Purity

Purity is an experiential marketing agency. We positively change consumer behaviour through brand experience. Purity creates, manages and supports campaigns in the UK & around the world. As a full-service experiential marketing agency we provide three core services, each strategically tailored to our clients; live experience, product sampling, promotional & hospitality staff. Check out some of our work https://wearepurity.com/projects/

Global Head of Brand & Marketing

Heading up a team to manage a large experiential campaign.  Working with Strategic Creative Team at Missouri to enable the smooth translation from design to production.

Head of Special Projects

Gramafilm

As an accomplished Head of Production & Client Services, I have led high-performing teams and developed successful strategies that have driven business growth and delivered outstanding results for clients across various media platforms. At Gramafilm, I oversaw the production of captivating stories that resonated with audiences and delivered significant value for renowned brands such as Google, Android, YouTube, Twitter, Amazon, Deep Mind, Teoxane and Red Bull. With a passion for creating beautifully human stories, I thrive on building strong relationships with clients and collaborating with talented professionals to achieve shared goals.

Head Of Production & Strategy

Restival Global

The lovechild of a retreat and a festival. 

As the visionary creator of the world's first digital detox and wellness festival, I designed an immersive experience that blended the energy of a festival with the restorative power of a retreat. The events brought together a diverse community, including indigenous people, in breathtaking natural settings. The festival garnered widespread recognition and was even dubbed "Burning Man's younger, cooler cousin" by the Wall Street Journal.

My innovative concept earned numerous industry accolades, including awards from The Times Style Magazine, Tatler, and Conde Nast Traveller. The festival's extensive media reach, exceeding 5 million people, was amplified by my skilful outreach on digital channels. The event was a tremendous PR and digital success, establishing a new standard for experiential events in the wellness space.

Founder

MISS JONES AND CO (LONDON) LTD

As the founder of my own agency, I assembled and managed a small but highly efficient team of creative experts, consistently delivering award-winning experiences that left a lasting impression on global brands and audiences. With an unwavering commitment to excellence, I have developed a reputation as a trusted partner and advisor to clients across diverse industries. My extensive client portfolio includes high-profile companies such as Havana Club, Jameson, Chivas, Perrier Jouet, Jacob's Creek, Campo Viejo, Brancott Estate, Beefeater, Selfridges, Audi, Power Rangers, Oxfam, Paramount Pictures, Estrella, London Cocktail Week, Sony Playstation, Swarovski, and Laurent Perrier.

Worked for global brands, brands and agencies, such as:

Diageo - Brand Innovation Group - launched Smirnoff Ice
British Airways - Concorde Farewell producer
London 2012 - Lead producer for all their events leading to the IOC bid
Isle of Wight Festival - Head of Artist Liaison

Freelance Producer 

RPM Ltd

Responsible for integrated campaigns and large scale brand activations primarily for the £1.5m Unilever account.

Group Account Director

Academy Music Group

Venue & Marketing Manager | London
Collected three awards including International Venue Manager of the Year

Marketing Manager

As an entrepreneur at heart, I come with a solid track record of creating strategies, delivering successful outcomes and driving revenue growth through innovative and, if you'll permit me to say, "holistic" approaches. 

I've around 25 years experience focussed on experiential.  My communication and presentation skills are finely tuned and I'm adept at navigating complex stakeholder landscapes and engaging with senior executives to align strategies with business objectives. 

I am a results-oriented professional who excels at identifying opportunities, crafting compelling campaigns, and executing commercial plans that succeed.

Caroline Jones

NFS Technology 

In this role, I am focused on leading and supporting our global sales team while continuing to deliver high-touch client service in North America.
•	Improve revenue growth through more efficient processes and better consistency 
•	Expand North American leadership, models, and processes to the global market
•	Provide leadership on major global account development and service 
•	Work with regional sales leaders to develop a more consistent and value-driven partner strategy
•	Develop a unified global view of revenue and reporting for data-driven decision-making

Chief Revenue Officer (CRO)

I advise and solve clients challenges in the areas of workspace planning, efficient use of resources including meeting rooms, desks, and equipment. Our digital solution enables easy booking of meeting rooms, saves times, enhances productivity through smart notifications and drives up the overall efficiency of the workplace.
 
The recent trends that drive contemporary workspaces needs are:
 1.Employees wanting a better work/life balance
 2.Technology enabling greater mobility and better remote collaboration
 3.High Real estate cost and demand for maximum utilization of space 
 4.Environmental concerns are driving the need to reduce travel with greater remote collaboration, technology being the key facilitator
 5.Simple, Intuitive, mobile friendly booking tools and dashboards
 
What do we offer:
We optimize your investment using our award-winning Rendezvous software to Improve employee productivity, enhance resource utilization, drive down costs and created a happy, collaborative work environment. Our product development team thrives on leveraging the latest technology and bringing to bear our 22 years of experience in space management, to build outstanding features that enhance both customer and visitor experience.
 
Rendezvous Features
 ● Find and book all resources through Outlook based scheduling or a web-based self-service portal
 ● Schedule multi-location meetings, across different time zones, including all notifications
 ● Easy chargeback - Capture all costs related to meetings and resource bookings for accounting and reporting.
 ● Features - Meeting Room Booking, Hoteling, Video Conferencing, Visitor Management, Catering Services
 ● Highlights - Outlook Integration, Mobile Friendly, AV Integration, Configurable Business Rules Engine, Digital Signage, Sensor Technology and Management Dashboards 
 
Why NFS?
 ● Award-winning next-generation digital solution
 ● Intuitive and Easy to use
 ● 24/7 Customer First Support
 ● 1000+ Happy Customers across 25 Countries

Vice President of US

US Head of Operations

My first job in high school was at Chico’s Tacos.  I quickly found that I loved to interact with people. I then moved on to IHOP.  It was perfect. It was across the street from our house. I could work after school when clubs and homework were done. 

When I went to college I found that even with some student loans one job wasn’t enough.  I simultaneously worked at IHOP, Starbucks, Macy’s and a bookstore.  It was a lot to manage, but I was determined to be the first person in my family to go to college right after high school. I completed my bachelor’s at NAU in business with an emphasis in hospitality.  I then went on to work for high end restaurants in their management program.  

In 2007, while finishing my MBA, I was introduced to Luis DeSouza, CEO of UK based NFS Technology. He was looking for a US based employee to support his global Rendezvous sales team.  I didn’t know that interview would be the beginning of a whole new career.

15 years and 100s of clients later, I have had the opportunity to move from demoing, training and implementation, sales to manage our growing NFS North America team. All with the guidance and mentorship of Luis DeSouza. NFS has always felt like a family.  We work together to support each other and our clients.

I am a proud wife and mother of two wonderful girls!  They are the focus of my entire world - smart, funny and the best part of my day.

Global Financial Firm – 2600 Rooms and over 15k Desks.
•	Utilized a simple mobile app with floorplan booking to ensure an easy user experience 
•	Phased project, a new HQ and site tailored workflows and support 
•	Installed room panels and occupancy sensors to identify available seats and manage check- in process
•	Continuing to scale out the project, adding 25% more spaces in 2023

Law Firm – East Coast – 200 Rooms and 100 Desks
•	Simple end user experience for attorneys and assistants, while capturing Client/Matter for billing and 
        chargeback
•	Integration with key systems like Video Conferencing and Rooms signs
•	We work extensively with legal clients – they make up 64% of Rendezvous Workspace North America 
        clients.

Children Focused Hospital – 30 Rooms and 200 Desks
•	Diverse user base from internal to contract employees as well as medical staff
•	Required easy booking, capturing check-in and auto release
•	Simple user interface with Exchange, Video Conferencing, Rooms Signs and a robust API integration
•	Phased approach with consideration of sleeping rooms and occupancy sensors

Workspace questions? Let's connect! NatalieA@nfstechgroup.com or  602 441 3525

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