Chief Marketing Officer @ Mid America Capital

As Chief Marketing Officer at Mid America Capital, I lead strategic marketing initiatives across a variety of industries, including specialized construction, gaming, media, and alternative agriculture. With over two years of experience at MAC, I focus on digital marketing, brand development, and data-driven customer engagement to deliver impactful campaigns and nurture audience connections.  

My work integrates expertise in mergers and acquisitions, strategic partnerships, and business growth. By leveraging data, creative storytelling, and technology, I aim to drive innovation and optimize marketing strategies that empower businesses to thrive in competitive markets.

Casey Copeland

Mike theCarGuy

Digital Marketing Specialist | Automotive Online Presence Expert
Dedicated digital marketing professional with over three decades of experience in automotive leadership, specializing in elevating businesses' online presence. I help companies dominate local search results, optimize Google Business Profiles, and create compelling brand narratives through innovative digital strategies.
Key expertise includes:

Google Business Profile Optimization
Local Search Marketing
Strategic Branding
Social Media Management
Digital Engagement Strategies

Committed to driving business growth by integrating cutting-edge technologies and fostering a culture of innovation, enthusiasm, and success. Proven track record of helping businesses transform their digital footprint and connect meaningfully with their target audience

President

Coachella Valley VW

General Sales Manager

UpdatePromise

Lead sales efforts for UpdatePromise's innovative service lane technology solutions, driving revenue growth and market expansion.
Develop and execute strategic sales plans to achieve and exceed sales targets in the retail automotive dealership sector.
Build and maintain strong relationships with dealership service departments, understanding their needs to offer tailored software solutions.
Conduct product demonstrations, training sessions, and presentations to showcase the benefits and ROI of UpdatePromise's software.
Collaborate with marketing and product development teams to align sales strategies with market trends and customer feedback.
Analyze sales data and market trends to identify opportunities for growth and improvement, implementing actionable insights.

Sales

DealerBuilt 

Sharing more about DealerBuilt, #TheProvenDMS, OpLogic, the most capable CRM in automotive, and Vistadash, The CLear-Cut Choice For Everything Marketing with car dealers across the country looking to reach greater levels of success!

Marketing Coordinator at DealerBuilt/OpLogic/Vistadash

Sales Engineer

Account Manager

Consumer Experience Specialist

Raceway Ford

* Integral part of the dealership effort as it doubled annual new vehicle sales volume from 2013 through 2015 (600-1300+) significantly increasing profitability and zone market share (3%- 8%).
* Directly managed a sales team that held the highest gross average and sales efficiency with forward thinking leadership
* Led multiple projects and initiatives including:

~Acquisition and installation of new CRM software including competitive research, implementation and training of staff resulting in reduced costs and improved efficiency in sales.
~Creation and implementation of Internet sales process, email and video templates and lead flow management
~Assistance with multiple community out reach projects including:

* Drive 4 Ur School
* Mission Inn Run
* Citrus Heritage Run
* Susan G. Komen Run
* West Coast Thunder
* Also facilitated dealership participation in more local events increasing visibility in the local community

~Claimed, created and managed all dealership business listings and profiles increasing the dealerships visibility via organic search dramatically increasing resultant leads, traffic and calls.
~Increased dealerships social media presence with focused attention on content marketing and engagement, ex: increased Facebook likes from 877 to over 9,400 with an average post reach of 1,300+. Increased visibility of Google+ business page to over 1,400,000 views
~Created ongoing sales training curriculum with focused daily attention to the 'steps of the sale', phone skills and product knowledge
~Monitored dealer’s online reputation and ensuring with prompt responses and resolution of issues.
~Initiated partnership with automotive artist Danny Whitfield to provide a custom print to new Mustang owners increasing customer satisfaction and social conversation

DCH Gardena Honda

New Car Sales Manager/Internet Sales Dir./Social Media Dir.

I’ll keep this short: I help dealerships sell more cars, retain more customers, and win more business online.

For over two decades, I’ve led high‑performing sales teams and developed digital strategies that deliver measurable results. As General Sales Manager for Coachella Valley VW and owner of Mike theCarGuy Digital Marketing, I’ve seen firsthand how combining strong in‑store processes with powerful online engagement drives both traffic and closing ratios.

What sets me apart?
	•	Proven retail performance: Consistently increased volume, profitability, and CSI scores at multiple rooftops.
	•	Digital marketing expertise: Built dealer‑level social campaigns that reached tens of thousands and generated showroom traffic.
	•	Leadership that sticks: I coach teams for accountability, confidence, and consistent follow‑up, the things that move the needle.
	•	Community connection: A SoCal native deeply involved in the Inland Empire car scene, helping dealerships stand out locally.

I know that with my experience, some may wonder if my expectations, personal brand, or digital focus might overshadow the store’s needs. Let me be clear: my goal is to amplify your dealership’s success not just add another name to my resume. I’ve led in high‑volume stores, adapted to different ownership styles, and proven that my personal following and marketing skills directly drive showroom traffic for the dealerships I serve. I’m as comfortable on the sales desk closing deals as I am crafting a social campaign that fills the lot. More than anything, I’m looking for the right long‑term fit where I can build, grow, and win with the team.

I’m not just looking for the next job, I’m looking for the right dealership to partner with, where I can increase sales, improve process execution, and strengthen the brand in the community.

If you’re open to a conversation, I’d love to share specific examples of how I’ve helped dealerships achieve double‑digit growth and how I can do the same for you.

taplio

The Battle

Casey Copeland

Mike theCarGuy Correra

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