Chief Marketing Officer @ Mid America Capital

As Chief Marketing Officer at Mid America Capital, I lead strategic marketing initiatives across a variety of industries, including specialized construction, gaming, media, and alternative agriculture. With over two years of experience at MAC, I focus on digital marketing, brand development, and data-driven customer engagement to deliver impactful campaigns and nurture audience connections.  

My work integrates expertise in mergers and acquisitions, strategic partnerships, and business growth. By leveraging data, creative storytelling, and technology, I aim to drive innovation and optimize marketing strategies that empower businesses to thrive in competitive markets.

Casey Copeland

Earnest

On a mission to make higher education accessible and affordable for everyone. Earnest empowers past, present, and soon-to-be students to maximize their financial futures through thoughtful guidance and impactful products.

Growth Product Manager

Covered Insurance-Digital Insurance Marketplace

- Built and managed a team of four product managers and three UI/UX designers. 
- Spearheaded product vision, strategy, and execution across three full-stack delivery teams; increased revenue growth by 7% through new features, experience enhancements, and in-product experiments.
- Led strategic planning process within senior leadership team; defined product vision, set aggressive OKRs, and achieved assigned key result targets with an 11% variance from plan to execution - 19pp above benchmarks. 
- Leveraged product analytics and market research to navigate the evolving insurance landscape; identified growth opportunities within a direct-to-consumer quoting platform, and achieved 12% growth in inbound leads.

Lead Product Manager

Suzy

- Orchestrated the execution of product-led growth and A/B testing strategies, resulting in a 75% increase in user retention and $720,000 in annual cost savings by removing operational inefficiencies from product workflows.
- Persuaded executive leadership to invest in revamping data capture, warehousing, and reporting practices.

Homesite Insurance

Senior Product Manager, Experimentation & Personalization

- Led two agile scrum teams, driving A/B testing, funnel growth, and digital experience personalization. 
- Developed and executed comprehensive roadmaps based on deep analysis of voice of the customer research, business priorities, and competitive strategy, driving a 15% increase in customer satisfaction across touch points. 
- Facilitated the development of 3 AI-driven experience personalization models across 2 e-commerce experiences.

Product Manager, Experimentation & Personalization

- Designed, executed, and analyzed 22 experiments per quarter, resulting in a $5mm+ projected revenue increase.
- Ranked in the 90th percentile of tests by volume in the insurance and financial services industry.

Behavioral Economist

Protobrand

- Founded Protobrand’s behavioral science practice and served as the research engagement lead for over 30 client-facing research projects across insurance, financial technology, utility, CPG, and healthcare clients. 
- Influenced the feature roadmap & prioritization of Meta4 Insight, Protobrand’s proprietary research software.

Behavioral Scientist

Research Analyst

I’m a data-driven product leader with a background in behavioral science and market research. I'm focused on leading high-performing teams and delivering extraordinary results. Outside of work, I'm passionate about trauma medicine and prevention.

taplio

The Battle

Casey Copeland

Garrett Meccariello

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