Nextpoint

Vice President Marketing

RevBlume

Throughout my career, I’ve built a reputation for executing go-to-market strategies, starting marketing from scratch, and being a revenue-focused leader for high-growth companies.

I’ve taken those experiences and used them to build my own proprietary system for growing B2B companies.

Founder, B2B Marketing Consultant & Fractional CMO

Pursuit Sales Solutions

Marketing Consultant & Advisor

Delivery Solutions

Place

With Place, SaaS businesses using Salesforce can orchestrate subscription and billing operations, automate and share important financial metrics and calculations, and collaboratively plan for the future.

OneDay

I have the pleasure of being the first marketing hire and serving the marketing team at OneDay. This amazing team owns both the marketing and SDR/BDR function within OneDay, a growth stage B2B SaaS. We are focused on pipeline generation, sales/CS enablement, overall brand strategy, PR & communications, inbound/content marketing, inbound sales, product marketing and thought leadership.

Vice President of Marketing

Director of Marketing

Creative Cave

Creative Cave is an inbound marketing agency that is obsessed with driving more traffic and increasing leads through relevant content structured within an inbound campaign for our B2B clients.  

As a HubSpot partner agency, we utilize the HubSpot platform for marketing automation to help seamlessly guide leads down the sales pipeline to help our clients convert more and grow their company. 

At Creative Cave we offer the full suite of digital marketing services including inbound marketing strategy, content creation, marketing automation, lead nurturing, website design, branding, graphic design, webmaster services, Growth Driven Design, social media growth, paid advertising and more.

Partner, Head of Marketing

BizNet Software, Inc.

• Managing and executing results- driven marketing plans that support the SaaS B2B sales and lead generation for new and current software products as well as continuing to provide value for existing customers.
• Manage strategy development and budget for all inbound and outbound marketing initiatives including but not limited to; website user experience, website content, content marketing, advocacy marketing, SEO/SEM, marketing automation, social media and video content.
• Work with software development team to  integrate information into marketing materials. Coordinate with release management team for timely delivery and methods by which new software products/features are introduced and released into market.
• Maintain brand integrity and overall branding strategy of all internal and external marketing communications.

Marketing Manager

• Executed complete re-build & re-design of all company websites, with continuing optimization and content management.
• Oversee company's digital marketing  with a B2B focus including, but not limited to: website content/design, social media, email marketing, content marketing, paid search & SEO.
• Communicate KPI's & budget allocation/results for all marketing efforts to senior leadership

Digital Marketing Manager

iProspect

• Plan and execute Paid Search / Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization and management.
• Daily use of reporting, analytics and trend tools.
• Responsible for all basic tactical execution and campaign audit
• Own all outcomes; effectively prioritizes efforts to focus on delivering on the most important KPI's, tracks and reports on campaign results, data analysis and participate in weekly client calls
• Consistently looks for ways to improve current processes or introduce new approaches that will contribute to client success

Senior Associate, Paid Search

Responsible for the day-to-day management of paid search campaigns from data extraction to account monitoring. Support the overall Paid Search team on execution and overall account support.

Associate, Paid Search

Ivie

Manage development of CMS/CPS programs, websites/apps and business applications for internal and external client digital marketing initiatives.

Digital Analyst

VP, Marketing @ Place | LITEBEAM Daily Planner

I’m a husband, dad, and marketer based out of Dallas, TX. For the past decade+, I have been running growth and marketing for B2B, SaaS, and growth-stage companies. 

Throughout my career, I’ve built a reputation for building & executing go-to-market strategies, starting marketing from scratch, and being a revenue-focused leader for high-growth companies.

I’ve taken those experiences and used them to build my own proprietary system for growing companies.

Carter Severns

3D Digital Agency

Marketing Operations Manager

Clearlink

WHAT I DO
At Highspeedinternet.com, I oversee digital marketing strategies for our prominent internet comparison sites. Leading a team of specialists, I collaborate across departments to drive growth and enhance brand impact.

HOW I DO IT
I spearheaded the implementation of a comprehensive multi-brand digital marketing strategy covering HighspeedInternet.com and SatelliteInternet.com, aligning with overall business goals and boosting revenue. I also pioneered new marketing channels and continuously collaborated to optimize website performance metrics through rigorous review, analysis, and strategic adjustments, optimizing conversion rates and improving user experience.


EXPERTISE
Digital Marketing, Brand Management, Multi-Brand Strategy, New Marketing Channels, Performance Optimization, Team Leadership, Strategic Collaboration, Revenue Growth, Conversion Rate Optimization, User Experience Improvement.

Brand Digital Marketing Manager

Amazon

Entrusted with establishing and growing the Amazon Roar program, delivering end-to-end on-site & cross-channel marketing strategy, execution during high-value events & successfully adopting new discoverability channels.

Leveraged a deep understanding of customer needs and thinking big about how we can make the customer shopping experience across online and in-store retail seamless and delightful.

Consulting Marketing Manager - Amazon Today

Velocity Global, LLC

Consulting - Senior Global Paid Media Director

CaseWorthy, Inc.

WHAT I DO
Building something from nothing is what I do best.  Here I lead the marketing department, manage our brand, implement the marketing tech stack, and strategize the go-to-market plan.

HOW I DO IT
I envision the long-term outlook so I know what to take action on now in order to reach those goals. Then I implement best practices along the way to achieve message consistency and raise brand awareness.

KEY RESULTS
► I automated our very manual process of lead tracking by implementing Active Campaign to track leads more accurately.

► I selected an agency to partner with and led our rebranding efforts which helped increase leads 170% and contributed to 85% revenue growth in 2020.

 
EXPERTISE
Digital Marketing, Social Media, Brand Management, B2B, Marketing Campaigns, Marketing Strategy, Webinars, Event Marketing, Relationship Management, Sales Support, Facebook Marketing, Content Marketing, Lead Generation, Global Mindset and Vendor Management, Google AdWords, Bing Advertising

Head of Marketing

Web.com

WHAT I DID
I led 3 indirect reports to create content and strategy for Google AdWords and Bing advertising (PPC) campaigns for multiple enterprise accounts.  

HOW I DID IT
I established processes from scratch and developed best practices for tracking KPIs and reporting to C-level customers. 

KEY RESULTS
► Managing ~$1M ad budgets for each client, I increased click-through rates (up to 38%), lead generation (up to 33%), and conversion rates (up to 37%). Lowered cost per lead (down to 8%) and pay per lead (down to 52%).

EXPERTISE:  Digital Marketing, Social Media, Brand Management, B2B, B2C, Marketing Campaigns, Marketing Strategy, Webinars, Event Marketing, Relationship Management, Sales Support, Facebook Marketing, Content Marketing, Lead Generation, Global Mindset and Vendor Management, Google AdWords, Bing Advertising

Senior Digital Marketing Strategist | SEM Ad Campaigns | Digital Marketing Strategy

Sunesta Products

WHAT I DID
I executed B2B and B2C marketing campaigns to drive the growth of this leading manufacturer of retractable awnings. 

HOW I DID IT
I brought a focus on both creativity and strategy, which means I constantly asked, “Is there a better way?” This mindset—combined with my willingness to challenge the status quo—enabled me to make lasting, measurable contributions to the business. 

KEY RESULTS
► With the departure of national marketing manager, I took over all planning for the national dealer meeting. In only 1 week, I finalized preparations and ensured an exceptional experience for the 150+ attendees.

► Developed digital and social communications strategy to improve exposure and engagement as measured by Facebook followers (+63%), impressions (+95%), and total reach (+235%) as well as Pinterest engaged users (+250%), impressions (+70%), and clicks (+184%). 

► Audited corporate website and dealers’ microsites to identify opportunities to optimize structure and content, resulting in significant organic traffic growth each year. 

► Led 8-month project to build and launch a new dealer portal to facilitate communication with the dealer network and provide unprecedented access to resources.

Interim National Marketing Manager

Ja-Ru Inc.

Ja-Ru is a family-owned company and the world’s leading supplier of impulse/tchotchke toys. Initially hired through a staffing agency to support marketing activities, my role expanded to include supporting business operations as well to include interacting with more than 120 customer accounts. 

I am most proud of my efforts surrounding trade show planning. Trade shows are a critical part of the company’s marketing strategy with the largest show requiring a full four months of preparation. 

Toward the end of my tenure, I developed the position’s first training manual to ensure continuity and advance projects beyond my time with the company.

Assistant Director of Marketing & Sales

Various Companies

Over the course of 10+ years, I gained a strong foundation in retail sales and event management. Chronology:

Assistant Event Coordinator and Personal Assistant (2012)
Sales Manager, Dillard’s (2011-2012)
Seasonal Sales Professional, Tiffany & Co. (2010-2011)
Assistant Manager, American Eagle Outfitters, Inc. (2006-2008)
Store Manager, Sunglass Hut (2004-2005)
Store Manager, Rain or Shine, Inc. (2001-2004)

With each company, I had the opportunity to develop my skills in leadership, brand management, merchandising, and sales. Notably, I supervised teams of up to 100 employees with responsibility for professional development, performance management, scheduling, and payroll.

Retail Manager & Event Coordinator

I’m a marketing leader who builds momentum—systems, strategies, and scrappy solutions that scale.

I’ve helped product-led brands turn digital chaos into high-performing growth engines. Think: $2.5M+/month paid media budgets, 170% lead growth, 15% revenue lifts, and multi-channel strategies that drive real acquisition and retention. From scrappy startups to global teams like Amazon and Velocity Global, I’ve delivered results that stick.

My superpower? Turning ambiguity into action. I bring clarity, structure, and bold ideas—whether I’m leveling up performance marketing, mentoring a cross-functional team, or launching a new growth channel from scratch. I have led agency operations—scaling creative, web, and video teams to deliver high-impact campaigns for dozens of clients at once.

I thrive in async-first, remote environments where transparency, autonomy, and curiosity fuel great work. I’m especially energized by product-led brands where marketing and product partner to drive sustainable, user-centered growth.

I’m big on clarity, continuous improvement, and doing work that keeps the user at the center. Transparency, gratitude, and purpose aren’t just values I want a company to have; they shape how I show up, lead, and collaborate.

Outside of work, I’m passionate about helping others—whether it’s mentoring marketers, career coaching or volunteering with organizations that support the unhoused. I believe in showing up for people, and in using whatever tools I have to create meaningful impact.

Let’s connect—especially if you're building something bold.

EXPERTISE:  Growth Marketing, Digital Marketing, Social Media, Brand Management, B2B, B2C, Marketing Campaigns, Marketing Strategy, Webinars, Event Marketing, Project Manager, Program Manager, Sales Support, Facebook Marketing, Content Marketing, Lead Generation, Global Mindset and Vendor Management, Google AdWords, Bing Advertising, Google Analytics

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The Battle

Carter Severns

Valentina Gillespie, MBA

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