Founder and Creative Director at Truly Creative, a San Francisco Bay Area based strategic brand and package design firm specializing in building consumer brands that stand out on-shelf, connect emotionally, and leave a lasting impression.

Clients have included Williams-Sonoma, Traditional Medicinals, Eggland's Best, Jovial Foods, Ajinomoto Frozen Foods, Annie Chun's, ConAgra Foods, Alexia Foods, Mommy's Bliss, So Delicious, Kalmbach Feeds, and Alex's Awesome Sourdough.

Specialties: 
-Brand Development (Strategy & Positioning, Naming, Identity) 
-Package Design (Structural Design, Package Design, Brand Extensions)
-Marketing Materials (Promotional Materials, Corporate Collateral, Product Literature)
-Environmental Design (Point of Purchase, Trade Shows, Signage)

Carrie Dufour

Next week I’m heading to the Annual Meat Conference and I can’t wait.

I’m especially excited to see our client Farmer Focus debut three new fully cooked, fully awesome products:

🌶️ Harissa & Honey Sausage
🍃 Parmesan & Herb Meatballs
🧀 Southwestern Style Cheddar Sausage

Seeing our designs come to life is always rewarding. Getting to sample the finished product is a nice bonus!

I love meeting LinkedIn connections in real life, so if you’ll be at AMC, send me a message and let’s “meat” up (had to be done). 

And definitely stop by booth # 825 to be among the first to try these deliciously bold new flavors.

#MeatConference #MeatIndustry #2026AMC #PowerofMeat #Protein

Congrats to our friends at Farmer Focus 🎉

Out of 1,000+ innovative products entered, their Parmesan & Herb Chicken Meatballs were one of just 40 winners selected for a 2026 NEXTY Award.

I had the chance to see the team earlier this week at the Annual Meat Conference and experience some of their newest products first hand. It’s exciting to see them expanding in ways that help consumers get a high-quality dinner on the table even faster. 

Our Truly Creative team is proud to have played a small part in bringing this product to life. Huge congratulations to the entire Farmer Focus team, and congrats to all of the NEXTY Award winners and finalists pushing the natural products industry forward. 👏

Check out all the winners here:
https://lnkd.in/gsRuKM4r

#naturalproducts #nextyawards #expowest New Hope Network

Feeling pretty lucky that this counts as work.

Tomorrow I’m heading to Future Food-Tech in San Francisco for 2 days of digging into what's shaping the next wave of food trends and innovations.

I’m especially curious to see...

✺ how AI is actually being used to develop products from concept to shelf.

✺ how brands are simplifying ingredients and moving away from ultra-processed foods.

✺ how functional foods, GLP-1s, and wellness trends are shaping what we eat next.

From a branding lens, I’m also interested in how companies are translating all of this complexity into products people understand and trust.

If you’ll be there, let’s connect!

#FutureFoodTech #CPG #FoodInnovation #BrandStrategy #FutureOfFood

From the land of meat, tallow… and hot dog hats, here are a few takeaways from this year’s Annual Meat Conference.

1️⃣ Grocery and restaurants are mixing

The cost gap between eating out and cooking at home keeps widening, so more people are cooking at home. But they’re tired, short on time, and cooking fatigue is real.

Brands and retailers are responding with pre-marinated or fully cooked items, meal kits, and in-store quick-serve concepts like H-E-B’s BBQ counters.

Consumers want restaurant convenience… at grocery prices.

------------------------

2️⃣ Value doesn't always mean low price

For Gen Z and Millennials, “lower cost” actually comes after quality and appearance.

Value is increasingly tied to the experience: flavor, cooking confidence, meal inspiration, and lifestyle fit.

------------------------

3️⃣ Production matters

Younger consumers care deeply about how food is produced:

• Animal welfare
• Raised in the U.S.
• Grass-fed
• Regenerative agriculture
• Environmental impact

What happens before the meat hits the shelf matters more than ever.

------------------------

4️⃣ Blending is trending

Consumers love the best of both worlds.

One example: Crossover Meats protein blends like chicken + beef that combine the flavor and iron of beef with the lower fat and environmental footprint of chicken.

Another: The Better Meat Co.’s mycoprotein (fungi) ingredients blend with beef, boosting umami while lowering environmental impact.

I think we’ll see more hybrid products that balance nutrition, flavor, sustainability, and affordability.

------------------------

5️⃣ Hispanic flavors keep gaining ground

Chorizo. Birria. Carnitas. Tacos.

As consumers recreate restaurant experiences at home, Hispanic cuisine continues to lead the way with bold flavor, familiarity, and versatility across proteins.

------------------------

These themes extend well beyond the meat category. It’s about protein, convenience, transparency, flavor exploration, and helping people cook better meals at home. Hot dog hats optional. 🌭


Farmer Focus Konopelski Meats Gleezy Dog Tender Belly Rastelli Foods Group, Inc. Snake River Farms #MeatConference #MeatIndustry #2026AMC #PowerofMeat #Protein

This is what I love about our industry. Success, then generosity.

When I first started, Expo West and big trade shows felt impossible.

Not because I didn’t want it badly enough to be in the room with potential buyers. 

But because early on, everything is a trade-off.

You’re choosing between:

Paying for inventory
Keeping the lights on
Or flying across the country to meet one buyer
…hoping that one conversation changes everything.

Sometimes it does.

Sometimes one conversation rewrites the next five years.

Back then, I couldn’t justify the cost, the risk, or the optics.

Now, I finally can.

My business partner Zelka Ridjosic Traikos  and I have a few Expo West passes to give away (≈ $4,000 value each), and I want to pay it forward.

If you’re building something —

quietly, imperfectly, with more doubt than certainty —comment below! 👇

what you’re working on
and why being in that room would matter

No pitch deck.
No polish.
Just honesty.

We will pick a few founders and help get you in the room. 🤍👊


#ExpoWest #Founders #CPG #BuildInPublic #PayItForward

Will you be at AMC next week? Let’s meat!

I’ll be walking the show scouting trends and innovations in sustainable packaging, product formats, flavor, and of course branding and design.

If you’ve got something new and noteworthy (or just want to say 👋), tell me where to find you. I’d love to stop by.

#MeatConference #MeatIndustry #2026AMC #PowerofMeat #Protein

Tom Kane Design

Focusing on Branding, Packaging, Collateral, Signage and Animations. Experience matters.

Founder. Creative Director

Cost Plus World Market

Directed and managed cross-functional creative team in developing instore experience through branding, signage, packaging, collateral and promotional information. Worked with buyers todevelop strategic content and presented all work to team. Organized and approved concepts for print, ensured print quality and delivery to all 285 stores.

Assistant Art Director

Murray Brand Communications, INc.

Oversaw all aspects of design projects from concept to final art. Inspired cross-functional teamsin strategic re-branding and refreshing of private label packaging, promotional graphics, as well as marketing initiatives and corporate collateral. Presented all design concepts to client. Art direction of photography and illustration. Ensured the highest standards and quality be met at all times.Clients: Conagra, Reeser’s Fine Foods, Foster Farms, Cott, Walmart

Creative Director

Anthem Worldwide

Managed and inspired creative team,  overseeing vendors, photographers, illustrators, printers andfreelancers. Led brainstorming sessions, assembled creative presentations, pitched creative concepts to clients and managed creative workflow through production with account and project management. Ensured the highest standards and quality be met at all times.
Clients: Safeway, Coca Cola, Nestle

Associate Creative Director

Oversee all aspects of design project from concept to final art. Lead team in creative sessions. 
Ensure quality of each project, that is completed on time and on budget. Pitch ideas to clientsand present concepts.
Clients: ConAgra, Reesrs Fine Foods, Foster Farms, Cott, Walmart

Senior Design Director

Enterpris IG

Created concepts, sketches, storyboards, prototypes, and/or design specs necessary to guide creative development. Oversaw and guided work of illustrators, photographers and other creatives (internally and externally) and directly contributed to design work where applicable. Worked in close collaboration with product teams to absorb knowledge, define opportunities, and develop concepts and treatments to bring ideas to life. Worked closely with clients and content strategists toimplement a cohesive visual style, voice, and tone, thinking about each project holistically and how it fits in the entire ecosystem.
Clients: Nestle, San Francisco Giants, Colgate Palmolive, Unilever, Coca Cola

Design Director

Bay Graphics Design, Inc.

Senior Designer

Gaylord & Hooper

Designer

Transue/Keene

I have been a creative inspiration in the Bay Area for the past 25 years and have lent my talents and insight to household names such as Coca-Cola, Nestle, Conagra, Walmart, the San Francisco Giants and Cost Plus World Market to name a few. I served as associate creative director at Anthem Worldwide, senior design director at SBG Partner and Enterprise IG, lead creative for Murray Brand Communications and most recently, assistant art director for Cost Plus World Market.

I have worked with some of the biggest companies in the country as well as small boutique firms. In all cases I helped them make strategic leaps with solid insight. “At the end of the day we all want the same thing, creative solutions to branding problems that help stand out amongst the clutter. Delivered on time and on budget”. I am able to accomplish this quickly and creatively because I know how to get to the big idea without wasting time going down the wrong path. Experience matters.

I consider myself lucky to love what I do and would love to share my passion with you.
Lets work hard, have fun and create something special.

taplio

The Battle

Carrie Dufour

Tom Kane

Followers

Posts

Engagements

Likes

Performance ScoreCarrie Dufour's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Carrie Dufour

Tom Kane

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Carrie Dufour's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCarrie Dufour's LinkedIn Performance