Totem

Makers of the world-famous Friend-Finding Compass. Totem is creating a safer, more immersive, and more beautiful world for everyone.

Co-Founder & CEO

Chattanooga Area Chamber of Commerce

Board Member

gener8tor

Go-to-Market Mentor

The Company Lab (CO.LAB)

Agile Brand Lab

Brand Strategist

ENGINEERED SILICONE PRODUCTS LLC

Marketing Advisor

Shoetizer

Go-to-Market Advisor

RFYN

Head of Marketing

CentralSauce Media

Founder

321 Web Marketing

Digital Marketing Strategist

Selling a great product should be easy ⚡️ Bring your message into focus and it will be. | Go-to-Market + Brand Strategy

Turning beautiful products into cultural phenomena.

Currently serving as CEO at Totem, one of the world's fastest-growing consumer tech startups. Our team is on a mission to reshape the way people connect and navigate the real world during life's most beautiful moments.

Music and entertainment runs in my veins. I come from a long line of professional musicians and have years of experience as a professional vocalist. Over the years, I've attended hundreds upon hundreds of live shows and festivals. In 2018, a selection of my music journalism was archived by the US Library of Congress in their American Music archives.


"Art is how we decorate space, but music is how we decorate time."

Carter Fowler

Leo Burnett India

Copywriter

^atom network

Copywriting Intern

I have worked as a copywriter freelance for almost a year. Since then I have worked with various international clients ranging from Germany, the USA, Canada, Singapore, and Spain. I have written websites, facebook ads and have worked as a sales copywriter for them.

Freelance Agency

I managed to write 10 articles (1000 words) per month for this agency ranging from topics of furniture to healthcare.

The articles were:

Proofread
SEO friendly
And had a unique POV

Content writer

Wordskilled

I manged the social media of other freelancers. Produced high-quality content on LinkedIn for them which generated leads from their target audience.

Social media manager

I help you figure out exactly who your target audience is, where to find them and write crazy a*s copy which will make you stand out like a camel in a sea! 🐪🐫

I was scammed.
.
.
.
Thankfully my money was saved.

But my time was wasted.

Filling out those ICP (Ideal customer profile) forms, was something I regret till now.

I didn't know how to answer questions like -

💀 Write 5 pain points of your ideal customers.

For f**ks sake, I don't know!

I even interviewed my ideal customers.

I asked questions to them and found out their pain points in vague words.

I knew exactly how my service will solve it.

But even though the pieces looked like they would fit together perfectly.

They didn’t.

Something was missing.

And I found that missing magic accidentally.

By hit and trial for 6 months.

It took me 6 months to find my target audience.
Their pain points.
And correct my messaging to them. 

I know how much this process was delayed by the incomplete information on the internet.

Since then it sort of became my mission to help people who are stuck in this place.

If you too think you have all the puzzle pieces, yet they are not aligning, I would love to help you.

DM me!

Archi Jain

taplio

The Battle

Carter Fowler

Archi Jain

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