Nextpoint

Vice President Marketing

RevBlume

Throughout my career, I’ve built a reputation for executing go-to-market strategies, starting marketing from scratch, and being a revenue-focused leader for high-growth companies.

I’ve taken those experiences and used them to build my own proprietary system for growing B2B companies.

Founder, B2B Marketing Consultant & Fractional CMO

Pursuit Sales Solutions

Marketing Consultant & Advisor

Delivery Solutions

Place

With Place, SaaS businesses using Salesforce can orchestrate subscription and billing operations, automate and share important financial metrics and calculations, and collaboratively plan for the future.

OneDay

I have the pleasure of being the first marketing hire and serving the marketing team at OneDay. This amazing team owns both the marketing and SDR/BDR function within OneDay, a growth stage B2B SaaS. We are focused on pipeline generation, sales/CS enablement, overall brand strategy, PR & communications, inbound/content marketing, inbound sales, product marketing and thought leadership.

Vice President of Marketing

Director of Marketing

Creative Cave

Creative Cave is an inbound marketing agency that is obsessed with driving more traffic and increasing leads through relevant content structured within an inbound campaign for our B2B clients.  

As a HubSpot partner agency, we utilize the HubSpot platform for marketing automation to help seamlessly guide leads down the sales pipeline to help our clients convert more and grow their company. 

At Creative Cave we offer the full suite of digital marketing services including inbound marketing strategy, content creation, marketing automation, lead nurturing, website design, branding, graphic design, webmaster services, Growth Driven Design, social media growth, paid advertising and more.

Partner, Head of Marketing

BizNet Software, Inc.

• Managing and executing results- driven marketing plans that support the SaaS B2B sales and lead generation for new and current software products as well as continuing to provide value for existing customers.
• Manage strategy development and budget for all inbound and outbound marketing initiatives including but not limited to; website user experience, website content, content marketing, advocacy marketing, SEO/SEM, marketing automation, social media and video content.
• Work with software development team to  integrate information into marketing materials. Coordinate with release management team for timely delivery and methods by which new software products/features are introduced and released into market.
• Maintain brand integrity and overall branding strategy of all internal and external marketing communications.

Marketing Manager

• Executed complete re-build & re-design of all company websites, with continuing optimization and content management.
• Oversee company's digital marketing  with a B2B focus including, but not limited to: website content/design, social media, email marketing, content marketing, paid search & SEO.
• Communicate KPI's & budget allocation/results for all marketing efforts to senior leadership

Digital Marketing Manager

iProspect

• Plan and execute Paid Search / Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization and management.
• Daily use of reporting, analytics and trend tools.
• Responsible for all basic tactical execution and campaign audit
• Own all outcomes; effectively prioritizes efforts to focus on delivering on the most important KPI's, tracks and reports on campaign results, data analysis and participate in weekly client calls
• Consistently looks for ways to improve current processes or introduce new approaches that will contribute to client success

Senior Associate, Paid Search

Responsible for the day-to-day management of paid search campaigns from data extraction to account monitoring. Support the overall Paid Search team on execution and overall account support.

Associate, Paid Search

Ivie

Manage development of CMS/CPS programs, websites/apps and business applications for internal and external client digital marketing initiatives.

Digital Analyst

VP, Marketing @ Place | LITEBEAM Daily Planner

I’m a husband, dad, and marketer based out of Dallas, TX. For the past decade+, I have been running growth and marketing for B2B, SaaS, and growth-stage companies. 

Throughout my career, I’ve built a reputation for building & executing go-to-market strategies, starting marketing from scratch, and being a revenue-focused leader for high-growth companies.

I’ve taken those experiences and used them to build my own proprietary system for growing companies.

Carter Severns

The it Crowd Marketing

- Responsible for overseeing up to 9 client accounts at one time; responsibilities including
creating full marketing strategies for clients through overseeing execution
- Knowledge in all areas of marketing including social media, online ads, websites, SEO,
field marketing, PR, influencer marketing, and more!
- Managing over $500k in recurring revenue in 2021
- Continuous analysis of marketing efforts to determine what is working vs where we need
to pivot and change scope of work for each client to bring them the best results
- Building and maintaining strong client relationships while also nurturing past/future
relationships
- Developing ideas or concepts to help take each client’s marketing efforts to the next level
- Creating direction for projects to delegate tasks and oversee production to meet deadlines
- Driving client's goals to show ROI
- Continually seeking areas for myself and our account manager team to grow in
- Completing quarterly continuing education courses to develop marketing skills
- Assisting with internal marketing and business development efforts for The it Crowd as
needed

Account Manager

Gittings Portrait Photography

- Increased revenue at DFW studios by 18% in 2019
- Trained and oversaw marketing team + agency at all DFW studios
- Obtain and manage partnerships with philanthropic organizations such as; DFW Symphonies and Operas, SPCA, Crystal Charity Ball, Jewel Charity Ball, JDRF, Communities Foundation, Community Partners of Dallas, and DBU
- Obtain and manage partnerships with business alliances such as; Briggs Freeman; Hip Hip Hooray; Ridglea Country Club, Royal Oaks Country Club, Stanley Korshak, etc.
- Manage all partnerships at the DFW studios to meet deadlines, keep clients satisfied, and maintain relationships with project partners
- Customize event promotion based on partner preferences and organizational goals
- Assist in coordinating events for 300+ attendees with partners to aid in fundraising
- Assist in daily business operations in running DFW locations

Marketing And Business Development Director

- Ran all social media platforms for all DFW locations (Instagram, Facebook, and LinkedIn) for an audiences of 8,000+
- Wrote blogs, email newsletters, and website copy for all DFW locations
- Worked with philanthropic organizations to create & oversee projects for DFW locations

Marketing Assistant

Terracon

Because of my unique experience with both finance and marketing, my skills were used at Terracon for a variety of reasons.

- Assisted in billing procedures for the Dallas office
- Ran social media for the Dallas office on their national Terracon Interface
- Assisted in hosting HQ lunch & learns
- Assisted in planning, promoting, and executing internal and external events for 150+ attendance

Event Coordinator/Administrative Assistant II

The Impeccable Pig

As the only intern at The Impeccable Pig HQ, I got to get a ton of hands-on experience.

- Website updates and backend production procedures
- Assisted in social media content writing as well as photoshoots for new merchandise
- Created excel spreadsheets for expense allocation, profit margin by product, and geographic profit margins

Marketing/Accounting Intern

East-West Ministries International

Financial Services Intern

Abilene Christian University

Student Worker for the University Buyer a the University Procurement office.

Assistant Buyer

Southern Methodist University

Summer Camp Counselor

Throughout my career, I've worked in a variety of Marketing and Business Development roles finding a passion for helping small companies grow through marketing. This led me to Pursuit - a startup recruiting firm in Dallas, TX where I am currently directing our marketing efforts!

A marketing 'generalist' continually learning and working with: Social Media, Webflow, SEO, Google Ads, HubSpot Marketing, HubSpot Sales Hub, Google Analytics, Drip Email Campaigns, PR, podcast production....+more

Strong marketing professional with a Bachelor's degree focused in Marketing from Abilene Christian University.

taplio

The Battle

Carter Severns

Kelsee McGee

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