all 5 Claremont Colleges to drive effective, efficient, sustainable, and enduring cross-campus academic collaborations.
- Developed the project roadmap by bringing together 290 faculty, administrators, and staff involved in 31 cross-campus collaborations to assess their needs, gather feedback, identify possibilities for new ventures, including creating new majors.
- Presented the project strategy and roadmap to Boards of Trustees to increase sponsor awareness and strengthen the buy-in of each trustee, the institutions they lead, and the consortium itself.
Designed a set of policies, procedures, processes, and resources to create transparency and alignment around coordinating, formalizing, structuring, and funding cross-campus collaboration.
- Created a course planning tool to encourage cross-campus enrollment and prevent cross-campus schedule collisions.
- Launched a message relay system providing stable, known, and institutionalized channels to share information about funding opportunities, professional development seminars, and major community events with all faculty and staff.

Director - 5C Collaborations Project

George Mason University

Postdoctoral Fellow

Research Assistant Professor

Post-doctoral Research Fellow - Human Emotions Research Lab

As a leader of a mission-driven organization, I'd venture that you're driven by a big vision about the real change you want to create in your community, region, or country.  This vision is likely far more ambitious than what any one person or one organization could achieve alone.

This means that, in order to realize your vision, collaboration is critical. You must work with others, and you must do so in a way that ensures your needs and interests are not compromised.

Yet, three-quarters of us have little to no training in how to collaborate well. And, few leaders understand the ingredients needed or the strategies to lean on to create stable and effective collaboration. As a result, even when collaboration is mission critical, friction mounts. Projects fizzle. Good people walk away. Partnerships evaporate. Impact suffers.

It doesn't have to be this way.

If realizing your big vision relies on the talents, resources, or support of others, reach out to learn about my collaboration advising, design, and facilitation services. 

As a social psychologist, I have deep expertise in human relationships and how those relationships guide behavior.  My passion is applying this expertise to help others do together better. I help leaders of mission-driven organizations, groups of organizations, and donors avoid the predictable pitfalls of complex, multi-stakeholder initiatives so that they can drive impact and achieve their visions.

An accomplished business advisor, professor, higher ed administrator, and nonprofit executive, my thinking has been featured in The New York Times, MIT-Sloan Management Review, Wall Street Journal, Fortune, The Atlantic, BusinessWeek, Reworked, and Psychology Today. I have been an invited speaker on collaboration and viewpoint diversity at leading organizations including the United Nations, Siemens, and the American Psychological Association. I am the international bestselling author of Collabor(h)ate.

LET'S CONNECT!

Email: deb@myco.consulting
www.myco.consulting
www.collaborhate.com
www.debmashek.com

taplio

The Battle

Caroline Jones

Deb Mashek - Do Together Better

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