Totem

Makers of the world-famous Friend-Finding Compass. Totem is creating a safer, more immersive, and more beautiful world for everyone.

Co-Founder & CEO

Chattanooga Area Chamber of Commerce

Board Member

gener8tor

Go-to-Market Mentor

The Company Lab (CO.LAB)

Agile Brand Lab

Brand Strategist

ENGINEERED SILICONE PRODUCTS LLC

Marketing Advisor

Shoetizer

Go-to-Market Advisor

RFYN

Head of Marketing

CentralSauce Media

Founder

321 Web Marketing

Digital Marketing Strategist

Selling a great product should be easy ⚡️ Bring your message into focus and it will be. | Go-to-Market + Brand Strategy

Turning beautiful products into cultural phenomena.

Currently serving as CEO at Totem, one of the world's fastest-growing consumer tech startups. Our team is on a mission to reshape the way people connect and navigate the real world during life's most beautiful moments.

Music and entertainment runs in my veins. I come from a long line of professional musicians and have years of experience as a professional vocalist. Over the years, I've attended hundreds upon hundreds of live shows and festivals. In 2018, a selection of my music journalism was archived by the US Library of Congress in their American Music archives.


"Art is how we decorate space, but music is how we decorate time."

Carter Fowler

Moss

Senior Product Marketing Manager

IONOS

Segment Lead for professional users with focus on cloud and IaaS solutions.

• Provide cross-functional leadership across multiple teams and channels to ensure consistent messaging, positioning, and KPI alignment.
• Conduct competitor benchmarking to inform pricing and product development strategies.
• Establish and managed strategic partnerships for joint marketing campaigns.
• Spearhead targeting, testing, messaging, and pricing optimisation initiatives to improve conversion rates.
• Consolidate product positioning and messaging to ensure brand consistency for developers and IT professionals.
• Effectively manage the marketing budget for the segment.
• Drive demand generation and customer acquisition efforts.

NortonLifeLock

Played a key role in the Avira brand, contributing significantly to one of the company's most important product launches in recent years.

• Collaborated closely with product manager to ensure that features aligned with customer needs and were effectively positioned.
• Optimized customer relationship management (CRM) based journeys to enhance customer lifetime value (CLTV) and retention.
• Developed a comprehensive go-to-market (GTM) plan and provided effective leadership across multiple marketing teams to ensure its successful execution.
• Implemented rigorous A/B testing using the AARRR framework to optimise the user journey.
• Created compelling content for both user experience (UX) and marketing campaign.

Senior Product Marketing Manager 

Honeywell

• Played an instrumental role in marketing IoT-based building and energy solutions.
• Conducted thorough market and economic analysis for multiple regions within the continent.
•  Supported Business Development Management activities for 200% pipeline coverage in Salesforce.
• Successfully identified and onboarded several strategic channel partners.
• Planned and coordinated lunch-and-learn sessions for engineering professionals.
• Provided detailed performance reports by channel, country, brand, and technology.
• Prepared C-level reports for annual planning.
• Planned and executed effective sales enablement, go-to-market and demand generation activities.

Marketing Leader: MEA - Digital Services & Smart Connectivity

Tyco

Commercial

Accountable for subscriber growth of ADT South Africa by means of multi-channel lead generation campaigns. Development and implementation of highly regionalized sales & marketing activities that improve retention rates of the segment, and increase customer engagement.
Support revue growth of Tyco’s fire and retail solutions portfolio 

People

Manage a team of group and regional marketing professionals. Define and implement the ideal structure of the marketing department to support the sales function and the wider organization. 
Customer
Implementation of an end-to-end marketing strategy across all touch points to protect and grow brand equity. Regularly conduct qualitative and quantitative research to identify trends, insights and customer needs. 

Processes

Define annual marketing budget. Allocate budget efficiently across various marketing function. Regular reporting to EXCO on key marketing performance metrics. 
Business planning for key segments and channels: Development of annual strategy as well as ongoing quarterly promotional plans. Effective development of the End to End Segment Business Plan in alignment with overall business objectives.

Senior Marketing Manager

Vodacom

Commercial

Accountable for revenue growth of the prepaid segment through campaigns that stimulate consistent usage. Drive subscriber growth through the development of relevant offerings and campaigns. Development and implementation of relevant offerings that improve active base performance (retention) of the segment, and increase customer engagement.

Customer

Implementation of an end-to-end marketing strategy across all touch points to protect and grow brand equity. Regularly conduct qualitative and quantitative research to identify trends, insights and customer needs. Design relevant and differentiated products & services, aiming for superior brand experiences and customer touch-points. Management, improvement and evolution of Vodacom’s prepaid portfolio to meet the ever-changing market needs and demands.

Processes

Business planning for the Segment: Development of annual strategy as well as ongoing quarterly promotional plans. Effective development of the End to End Segment Business Plan in alignment with overall business objectives. Virtual team management; project management of key campaigns, as well as consistent and effective engagement with cross-functional teams and the wider business.

Marketing Manager (Prepaid)

Implementation of a comprehensive and consistent regional marketing strategy that will be aligned to the broader MTN SA’s Business objectives, as well as to drive revenue, increase market share and ensure a net positive base growth over time.

Regional Manager (Gauteng  & NW Province) - Consumer Marketing

Dimension Data Middle East and Africa

Solutions Marketing Manager to the Customer Interactive Solutions line of business (Middle East & Africa)

Key duties:
Communicate value proposition through  
 relevant PR/ Communications initiatives

Marketing strategy development with particular focus on next generation contact centre solutions such as multimodal communicaton, business intelligence and performance optimisation.

Sales enablement through relevant marketing campaigns and development of collateral 

Execute internal awareness campaigns that contribute to team effectiveness

Client relationship building

Demand generation through above-the-line strategies and digital platforms

New client acquisition via cold calling, telemarketing and lead generation strategies

Solutions Marketing Manager

The Ignition Group

Brand framework definition. Marketing integration between different Business Units.

Group Marketing Manager

Vega School of Branding

I began my career at Vega as a lecturer for branding and marketing. After 7 months, I was already promoted with the title, Subject Navigator, a role that involves curriculum development and strategic input on a national level. In addition, I developed several PR/ marketing campaigns for the institution as a whole and became a frequent speaker for business seminars.

Brand Strategy Navigator

Psychology x Product Marketing

As a Senior Product Marketing Manager, I have led many successful launches, and increased sales of existing products. I love getting to know the customer, understanding their priorities and pain points, and producing campaigns that resonate strongly with them.

taplio

The Battle

Carter Fowler

Simon Morgan

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