Chief Marketing Officer @ Mid America Capital

As Chief Marketing Officer at Mid America Capital, I lead strategic marketing initiatives across a variety of industries, including specialized construction, gaming, media, and alternative agriculture. With over two years of experience at MAC, I focus on digital marketing, brand development, and data-driven customer engagement to deliver impactful campaigns and nurture audience connections.  

My work integrates expertise in mergers and acquisitions, strategic partnerships, and business growth. By leveraging data, creative storytelling, and technology, I aim to drive innovation and optimize marketing strategies that empower businesses to thrive in competitive markets.

Casey Copeland

OPENLANE

Market Expansion Manager

TRUESPOT - Location is Everything

Sales Executive

C-4 Analytics, LLC

Hunter Role. Identify, present and close prospective dealers in Missouri, Kansas, Nebraska and South Dakota for full suite of class leading digital solutions.

Key Contribution: #1 in Central Region Ford Direct OEM initiative, 2nd quarter 2020

Digital Consultant

DealerSocket

Hunter role. Identify, present and close prospective dealers in Missouri, Illinois and Indian for class leading automotive CRM and inventory products.

Enterprise Sales Director

Edmunds

Helping dealers create a simple, hassle free buying experience for their customers...(and move metal...) with Edmunds in market shoppers!

Key contributions:

Top 5 nationwide performer in December 2013, January 2014, May 2014, March 2015, June 2015, August 2015

Top Net Impact, Sales Growth for 2014

Associate Regional Director for Central Region                  January 2016-December 2017. 
Account Executive, Kansas City                                           August 2013-January 2016

Senior Sales Executive

Digital Air Strike

I worked with automotive dealers to create great first impressions! Whether it's with an eye catching interactive quote to a vehicle inquiry...or by maximizing online reputation and social presence...it captured sales!

Averaged $5000 monthly in new business billing.

Key Contribution: #1 in Midwest Region GM IMR initiative, 4th quarter 2012

AutoTrader.com

Responsible for developing incremental business; from both new and current clients across outstate Missouri 

Key contributions:

Finished 43% above goal for incremental revenue in 2011
Increased monthly billing by 54% over two years'​ time.
Received "Dealer Count" award for most new dealers in the region 2010 and 2011

Advertising Consultant

OnMedia

Responsible for meeting goals and budgets for outstate Missouri cable ad sales, with four people on my team. Implemented "total sports" campaign to generate annual revenue. 

Conducted intense sales initiatives in small markets (15,000 population and lower), which generated hundreds of thousands of dollars in new revenue. Worked with key decision makers to find new ways to brand and market to consumers

Key contributions:

Implemented "text to save" with short codes for participating clients 
Generated $1.5 million plus in revenue each year in small towns
Was the "go to" person in the Midwest for any sports programming

Local Sales Manager

Developed, sold and serviced effective television advertising campaigns on local cable in Fulton, Moberly and Mexico MO.

Key contributions:

"Shining Star" (#1 companywide in market category) in 2002.

Team Leader 2004-2006

I

Account Executive

Lamar Advertising Company

Led a team of 4 salespeople, covering 17 counties in central Missouri

Whiteco Outdoor Advertising

"Road Warrior" for outstate Missouri in billboard sales.

Goal driven, accomplished sales professional delivering results for my customers and my company.

taplio

The Battle

Casey Copeland

Bryan Bauermeister

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