VP, Marketing @ Place | LITEBEAM Daily Planner

I’m a husband, dad, and marketer based out of Dallas, TX. For the past decade+, I have been running growth and marketing for B2B, SaaS, and growth-stage companies. 

Throughout my career, I’ve built a reputation for building & executing go-to-market strategies, starting marketing from scratch, and being a revenue-focused leader for high-growth companies.

I’ve taken those experiences and used them to build my own proprietary system for growing companies.

Carter Severns

Brandon Metcalf

I’ve built, scaled, and landed successful acquisitions for multiple companies rooted in the Salesforce ecosystem and focused on solving the operational challenges that hold teams back. My background and passion for building technology companies shaped how I lead — build for scale, move with pace, stay close to execution, and focus on what actually works.

Today, I lead Asymbl, The Workforce Orchestration Company. We help organizations design, manage, and scale hybrid workforces where humans and digital workers operate as one.

Our approach combines digital labor strategy to onboard digital workers, recruiting software to hire human workers, and deep platform expertise that connects it all across Salesforce, Slack, and the wider enterprise. That includes everything from intelligent agents and predictive systems to workflow automation and orchestration across applications.

Inside Asymbl, we run this model ourselves. Digital workers now operate across multiple functions of our business, working alongside our teams every day. We prove every innovation in our own operations before bringing it to customers.

The future of work isn’t human or digital.
It’s human and digital, orchestrated as one.

Ambassador

We're hiring. Expanding our HQ in Austin, growing in India, and adding remote opportunities! 

56x growth in 3 years. Not slowing down.

Why Asymbl?

You'll join a leadership team with over a century of combined Salesforce experience. Repeat founders with successful exits. Former Salesforce leaders. Operators who've built and scaled global organizations. We've done this before, and this is the biggest opportunity yet.

You'll work at the intersection of Salesforce, AI, workforce tech, and the future of work. Workforce applications to recruit and support human workers. Digital labor strategy to onboard digital workers. Platform expertise to bring it all together.

You probably hear us talking about Workforce Orchestration. We're not just talking about it, we're living it. Our teams are achieving 30% to 70% productivity gains with digital workers working alongside them. Human and digital workers orchestrated as one cohesive workforce. That's not a pilot program. That's how we operate. If you want to be on the forefront, you need to be at Asymbl. 

And we invest in our people. That's not a talking point. It's one of our six core values: unlocking our team's potential and providing the support and opportunities they need to thrive.

Austin:

➡️ VP, Sales - We're not selling software. We're selling a new way to work. Workforce applications, digital labor advisory, Salesforce consulting. Multi-dimensional selling at the intersection of SaaS, services, and AI. You'll report to Michael Clark, our CRO. 7 years as a top-performing sales leader at Salesforce. Former Senior RVP with repeated national rankings.

➡️ VP, People Operations - Build and expand the People function for a company where human and digital workers operate as one. Lead globally across the US, India, and Canada. Reports to me.

➡️ Account Executives - Help business leaders reimagine how work gets done. Recruiter Suite. Digital Labor Advisory. Salesforce consulting. Sell outcomes, not transactions.

India & Remote:

➡️ VP, Engineering (Jaipur) - Own the engine behind everything we ship. Architecture. Delivery. Engineering excellence. You'll report to Shivanath Devinarayanan, our Chief Digital Labor & Technology Officer. 16 years building on Salesforce. Salesforce MVP Hall of Fame. Founded and exited a top-tier Salesforce consulting firm.

➡️ Plus many more roles across Jaipur and remote.

The future of work isn't coming. We're building it.

Link to apply in comments.

#hiring #Austin #India #leadership #futureofwork #digitallabor #Salesforce

CEO & Founder at Asymbl | Orchestrating the Workforce of the Future

We just announced an expanded multi-year collaboration with Salesforce, and it's a big deal for what we're building at Asymbl ... and for accelerating workforce orchestration for our customers.

This isn't a new relationship. We are a Summit Partner and have been deep in the Salesforce ecosystem since day one. What's changing is the scale. 

Agentforce 360 Platform, Data 360, and Slack give us the infrastructure to connect data, people, and AI in real time, with Salesforce putting their forward deployed engineering team alongside ours to accelerate what we're building together.

Today, Asymbl's workforce is almost a 50/50 split between human and digital workers. That hybrid workforce generated approximately $5 million in productivity impact in 2025, and we expect that to grow to between $8 million and $11 million this year.

We have customers of all sizes whose digital workers have successfully gone live, with many more in delivery now.

→ Staffing & recruiting, technology, consulting, healthcare, professional services, and more 
→ From ~$20M revenue to multi-billion dollar enterprises

The orchestration patterns, governance frameworks, context graphs, and workforce applications we've built internally are the foundation for how our customers scale digital labor responsibly.

We got there by treating digital workers like teammates, with managers, job descriptions, success criteria, and coaching. We prove it inside Asymbl first, then we bring it to our customers.

What I'm most excited about is what comes next....

We're expanding our services, launching new digital workers, and releasing AI-first workforce and recruiting products that I can't wait to show you. All of it designed to help our customers orchestrate work across the full spectrum of the agentic enterprise.

Stay tuned....

https://lnkd.in/g6KNR66y 

#workforceorchestration #digitallabor #Asymbl #Salesforce #Agentforce #Slack

Open article: Asymbl Announces Expanded Collaboration with Salesforce to Advance Workforce Orchestration with AI by asymbl.com

Asymbl Announces Expanded Collaboration with Salesforce to Advance Workforce Orchestration with AI

I shared my story in the new “State of Sales” report about using AI agents to grow revenue. 

Download the full report from Salesforce and discover the game-changing agent use cases for 2026: sforce.co/sos7-7

$800 billion in software market value wiped out last week, and everyone is debating whether SaaS lives or dies.

The stock market is doing what it does, trying to figure out how to price something genuinely new. That makes sense. But from the standpoint of actual SaaS value and the companies trying to get real returns from AI, I think the wrong question is being asked.

The real shift isn't about what happens to software. It's about what happens to the workforce that operates inside it. When part of your workforce is no longer human, the questions that matter most aren't about models or platforms. 
They're about who designs the work, who coaches the digital workers, and who understands the outcomes deeply enough to direct them.

I wrote about this in a new LinkedIn article, building on what I'm hearing from Jensen Huang, Jason Lemkin, the All-In crew, and what we're learning firsthand at Asymbl with 150+ digital workers running alongside our human team.

The SaaSpocalypse isn't about software. It's about work.

#futureofwork #digitallabor #enterpriseAI #workforceorchestration

Last week, roughly $800 billion in software market value got wiped out. The media called it the "SaaSpocalypse," and everyone with an opinion rushed t

Open article: The "SaaSpocalypse" Isn't About Software. Its About Work. by Brandon Metcalf • 7 min read

The "SaaSpocalypse" Isn't About Software. Its About Work.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brandon Metcalf's LinkedIn Performance

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