Totem

Makers of the world-famous Friend-Finding Compass. Totem is creating a safer, more immersive, and more beautiful world for everyone.

Co-Founder & CEO

Chattanooga Area Chamber of Commerce

Board Member

gener8tor

Go-to-Market Mentor

The Company Lab (CO.LAB)

Agile Brand Lab

Brand Strategist

ENGINEERED SILICONE PRODUCTS LLC

Marketing Advisor

Shoetizer

Go-to-Market Advisor

RFYN

Head of Marketing

CentralSauce Media

Founder

321 Web Marketing

Digital Marketing Strategist

Selling a great product should be easy ⚡️ Bring your message into focus and it will be. | Go-to-Market + Brand Strategy

Turning beautiful products into cultural phenomena.

Currently serving as CEO at Totem, one of the world's fastest-growing consumer tech startups. Our team is on a mission to reshape the way people connect and navigate the real world during life's most beautiful moments.

Music and entertainment runs in my veins. I come from a long line of professional musicians and have years of experience as a professional vocalist. Over the years, I've attended hundreds upon hundreds of live shows and festivals. In 2018, a selection of my music journalism was archived by the US Library of Congress in their American Music archives.


"Art is how we decorate space, but music is how we decorate time."

Carter Fowler

🚀 Let's build great products together using Jobs-to-be-Done 💡 🙌 JTBD advisor to executives and product teams 🎤New Product Blueprinting Pro 🤙 ☎️ 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗻𝗱 𝘀𝗮𝘆 𝗵𝗲𝗹𝗹𝗼!

𝐈'𝐦 𝐭𝐡𝐞 𝐜𝐫𝐞𝐚𝐭𝐨𝐫 𝐨𝐟 𝐓𝐡𝐞 𝐉𝐨𝐛𝐬-𝐭𝐨-𝐛𝐞-𝐃𝐨𝐧𝐞 𝐏𝐲𝐫𝐚𝐦𝐢𝐝™, a five-level framework that helps product, marketing & strategy teams see the full picture of customer motivation—from product use to emotional resonance. Your teams struggle because they can only see a glimpse of what customers want. We can fix that. Let’s talk: ☎️ 𝗧𝗲𝗹. +𝟭 𝟵𝟭𝟵-𝟲𝟬𝟳-𝟮𝟯𝟵𝟭 

🔎 𝗔𝗕𝗢𝗨𝗧 𝗠𝗘
Simultaneously curious, laid-back and aggressive. It somehow works. Obsessive about esoterica from European history to nutrition. My most recent hobby is making my own backpacking gear. Happily married with two girls. Favorite movie=Almost Famous, closely followed by The Bad News Bears.

🎓 𝐓𝐡𝐞 𝐉𝐨𝐛𝐬-𝐭𝐨-𝐛𝐞-𝐃𝐨𝐧𝐞 𝐏𝐲𝐫𝐚𝐦𝐢𝐝™
The Jobs-to-be-Done Pyramid™ is a five-level framework for understanding what truly drives customer behavior. It organizes jobs into 3 domains—Function, Identity, and Emotion, revealing not just what customers want to do, but who they want to be and how they want to feel. Unlike older JTBD models that stopped at function or lumped all emotion together, the Pyramid adds structure and clarity to each layer of motivation. It helps teams build strategy with depth, so product, marketing, and sales all align around what matters most to customers.

𝐰𝐰𝐰.𝐉𝐓𝐁𝐃𝐏𝐲𝐫𝐚𝐦𝐢𝐝.𝐜𝐨𝐦

🔹Arming product managers and leaders with jobs-to-be-done, VoC and New Product Blueprinting to accelerate innovation
🔹 Author of 𝐓𝐡𝐞 𝐉𝐨𝐛𝐬-𝐭𝐨-𝐛𝐞-𝐃𝐨𝐧𝐞 𝐏𝐲𝐫𝐚𝐦𝐢𝐝™: An Innovation Architecture for Humans - Linking Function, Emotion and Identity
🔹Author of 𝗧𝗵𝗲 𝗦𝘁𝗮𝘁𝘂𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗦𝘁𝗼𝗻𝗲: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy. 
🔹Executed 100+ Voice of the Customer projects
🔹Coached 100+ innovation and product development teams
🔹Taught 1000+ in innovation, product management, ODI, & Voice of the Customer

💡 𝗠𝗬 𝗣𝗛𝗜𝗟𝗢𝗦𝗢𝗣𝗛𝗬
Innovation is the ultimate holistic exercise. It combines the strategic and the tactical, the artistic with the analytical, and the ability to solve problems with the creation of customer experiences. 

🔵 𝗧𝗛𝗘 𝗔𝗜𝗠 𝗜𝗡𝗦𝗧𝗜𝗧𝗨𝗧𝗘
The AIM Institute provides JTBD Pyramid Strategic Analyses, Customer interview training, product manager training & software to enable firms to accelerate innovation.

www.AIMInstitute.com.

📧 𝗖𝗢𝗡𝗧𝗔𝗖𝗧 𝗠𝗘
Schedule a chat: https://calendly.com/scottiob
Email: Scott.Burleson@TheAIMInstitute.com or 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻
Follow my posts: #𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗦𝘁𝘂𝗳𝗳𝗯𝘆𝗦𝗰𝗼𝘁𝘁𝗕

Scott Burleson

taplio

The Battle

Carter Fowler

Scott Burleson

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?