Nextpoint

Vice President Marketing

RevBlume

Throughout my career, I’ve built a reputation for executing go-to-market strategies, starting marketing from scratch, and being a revenue-focused leader for high-growth companies.

I’ve taken those experiences and used them to build my own proprietary system for growing B2B companies.

Founder, B2B Marketing Consultant & Fractional CMO

Pursuit Sales Solutions

Marketing Consultant & Advisor

Delivery Solutions

Place

With Place, SaaS businesses using Salesforce can orchestrate subscription and billing operations, automate and share important financial metrics and calculations, and collaboratively plan for the future.

OneDay

I have the pleasure of being the first marketing hire and serving the marketing team at OneDay. This amazing team owns both the marketing and SDR/BDR function within OneDay, a growth stage B2B SaaS. We are focused on pipeline generation, sales/CS enablement, overall brand strategy, PR & communications, inbound/content marketing, inbound sales, product marketing and thought leadership.

Vice President of Marketing

Director of Marketing

Creative Cave

Creative Cave is an inbound marketing agency that is obsessed with driving more traffic and increasing leads through relevant content structured within an inbound campaign for our B2B clients.  

As a HubSpot partner agency, we utilize the HubSpot platform for marketing automation to help seamlessly guide leads down the sales pipeline to help our clients convert more and grow their company. 

At Creative Cave we offer the full suite of digital marketing services including inbound marketing strategy, content creation, marketing automation, lead nurturing, website design, branding, graphic design, webmaster services, Growth Driven Design, social media growth, paid advertising and more.

Partner, Head of Marketing

BizNet Software, Inc.

• Managing and executing results- driven marketing plans that support the SaaS B2B sales and lead generation for new and current software products as well as continuing to provide value for existing customers.
• Manage strategy development and budget for all inbound and outbound marketing initiatives including but not limited to; website user experience, website content, content marketing, advocacy marketing, SEO/SEM, marketing automation, social media and video content.
• Work with software development team to  integrate information into marketing materials. Coordinate with release management team for timely delivery and methods by which new software products/features are introduced and released into market.
• Maintain brand integrity and overall branding strategy of all internal and external marketing communications.

Marketing Manager

• Executed complete re-build & re-design of all company websites, with continuing optimization and content management.
• Oversee company's digital marketing  with a B2B focus including, but not limited to: website content/design, social media, email marketing, content marketing, paid search & SEO.
• Communicate KPI's & budget allocation/results for all marketing efforts to senior leadership

Digital Marketing Manager

iProspect

• Plan and execute Paid Search / Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization and management.
• Daily use of reporting, analytics and trend tools.
• Responsible for all basic tactical execution and campaign audit
• Own all outcomes; effectively prioritizes efforts to focus on delivering on the most important KPI's, tracks and reports on campaign results, data analysis and participate in weekly client calls
• Consistently looks for ways to improve current processes or introduce new approaches that will contribute to client success

Senior Associate, Paid Search

Responsible for the day-to-day management of paid search campaigns from data extraction to account monitoring. Support the overall Paid Search team on execution and overall account support.

Associate, Paid Search

Ivie

Manage development of CMS/CPS programs, websites/apps and business applications for internal and external client digital marketing initiatives.

Digital Analyst

VP, Marketing @ Place | LITEBEAM Daily Planner

I’m a husband, dad, and marketer based out of Dallas, TX. For the past decade+, I have been running growth and marketing for B2B, SaaS, and growth-stage companies. 

Throughout my career, I’ve built a reputation for building & executing go-to-market strategies, starting marketing from scratch, and being a revenue-focused leader for high-growth companies.

I’ve taken those experiences and used them to build my own proprietary system for growing companies.

Carter Severns

Helping brands get rankings and revenue from Google, LLMs, AI Overviews | CEO of Contact.so | Mentions.so | Kleo.so

There’s a rumour that we’re the world’s most controversial SEO Agency. But I’d just describe us as innovators. 

We stay on the cutting edge of SEO to help clients get traffic from Google and LLMs that turns into revenue. That doesn't go over well with the dinosaurs who are stuck in the past and too lazy to adapt. 

Our product is simple: work with us and we will make you more money than what you spend with us. 

☎️GETTING IN TOUCH IS EASY:
📞 Schedule a 30-minute free demo with me here: https://contactstudios.co/book-a-call?utm_campaign=Rob%20Hoffman&utm_source=linkedin&utm_medium=social 
(Zero pressure, and if you need to reschedule, go right ahead.)

Rob@contactstudios.com 

Contact Co-Founder & CEO

Rob Hoffman

Here’s a crazy stat for you:

AI gets 40% of its answers from Reddit.

Even crazier, in some cases (like Google’s AI Overviews), Quora actually beats Reddit.

(Data found in recent Semrush studies)

This clearly shows that LLMs value authentic, conversational, community-generated content.

So if you’re wondering:

“Why doesn’t AI mention my brand as the best {thing}?”

It’s probably because nobody is saying that in the places LLMs get answers from, especially Reddit.

You should fix that.

1. Build presence in relevant subreddits
2. Contribute value (guides, answers, AMAs)
3. Encourage customers to share experiences

Build your brand on Reddit, not just LinkedIn.

I know I am.

Companies: "Content is king"

But then:

- 1 marketer overseeing all channels
- Interns running their social platforms
- $10K/mo is too expensive for content
- Despite spending 6-figures on paid ads

Drop the performance marketing mindset where content needs to have a clear and instant ROI.

By properly investing in content, you'll attract an audience that will eventually buy from you.

Or you can carry on:

- Not building your brand
- Not growing your audience
- Not increasing inbound leads
- Not getting ahead of competitors

Most companies regret not properly investing resources into content sooner.

Don't let that be you.

How I rank businesses inside LLMs:

AI platforms handle millions of daily queries, Google now shows AI summaries on 1 in 5 searches, Google is making AI Mode the default.

This isn't just another SEO hype.

But successful AI SEO follows 7 key steps that most people completely miss.

Here’s my AI SEO playbook:

Step 1: Map your customer questions

Write down every question from your sales calls. Those same questions are being asked in ChatGPT right now.

But don't stop there. Map the follow-up questions too. LLMs love comprehensive answers.

Step 2: Create answer-focused pages

Build pages that directly answer those questions. Skip the fluff and get straight to solutions.

Step 3: Get authentic forum mentions

Make a real account on forums like Reddit. Use your real name and company. Give genuinely helpful answers in relevant threads.

Answer long-tail questions others ignore. These feed directly into LLM responses.

But don't spam. Communities spot fake accounts instantly.

Step 4: Publish YouTube videos

Target specific problems your customers face. LLMs love video citations for complex topics.

Focus on topics where written content falls short.

Step 5: Build strategic affiliate partnerships

Partner with creators who naturally mention your solutions. Authentic recommendations carry more weight than ads.

Step 6: Maximise quality citations everywhere

Get mentioned in blog posts, forums, podcasts. More citations equal more LLM visibility.

Quality beats quantity. One mention in a trusted source outperforms ten low-quality ones.

Step 7: Track your brand mentions religiously

Use a tool like Mentions to monitor when and how your brand (and each competitor) appears.

The AI revolution isn't killing SEO. It's creating new opportunities for companies willing to adapt.

The biggest opportunity?

Even early-stage companies can win immediately.

You don't need domain authority like Google. You just need to get cited and you’ll start showing up.

We literally live and breathe this SEO framework.

5 years ago, we watched a SaaS company burn through 6 months of content budget. 60 blog posts on topics like "what is email marketing" and "benefits of newsletters."

Their traffic skyrocketed, but their revenue flatlined.

Their entire content game was backwards.

So that's when we built our "SEO Content Pyramid" to flip it completely and start at the top.

Here's how it works:

1. Convert (Top of Pyramid)

High-intent content for people ready to buy.

A. Competitor Comparisons
↳ "beehiiv vs Kit"
↳ "Kit alternatives"

B. Product Reviews
↳ "beehiiv reviews" (brand)
↳ "Kit review" (competitor)

C. Buyer Guides
↳ "Best newsletter platforms in 2025"
↳ "Best newsletter tools for beginners"

D. Product Pages
↳ "Email newsletter software"
↳ "Newsletter platform pricing"

2. Discover (Middle of Pyramid)

Solution content for people exploring options.

A. Solve Pain Points
↳ "How to start a newsletter"
↳ "Newsletter best practices"

B. Case Studies
↳ "Email marketing case studies"
↳ "How [Brand] grew to 100k subscribers"

C. Data Studies
↳ "Open rate benchmarks 2025"
↳ "Email marketing statistics"

D. Templates and Tools
↳ "Newsletter templates"
↳ "Email subject line generator"

3. Awareness (Bottom of Pyramid)

Educational content for people learning and exploring.

A. Definitions
↳ "What is open rate"
↳ "Email deliverability explained"

B. Educational Guides
↳ "How to increase email open rate"
↳ "How to write engaging emails"

C. Industry Trends and News
↳ "Gmail manage subscriptions feature"
↳ "Email marketing trends 2025"

D. Ideas
↳ "Newsletter content ideas"
↳ "Email campaign ideas for holidays"

Start at the top with Convert content. Only move to Discover once you've covered every competitor comparison, product review, and buyer guide. Then tackle Awareness last.

This framework will 10x your SEO results.

taplio

The Battle

Carter Severns

Rob Hoffman

Followers

Posts

Engagements

Likes

Performance ScoreRob Hoffman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Carter Severns

Rob Hoffman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Hoffman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRob Hoffman's LinkedIn Performance